India Oral Care Market to Grow at a CAGR of 8.69% During the Forecast Period
Continuously increasing geriatric population, rising awareness
of oral care, higher income leading to growing consumer spending on advanced
oral care products along with increasing urbanization and adoption of unhealthy
eating lifestyle in the country is expected to drive India Oral Care Market
during the forecast period.
According
to recently released TechSci Research report “India Oral Care Market by
Product (Toothpaste, Toothbrush, Mouth Wash, Dental Accessories/Ancillaries), By Application (Toothache, Cavities,
Periodontal Disease, Tooth Sensitivity, Others), By Distribution Channel
(Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental
dispensaries, Online), By Region, Competition Forecast & Opportunities,
FY2026’’, the India Oral Care Market is
expected to witness a significant CAGR of 8.69% during the forecast period
owing to the rising prevalence of various oral diseases, including tooth decay
and periodontal diseases, which is leading to the adoption of various oral care
products among consumers. Oral hygiene awareness is also one of the key factors
driving the growth of the India Oral Care Market. Efforts made by the government
and dentists by holding various seminars and programs to increase awareness
about oral hygiene are acting as major boosters for the market growth.
Moreover, the manufacturers are also undergoing partnerships with various
international organizations such as World Dental Federation (FDI) to emphasize
the importance of oral care products and draw attention to their newly launched
products.
Technological
advancements and introduction of innovative products such as electric
toothbrushes and motion sensor technology equipped toothbrushes are further supporting
the growth of India Oral Care Market. Increasing awareness about the benefits
of such innovative products is creating a huge demand in the India market, however,
the market might also face some restrains. The growing circulation of
counterfeit oral care products might create a major challenge for
manufacturers. Moreover, the lack of awareness about the importance of oral
hygiene in rural areas might further hamper the growth of the India Oral Care Market.
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The
India Oral Care Market is categorized based on the product, distribution
channel and region. Based on distribution channel, online segment is expected
dominate the market during the forecast period as they offer variety of oral
care products to choose from and some of them also offer products at discounted
price.
Major players operating in the India Oral Care Market including Procter
& Gamble Hygiene and Health Care Limited, Hindustan Unilever Limited,
Colgate-Palmolive (India) Limited, GlaxoSmithKline Consumer Healthcare Ltd.,
Johnson & Johnson (India) Ltd. Patanjali Ayurved Limited, The Himalaya Drug
Company, Anchor Health & Beauty Care Pvt. Ltd, Dabur India Limited, Amway
India Enterprises Pvt. Ltd., etc., are focusing on using the latest
technologies to bring new products to the market. Some of the leading companies
are also coming up with their own online shopping portals to increase their
consumer bases by offering lower prices on their products.
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“West India region is expected to hold the largest market share on
account of a large pool of population suffering from various oral diseases.
This can be ascribed to the lack of fluoride content in water supplies and is
expected to further dominate the India market during the forecast period”, said
Mr. Karan Chechi, Research Director with TechSci Research,
a research based global management consulting firm.
“India
Oral Care Market by Product (Toothpaste, Toothbrush, Mouth Wash, Dental
Accessories/Ancillaries), By
Application (Toothache, Cavities, Periodontal Disease, Tooth Sensitivity,
Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience
Stores, Retail Pharmacies, Dental dispensaries, Online), By Region, Competition
Forecast & Opportunities, FY2026” has
evaluated the future growth potential of India Oral Care Market and provided
statistics and information on market size, shares, structure, and future market
growth. The report intends to provide cutting-edge market intelligence and helps
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers, challenges,
and opportunities in India Oral Care Market.
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