United States POU Water Purifiers Market is expected to grow with a CAGR of 5.48% through 2029

Rising incidences of water-borne diseases, increasing health awareness among consumers to drive demand for water purifiers in United States

According to the TechSci Research report, “United States POU Water Purifiers Market– By Region, Competition, Forecast & Opportunities, 2029F.”, United States POU water purifiers market was valued at USD 2,675.97 million in 2023 and is expected to reach USD 3,685.55 million by 2029 with a CAGR of 5.48% during the forecast period. Surging levels of water pollution in the country mandates the utilization of water purifiers, thereby driving their demand across the United States. Infested with litter ranging from floating plastic bags to chemical waste, the water bodies on earth are getting polluted. Various man-made activities such as mining, release of industrial waste, marine dumping of wastes, discharge of municipal sewage, chemicals, pesticides, nutrients, etc., are the main factors elevating the levels of water pollution. The contaminated water poses threat to marine environment including vegetation and organisms such as amphibians. Increasing population along with urbanization and industrialization is generating enormous amount of untreated wastewater, which is expected to boost demand for water purifiers in the US. Multi-stage filtration has emerged as a prominent trend within the United States Point-of-Use (POU) water purifiers market. In response to heightened awareness about water quality, consumers are gravitating towards POU purifiers equipped with sophisticated multi-stage filtration systems. These advanced technologies employ a series of filtration steps, each designed to target specific contaminants present in tap water. With concerns ranging from heavy metals like lead and mercury to chemicals and microbial pathogens, consumers are seeking comprehensive solutions that can address a diverse spectrum of pollutants. Multi-stage filtration systems often incorporate a combination of activated carbon, reverse osmosis, UV sterilization, and other advanced methods to ensure effective removal of impurities.

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The United States POU water purifiers market is segmented based on type, technology, sales channel, region and company, Based on sales channel online distribution channel is the fastest growing, owing to the convenience and accessibility that online channels offer, allowing consumers to research, compare, and purchase water purifiers with ease. The rise in health consciousness and awareness of waterborne contaminants has further fueled the demand for reliable water purification solutions. Online platforms cater to this need by providing extensive information, customer reviews, and competitive pricing, which are not as readily available through traditional retail outlets. Additionally, the integration of smart technologies and advanced filtration systems in POU water purifiers has made online channels an ideal platform for showcasing these sophisticated products. The ease of home delivery and installation services offered through online purchases also adds to the appeal, making it a preferred choice for many consumers. As such, online distribution channels are not only the fastest-growing segment but are also reshaping the landscape of the United States POU water purifiers market. 

Key market players operating in the United States POU water purifiers market include:

• A.O. Smith Corporation
• Culligan International Company
• The Clorox Company
• Pure Pro USA Corp.
• Apex Water Filters Inc
• Crystal Quest 
• Instapure Brands, Inc.
• Helen of Troy Limited
• Pentair PLC
• 3M Company

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“Among the popular types of POU water purifiers, under sink water purifiers dominate the US POU water purifiers market. Under the sink water purifiers have been gaining popularity in the US. One of the principal reason is that the kitchens in the nuclear US family homes are getting smaller. These water purifiers save a lot of space while doing the job of water purification. Hence, a rising number of people in the country are opting for such water purifiers. Counter top water purifiers require minimum space and can be stored in most crowded kitchens with utmost ease. In addition, these purifiers have minimum and simple maintenance requirements.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based United States POU management consulting firm.

“United States POU Water Purifiers Market By Type (Counter Top, Under Sink, Faucet Mount), By Technology (RO, UF, NF, and Others), By Sales Channel (Direct Sales, Multi Branded Stores, Online, and Others (Hypermarket/Supermarket, Exclusive Stores, etc.), By Region, By Competition Forecast & Opportunities, 2019-2029F” has evaluated the future growth potential of water purifier market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States POU water purifier market.

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