Saudi Arabia Gluten-Free Products Market to Grow with a CAGR of 7.11% through 2030

The Saudi Arabia gluten-free products market is expanding due to rising health awareness, increasing celiac disease diagnoses, growing demand for dietary alternatives, product innovation, and expanding retail distribution.

According to TechSci Research report, “Saudi Arabia Gluten-Free Products Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Gluten-Free Products market stood at USD 91.06 million in 2024 and is anticipated to grow USD 137.04 million by 2030 with a CAGR 7.11% during forecast period. The Saudi Arabia gluten-free products market has experienced significant growth in recent years, driven by rising health consciousness, increasing prevalence of gluten-related disorders, and expanding availability of gluten-free options in retail and foodservice channels. As more consumers prioritize healthy eating habits, demand for gluten-free products has surged, not only among individuals diagnosed with celiac disease but also among those opting for gluten-free diets as a lifestyle choice. The market has been further fueled by growing disposable incomes, enabling consumers to afford premium gluten-free alternatives. Government initiatives supporting food safety, quality standards, and local production have also contributed to market expansion.

One of the primary drivers of the market is the increasing prevalence of celiac disease and gluten intolerance. Although awareness of these conditions remains relatively low compared to Western markets, medical diagnoses and health education efforts are improving. More individuals are seeking gluten-free alternatives as a preventive measure, contributing to higher demand. Additionally, the perception of gluten-free products as healthier options, even for those without gluten sensitivities, has led to a broader consumer base. Many people associate gluten-free diets with weight management, digestive health, and overall well-being, further boosting sales.

Despite the market’s strong growth trajectory, several challenges persist. High product costs remain a significant barrier, as gluten-free products often require specialized ingredients and manufacturing processes, leading to higher retail prices. Limited local production further exacerbates the issue, as many gluten-free products are imported, resulting in increased costs due to tariffs and logistics. Consumer awareness and education also pose challenges, as many Saudi consumers still lack sufficient knowledge about gluten intolerance and the benefits of gluten-free diets. Moreover, ensuring strict gluten-free certification and labeling compliance remains critical, as cross-contamination risks and regulatory inconsistencies can affect consumer trust.

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The Saudi Arabia Gluten-Free Products market is segmented into type, source, sales channel, regional distribution, and company.

Based on the sales channel, the online segment is the fastest-growing sales channel in the Saudi Arabia gluten-free products market, driven by increasing e-commerce penetration, rising health consciousness, and the convenience of digital shopping. Consumers benefit from a wide selection of gluten-free products, competitive pricing, and doorstep delivery. Leading online platforms, including Amazon Saudi Arabia, Noon, and specialized health-focused e-retailers, have expanded their gluten-free offerings. Additionally, digital payment adoption and attractive discounts further boost online sales. With growing awareness and accessibility, e-commerce continues to outpace traditional retail channels, making it a crucial driver of the gluten-free products market’s future growth in Saudi Arabia.

Based on the region, the Western region is the fastest-growing market for gluten-free products in Saudi Arabia, driven by rising health awareness, urbanization, and increasing demand from expatriates and health-conscious consumers. Cities like Jeddah and Mecca are witnessing a surge in gluten-free product availability across supermarkets, specialty stores, and online platforms. The region’s strong tourism sector, including religious tourism, further boosts demand for gluten-free options in hotels and restaurants. Additionally, growing disposable incomes and lifestyle changes contribute to the market’s rapid expansion. With increasing investments in food innovation and retail distribution, the Western region is set to play a pivotal role in market growth.

Major companies operating in Saudi Arabia Gluten-Free Products market are:

• Galletas Gullon, S.A.
• Modern Mills Company
• Dr. Schär AG
• YummyEarth, Inc.
• Mondelez International, Inc.
• Nestlé S.A.
• General Mills Inc.
• Hunter Foods LLC
• Gandou
• GF Factory Saudi Arabia

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“The key trends are shaping the Saudi Arabia gluten-free products market. One notable trend is the increasing demand for locally-produced gluten-free products. Companies like Modern Mills Company have introduced Saudi-branded gluten-free flours, aiming to enhance product availability and affordability. Another trend is the diversification of gluten-free product offerings, with manufacturers expanding beyond basic staples to include snacks, ready-to-eat meals, and beverages. The influence of global food trends has also led to greater innovation in gluten-free formulations, improving taste and texture to appeal to a wider audience. Additionally, the integration of organic and natural ingredients in gluten-free products has gained traction, aligning with the broader shift toward clean-label and health-focused foods,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Saudi Arabia Gluten-Free Products Market, By Type (Bakery Products, Pizzas & Pastas, Cereals & Snacks, Savories, Others), By Source (Oilseeds & Pulses, Rice & Corn, Dairy & Meat Products, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Gluten-Free Products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Gluten-Free Products market.

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