Cocktail Mixer Market to be Dominated by Europe During the Forecast Period
Rising consumption of alcoholic beverages, growing demand for
mixers, and increasing cocktail culture in both developed and emerging
economies is expected to drive the global cocktail mixer market growth.
According to TechSci
Research report, “Cocktail Mixer Market– Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2017-2027F”, Cocktail drinks are mixed
drinks with at least two cocktail ingredients, typically containing alcohol.
Cocktails frequently include a base liquor, such as vodka or gin, and
additional flavorings, such as fruit juice. The consumption of alcoholic
beverages such as vodka, gin, and cocktails may be responsible for the market's
expansion. The industry's growth will also be accelerated throughout the
forecast period by an increase in the demand for cocktail mixers, which are
used to enhance the flavor of various cocktails. Furthermore, the ongoing development
of novel products and attractive inventive packaging is a significant industry
trend fueling the demand for cocktail mixer market in emerging countries.
Owing to the growing
popularity of cocktail mixers, consumers' preference for cocktail drinks with
different flavors and tastes is growing, which is accelerating market
expansion. Additionally, millennials and young working professionals favor
drink flavored drinks over alcohol content, driving the industry's development.
Additionally, consumers have started to switch to low-alcohol cocktails as they
have become more health conscious, thereby driving the global cocktail mixer
market.
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data Figures spread through XX Pages and an in-depth TOC on the "Cocktail Mixer Market"
The global cocktail mixer market is segmented based on the product type, end-user,
region, and competitive landscape.
On the basis of product type, the market is segmented into tonic water, bitter lemon,
ginger beer, ginger ale, and others (hoppy,
squirt, etc.). Among these, the ginger beer holds the largest share in the
global cocktail mixer market because consumers are becoming health conscious
and want to stay fit and in good shape.
Ginger is a component of
ginger beer and ginger has several health benefits, including anti-nausea,
anti-inflammatory, antiseptic, antibacterial, and antiviral properties. In
addition, it contains large amounts of calcium, magnesium, phosphorus,
potassium, sodium, iron, and vitamins A, B, C, and E, and B and also aids in weight loss.
On the basis of end-user,
the global cocktail mixer market is segmented into commercial and residential.
Among these, the commercial end-user segment held the largest share in the global
cocktail market in 2021. The commercial segment, which includes
on-premise consumption in settings such as bars, restaurants, hotels, and
nightclubs, fuels the market growth. Alcoholic drinks are used as base
ingredients in various cocktails to enhance flavor, including gin, brandy,
cachaça, tequila, rum, vodka, and whiskey. The expansion of outlets, promotions
offering free drinks at bars, price reductions, and competition in the
restaurant industry are all factors that are expected to drive the global
cocktail mixer market growth.
On the basis of region, the
market is segmented into North America, Europe, Asia-Pacific, Middle East &
Africa, and South America. Among these regions, Europe held the largest share
in the global cocktail mixer market during the forecast period. The region is
recognized for the high levels of alcoholic beverage acceptance and consumption
in the UK, Germany, France, Spain, and Italy, as well as for the cocktail's
widespread consumer appeal. Additionally, the growing acceptance of cocktails
in the European region is owing to pubs and bartenders, which has impacted the
development of super-premium beverages. It has started combining premium tonic
waters with high-end liquor brands. Socioeconomic factors, such as significant
urbanization and shifting lifestyles in the U.K., Germany, and France, positively
impact the development and consumption of alcoholic beverages and cocktail
mixers such as club soda and tonic water.
Key
market players in the Global Cocktail Mixer Market include:
- Fever-Tree
- Keurig Dr Pepper, Inc.
- The Coca-Cola Company
- The London Essence Company
- Three Cents
- Fentimans
- Thomas Henry GmbH
- EAST IMPERIAL BEVERAGES CORPORATIONQ Mixers
- Britvic plc
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“Increasing popularity of parties and
cocktail culture worldwide helps boost the demand for cocktail mixers.
Companies are creating and introducing new mixer flavors in response to
consumer preferences, which could accelerate the industry's growth.
Additionally, young people worldwide have evolved in terms of their tastes and
options in alcoholic beverages. In addition, the market is expanding quickly owing
to increasing spending on traditional alcoholic beverages such as tonics and
gin, as well as a variety of drinks that make consumers happy.” Said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“Cocktail
Mixer Market, Global Industry Size, Share, Trends, Opportunity, and
Forecast, 2017-2027, Segmented By Product Type (Tonic
Water, Bitter Lemon, Ginger Beer, Ginger Ale and Others (Hoppy, Squirt, etc.)), By End
User (Commercial Vs. Residential), By Region, By Competition, has
evaluated the future growth potential of cocktail mixer globally and provides statistics and information on market structure, size, share,
and future growth. The report provides cutting-edge market intelligence and helps
decision-makers to make sound investment decisions. Besides, the report also
identifies the emerging trends along with essential drivers, challenges, and
opportunities present in the cocktail mixer market.
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