Press Release

ASEAN Cleaning Services Market is Expected to grow at a robust CAGR of 7.44% through 2030F

The increasing ASEAN cleaning services market is driven by increased demand for green cleaning solutions, technological advancements and automation in cleaning services during the forecast period 2026-2030F.


According to TechSci Research report, “ASEAN Cleaning Services Market – By Country, Competition, Forecast & Opportunities, 2020-2030F, The ASEAN Cleaning Services Market was valued at USD 4.28 Billion in 2024 and is expected to reach USD 6.64 Billion by 2030 with a CAGR of 7.44% during the forecast period. In recent years, there has been a noticeable shift toward environmentally friendly cleaning solutions in the ASEAN cleaning services market. As sustainability becomes a higher priority for both businesses and consumers, there is a growing demand for green cleaning products and services. These products are typically biodegradable, free from harmful chemicals, and safe for both humans and the environment. The growing emphasis on sustainability and eco-conscious business practices has prompted cleaning service providers to adopt green cleaning practices, utilizing natural cleaning agents and equipment that reduce water and energy consumption. The rise of eco-certification programs and the increasing availability of eco-friendly cleaning products further support this trend. This shift not only appeals to environmentally conscious consumers but also helps businesses reduce their carbon footprint and align with international sustainability standards. In response, cleaning companies are incorporating these eco-friendly practices into their offerings, positioning themselves as green service providers and gaining a competitive advantage in the market. As regulations surrounding sustainability tighten, it is expected that the demand for green cleaning services will continue to rise, shaping the future of the cleaning industry in the ASEAN region.

Technology has been a major catalyst in transforming the ASEAN cleaning services market. Automated cleaning solutions, such as robotic vacuums, floor scrubbers, and window-cleaning drones, have become increasingly popular across residential, commercial, and industrial sectors. These technologies offer efficiency, consistency, and cost savings compared to manual cleaning. The integration of Internet of Things (IoT) devices in cleaning equipment enables remote monitoring, real-time tracking, and maintenance scheduling, improving operational efficiency and reducing downtime. Furthermore, the use of cleaning management software has streamlined operations, allowing companies to schedule services, track performance, and ensure customer satisfaction more effectively. These advancements not only enhance the quality of service but also offer businesses the ability to reduce labor costs while maintaining high standards of cleanliness. Automation and technology are particularly beneficial for large-scale commercial cleaning projects, where speed, consistency, and quality are paramount. As the ASEAN region continues to urbanize and the demand for cleaning services grows, the adoption of automated and high-tech solutions will be key in meeting market demands and improving service delivery. Moving forward, the continued innovation in cleaning technology will play a significant role in the evolution of the industry.

 

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Based on end user, commercial dominated in the ASEAN Cleaning Services Market in 2024, due to several key factors driving demand for cleaning solutions in office spaces, retail outlets, healthcare facilities, and other commercial establishments. As urbanization continues to rise, the number of commercial buildings, including office spaces, malls, hotels, and hospitals, has significantly increased in the ASEAN region, fueling the demand for regular cleaning and maintenance services. In particular, office spaces and commercial establishments require cleaning services to maintain a hygienic and safe environment for employees and customers. The importance of cleanliness in preventing the spread of diseases, particularly in the post-pandemic era, has amplified the demand for professional cleaning services. In addition to general cleaning, businesses are increasingly seeking specialized services such as sanitation, disinfection, and waste management, which cleaning service providers offer to meet the high standards of hygiene required by commercial establishments.

The rapid expansion of the commercial real estate sector in cities like Singapore, Kuala Lumpur, Jakarta, and Manila has resulted in the construction of large office complexes, shopping malls, and hotels. These buildings need regular cleaning to preserve their aesthetic appeal and functionality. Moreover, the growing number of retail chains and international brands across ASEAN has created consistent demand for cleaning services to ensure the cleanliness of stores, showrooms, and customer-facing spaces. Additionally, government regulations and policies around hygiene, especially in industries like healthcare, food and beverage, and hospitality, have further increased the demand for cleaning services in commercial establishments. As businesses in these sectors continue to prioritize cleanliness and safety, the commercial segment is expected to remain the largest and fastest-growing end-user in the ASEAN Cleaning Services Market throughout 2024 and beyond.

Based on country, Singapore is the fastest growing country in the ASEAN Cleaning Services Market during the forecast period, due to several contributing factors that make it a key hub for cleaning services in the region. The country’s economic development, stringent regulations, and urbanization trends have created a dynamic environment for the cleaning services industry. One of the primary drivers is Singapore's status as a global business and financial center. With its high concentration of multinational corporations, commercial buildings, and office spaces, there is a significant demand for cleaning services to maintain professional and hygienic environments. The country’s commercial real estate sector continues to expand, with new developments and office spaces requiring regular cleaning, particularly in the wake of increased awareness about hygiene due to the COVID-19 pandemic.

The government’s commitment to maintaining high standards of cleanliness across industries such as food services, healthcare, and retail further propels the growth of the cleaning services market. In particular, Singapore’s emphasis on cleanliness and public health has led to stricter hygiene regulations that require businesses to hire professional cleaning service providers. This includes a growing demand for specialized services like disinfection, sterilization, and sanitation, which have become essential in high-traffic areas such as offices, shopping malls, and healthcare facilities. Urbanization and population growth are also significant drivers for the cleaning services market in Singapore. With an increasing number of residential and commercial properties, the need for regular cleaning services has risen. Furthermore, the expansion of the hospitality and tourism sector, driven by the government’s efforts to position Singapore as a global tourism hub, has increased the demand for high-quality cleaning services in hotels, resorts, and restaurants.

 

Key market players in the ASEAN Cleaning Services market are: -

  • P. Dussmann Vietnam Co., Ltd.
  • AEON Delight Co., Ltd.
  • ATALIAN Group
  • PT Hygienis Environmental Services
  • Builwork Vietnam
  • DomesticONE
  • ISS A/S
  • KMAC International Pte Ltd.
  • Hiremop Pte Ltd
  • PT. Karya Trustindo Utama

 

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“The ASEAN Cleaning Services market presents significant opportunities due to rapid urbanization, growing commercial real estate development, and rising hygiene awareness. Increased demand for residential, commercial, and industrial cleaning services provides growth prospects. Furthermore, the hospitality and healthcare sectors’ expansion boosts market potential. Technological advancements in cleaning equipment and green cleaning solutions offer innovative solutions for environmentally conscious customers. The ongoing need for post-pandemic sanitation, coupled with government initiatives promoting cleanliness standards, creates a favorable environment for new market entrants and service expansion across ASEAN countries, particularly in high-growth nations like Indonesia and Singapore.Top of Form” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based Global management consulting firm.

“ASEAN Cleaning Services Market By Service Type (Commercial Cleaning {Window Cleaning, Vacuuming, Floorcare, Others}, Residential Cleaning {Maid Services, Carpet & Upholstery, Appliances, Other}), By Cleaning Type (General Cleaning, Weekly Cleaning, Deep Cleaning), By End User (Commercial, Residential, Industrial), By Country, Competition, Forecast and Opportunities, 2020-2030F,” has evaluated the future growth potential of ASEAN Cleaning Services Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in ASEAN Cleaning Services Market.

 

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