UAE Lingerie Market to Surpass $ 650 Million by 2024
Rising working women population, increasing
number of premium brands and surging internet penetration are
few major factors that are driving UAE lingerie market
According to TechSci Research
report, “UAE
Lingerie Market By Product Type, By Distribution Channel, By Region,
Competition, Forecast & Opportunities, 2024”, UAE lingerie market is
projected to cross $ 650 million by 2024 on account of expanding working women
population, rising per capita income, changing customer preference from mass to
premium products, increasing number of online retail stores and rising brand
awareness. Moreover, in UAE, large organized retail stores offers various brands
and a variety of lingerie including bras, knickers
& panties, lounge wear, etc., hence providing more options to consumers. With
rising trend among consumer towards focusing on style and comfort over the
pricing of product, UAE
also attracts a large number of tourists, which is also boosting demand for lingerie
in the country.
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In
terms of product type, UAE lingerie market can be categorized into Bra, Knickers
& Panties, Lounge Wear, Shape Wear and Others. In 2018, Bra segment dominated
the UAE lingerie market and is expected to remain as the largest category during
the forecast period, backed by an increasing number of women consumers opting
for lightly padded bra. Also, comfort and convenience
are increasingly becoming important to consumers because of their hectic
lifestyles and work schedules. L Brands, Inc., Triumph International, Inditex
Trading Fze, PVH Corp., La Perla, etc., are some of the leading
players operating in the UAE lingerie market in 2018, which are expected
to remain dominant during forecast period.
UAE
Lingerie market has been segmented into Dubai, Abu Dhabi, Sharjah and Rest of
UAE. Dubai accounts for the largest share in the country’s
lingerie market. Due to proactive government policies, zero taxation, low
import duty, formation of duty free zones, etc., are the key factors supporting
the country’s lingerie market. Moreover, Dubai, which is the major transshipment
point, has close proximity to large markets such as Saudi Arabia.
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“UAE lingerie market is anticipated to register steady
growth over the course of next five years. The well-established retail industry
is marked by premium and luxurious stores at
prime locations in various formats such as exclusive stores, hypermarket,
supermarket, and multi-branded outlets. Moreover, with large number of tourist arrivals,
which increases the preference for premium products among consumers, the
importance of organized retailers carrying premium lingerie has also increased.”,
said Mr. Karan Chechi, Research Director with TechSci Research, a research
based global management consulting firm.
“UAE
Lingerie Market By Product Type, By Distribution Channel, By Region,
Competition, Forecast & Opportunities, 2024” has evaluated the future growth
potential of UAE lingerie market and provides statistics and information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities in UAE lingerie market.
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