Global Fortified Biscuit Market to Grow at a substantial CAGR during the forecast period
Increasing
demand for gluten-free & organic high-fibre biscuits and increasing
disposable income are some key factors driving the global fortified biscuit
market.
According to TechSci Research report, “Global Fortified
Biscuit Market, By
Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others), By Type
(Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others) By
Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores,
Internet/Online and Others), Competition Forecast & Opportunities, 2015 –
2025”, global fortified biscuit market is expected to grow
at a substantial rate in the upcoming five years. Food fortification is a way
to make food nutrient rich in order to throw light on micronutrient deficiency.
Some of the nutrients which are added in the food are vitamin D, vitamin B12,
vitamin b2, vitamin b1, folic acid, etc. Rising consumer awareness regarding malnutrition
and nutrition deficiency has led to an immense growth in the market.
Approximately 50% of overall deaths in the world are due to malnutrition.
People are becoming more aware about the requirement of nutrition for
maintaining health and immunity. It has led to an increased demand for sugar
free, high fibre and low calorie content biscuits, thereby contributing in
market growth. Furthermore, lifestyle of people is becoming unhealthier day by
day because of the sedentary lifestyle and high consumption of junk food which
has created a lot of health issues in the world population like obesity,
diabetes, high blood pressure, high cholesterol, among others. This has shifted
the focus from junk food to healthy, low calorie and sugar free supplements
like fortified biscuits.
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Global fortified biscuit market is segmented on the basis of ingredient
type, type, distribution channel, company, and region. On the basis of type,
market is segmented into plain biscuits & cookies, biscuits crackers and
others. Amongst these, plain biscuits & cookies segment are expected to
hold a larger share as compared to other segments. This can be attributed to
the rising health awareness in consumers and the fact that the consumption of
cookies and plain biscuits is the highest, among others. On the basis of end
user, global fortified biscuit market is segmented into
supermarket/hypermarket, departmental/retail stores, internet/online and
others. Out of these, departmental stores segment is expected to hold the
largest share as they are present in almost every street which makes them
highly convenient to reach. However, supermarkets/hypermarkets are expected to register
maximum growth in the forecast period owing to the rapid urbanization.
Supermarkets are being constructed in large numbers in every city. They make it
easier to buy different products from one place which has quite likely led to
the growth of the segment in the market.
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Some of the leading players in global fortified biscuit market
are Arnott’s Biscuits Holdings
Pty Limited, Annas pepparkakor AB, Burton’s Foods Ltd., Danone Group, Dali
Group, Kraft Foods, Kellogg Co, Parle Products Pvt. Ltd., Nestlé SA., Britannia
Industries Ltd., ITC and Lotus Bakeries NV, etc. The leading players offer a
wide range of fortified biscuits with more nutrient contents to customers.
“North America
is expected to dominate the global fortified biscuit market during the forecast
period. This can be ascribed to the rising consumer
awareness pertaining to nutrition deficiency and health benefits of low calorie
and low sugar content biscuits. Furthermore, growing prevalence of chronic
diseases and increasing awareness related to wellness & health is expected
to create lucrative opportunities for the market growth through 2025.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“Global Fortified Biscuit Market, By
Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others), By Type
(Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others) By
Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores,
Internet/Online and Others), Competition Forecast & Opportunities, 2015 –
2025” has
evaluated the future growth potential of global fortified biscuit market and
provided statistics & information on market size, shares, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in global fortified biscuit market.
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