Press Release

Global Immunity Boosting Packaged Foods Market is Fueled by Supplements Segment During the Forecast Period

The global immunity boosting packaged foods market has experienced significant growth in recent years, driven by factors such as the increasing consumer awareness, the impact of the COVID-19 pandemic, the preference for natural and organic products, rising disposable incomes, product innovation, and collaborations within the industry.


According to the TechSci Research report, “Global Immunity Boosting Packaged Foods Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global immunity boosting packaged foods market has experienced substantial growth in recent years and is projected to continue expanding at a significant rate. This market encompasses a wide range of food products designed to enhance and support the body's immune system. This growth is driven by various factors such as changing consumer preferences, increased focus on personal health, and the availability of a diverse range of products.


The increasing demand for immunity boosting food products can be attributed to various factors. The rising prevalence of chronic diseases, growing health consciousness among consumers, and the COVID-19 pandemic have all contributed to this market's growth. Consumers are actively seeking out food products that offer immune-boosting benefits to support their overall well-being. Furthermore, there are lucrative opportunities for growth in the immunity boosting packaged foods market. Manufacturers and retailers are investing in research and development to develop innovative products that cater to changing consumer preferences. Strategic partnerships and collaborations are also being formed to expand product portfolios and reach a wider customer base.

 

In conclusion, the global immunity boosting packaged foods market is witnessing significant growth and is expected to continue expanding in the coming years. Factors such as increasing consumer awareness, growing health consciousness, and the availability of diverse product options contribute to the market's growth. As consumers prioritize their immune health and seek convenient and effective ways to support it, the market presents opportunities for manufacturers and retailers to meet the evolving demand.


Some key trends include the demand for natural and organic products, the incorporation of functional ingredients with immune-boosting properties, innovation in product development, online retailing, targeted marketing and education, collaboration with health professionals, and the rising demand for supplements. Consumers are increasingly looking for immunity-boosting ingredients, and companies are responding by developing products that cater to this demand.

 

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The global immunity boosting packaged foods market is segmented based on product category, distribution channel, and region.

Based on product category, the market is segmented into food, beverage, and supplements. Among these, the supplements segment holds a significant share of the global immunity boosting packaged foods market during the forecast period. The supplements segment holds a significant share of the global immunity boosting packaged foods market during the forecast period. While specific information on the current share of the supplements segment in the market may not be available, reports indicate that immune health supplements are a key driver of growth within the overall market.


Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, drug stores/pharmacies, online, others (departmental stores, etc.). Among these, the online segment is the fastest growing in the global immunity boosting packaged foods market during the forecast period. With the increasing penetration of internet services and the rise of e-commerce platforms, online sales of packaged foods, including those with immune-boosting properties, have witnessed significant growth. Consumers are increasingly opting for the convenience of online shopping, especially for health-related products. The online segment offers a wide range of choices, easy access to product information, and the ability to compare prices and reviews. This has contributed to the rapid growth of online sales in the immunity boosting packaged foods market.


Key market players operating in the global immunity boosting packaged foods market include:

               Diamond Foods, LLC.

               Pinnacle Foods Corp.

               Nestle S.A.

               Danone SA

               Blue Diamond Growers

               Associated British Foods Plc

               Dole Food Company, Inc.

               Fonterra group Cooperative Limited

               Hines Nut Company

               Olam Group Limited

 

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“The increasing consumer awareness about the importance of maintaining a strong immune system, coupled with rising health concerns and the COVID-19 pandemic, have been driving factors behind the growth of this market segment. Some key trends in the global immunity boosting packaged foods market include the demand for natural and organic products, the incorporation of functional ingredients with immune-boosting properties, innovation in product development, online retailing, targeted marketing and education, collaboration with health professionals, and the rising demand for supplements.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


Global Immunity Boosting Packaged Foods Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Category (Food, Beverage, Supplements), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Drug Stores/Pharmacies, Online, Others (Departmental Stores, etc.), By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of global immunity boosting packaged foods market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of global immunity boosting packaged foods globally.



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