India Personal Grooming Market to Grow at CAGR of over 20% In the Next Five Years
Changing retail landscape, emergence of online retail and rising working
population to aid growth of India personal grooming products market through FY2026
According to a TechSci
Research report, “India
Personal Grooming Market By Product Type (Hair Dryer, Hair Straightener,
etc.), By End User (Individual Customer & Institutional Customer), By
Distribution Channel (Online Retail, Institutional Sales, etc.), Competition,
Forecast & Opportunities, FY2026”, India personal grooming market consist of
female grooming and male grooming, and both the market segments are projected
to cross USD553.17 million and USD590.54 million by FY2026, respectively. The growth
of personal grooming products market in India is propelled by factors such as rising urbanization, increasing
disposable income of middle class population, changing preferences of Indian
consumers for professional products and growth of professional beauty & wellness
market. Moreover, innovation in products offerings, enhanced shopping
experience on e-commerce websites, increasing demand for professional products
among consumers and innovative branding and marketing, promotional strategies
are further expected to propel demand for personal grooming products in India
over the next five years.
Browse 9 market data Tables and 57 Figures
spread through 138 Pages and an in-depth TOC on "India Personal Grooming
Market"
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Increasing
adoption of attractive marketing and distribution strategies by various
personal grooming companies is likely to positively influence India personal
grooming market. Rising demand for products that are more affordable, continuous
product innovation and diversification by leading players in different segments
of personal grooming is further fueling growth in India personal grooming
market. Moreover, emergence of online shopping platforms like Amazon, Flipkart,
Nykaa and Purplle, which offer better discounts, enhanced convenience and
multiple payment modes coupled with expanding internet user base would further
steer growth in India personal grooming market during forecast period.
India female grooming
market can be segmented based on product type, end user, distribution channel
and region. In terms of product type, hair dryers segment led the market with
share of over 60% in FY2020 and the trend is likely to continue until FY2026. Hair dryers category dominates the market on account
of factors such as availability of variety of options, rising
working women population and highly engaged young generation who do not get
time to maintain their beauty routine are the target customers for hair dryers. In terms of regions, West
India dominated both female and male grooming market in FY2020 and the region is
anticipated to generate significant demand for male and female grooming
products during forecast period as well, owing to increasing marketing
activities and rising per capita expenditure by the companies in the region.
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“Being
a developing country, significant share of population in India still lives in
smaller cities and rural areas, where consumers are price sensitive and look
for value for money products. Therefore, companies are recommended to introduce
products targeting masses to make their products more affordable in Tier II
& Tier III cities of the country.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“India Personal Grooming Market By Product Type (Hair
Dryer, Hair Straightener, etc.), By End User (Individual Customer &
Institutional Customer), By Distribution Channel (Online Retail, Institutional
Sales, etc.), Competition, Forecast & Opportunities, FY2026” has
evaluated the future growth potential of India personal grooming market and
provides statistics and information on market structure, size, share and future
growth. The report is intended to provide cutting-edge market intelligence and
help decision makers to take sound investment decision. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities present in India personal grooming market.
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