Asia-Pacific Fantasy Sports Market to grow at a Significant Rate through 2026
Increasing popularity of
sport players and rising awareness is expected to drive the demand for Asia-pacific
fantasy sports market in forecast period.
According to TechSci Research report, “Asia-pacific
Fantasy Sports Market By Sports Type (Cricket, Foot Ball, Hockey, Others)
By Platform (Website v/s Mobile Application) By Application (Individual v/s
Team) By Gender (Male v/s Female) By Company, By Region, Forecast &
Opportunities, 2026”, Asia-pacific fantasy sports market is expected to witness
significant growth for the next five years owing to adoption of attractive
marketing strategies by major players to increase the viewership of online
gaming platforms. Hiring of celebrities and famous sport players for
advertising purpose is a major driver for high fantasy games market demand.
Campaigns on social media platforms engage the users of fantasy games is on
rise. Transparency in monetary transactions on fantasy games platforms is
aiding in increasing the trust over using such online gaming platforms. Fantasy
sports is played over internet where participants make and manage a fantasy
team of their own by choosing their favorite players in as a single team. Users
compete against the other fantasy teams for an entire sports league or season.
Users who score maximum points wins the money. Advancements in technology
aiding to improved real-time playing experience is fostering the market growth
in the region. High consumer spending over recreational activities and
preference of youth over alternative online gaming platforms is influencing the
market demand in the region. Affordable subscription of mobile apps and low
cost for internet facilities is attributing to high market growth. Presence of
huge youth population in the region is paving the way for the fantasy sports
market.
Due to the ongoing pandemic COVID-19, complete
shutdown was announced by leading authorities of major economies in
Asia-pacific region. Many sports events were cancelled or postponed around the
globe. Consumer’s preference shifted from going out to online activities, but
fantasy games observed fall during the lockdown. After the decision of leading
authorities to stream sports events without the presence of real audience,
fantasy market growth is expected to grow eventually in the given time.
However, lack of awareness about fantasy games and
launch of plethora of other online gaming platforms may create hindrance in the
Asia-pacific fantasy sports market growth.
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Global
fantasy sports market is segmented into type, service, organization size,
application, end user, region, and company. Based on sports type, market is
further divided into cricket, football, hockey, and others. Cricket segment is
expected to hold major market share during the forecast period, 2022-2026.
Cricket has the strongest viewership base in Asia-pacific region and enjoys
immense passion and support from fans all over the region. Cricket lovers are
interested in knowing all about the cricketer’s life, small and big details
about every cricket game. In-depth knowledge about cricket gives fans an upper
edge to play fantasy games and win cash prizes. Introduction of major sporting
events such as Indian Premier League, Bangladesh Premier League, T20 League,
Big Bash, among others are very much popular among the residents of
Asia-pacific region. Every year with introduction of T20 league, opens new
opportunities for growth of fantasy games in Asia-pacific region. Based on gender,
market is bifurcate into male and female segment. Female segment is expected to
grow at a significant rate during the forecast period. Increasing awareness
over social media platforms and user-friendly interface by key players by using
upgraded platforms is fostering the fantasy games market demand in Asia-pacific
region.
Dream11,
Fantasy Pvt Ltd, DraftKings, Inc., Fox Sports Corporation, ESPN Inc., PlayUP
Ltd., Yahoo! Inc., PlayON, HalaPlay Technologies Pvt. Ltd, DraftTeam Fantasy
Sports, Fantasy Aces are the leading players operating in Asia-pacific fantasy
sports market. Service Providers are increasingly focusing on research and
development process to fuel higher growth in the market. To meet evolving
customer demand with respect to better efficiency and durability, several fantasy
sports providers are coming up with their technologically advanced offerings.
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“Players
of fantasy games are provided with secure payment gateways for monetary
transactions which is building consumer confidence over fantasy games
platforms. Fantasy game platforms promote transparency by allowing users to
view teams created by their competitors and revealing the money at the start of
the game and disclosing the amount won by rank holders at the end of the game
which is aiding in higher transparency and providing of fair play policies and
regulations by key players is propeling the high fantasy games market growth
until 2026” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based Asia-pacific management consulting firm.
“Asia-pacific
Fantasy Sports Market By Sports Type (Cricket, Foot Ball, Hockey, Others) By Platform
(Website v/s Mobile Application) By Application (Individual v/s Team) By Gender
(Male v/s Female) By Company, By Region, Forecast & Opportunities, 2026” has
evaluated the future growth potential of Asia-pacific fantasy sports market and
provided statistics & information on market size, shares, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the of Asia-pacific fantasy
sports market.
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