Brazil Organic Food Market to Witness more than 20% CAGR until 2025
Growing awareness about
organic food, increasing disposable income and rising product availability to
drive Brazil organic food market until 2025
According
to TechSci Research report, “Brazil
Organic Food Market by Product, By Distribution Channel, By Region,
Competition, Forecast & Opportunities, 2025”, Brazil organic food market is projected to grow at a CAGR
of more than 20% during 2020 – 2025 on account of increasing research and innovations
in the manufacturing of organic food products, rising disposable
income of the consumers coupled with increasing awareness regarding adoption of
healthy lifestyle and using chemical-free food products. Earlier, organic food
products were mainly popular among the older generation owing to their ability
to boost immune system and provide ample nutrition in the elderly but these
foods are also becoming increasingly popular among the youth owing to the
awareness related to the consumption of chemically derived food products which,
according to several studies, can have a detrimental effect on the human body.
This trend is anticipated to boost the market for organic food products in
Brazil during the next five years.
Availability
of a wide range of organic food products through online supermarkets and
e-commerce stores, etc., are also contributing to the growth of Brazil organic
food market. Rising sales of organic food through online stores has increased
the availability and accessibility of organic food products across the country to
meet the surging demand for these products, primarily coming from the woman
population which mostly prefers purchasing household products through online
shopping platforms. The market players are focusing more on the variety and
authenticity of the organic food products, which is projected to further drive
Brazil organic food market until 2025.
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Brazil organic
food market is segmented based on the product type, distribution channel and region.
Based on the distribution channel, the market is bifurcated into store-based, non-store
based and direct/institutional sales. Until 2019, the store distribution
channel segment dominated the Brazil organic food market and is expected to
hold its dominance during the next five years as well. Moreover, rising
awareness about the negative impact of pesticides and various diseases caused
by the consumption of conventional food products is also encouraging customers
to shift towards organic food in Brazil, which is further projected to augment
the demand for organic food in the country during the forecast years. Additionally, demand for ready-to-eat
organic food products is high, especially in nuclear families, particularly due
to unavailability of spare time for cooking and changing lifestyle of the
consumers. Products such as sweet corn, organic canned food, organic frozen
food and other instant organic food products are quite popular among nuclear
families.
Over the last few years, various innovations
in terms of organic food product offerings such as different flavors of yogurt,
fruit juices, wine, coffee, tea & packaged food, bread and cookies, and
many other products have hit the market. Such extensive product portfolios
offer plenty of choices to consumers, which is positively influencing the
market. Some
of the leading players operating in Brazil organic food market include Usina
Sao Francisco S.A.(Native), Otsuka Holdings Co Ltd (Jasmine Products Alimenticios
LTDA), Korin Agropecuaria Ltda, Unilever Brasil Ltda (Mãe Terra Produtos
Naturais Ltda) and Camil
Alimentos SA. Few
of the other prominent companies operating in the Brazil organic food market include
Jatobá Produtos Agroecológicos, Apis Vida Indústria e Comércio de Produtos
Farmacéuticos Ltda, Be Ingredient, Carrefour S.A. and Itaja Organico The companies
operating in the market are using organic strategies such as product launches, mergers
and collaborations to boost their share and to increase their customer bases.
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“South
region holds the largest share in the Brazil organic food market, followed by the
Midwest. Moreover, South-East region of the country is projected to register robust
over the coming years which can be attributed to surge in population, increase
consumption of organic food, rise in disposable income and growing awareness
about organic food products and their impact on health,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based global management
consulting firm.
“Brazil Organic Food Market by Product, By Distribution
Channel, By Region, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of Brazil organic
food market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in the Brazil organic food market.
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