APAC Oral Care Market to Witness Rapid Growth over the Coming Years
Rising disposable income and
growing concern towards dental hygiene are some key factors supporting the
growth of Asia Pacific oral care market
According
to TechSci Research report, “Asia
Pacific Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash,
Dental Accessories/Ancillaries), By Distribution Channel
(Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental
Dispensaries, Online), By Country, Forecast & Opportunities, 2025”, the market
is expected to witness rapid growth during he forecast period due to growing
concern and awareness towards dental hygiene. Rising prevalence of dental
caries, periodontal and other dental diseases, especially among aging
population are key factors fueling the growth of this market. Furthermore,
changing lifestyle and growing trend of fast foods is leading to severe dental
issues, which is creating the need for oral care products meeting targeted
solution. Developing countries like India, China and Malaysia are witnessing
rise in consumer base with high disposable incomes, which is acting as a major
driver for oral care market growth.
Moreover, increasing expenditure on healthcare and
governments’ focus on creating dental hygiene awareness, especially in rural
areas are giving boost to the oral care market growth. Various awareness
campaigns and programs being held by government and health organizations to
educate people about the importance of dental hygiene is providing a major
support to oral care market. Improving living standard has triggered the demand
for expensive oral care products in the region. Manufacturers are also
launching innovative oral care products with the help of latest technologies.
Introduction of products such as electric toothbrushes and dental floss are
gaining traction in the Asia Pacific market. Recent market trend is witnessing growing
inclination of consumers towards personal grooming and teeth whitening, which
is expected to provide huge growth opportunity for oral care product
manufacturers.
However, Asia Pacific oral care market is also
witnessing some restraints. Lack of awareness in rural areas about oral hygiene
and high cost of some specific products is expected to limit the growth of this
market.
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The Asia
Pacific oral care market is segmented based on product, distribution channel
and region. Based on product, the market is categorized into toothpaste,
toothbrush, mouth wash and dental accessories/ancillaries. Here, the toothpaste
segment accounted for largest market share until 2019. However, owing to growing
awareness about convenient and effective attributes of mouth washes and recommendations
from dentists, the segment is expected to undergo fastest growth through 2025.
Based
on distribution channel, Asia Pacific oral care market is segmented into hypermarkets/supermarkets,
convenience stores, retail pharmacies, dental dispensaries and online. Among
them, convenience stores registered fastest growth until 2019. However, with
booming e-commerce industry in the region, online segment is anticipated to witness
high growth during the forecast period.
Major players operating in the Asia Pacific oral
care market include Colgate-Palmolive (Asia) Pte. Ltd., Unilever PLC, Dabur
India Limited, The Procter and Gamble Company, Amway Corp, GlaxoSmithKline
Consumer Healthcare Ltd, Johnson & Johnson Private Limited, Patanjali
Ayurved Ltd, The Himalaya Drug Company and Vicco Laboratories. The companies are
investing on strong distribution channel to increase their market reach. They
are also engaging in partnerships to enhance their product portfolios.
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“There
is an increasing demand for herbal and ayurvedic oral care products in
countries like India. With this rising trend, several international
manufacturers including Amway are launching oral care products containing
natural ingredients. The increasing population in Asia Pacific is expected to provide
lucrative opportunity for manufacturers. Increasing number of dental
dispensaries and dental clinics in the region are also creating demand for oral
care products,” said Mr. Karan Chechi, Research Director with TechSci Research,
a research based global management consulting firm.
“Asia Pacific Oral Care Market By Product (Toothpaste
Toothbrush, Mouth Wash, Dental Accessories/Ancillaries, By Distribution Channel
(Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental
Dispensaries, Online), By Country, Forecast & Opportunities, 2025” has evaluated the future growth potential of Asia
Pacific oral care market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities in Asia Pacific oral
care market.
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