Saudi Arabia Nail Care Market to Grow with a CAGR of 6.8% through 2030

The Saudi Arabia nail care market is driven by rising beauty trends, increasing disposable income, and e-commerce growth, with trends like halal products, male grooming, nail art, and sustainability shaping future demand.

According to TechSci Research report, “Saudi Arabia Nail Care Market – By Region, Competition, Forecast & Opportunities, 2030F”, Saudi Arabia Nail Care Market was valued at USD 653.95 Million in 2024 and is expected to reach USD 970.45 Million by 2030 with a CAGR of 6.8% during the forecast period. The Saudi Arabia Nail Care Market is experiencing dynamic growth, fueled by key drivers such as the Kingdom’s rapidly evolving beauty and personal care industry, increasing urbanization, and the growing influence of global fashion and beauty trends. The rise in disposable income, particularly among the younger population, has led to higher spending on premium and innovative nail care products. Additionally, the expanding working women demographic, coupled with their increasing focus on grooming and self-care, has significantly boosted demand for nail care solutions. The proliferation of social media platforms and beauty influences has further amplified consumer awareness, driving the adoption of nail art, gel polishes, and nail extensions. The market is also benefiting from the growing popularity of salon services, with professional nail care becoming a key aspect of the beauty routine for many consumers.

However, the market faces challenges, including cultural and religious norms that may limit the adoption of certain nail care products or practices. Economic fluctuations and the impact of global events, such as the COVID-19 pandemic, have also posed temporary setbacks, affecting consumer spending patterns and supply chains. Despite these challenges, the market is adapting through the rise of e-commerce platforms, which offer convenience and a wide range of products, catering to the tech-savvy population. The increasing demand for halal-certified and organic nail care products presents an opportunity for brands to align with local preferences and regulatory standards. Overall, the Saudi Arabia Nail Care Market is poised for sustained growth, driven by shifting consumer preferences, innovation in product offerings, and the resilience of the beauty industry in navigating challenges.

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The Saudi Arabia Nail Care market is segmented into product category, end use, distribution channel and region.

Based on product type, Nail extensions are emerging as one of the fastest-growing segments in the Saudi Arabia nail care market. The rising popularity of nail art and the desire for long, durable, and aesthetically appealing nails have driven demand for nail extensions. The segment benefits from the growing number of nail salons and the increasing adoption of professional nail services. Additionally, advancements in nail extension technologies, such as gel and acrylic extensions, have made them more accessible and appealing to consumers. Nail accessories, including nail art stickers, gems, and tools, are gaining traction as consumers seek to personalize their nail looks. This segment is driven by the DIY nail care trend, where individuals experiment with nail art at home. While still a niche segment, it is growing steadily due to the influence of social media and the availability of affordable and innovative products.

Based on distribution channels, online channel is the fastest growing, driven by the convenience of e-commerce and the increasing digitalization of consumer behavior, driven by the rise of e-commerce platforms and the increasing penetration of smartphones and internet services. Online platforms offer consumers a wide range of products, competitive pricing, and the convenience of home delivery. Social media and digital marketing have further boosted online sales by creating awareness and driving engagement. The COVID-19 pandemic accelerated the shift toward online shopping, as consumers sought safe and contactless purchasing options.

Major companies operating in Saudi Arabia Nail Care market are:

• L’Oréal SA 
• Estée Lauder Companies Inc
• Groupe Rocher
• cosnova GmbH
• Wella International Operations Switzerland S.à.r.l (OPI)
• Chanel S.A. corporation
• ORLY International, Inc
• Coty, Inc.
• Natura &Co Holding S.A.
• Inglot Cosmetics

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“In recent years, sustainability is becoming a key focus in the Saudi Arabian nail care market, as consumers and brands alike prioritize eco-friendly practices. This trend is driven by growing environmental awareness and the desire to reduce the beauty industry's carbon footprint. Consumers are increasingly seeking products that are cruelty-free, biodegradable, and packaged in recyclable or minimal packaging. Brands are responding to this demand by introducing sustainable nail care solutions, such as water-based nail polishes, refillable nail polish bottles, and biodegradable nail files. Additionally, salons are adopting eco-friendly practices, such as using non-toxic products, reducing water waste, and implementing energy-efficient technologies. The trend toward sustainability is also influencing product innovation, with companies investing in research and development to create environmentally friendly formulations and packaging. This shift is not only appealing to environmentally conscious consumers but also aligning with Saudi Arabia's broader sustainability goals, as outlined in the Vision 2030 initiative. As sustainability continues to gain momentum, it is expected to become a defining trend in the nail care market over the forecast period“. Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Saudi Arabia Nail Care Market, By Product Category (Nail Polish, Nail Polish Removers, Nail Extensions, Nail Accessories, and Others), By End Use (Professional, Individual), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Nail Care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Nail Care market.

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