Saudi Arabia Personal Grooming Market to Grow with Double Digit CAGR until 2026
Increasing sophisticated and
beauty and personal care routine among the population is driving the growth of
Saudi Arabia Personal Grooming Market in the forecast years.
According to TechSci report
on, “Saudi Arabia Personal Grooming Market By Product Type (By
Female {Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers &
Shavers}, By Males {Shavers and Trimmers}) By End User (Individual Customer and
Institutional Customer) By Distribution Channel (Multi-branded Electronic
Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, and
Institutional Sales) By Region, Competition Forecast & Opportunities, 2026”, Saudi Arabia personal
grooming market
has shown promising growth in historical years until 2019 and is expected to
continue its growth in upcoming forecast years 2021 to 2026. Saudi Arabia personal
grooming market owes its growth to the factors like rising disposable income
among the beauty conscious consumers, along with the rising trend of fulfilling
every evolving beauty standard. Moreover, male consumers are more inclined to
visit a barber shop or a hair care personal grooming center for their needs of
haircut, shaving and trimming facial hair, while they follow their religious
and personal beliefs regarding facial hair is supporting the anticipated growth
of the Saudi Arabia personal grooming market in the upcoming five years. Along
with the rise in the demand of hair care electronics there
is also a surge in the demand of herbal and halal products in the innovative
and eco-friendly packaging designs is supporting the growth of Saudi Arabia
personal grooming market in the upcoming five years.
Personal
grooming involves the skills that assists an individual in cleaning and
maintaining their bodies. The process enhances the outer appearance as well as
the personal hygiene of an individual. Personal grooming and selfcare boosts
self-confidence, self-esteem, while enhances an individual’s personality. Saudi
Arabia market has various personal grooming products based on they consumer
preference and depending on the gender of the customer. It includes the beauty
and fragrance products along with hair care products, and medicinal cosmetics.
The
recent outbreak of COVID-19 worldwide had affected the Saudi Arabia economy,
although the Saudi Arabia personal grooming market has overcome the setback by
provision of personal grooming products on online sales and personal grooming
services at home.
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Arabia Personal Grooming Market"
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Saudi
Arabia personal grooming market is segmented on the basis of product type, end
user, distribution channels, competitional landscape and regional analysis.
Based on product type, the market is categorized into the products specific for
female and male consumers. For female consumers, the market holds shares in hair
dryers, hair straighteners, hair curlers and trimmers & shavers. Whereas
for male consumers the market holds shares in shavers and trimmers majorly.
Hair dryers is anticipated to hold the largest market share owing to the
aggressive marketing strategies by the top players that highly influencing the
young adult population of the country. Trimmers & shavers among the female
consumers is also anticipated to grow at a fast rate owing to the rapid
increase in the young adult female population. Moreover, the products also play
major role in the female hygiene thereby anticipated for a significant share in
the market in upcoming five years.
Moreover,
following the expenses of male consumers trimmers are anticipated for the
larger market share owing to the demand of trendy styling looks while maintain
the religious beliefs about the facial hair on men in the country. Also, the
increasing advertisement and growing sales volume of trimmers are anticipated
to drive the market growth in the forecast period, 2022-2026.
Some of the top
players in the Saudi Arabia personal grooming market are, Philips KSA,
Panasonic Middle East, Procter & Gamble SA (Pty) Ltd, GEEPAS KSA, Conair,
Dyson Saudi Arabia, Wahl Clipper, Ali Zaid Al Quraishi & Brothers Company
Ltd. (Remington), among others. The companies are involving themselves into
research and development for the methods of better quality, to provide better
products.
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“Jeddah and Riyadh are major cities that supports the largest number of
young adult population, the cities have the maximum consumption of the personal
grooming products. Prices of the products and their convenience of
obtainability drives the market growth. The harsh climate in the country, poor
water quality, and increased concern for the personal care routine and personal
wellbeing is supporting the market growth for Saudi Arabia personal grooming
products and services. New players are advised to invest in the technologically
advanced products to assert their presence in the market,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Saudi Arabia Personal
Grooming Market By Product Type (By Female {Hair Dryers, Hair Straighteners,
Hair Curlers and Trimmers & Shavers}, By Males {Shavers and Trimmers}) By
End User (Individual Customer and Institutional Customer) By Distribution
Channel (Multi-branded Electronic Stores, Exclusive Brand Stores,
Supermarkets/Hypermarkets, Online Retail, and Institutional Sales) By Region,
Competition Forecast & Opportunities, 2026” has evaluated the future growth potential of Saudi
Arabia personal grooming market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in Saudi Arabia personal
grooming market.
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