Saudi Arabia Nail Care Market By Product Category (Nail Polish, Nail Polish Removers, Nail Extensions, Nail Accessories, and Others), By End Use (Professional, Individual), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Nail Care Market was valued at USD 653.95 Million in 2024 and is expected to reach USD 970.45 Million by 2030 with a CAGR of 6.8% during the forecast period. The Saudi Arabia Nail Care Market has witnessed significant growth from 2020 to 2030, driven by increasing beauty consciousness, rising disposable incomes, and the influence of social media and global beauty trends. The market is segmented by product category, including nail polish, nail polish removers, nail extensions, nail accessories, and others, with nail polish dominating due to its widespread popularity and frequent use. The end-use segment is divided into professional and individual users, where the professional segment, including salons and spas, holds a substantial share due to the growing demand for premium nail care services. However, the individual segment is rapidly expanding as more consumers adopt at-home nail care routines. Distribution channels are categorized into online and offline, with offline channels like specialty stores and supermarkets currently leading. However, the online segment is gaining traction due to the convenience of e-commerce platforms and the increasing penetration of internet services. Geographically, the market is spread across key regions such as Riyadh, Jeddah, and Dammam, with Riyadh being the largest contributor due to its high population density and urbanization. The market is highly competitive, with both international and local players focusing on product innovation, marketing strategies, and expanding their distribution networks to capture a larger share. Key growth factors include the rising influence of Western beauty standards, the growing number of working women, and the increasing popularity of nail art and customization. Overall, the Saudi Arabia Nail Care Market is poised for robust growth, driven by evolving consumer preferences and the expanding beauty and personal care industry in the region.

Key Market Drivers

Rising Influence of Beauty and Personal Care Trends

The Saudi Arabian market has witnessed a surge in the influence of global and regional beauty trends, particularly among the younger population. Social media platforms like Instagram, YouTube, and TikTok have played a pivotal role in popularizing nail art, innovative nail designs, and premium nail care products. The growing emphasis on self-expression and grooming has led to increased demand for nail polish, nail extensions, and accessories. Additionally, the rise of beauty influencers and tutorials has made nail care more accessible and appealing to a broader audience. This trend is further amplified by the increasing number of beauty salons and spas offering professional nail care services, catering to the growing demand for personalized and high-quality nail treatments.

Increasing Disposable Income and Changing Lifestyles

Saudi Arabia's economic growth and rising disposable income levels have significantly contributed to the expansion of the nail care market. As consumers become more financially empowered, they are willing to spend on premium and luxury beauty products, including nail care items. The shift toward a more urbanized and modern lifestyle has also led to a greater focus on personal grooming and aesthetics. Women, who constitute a significant portion of the nail care market, are increasingly investing in nail care products for both everyday use and special occasions. Furthermore, the growing working-class population, particularly women, has driven demand for convenient and long-lasting nail care solutions, such as gel polishes and nail extensions, which align with their busy lifestyles.

Growing Popularity of E-commerce Platforms

The rapid digital transformation in Saudi Arabia has revolutionized the retail landscape, with e-commerce emerging as a key driver for the nail care market. Online platforms offer consumers a wide range of nail care products, competitive pricing, and the convenience of home delivery. A 2021 survey revealed that 67% of Saudi women aged 18-35 consider nail care an essential part of their beauty routine, with 45% visiting salons at least once a month for professional services. The survey also noted that social media platforms like Instagram and TikTok play a significant role in influencing purchasing decisions, with 58% of respondents stating they discover new nail care products through influencer recommendations. The COVID-19 pandemic further accelerated the adoption of online shopping, as consumers turned to digital channels for their beauty and personal care needs. E-commerce platforms also provide access to international brands, enabling consumers to explore and purchase innovative and high-quality nail care products that may not be available in local stores. Additionally, the rise of beauty-focused online marketplaces and subscription services has enhanced customer engagement and loyalty, further boosting market growth.

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Key Market Challenges

Cultural and Regulatory Constraints

Saudi Arabia’s conservative cultural norms and regulatory environment pose a significant challenge to the nail care market. While the country has seen progressive changes in recent years, such as the relaxation of restrictions on women’s participation in public life, societal expectations and religious influences still play a role in shaping consumer behavior. For instance, the use of bold or unconventional nail polish colors may not align with traditional preferences, limiting the demand for certain product categories. Additionally, the regulatory framework for cosmetics and personal care products is stringent, requiring compliance with halal certification and safety standards. These regulations can increase the cost and time required for product approvals, creating barriers for international and local brands seeking to enter or expand in the market.

Economic Volatility and Consumer Spending Patterns

The Saudi economy, heavily reliant on oil revenues, is susceptible to fluctuations in global oil prices. Economic downturns or uncertainties can lead to reduced consumer spending on non-essential items, including nail care products. While the market has benefited from the government’s Vision 2030 initiative, which aims to diversify the economy and boost sectors like tourism and entertainment, the transition is ongoing. In the short to medium term, economic instability could impact the purchasing power of consumers, particularly in the mid-to-lower income segments. This could result in a shift toward more affordable or generic products, affecting the profitability of premium brands.

Intense Competition and Market Saturation

The nail care market in Saudi Arabia is becoming increasingly competitive, with both international and local brands vying for market share. The influx of global brands, coupled with the rise of e-commerce platforms, has made the market highly saturated. This intensifies price competition and pressures profit margins, especially for smaller players. Additionally, the growing popularity of DIY nail care solutions and the availability of counterfeit or low-quality products online further exacerbate the challenge. Brands must continuously innovate and invest in marketing to differentiate themselves, which can be resource intensive. Moreover, the reliance on imported products exposes the market to supply chain disruptions and currency exchange risks, adding another layer of complexity.

Key Market Trends

Growing Demand for Halal-Certified and Organic Products

One of the most significant trends in the Saudi Arabian nail care market is the increasing demand for halal-certified and organic nail care products. As a predominantly Muslim country, Saudi consumers are becoming more conscious of the ingredients used in beauty and personal care products. Halal certification ensures that products are free from alcohol, animal-derived ingredients, and other non-compliant substances, aligning with Islamic principles. This trend is particularly prominent among younger, more religiously observant consumers who prioritize ethical and faith-compliant products.

In addition to halal certification, there is a growing preference for organic and natural nail care products. Consumers are increasingly aware of the potential health risks associated with harsh chemicals like formaldehyde, toluene, and phthalates commonly found in traditional nail polishes and removers. As a result, brands are introducing organic, non-toxic, and vegan nail care options to cater to health-conscious consumers. This trend is expected to gain further traction as awareness about sustainability and health continues to rise.

Rise of Male Grooming

While the nail care market has traditionally been dominated by female consumers, there is a noticeable shift toward male grooming in Saudi Arabia. Men are increasingly embracing nail care as part of their overall grooming routines, driven by changing societal norms and the influence of global fashion and beauty trends. Male celebrities and influencers are also playing a role in normalizing nail care for men, particularly through social media platforms. This trend is evident in the growing demand for gender-neutral or male-specific nail care products, such as clear polishes, nail strengtheners, and cuticle oils. Additionally, men are increasingly visiting salons for professional manicures and pedicures, particularly for special occasions or to maintain well-groomed hands and feet. The rise of male grooming presents a significant growth opportunity for brands to expand their product portfolios and marketing strategies to target this emerging consumer segment.

Popularity of Nail Art and Customization

Nail art and customization have become a major trend in the Saudi Arabian nail care market, particularly among younger consumers. The influence of social media platforms like Instagram and TikTok has fueled the popularity of intricate nail designs, bold colors, and creative patterns. Consumers are increasingly seeking unique and personalized nail art to express their individuality and stay on-trend.

This trend has led to a surge in demand for nail accessories, such as stickers, gems, and stencils, as well as specialized products like nail art pens and stamping kits. Salons are also capitalizing on this trend by offering advanced nail art services, including 3D designs, ombre effects, and themed nail art for weddings, holidays, and other special occasions. The growing popularity of nail art is not only driving sales of nail care products but also enhancing the overall customer experience, making nail care a form of self-expression and creativity.

Segmental Insights

Product Category Insights

The product category segment is one of the most critical divisions in the nail care market, encompassing nail polish, nail polish removers, nail extensions, nail accessories, and others. Nail polish is the leading segment in the Saudi Arabia nail care market, accounting for the largest market share. This dominance is attributed to the widespread popularity of nail polish as a fashion accessory among women of all age groups. The availability of a wide range of colors, finishes, and formulations, including halal-certified and long-lasting options, has further fueled demand. Additionally, the influence of social media platforms like Instagram and YouTube, where beauty influencers showcase nail art and trends, has significantly boosted the popularity of nail polish. Brands are also innovative with eco-friendly and non-toxic formulations to cater to the growing demand for sustainable beauty products. Nail polish removers are an essential complementary product to nail polish, making this segment a steady performer in the market. The demand for acetone-free and gentle removers is increasing, particularly among consumers with sensitive nails. However, this segment is relatively mature and does not exhibit the same growth potential as nail polish or nail extensions.

End Use Insights

The end use segment divides the market into professional and individual categories, reflecting the different consumer preferences and usage patterns. The professional segment includes nail care services provided by salons, spas, and trained technicians. The professional segment currently leads the market, driven by the growing popularity of nail salons and the demand for expert services. This segment has witnessed significant growth due to the increasing number of nail salons and the rising demand for high-quality, intricate nail art. The professional segment is particularly popular among urban consumers who seek premium services and are willing to pay for expertise and convenience. The influence of social media and celebrity culture has also contributed to the growth of this segment, as consumers aspire to replicate trendy nail designs showcased online.

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Regional Insights

In the Saudi Arabian nail care market, The regional segment divides the market into Western, Northern & Central, Eastern, and Southern regions, each with distinct consumer preferences and market dynamics. The presence of many nail salons and beauty stores further supports market growth. The Northern and Central regions, including Riyadh, are the largest contributors to the nail care market. Riyadh, as the capital city, has a high concentration of affluent consumers and a thriving beauty industry. The region’s strong retail infrastructure and growing number of nail salons make it a hub for nail care products and services. The Western region, particularly cities like Jeddah and Mecca, is a key market for nail care products. The region’s cosmopolitan population and high disposable incomes drive demand for premium and innovative products.  The Eastern region, home to cities like Dammam and Al Khobar, is another important market. The region’s proximity to other Gulf countries and its industrial base contribute to its economic prosperity, driving demand for beauty and personal care products. The Southern region, while smaller in comparison, is gradually gaining traction due to increasing urbanization and rising beauty consciousness among consumers. The Northern & Central region, particularly Riyadh, leads the market due to its large consumer base and robust retail infrastructure.

Recent Developments

• In 2024, The 4th edition of Beautyworld Saudi Arabia, held from February 11-13, 2024, at the Riyadh International Convention and Exhibition Centre, marked a significant milestone. The event expanded to utilize the entire venue, a fourfold increase from previous editions, accommodating over 340 exhibitors from more than 35 countries. This growth underscores the burgeoning beauty and wellness industry in the Kingdom, with a dedicated segment for Hair, Nails & Salon Supplies, highlighting the nail care market's potential.
• In 2025, 786 Cosmetics, a Chicago-based company, launched its first line of halal nail polish inspired by significant Muslim sites globally, featuring six shades named after cities like Marrakech and Cairo. These polishes are designed to allow water permeation for wudu (Islamic ablution) and are also cruelty-free, vegan, and long-lasting. 786 Cosmetics plans to expand its collection with new colors inspired by Abu Dhabi and Kashmir, and a holiday collection influenced by Istanbul, Dubai, and Karachi.

Key Market Players

• L’Oréal SA 
• Estée Lauder Companies Inc
• Groupe Rocher
• cosnova GmbH
• Wella International Operations Switzerland S.à.r.l (OPI)
• Chanel S.A. corporation
• ORLY International, Inc
• Coty, Inc.
• Natura &Co Holding S.A.
• Inglot Cosmetics.

Report Scope:

In this report, the Saudi Arabia nail care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Nail Care Market, By Product Category:

o   Nail Polish

o   Nail Polish Removers

o   Nail Extensions

o   Nail Accessories

o   Others

• Saudi Arabia Nail Care Market, By End Use:

o   Professional

o   Individual

• Saudi Arabia Nail Care Market, By Distribution Channel:

o   Online

o   Offline

• Saudi Arabia Nail Care Market, By Region:

o   Western

o   Northern & Central

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia nail care market.

Available Customizations:

Saudi Arabia nail care market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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