United States Immunity Boosting Packaged Foods Market until 2025
Rising health concerns and
outbreak of COVID-19 to drive United States immunity boosting packaged foods
market
According
to TechSci Research report, “United
States Immunity Boosting Packaged Foods Market By Product Category (Food,
Beverages & Supplements), By Distribution Channel (Offline (Supermarkets
& Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By
Region, Forecast & Opportunities, 2025”, the market is poised to undergo robust
CAGR during the forecast period owing to the outbreak of global pandemic
COVID-19 and its rapid transmission in the country. United States is one of the
most badly affected countries by coronavirus and there is a growing need for
immunity boosting packaged foods to control the further spread of this deadly disease.
Moreover, rising awareness towards health & fitness and high per capita
disposable income are some other key factors fueling the growth of United
States immunity boosting packaged foods market
Additionally, abundance of immunity boosting packaged
food products is also augmenting the immunity boosting packaged foods market in
United States. The country is also facing rising prevalence of various chronic diseases
such as cancer and diabetes, which is creating high demand for immunity
boosting food products. Furthermore, expansion of distribution channel by
manufacturers and launch of probiotic products is expected to support the
market growth in the coming years.
However, the United States immunity boosting packaged
foods market might also face some challenges. Stringent regulations regarding
manufacturing of immune boosting packaged food products is a major restraint
for the market growth. Apart from that, high cost of raw materials might also
limit the growth of this market.
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The United
States immunity boosting packaged foods market is segmented based on product category,
distribution channel and region. Based on product category, the market is
categorized into food, beverages and supplements. The food segment is further
divided into seeds, dry fruits, instant food, and others. The beverages segment
is divided into juice, tea, coffee, probiotic shots and others. Similarly, the
supplements segment is categorized into powder and capsules. In United States, the
supplements segment is expected to undergo fastest growth during the forecast
period owing to the growing awareness about weight management and increasing
cases of obesity in the country. Additionally, the importance of healthy eating
and role of pharmacists in recommending the consumption of supplements for a
healthier life are also expected to fuel the market growth further over the
coming years.
Based
on distribution channel, the United States immunity boosting packaged foods market
is segmented into offline and online channels. The offline segment is further
categorized into supermarkets & hypermarkets, specialty stores, convenience
stores and others. The offline segment dominated the United States market in
2019 owing to the preference of consumers to shop from supermarkets/hypermarkets
and high availability of immunity boosting foods in these stores. However, after
the outbreak of coronavirus in the country, the online segment is poised to
undergo fastest growth rate during the forecast period as the government is
promoting social distancing measures to curb the further transmission of this
virus. Manufacturers are adopting e-commerce platforms as their primary sales
channel which is further accelerating the growth of online segment.
Major players operating in the United
States immunity boosting packaged foods market include Abbott Laboratories,
Amway Corporation, GlaxoSmithKline LLC , Pfizer Inc., Archer-Daniels-Midland
Co, Herbalife International, Blue Diamond Growers, Diamond Foods, LLC., Dole
Food Company, Inc., Pinnacle Foods Corp. and Hines Nut Company. The
manufacturers are investing on new product with higher therapeutic benefits to enhance
their product portfolio and increase their market share in the United States.
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“Consumers
in United States are aware that there is a link between diet and the immune
system. The emphasis of FMCG sector on immune boosting food products is acting
as a major growth driver for this market. Also, presence of numerous
manufacturers of immunity-boosting food products in United States is making the
country a leading market,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“United States Immunity Boosting Packaged Foods Market
By Product Type (Herbs & Spices, Nuts & Seeds, Fruits & Vegetables,
Dairy-Based Products, Probiotics & Prebiotics, Others), By Distribution
Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores,
Convenience Stores, Others), Online), By Region, Forecast & Opportunities,
2025” has evaluated the future growth potential of United
States immunity boosting packaged foods market and provides statistics & information
on market size, structure and future market growth. The report intends to
provide cutting-edge market intelligence and help decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges and opportunities in United
States immunity boosting packaged foods market.
Contact
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