United States Immunity Boosting Packaged Foods Market By Product Category (Food, Beverage, Supplements), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Drug & Pharmacy Stores, Online, Others (Departmental, Direct Sales etc.), By Region, Competition Forecast & Opportunities 2018-2028F

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Summary

Report Description

The United States Immunity Boosting Packaged Foods Market is expected to be driven in the anticipated period due to several factors, such as rising health awareness, increasing demand for natural and organic products, and the availability of a wide range of products. Furthermore, a hectic lifestyle and a lack of a healthy diet have led to an increased demand for the immunity-boosting packaged food market.

Immunity-boosting packaged food products are sold as a means of supporting and reinforcing the human immune system. The immune system plays a crucial role in defending the body against infections and illnesses. Certain nutrients and compounds found in food can help support the immune system's functioning.

Proper nutrition is essential for overall health, and certain nutrients can positively impact immune function. A robust immune system can help reduce the risk of getting sick or developing infections. Thus, packaged food products marketed as immunity-boosting can be convenient for people looking for easy ways to include these nutrients in their diet.

United States Immunity Boosting Packaged Foods Market Scope

Various food and beverage companies have introduced new products fortified with immune-boosting ingredients, such as vitamins, minerals, antioxidants, and probiotics. These products include vitamin-infused beverages, fortified snacks, and functional foods marketed for their immune-boosting properties. Most people around the world are using immunity boosters to maintain their health and well-being. The increasing focus on personal fitness has led to a surge in the demand for immune-boosting packaged products, such as vitamins, herbal extracts, and probiotics.

Additionally, the emergence of seasonal health issues, such as the flu virus, has further increased the demand for immune health supplements. This further contributes to the growth of the market. For example, in the United States, parents are increasingly concerned about the health of their children, leading to an increase in the amount of money spent on nutrition supplements. These factors, combined with growing awareness, will fuel the market in the forecasted period.

United States Immunity Boosting Packaged Foods Market Overview

The COVID-19 pandemic has significantly impacted consumer behavior, leading to a heightened focus on health and immunity. This increased demand for products with immune-boosting properties. Packaged foods offer convenience and accessibility, making it easier for consumers to incorporate immune-boosting nutrients into their diets. According to a survey, 87% of consumers in the United States are interested in products with "immune-boosting ingredients". Thus, companies are actively promoting the immune-boosting benefits of their products through advertising and marketing campaigns, driving consumer awareness and interest. The immunity-boosting packaged products are available in various forms, such as seeds, dried fruits, juice, tea/coffee, probiotic shots, syrups, powder, and capsules, to cater to the demand of customers. Thus, the availability of a wide range of products will fuel the market in the forecasted period.

Furthermore, the rising popularity of dietary supplements and functional beverages has significantly contributed to the growth of the immunity booster packaged food market in the United States. The growing emphasis on preventive healthcare, coupled with the impact of the COVID-19 pandemic, has driven consumers' interest in products that can support and strengthen their immune systems. With continued innovation and consumer education, the market for immunity booster packaged foods is likely to flourish further, promoting healthier lifestyles and overall well-being.

United States Immunity Boosting Packaged Foods Market Drivers

In recent years, the public has become increasingly aware of dietary habits and their effects on human well-being and life. According to the International Food Information Council (IFIC) Survey, 23% of individuals actively seek out food or adhere to a dietary plan for health benefits. Common deep-fried foods, such as french fries and potato chips, as well as chicken nuggets and other fried treats, are considered hazardous due to the high calorie content of the fats or carbohydrates in the food. Furthermore, the consumption of deep-fried foods has been associated with health problems such as elevated cholesterol, obesity, cardiovascular disease, and diabetes. Consequently, individuals who are concerned with their health tend to avoid fast foods and opt for healthy, immunity-boosting foods. Thus, the growing focus on health and wellness has prompted consumers to seek products that support immune function and overall well-being. Immunity-boosting packaged foods appeal to health-conscious individuals looking to enhance their immune systems.

United States Immunity-Boosting Packaged Foods Market Trends

The popularity of dietary supplements and functional beverages has become a significant driving force behind the remarkable growth of the immunity-boosting packaged food market in the United States. As consumers increasingly prioritize health and wellness, they are actively seeking products that can fortify their immune systems, leading to a surge in demand for foods and beverages with added immune-boosting ingredients. According to the Nutrition Business Journal, the U.S. cold/flu/immune supplements market accounts for 7% of the overall supplement market. This consumer shift towards preventive healthcare has had a profound impact on the food industry, reshaping product offerings and stimulating innovation.

Furthermore, with rising internet penetration and widespread adoption of digital media and e-commerce platforms, the popularity of dietary supplements and functional beverages has further fueled. Consumers can now easily access information about various immunity-enhancing ingredients and products, making it simpler to identify and purchase items that align with their health goals. The convenience of online shopping has expanded the market reach, allowing consumers to explore a wide range of immunity booster packaged foods from the comfort of their homes.

United States Immunity-Boosting Packaged Foods Market Challenges

Vitamins and supplements can be beneficial in supplementing dietary deficiencies; however, the most effective way to consume these nutrients is to obtain them directly from food. However, certain supplements may cause side effects, especially when taken prior to surgery or in conjunction with other medications. Additionally, immunity health supplements may cause issues for individuals with certain health conditions. Furthermore, the effectiveness of many supplements has not been evaluated in children and pregnant females.

The regulatory compliance related to immune support on packaged food products requires adherence to strict regulations set by government authorities like the United States Food and Drug Administration (FDA). Companies need to ensure that their claims are scientifically supported and accurately communicated on product labels and marketing materials. The complexity of these regulations could present challenges for companies trying to promote the immune-boosting benefits of their products while staying compliant with the law.

Recent Developments

·         In 2022, Pfizer Inc. acquired Arena Pharmaceutical, a clinical stage company developing innovative potential therapies for the treatment of multiple immune-inflammatory diseases.

United States Immunity Boosting Packaged Foods Market Opportunities

As consumer preferences have shifted towards functional foods and products with added health benefits, there has been a chance for companies to innovate and develop new immunity-boosting packaged food offerings. The manufacturers and food companies have responded to this surging demand by developing an array of innovative products that promote immune health. They have launched new lines of fortified snacks, beverages, and even ready-to-eat meals, catering to different dietary preferences and lifestyles. This diversification of products has created more options for consumers, further stimulating the growth of the immunity boosting packaged foods market. Thus, companies have the opportunity to expand their product portfolios to include a diverse range of immunity-boosting options, catering to various consumer segments and dietary preferences.

Prebiotic and probiotic supplementation may also have an impact on the immune system's response. In order to improve immunity and overall well-being in the midst of the coronavirus pandemic, consumers have been increasingly searching for effective products that may enhance immunity and defense capacity. As health is a top priority for consumers, manufacturers of immunity health supplements are selecting ingredients that have been clinically proven to provide benefits. Key components used to produce health supplements include elderberry, as well as omega-3 fatty acids and probiotics, which are highly sought after by manufacturers.

Market Segmentation                                             

The United States Immunity Boosting Packaged Foods Market is segmented based on product category, distribution channel, region, and competitive landscape. Based on the product category, the market is segmented into food, beverage, and supplements. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, drug & pharmacy stores, online, and others (departmental, direct sales, etc.). The market is divided into the South, Midwest, Northeast, and West regions.

Company Profiles

Amway Corporation, Abbott Alkaloidal Company, Pfizer Inc., Archer Daniels Midland Company, Herbalife International of America, Inc., Blue Diamond Growers, Diamond Foods, LLC., Pinnacle Foods, Inc., Hain Celestial Group, Inc., and Nestle USA, Inc. are among the major market players in the United States Immunity Boosting Packaged Foods market.


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Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion, and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Category

Distribution Channel

Region

Regional Scope

South, Midwest, West, and Northeast

Key Companies Profiled

Amway Corporation, Abbott Alkaloidal Company, Pfizer Inc., Archer Daniels Midland Company, Herbalife International of America, Inc., Blue Diamond Growers, Diamond Foods, LLC., Pinnacle Foods, Inc., Hain Celestial Group, Inc., and Nestle USA, Inc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the United States Immunity Boosting Packaged Foods Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Immunity Boosting Packaged Foods Market, By Product Category:
    • Food
    • Beverage
    • Supplements
  • United States Immunity Boosting Packaged Foods Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Drug & Pharmacy Stores
    • Online
    • Others (Departmental, Direct Sales etc.)
  • United States Immunity Boosting Packaged Foods Market, By Region:
    • South
    • Midwest
    • West
    • Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States Immunity Boosting Packaged Foods market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis

4.1.  Brand Awareness

4.2.  Brand Satisfaction

4.3.  Factors Influencing Purchase Decision

5.    United States Immunity Boosting Packaged Foods Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Product Category Market Share Analysis (Food, Beverage, Supplements)

5.2.2.    By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Drug & Pharmacy Stores, Online, Others (Departmental, Direct Sales etc.)

5.2.3.    By Regional Market Share Analysis

5.2.3.1.        South Market Share Analysis

5.2.3.2.        Midwest Market Share Analysis

5.2.3.3.        West Market Share Analysis

5.2.3.4.        Northeast Market Share Analysis

5.2.4.    By Company Market Share Analysis

5.3.  United States Immunity Boosting Packaged Foods Market Mapping & Opportunity Assessment

5.3.1.    By Product Category Market Mapping & Opportunity Assessment

5.3.2.    By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3.    By Regional Market Mapping & Opportunity Assessment

6.    United States Food Immunity Boosting Packaged Foods Market Outlook

6.1.  Market Size & Forecast       

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Product Type Market Share Analysis (Seeds, Dry Fruits, Others (Oatmeal etc.))

6.2.2.    By Distribution Channel Market Share Analysis

7.    United States Beverage Immunity Boosting Packaged Foods Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Product Type Market Share Analysis (Juice, Tea/Coffee, Probiotic Shots, Others (Syrup etc.)

7.2.2.    By Distribution Channel Market Share Analysis

8.    United States Supplements Immunity Boosting Packaged Foods Market Outlook

8.1.  Market Size & Forecast       

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Product Type Market Share Analysis (Powder, Capsule)

8.2.2.    By Distribution Channel Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.1.1.    Increasing consumer awareness

9.1.2.    Rising demand of natural food products

9.1.3.    Availability of wide range of products

9.2.  Challenges

9.2.1.    High competition

9.2.2.    Regulatory compliance

10. Impact of COVID-19 on United States Immunity Boosting Packaged Foods Market

10.1.             Impact Assessment Model   

10.1.1. Key Segments Impacted

10.1.2. Key Regions Impacted

11. Market Trends & Developments

11.1.             Rising demand of functional beverages

11.2.             Clean label products

11.3.             Surging marketing tactics

11.4.             Expansion of e-commerce channel

11.5.             Launch of new immunity boosters

12. SWOT Analysis

12.1.             Strength

12.2.             Weakness

12.3.             Opportunities

12.4.             Threat

13. United States Economic Profile

14. Policy & Regulatory Landscape

15. Competitive Landscape

15.1.             Company Profiles

15.1.1. Amway Corporation

15.1.1.1.     Company Details

15.1.1.2.     Products & Services

15.1.1.3.     Financial (As per availability)

15.1.1.4.     Key Market Focus

15.1.1.5.     Recent Development

15.1.1.6.     Key Management Personnel

15.1.2. Abbott Alkaloidal Company

15.1.2.1.     Company Details

15.1.2.2.     Products & Services

15.1.2.3.     Financial (As per availability)

15.1.2.4.     Key Market Focus

15.1.2.5.     Recent Development

15.1.2.6.     Key Management Personnel

15.1.3. Pfizer Inc.

15.1.3.1.     Company Details

15.1.3.2.     Products & Services

15.1.3.3.     Financial (As per availability)

15.1.3.4.     Key Market Focus

15.1.3.5.     Recent Development

15.1.3.6.     Key Management Personnel

15.1.4. Archer Daniels Midland Company

15.1.4.1.     Company Details

15.1.4.2.     Products & Services

15.1.4.3.     Financial (As per availability)

15.1.4.4.     Key Market Focus

15.1.4.5.     Recent Development

15.1.4.6.     Key Management Personnel

15.1.5. Herbalife International of America, Inc.

15.1.5.1.     Company Details

15.1.5.2.     Financial (As per availability)

15.1.5.3.     Key Market Focus

15.1.5.4.     Recent Development

15.1.5.5.     Key Management Personnel

15.1.6. Blue Diamond Growers,

15.1.6.1.     Company Details

15.1.6.2.     Products & Services

15.1.6.3.     Company Details

15.1.6.4.     Products & Services

15.1.6.5.     Financial (As per availability)

15.1.6.6.     Key Market Focus

15.1.6.7.     Recent Development

15.1.6.8.     Key Management Personnel

15.1.7. Diamond Foods, LLC.,

15.1.7.1.     Company Details

15.1.7.2.     Products & Services

15.1.7.3.     Financial (As per availability)

15.1.7.4.     Key Market Focus

15.1.7.5.     Recent Development

15.1.7.6.     Key Management Personnel

15.1.8. Pinnacle Foods, Inc.,

15.1.8.1.     Company Details

15.1.8.2.     Products & Services

15.1.8.3.     Financial (As per availability)

15.1.8.4.     Key Market Focus

15.1.8.5.     Recent Development

15.1.8.6.     Key Management Personnel

15.1.9. Hain Celestial Group, Inc.

15.1.9.1.     Company Details

15.1.9.2.     Products & Services

15.1.9.3.     Financial (As per availability)

15.1.9.4.     Key Market Focus

15.1.9.5.     Recent Development

15.1.9.6.     Key Management Personnel

15.1.10.              Nestle USA, Inc.

15.1.10.1.  Products & Services

15.1.10.2.  Financial (As per availability)

15.1.10.3.  Key Market Focus

15.1.10.4.  Recent Development

15.1.10.5.  Key Management Personnel

16. Strategic Recommendations/Action Plan

16.1.             Key Focus Areas

16.2.             Target Product Category

16.3.             Target Distribution Channel

17. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The key factors driving the United States Immunity Boosting Packaged Foods Market are rising health awareness, increasing demand for natural and organic products, and availability of a wide range of products.

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Amway Corporation, Abbott Alkaloidal Company, Pfizer Inc., Archer Daniels Midland Company, Herbalife International of America, Inc., Blue Diamond Growers, Diamond Foods, LLC., Pinnacle Foods, Inc., Hain Celestial Group, Inc., and Nestle USA, Inc. are some of the major players operating in the industry.

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The challenges faced by the market are regulatory compliance with government authorities and high competition among market players.

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The emerging trends in the market include expansion of e-commerce channel, surging marketing strategies, and consumer shift towards preventive healthcare products.

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Parvati Sharma

Account Manager BD
Press Release

United States Immunity Boosting Packaged Foods Market to be Fueled by Online Segment During the Forecast Period

Oct, 2023

Rising health concerns and availability of wide range of products are the leading factors expected to drive the United States Immunity Boosting Packaged Foods market during the forecast period.

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