United States Baby Toys Market to Grow with an Impressive CAGR until 2026
Rising new-born population is
driving the growth of United States Baby Toys Market, in the forecast period.
According to TechSci report on, “United States Baby Toys Market By Product Type
(Electronic, Soft, Educational, Others) By Material Type (Cotton, Plastic,
Silicon, Foam) By Age (Infant (0-12 Months), Toddlers (1 year - 3 years),
Pre-Schoolers (3 years & Above)) By Sales Channel (Exclusive Store,
Hypermarket/ Supermarket, Retail Stores, Online, Others) By Region, Competition
Forecast & Opportunities, 2026”, United
States baby toys market is expected to show a robust growth with an impressive
CAGR in the forecast period, 2022-2026. The market growth can be attributed to
rising demand of educational and development toys for the better growth of
babies and toddlers. Moreover, rising disposable income among the young
population is also effectively driving the growth of the United States baby
toys market in the upcoming five years. Also, a recent trend approves that
parents are more inclined to purchase and invest heavily in educational toys
for the cognitive development of the child. Furthermore, millennial parents are
actively concerned about child psychology and they adhere to the child
psychologists and their popularizers in magazines who provide us with lists of
time-tested products that aid in skill development of children. Also, the
increasing number of movies and television shows based on fictional characters
is anticipated to create a demand growth in the toys industry, thereby
supporting the growth of the United States baby toys market in the next five
years.
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The United
States baby toys market is segmented on the basis of product type, material
type, age, sales channel, regional distribution, and competitional landscape.
Based on material type, the market is further bifurcated into cotton, plastic,
silicon, and foam. Cotton toys are anticipated to hold the largest revenue
shares of the market and assert their dominance over the market segment in the
upcoming five years. The market growth can be attributed to the demand of the
cotton made toys i.e. soft toys mostly due to their safety with the new born
kids. New borns and toddlers have a tendency to chew or lick anything they can
get their hands on. Moreover, the teething process of child requires them to
chew onto something, thereby it becomes very necessary that what ever toys kids
play with they must be very safe.
Based on age,
the market is further segmented into age groups like, infant (0-12 months),
toddlers (1 year - 3 years), preschoolers (3 years & above). Infants ageing
between 0 to 12 months are often given toys, although they cannot play with
toys on their own. Such young age babies are often given soft toys that new
parents buy to cheer up their children or some of the plastic toy danglers that
often makes kid friendly sounds. Toddlers are also often inclined to soft toys
and plastic or silicon made toys. These toys may include color recognition,
shape identifiers, etc. for the development of the child’s intellect.
Preschoolers are often given educational and intellectually stimulating toys
for their cognitive development.
Holding the
largest shares of the United States baby toys market, a partial list of major
market players includes, The Walt Disney Company, Hasbro, Inc., Mattel, Inc.,
The LEGO Group, Funko Inc., Spin Master, among others. The leading market
players are actively utilizing advanced technologies to provide advance
techniques and value proposition to gain control over the revenue shares of the
market. International brands may form partnerships with the local manufacturers
and distributors for the expansion of their businesses in the country. Major
market players are using smartphone proliferation, nuclear households, and
humongous amount of targeted media content as major factors to advertise their
products and reach a wider consumer audience in the United States baby toys
market. Moreover, the inclusion of technological developments such as immersive
experiences of virtual and augmented reality will have a positive impact on the
market.
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“Distribution and sales channel of the baby toys in United States is
huge. Although exclusive stores are anticipated to hold the large shares of the
market segment, the baby toys are also available widely in supermarket/
hypermarket. With multiple market players in the market, the competition is
rapidly increasing. New market players can use the sales channel and use it for
their benefit in the future market. Also, technological advancement in
providing the kids with safe, educational, and interesting toys would satisfy
the consumer demand as well as help the market players in establishing
themselves in the market,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“United States Baby Toys
Market By Product Type (Electronic, Soft, Educational, Others) By Material Type
(Cotton, Plastic, Silicon, Foam) By Age (Infant (0-12 Months), Toddlers (1 year
- 3 years), Pre-Schoolers (3 years & Above)) By Sales Channel (Exclusive
Store, Hypermarket/ Supermarket, Retail Stores, Online, Others) By Region,
Competition Forecast & Opportunities, 2026” has evaluated the future growth potential of United
States Baby Toys market and provides statistics & information on market
size, structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in United States Baby Toys market.
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