United States Baby Care Products Market to Witness Healthy Growth through 2025
Increasing fertility rates
and growing awareness about infant health & nutrition to drive United
States baby care products market
According
to TechSci Research report, “United
States Baby Care Products Market By Product (Toiletries, Personal Care,
Food & Beverage, Others (Feeding & Nursing Products, Bathing
Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution
Channel (Store Based Retail and Non-Store Retail), By Region, Forecast & Opportunities, 2025”, the market
is anticipated to witness significant CAGR during the forecast period as the
country is witnessing rise in fertility rate. Growing awareness about infant
health & nutrition and availability of wide range of baby care products are
acting as key factors for market growth. Recent trend shows that there is an
increasing demand for baby care products carrying natural ingredients compared
to chemical based products. Manufacturers are also coming up with products having
minimum environmental and health hazards.
Additionally, cases of skin allergies, rashes and
other diseases in infants are acting as a major factor for high demand of baby
care products market in United States. Another factor is country’s increasing
disposable income, which is enabling people to spend on high-end baby care
products. Apart from this, the increasing population of working parents,
particularly mothers is also a key factor supporting the growth of baby care
products. With increasing investments on research & development activities
by baby care product manufacturers, baby care products market is expected to
undergo a substantial growth until 2025. Some NGOs are also carrying out
campaigns such as diaper banks to explain the importance and benefits of baby
care products like diapers. This is serving as a major booster for market
growth.
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The United
States baby care products market is segmented based on product, age,
distribution channel and country. Based on product, the market is categorized
into toiletries, personal care, food & beverage and others. Among
them, the toiletries segment dominated
the market in 2019 owing to the high demand for baby diapers and wet wipes. The
segment is further expected to hold its dominance until 2025 as the country is
witnessing high birth rate.
Based
on distribution channel, the United States baby care products market is
segmented into store based retail and non-store retail. Here, the store-based
segment underwent highest growth till 2019 owing to the wide range of products
being available in convenience and other stores. However, the non-stored based
segment is poised to undergo fastest growth through 2025 owing to the growth in
e-commerce industry. Additionally, consumers are preferring to shop online as
they provide free home delivery of products at discounted price.
Major players operating in the United
States baby care products market include Procter & Gamble (P&G),
Kimberly-Clark, Johnson & Johnson, DANONE Inc., Nestle USA, Inc., Abbott
Nutrition, NUK USA LLC, Unilever United States, Inc., Cotton Babies Inc. and
Owlet Baby Care Inc. The companies are investing on new product launches. They
are also focusing on launching more organic and environment-friendly products to
enhance their product portfolios.
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“The
high per capita income of United States is enabling parents to look for quality
products for their children. However,
there is a growing concern about the safety and side-effects of baby care
products. This is pushing manufacturers to go through several test trials
before launching a products into the market. With growth in retail and
e-commerce, companies are getting much exposure, which is leading to increased
sales of baby care products in the country,” said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“United States Baby Care Products Market By Product
(Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing
Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48
Months), By Distribution Channel (Store Based Retail and Non-Store Retail), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of United
States baby care products market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities in United States baby
care products market.
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