ASEAN Water Purifier Market to Grow at 9.71% CAGR Through 2026
Deteriorating ground and
surface water quality coupled with rising incidences of water-borne diseases to
drive the growth of ASEAN water purifier market.
According
to TechSci Research report, “ASEAN
Water Purifier Market By Product Type (Under Sink, Counter Top, Faucet
Mount & Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail,
Distributor and Others), By Country (Indonesia, Vietnam, Philippines,
Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026”, ASEAN
water purifier market was valued USD 2402.74
Million in 2019 and is expected to grow at CAGR of 7.22% during the forecast
period. Anticipated growth in the market can be attributed to deteriorating ground and surface water quality,
increasing urbanization & industrialization, coupled with rising concern
about increasing incidences of water borne diseases across the country.
Furthermore, growing popularity of water purifiers among the population coupled
with increasing consumer spending are positively impacting the growth of
market. Additionally, increase in spending by the key players, technological
advancements and new product launches are expected to further propel the growth
of market until 2025. However, stiff competition from foreign players and
surging demand for packaged water bottle can hamper the growth of the water
purifier market through 2026.
RO, UF and media are the key technologies used for
water purification in the ASEAN region. In 2019, RO technology accounted for
the largest share in the region’s market due to its property of effectively
removing impurities, germs and dissolved salts from water. Additionally, the
TDS levels in the ASEAN region are high, which makes end users procure RO water
purifiers as they give better results as compared to other available
technologies.
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Purifier market "
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ASEAN
water purifier market is segmented based on product type, sales channel and country.
Based on the product type, under sink led the market in 2019 and the trend is
likely to continue until 2026 as these types of water purifier are economic and
require less space when compared with other counterparts.
In
terms of sales channel, retail acquired market share of 65.95% in 2019 and the
trend is likely to continue through 2026. Retailers allows customers to try
product before purchasing and high affinity towards physical store is another
reason for the dominant share of retail.
Major players operating in the ASEAN Water
Purifier market are Karofi Group Joint Stock Company, The Kangaroo Group,
Unilever PLC, A.O. Smith Corporation, Coway Co. Ltd., Panasonic Corporation,
Koninklijke Philips N.V., Xiaomi Corporation, Novita SG Pte Ltd., and Brita
GmbH. After-sales service and product portfolio are the key factors for
selecting brand for water purifier. Improved after-sales service can help
company to gain trust and improve customer relationship.
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“Vietnam
is the largest country in the ASEAN water purifier market and is expected to
continue its dominance during the forecast period. The dominance of the country
is primarily attributed to the growing industrialization along with the rising
concerns regarding ill-effects of consuming poor-quality water. Imports
play a significant role in fulfilling the demand for water purifiers in
Vietnam. Majority of water purifier companies operating in the country are
importing water purifier systems from Asian markets, especially China.,” said
Mr. Karan Chechi, Research Director with TechSci Research, a research-based ASEAN
management consulting firm.
“ASEAN Water Purifier Market By Product
Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart
Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country
(Indonesia, Vietnam, Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast
& Opportunities, 2026” has
evaluated the future growth potential of water purifier market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers, challenges,
and opportunities in ASEAN water purifier market.
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