Rising Urbanization to Aid Growth of India Personal Grooming Market
Changing retail landscape,
emergence of online retail and rising working population to aid growth of India
personal grooming products market through 2024
According to a TechSci Research report, “India
Personal Grooming Market By Product Type, By End User, By Distribution
Channel, Competition, Forecast & Opportunities, 2024”, India personal
grooming market consist of female grooming and male grooming, and both the
market segments are projected to cross $ 620 million and $ 1.2 billion by 2024,
respectively. The growth of personal grooming products market in India is
propelled by factors such as growing penetration of various international
brands, rapid urbanization and growing consumer demand for more convenient and
professional grooming products. Moreover, rising aspirations of Indian youth
towards maintaining a youthful appearance and increasing advertising activities
is further fuelling demand for personal grooming products across the country. The companies are strategically focusing on
attracting youth population by launching new innovative designs and user-friendly
products, as millennials are more attracted towards such products. Furthermore,
rising demand for professional products like hair curlers and hair
straighteners has been witnessed in India owing to upcoming middle class with
rising disposable income and youth population beyond 16 years who are highly
influenced by aggressive marketing strategies and digital media. These factors
are anticipated to fuel growth in India personal grooming market in the coming
years as well.
Browse 7 market data Tables and 63 Figures
spread through 131 Pages and an in-depth TOC on "India Personal Grooming
Market"
https://www.techsciresearch.com/report/india-personal-grooming-market/3879.html
In terms of regions, West India dominated both
female and male grooming market in 2018 and the region is anticipated to
generate significant demand for male and female grooming products during
forecast period as well, owing to increasing marketing activities and rising
per capita expenditure by the companies in the region. India female grooming products market can be broadly
categorized into hair dryers, straighteners, curlers, trimmers & shavers.
Whereas male grooming consists of shavers and trimmers. Hair dryers category
dominates the market on account of factors such as availability of variety of
options, rising working women population and highly engaged young
generation who do not get time to maintain their beauty routine are the target
customers for hair dryers.
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“Increasing
adoption of attractive marketing and distribution strategies by various
personal grooming companies is likely to positively influence India personal
grooming market. Rising demand for products that are more affordable, continuous
product innovation and diversification by leading players in different segments
of personal grooming is further fuelling growth in India personal grooming
market. Moreover, emergence of online shopping platforms like Amazon, Flipkart,
Nykaa and Purplle, which offer better discounts, enhanced convenience and
multiple payment modes coupled with expanding internet user base would further
steer growth in India personal grooming market during forecast period.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“India Personal
Grooming Market By Product Type, By End User, By Distribution Channel,
Competition, Forecast & Opportunities, 2024” has evaluated the future growth
potential of India personal grooming market and provides statistics and
information on market structure, size, share and future growth. The report is
intended to provide cutting-edge market intelligence and help decision makers
to take sound investment decision. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in India personal grooming market.
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