Forecast
Period
|
2026-2030
|
Market
Size (2024)
|
USD
4.28 Billion
|
Market
Size (2030)
|
USD
6.64 Billion
|
CAGR
(2025-2030)
|
7.44%
|
Fastest
Growing Segment
|
Commercial Cleaning
|
Largest
Market
|
Indonesia
|
Market Overview
The ASEAN Cleaning
Services Market was valued at USD 4.28 Billion in 2024 and
is expected to reach USD 6.64 Billion by 2030 with a CAGR of 7.44% during the
forecast period. The ASEAN cleaning services
market has witnessed significant growth over the past few years, driven by
urbanization, industrialization, and the increasing demand for hygiene and
cleanliness across various sectors. The market encompasses a wide range of services,
including residential cleaning, commercial cleaning, industrial cleaning, and
specialized cleaning services such as floor care, carpet cleaning, and window
washing. With a rising middle class and expanding real estate sector, demand
for both residential and commercial cleaning services continues to grow, making
it a highly lucrative industry.
The rise in disposable income and the growing
emphasis on health and sanitation have increased the need for professional
cleaning services. Both residential and commercial establishments, including
offices, healthcare facilities, educational institutions, and retail spaces,
are now prioritizing cleanliness and hygiene, making cleaning services an
essential part of daily operations. This demand has been further amplified by
the ongoing concerns regarding the COVID-19 pandemic, which has heightened
awareness of the importance of maintaining a clean and sanitary environment. Urbanization
in Southeast Asia is growing at an average annual rate of 2.2%, leading to
higher demand for cleaning services in commercial, residential, and industrial
sectors.
In terms of market segmentation, the commercial
cleaning sector holds a substantial share, driven by the booming commercial
real estate market in ASEAN countries. The growing number of office spaces,
retail outlets, and commercial complexes contributes to the demand for cleaning
services. Additionally, industrial cleaning services are also seeing a rise,
especially in manufacturing, automotive, and construction industries, where
maintaining cleanliness is crucial for worker safety and operational efficiency.
Technological advancements in cleaning equipment,
including automated cleaning systems and eco-friendly products, have also
contributed to the market's expansion. As sustainability becomes a key concern,
there is a growing demand for green cleaning solutions that reduce the
environmental impact. Furthermore, the increasing use of online platforms to
book cleaning services has made it easier for consumers to access professional
services, expanding the customer base for cleaning companies.
Key Market Drivers
Rising Urbanization and Population Growth
The increasing urbanization across ASEAN countries
is one of the key drivers for the cleaning services market. With urban
populations swelling, there is a higher demand for residential, commercial, and
industrial cleaning services to maintain public spaces and private properties.
The growth in urban centers such as Jakarta, Manila, and Bangkok has increased
the need for professional cleaning services in both homes and businesses.
Additionally, ASEAN's population growth rate has consistently been above the global
average, further contributing to the demand for these services. As cities
continue to grow, there will be an increase in new buildings, office spaces,
and residential complexes, all of which require cleaning services. For
instance, in Singapore, the population density is high, and many commercial
buildings are being constructed, necessitating constant upkeep and cleanliness.
The urban population in ASEAN countries is projected to increase by over 100
million people from 2020 to 2030, boosting demand for cleaning services in
urban areas.
Increased Focus on Hygiene and Sanitation
Health concerns, particularly in the wake of the
COVID-19 pandemic, have heightened the awareness around cleanliness and
hygiene. Across ASEAN countries, there is a growing emphasis on maintaining
sanitary conditions in public and private spaces. Governments have also
implemented regulations for cleanliness, especially in high-traffic areas such
as malls, offices, and hospitals. For example, Malaysia introduced stricter
cleaning standards for restaurants, retail establishments, and public
transportation to curb the spread of diseases. This shift toward heightened
hygiene has spurred demand for cleaning services, both in terms of frequency
and the use of professional-grade equipment. Hygiene concerns are pushing both
businesses and households to prioritize cleaning, further driving the market’s
growth.
Growing Commercial Real Estate Sector
The booming commercial real estate sector is a
significant driver for cleaning services in ASEAN. With more businesses setting
up offices and retail outlets, cleaning services are becoming a necessity to
ensure these spaces remain in top condition. Countries like Thailand,
Indonesia, and Vietnam have seen a surge in office space demand, leading to the
need for more cleaning services. The retail industry in cities such as Jakarta
and Manila has also expanded, resulting in a higher demand for cleaning services
to maintain store environments. Additionally, shopping malls, which are key
parts of the ASEAN retail landscape, require constant upkeep to ensure they
remain attractive to customers. As the commercial real estate market continues
to grow, so does the need for reliable and professional cleaning services.
ASEAN’s hospitality industry, worth over USD 100
billion in 2023, contributes significantly to the need for cleaning services as
hotels and resorts require regular maintenance and hygiene solutions.
Technological Advancements in Cleaning Equipment
Technological innovations have revolutionized the
cleaning services market in ASEAN. Automated cleaning solutions, such as
robotic vacuum cleaners and floor scrubbers, are making cleaning more efficient
and cost-effective. These innovations allow businesses to cut labor costs while
improving service delivery. Additionally, the rise of eco-friendly cleaning
products has become a major trend, with many customers preferring green
solutions that are safer for both the environment and the people using them. In
Thailand and the Philippines, many cleaning companies have adopted these
advanced technologies to improve service quality and reduce operational costs.
The market for smart cleaning solutions is expected to grow as more companies
adopt these innovations to stay competitive.
Increasing Disposable Income and Living Standards
As the economy in ASEAN countries continues to
grow, there is an increase in disposable income and living standards,
particularly in cities like Singapore and Kuala Lumpur. This rise in affluence
has led to higher demand for professional cleaning services, especially in
residential areas. Wealthier households are now outsourcing cleaning tasks to
free up time for other activities and enjoy a more convenient lifestyle. In
addition, businesses in urban areas are also increasingly willing to invest in
professional cleaning services to maintain a clean and presentable image. For
example, in cities like Ho Chi Minh City, the middle class has expanded
rapidly, driving demand for cleaning services as people seek convenience and
higher-quality service. This trend contributes to the overall market growth as
consumers have more resources to spend on cleaning services.
.webp)
Download Free Sample Report
Key Market Challenges
Labor Shortages and Workforce Management
One of the major challenges in the ASEAN cleaning
services market is the reliance on a large workforce for cleaning operations.
Many cleaning companies face difficulties in recruiting and retaining skilled
workers due to low wages, long working hours, and a high turnover rate. The
cleaning industry often relies on manual labor, which makes it difficult to
manage a consistent and reliable workforce. In addition, many cleaning tasks
require workers to perform physically demanding tasks in potentially hazardous
environments. These challenges can impact the overall efficiency of cleaning
services, leading to increased operational costs and reduced service quality.
Companies must continuously focus on worker retention, training, and ensuring
the well-being of their employees to maintain a high level of service while
addressing labor shortages.
Rising Competition and Price Sensitivity
The ASEAN cleaning services market is highly
fragmented, with numerous small, local, and international players competing for
market share. This has led to intense price competition, making it challenging
for companies to differentiate themselves based on service quality alone. Many
customers, particularly in the residential sector, are highly price-sensitive
and often opt for the cheapest options, which can erode profitability for
cleaning service providers. To stay competitive, cleaning companies need to balance
offering competitive pricing with delivering high-quality services and
maintaining operational efficiency. This price competition, combined with
limited customer loyalty, presents a continuous challenge for cleaning
businesses in the region.
Regulatory Compliance and Health Standards
The ASEAN region has a diverse regulatory
environment, with each country having its own set of regulations related to
cleaning, health, and safety standards. Cleaning companies need to stay updated
on these regulations, which can vary across industries, such as hospitality,
healthcare, and industrial cleaning. For example, the COVID-19 pandemic has led
to heightened cleaning and hygiene standards, especially in healthcare and
hospitality industries. Compliance with these changing health and safety regulations
can be complex and costly, especially for small and medium-sized cleaning
businesses that may lack resources to stay compliant. Non-compliance with
regulatory standards can result in legal consequences, fines, and reputational
damage.
Environmental Sustainability Demands
With increasing awareness around environmental
issues, there is rising demand for green and sustainable cleaning services.
This includes using eco-friendly cleaning products, reducing water usage, and
adopting energy-efficient cleaning equipment. While these initiatives are
positive for the environment, they often come with higher operational costs.
For cleaning service providers in ASEAN, adopting sustainable practices can be
an expensive and challenging transition. Many cleaning companies still rely on
conventional, chemical-based cleaning products, which are more affordable but
have a negative environmental impact. Balancing sustainability with cost
efficiency is a significant challenge for businesses looking to cater to an
environmentally-conscious customer base without increasing their operational
expenses.
Technological Integration and Innovation
As the cleaning industry evolves, the demand for
advanced cleaning technology has been increasing. Automated cleaning equipment,
smart sensors, and digital platforms for booking services are becoming more
common in the market. However, integrating such technology can be a challenge
for many cleaning service providers, especially smaller companies with limited
capital and resources. The upfront costs of purchasing and maintaining
high-tech equipment can be a barrier to entry for some businesses. Furthermore,
the need for skilled personnel to operate these advanced tools and equipment
presents another hurdle. Companies must invest in employee training, technology
infrastructure, and research and development to stay competitive. Adopting and
scaling such innovations is essential for future growth but can be a
significant challenge for businesses operating in the ASEAN cleaning services
market.
Key Market Trends
Growing Popularity of Outsourced Cleaning Services
The trend of outsourcing cleaning services is
becoming increasingly prevalent in the ASEAN market, particularly in the
commercial and industrial sectors. Companies are increasingly outsourcing their
cleaning needs to professional service providers rather than maintaining
in-house cleaning teams. This trend is driven by cost savings, efficiency, and
the desire to focus on core business operations. Outsourcing allows businesses
to benefit from specialized cleaning expertise without the burden of managing cleaning
staff, equipment, or supplies. For example, offices, hospitals, retail
establishments, and educational institutions prefer to contract external
cleaning firms to ensure their premises remain clean and hygienic without the
added overhead of maintaining a full-time cleaning staff. Furthermore,
outsourcing allows businesses to scale their cleaning services according to
demand, avoiding the need for long-term commitments or investments in cleaning
infrastructure. This trend is also evident in residential sectors, with
cleaning companies offering subscription-based models and on-demand services,
which are particularly appealing to busy urban dwellers. The flexibility,
convenience, and cost-effectiveness of outsourced cleaning services have made
it a popular option in the ASEAN region, with many businesses turning to
cleaning companies that specialize in commercial and industrial cleaning to
meet their hygiene needs.
Expansion of Commercial and Industrial Cleaning
The growth of the commercial and industrial sectors
in ASEAN countries is driving demand for specialized cleaning services. The
expansion of the commercial real estate market, particularly office buildings,
malls, and retail outlets, is boosting the need for cleaning services that
cater to large-scale and complex spaces. Additionally, the rise in
manufacturing and industrial activities, particularly in sectors like
automotive, construction, and chemicals, is pushing the demand for industrial
cleaning services. These services often require specialized equipment,
chemicals, and expertise to maintain cleanliness while ensuring the safety and
efficiency of operations. Industrial facilities, including factories and
warehouses, require deep cleaning to prevent contamination, ensure health and
safety standards, and reduce maintenance costs. As ASEAN countries continue to
industrialize and expand their commercial infrastructure, there is an
increasing need for professional cleaning services that can meet the specific
requirements of these sectors. Companies are also investing in state-of-the-art
cleaning equipment and technology to provide a higher standard of service and
address the unique challenges associated with large-scale and industrial
cleaning. The growth of commercial and industrial sectors in ASEAN countries
will continue to be a key driver for the expansion of professional cleaning
services, presenting opportunities for cleaning companies to tap into these
lucrative markets.
Rise of On-Demand and Subscription-Based Cleaning
Services
The rise of on-demand and subscription-based models
is a key trend shaping the ASEAN cleaning services market. These business
models have gained popularity, particularly among residential customers and
small businesses, due to the convenience they offer. With the increasing use of
smartphones and mobile apps, consumers can now book cleaning services with just
a few clicks, scheduling a visit at their convenience without the need for
long-term contracts. This model is appealing to busy urbanites who prefer flexible
cleaning services that fit their schedule. On-demand cleaning services are
particularly popular in metropolitan areas where customers demand quick and
reliable services. Additionally, subscription-based cleaning services, where
customers can sign up for regular, scheduled cleanings, are also on the rise.
These services provide customers with peace of mind, knowing that their
cleaning needs are taken care of without the hassle of booking each time. From
residential homes to offices, subscription-based services offer a steady stream
of revenue for cleaning companies and build long-term relationships with
customers. The rise of these models is partly driven by the increasing demand
for convenience, flexibility, and customization in consumer services. As the
digital economy continues to grow in the ASEAN region, the on-demand and
subscription cleaning service model is expected to become even more prevalent,
creating opportunities for cleaning companies to cater to a tech-savvy,
convenience-oriented customer base.
Segmental Insights
Service Type Insights
Residential Cleaning segment
dominated in the ASEAN Cleaning
Services market in 2024, due
to a combination of shifting consumer behavior, urbanization, and the growing
demand for convenience in daily life. As urban populations increase across the
region, particularly in countries like Singapore, Indonesia, and Thailand,
there is a rising need for professional cleaning services to maintain the
cleanliness of homes. With busy work schedules, long commutes, and growing
lifestyles in densely populated cities, homeowners and renters are increasingly
seeking external help to maintain their living spaces.
Furthermore,
as disposable incomes rise and more dual-income households emerge, the demand
for residential cleaning services continues to grow. People are now more
willing to outsource domestic chores, valuing time-saving services that allow
them to focus on work, leisure, or family. This convenience-driven demand has
led to a surge in on-demand cleaning services, where customers can easily
schedule cleaning appointments via mobile apps or online platforms. These
services often offer flexible pricing and subscription models that cater to the
diverse needs of residential clients.
In
addition, the increased awareness of hygiene and cleanliness, especially in the
wake of the COVID-19 pandemic, has driven consumers to place greater emphasis
on maintaining clean and sanitized living environments. As health and wellness
have become top priorities, professional cleaning services are seen as an
effective way to ensure a safe, hygienic, and comfortable home.
The
proliferation of tech-driven solutions, such as apps and smart home devices,
has also made residential cleaning more accessible and convenient for
consumers. This trend is further amplified by the rapid growth of e-commerce
platforms, making it easier for customers to book and manage services. These
factors combined ensure that the residential cleaning segment will continue to
dominate the ASEAN Cleaning Services market in 2024.
.webp)
Download Free Sample Report
Country Insights
Indonesia dominated the ASEAN Cleaning Services
market in 2024, due to a combination of factors that contribute to its rapid
economic growth, increasing urbanization, and growing demand for cleaning
services across various sectors. The country’s large population, expanding
infrastructure, and rising middle class have created a robust demand for
cleaning services, making Indonesia a key player in the regional market. Indonesia’s
rapid urbanization plays a critical role in driving the demand for cleaning
services. With a growing number of urban centers and the expansion of
residential and commercial spaces, there is an increasing need for professional
cleaning services. The development of large residential complexes, office
buildings, shopping malls, and industrial zones has resulted in a significant
market for commercial and residential cleaning services, thus fueling the
growth of the cleaning services sector.
Indonesia's economic development has led to
increased investments in infrastructure, including the construction of new
commercial real estate, hotels, and other service-oriented establishments. This
growth in the commercial real estate sector has contributed to the rise in
demand for cleaning services to maintain these spaces in top condition.
Furthermore, the hospitality sector, a key contributor to Indonesia’s economy,
has witnessed significant growth, leading to a higher demand for cleaning
services, especially in hotels, resorts, and restaurants.
The growing awareness of hygiene and cleanliness,
especially in the wake of the COVID-19 pandemic, has increased the need for
cleaning services in both commercial and residential settings. The heightened
focus on sanitation has led businesses and individuals to invest more in
professional cleaning services for disinfection and sterilization, boosting the
overall market. Indonesia’s government policies aimed at promoting hygiene
standards and improving public health have further contributed to the market’s
expansion.
Recent Developments
- In September 2024, Mumbai-based Krystal Integrated
Services, a prominent provider of integrated facility management solutions,
entered into a strategic partnership with Nicomac Taikisha Clean Rooms, located
in Sangareddy. This collaboration aims to improve operational efficiency and
service quality by deploying a specialized workforce proficient in
contamination control, sterilization techniques, clean room, and safety
protocols. The partnership will support Nicomac Taikisha's diverse operations,
enhancing their service capabilities and operational standards.
- In October 2024, Karcher introduced autonomous cleaning devices, including robotic vacuum cleaners, as part of its efforts to expand operations in India. The company aims to enhance its product offerings and meet growing demand in the region, providing innovative cleaning solutions for both residential and commercial spaces with advanced robotic technology.
- In July 2024, Squad Robotics will launch its autonomous floor-cleaning robots featuring Kudan’s 3D-Lidar SLAM technology. This integration will enhance the robots' navigation and efficiency, offering advanced solutions for automated cleaning in various environments, marking a significant step forward in robotic cleaning technology.
- In October 2024, REsurety secured USD 32 million in funding to launch a new clean energy marketplace. The investment will help the company expand its platform, aiming to improve the efficiency and accessibility of clean energy trading, driving advancements in renewable energy solutions and market transparency.
Key
Market Players
- P. Dussmann Vietnam Co., Ltd.
- AEON Delight Co., Ltd.
- ATALIAN Group
- PT Hygienis Environmental Services
- Builwork Vietnam
- DomesticONE
- ISS A/S
- KMAC International Pte Ltd.
- Hiremop Pte Ltd
- PT. Karya Trustindo Utama
By Service Type
|
By Cleaning Type
|
By End User
|
By Country
|
- Commercial Cleaning
- Window
Cleaning
- Vacuuming
- Floorcare
- Others
- Residential Cleaning
- Maid
Services
- Carpet &
Upholstery
- Appliances
- Other
|
- General Cleaning
- Weekly Cleaning
- Deep Cleaning
|
- Commercial
- Residential
- Industrial
|
- Indonesia
- Thailand
- Vietnam
- Malaysia
- Singapore
- Philippines
- Myanmar
- Cambodia
- Laos
- Brunei
|
Report Scope:
In this report, the ASEAN Cleaning Services Market
has been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- ASEAN Cleaning Services Market, By
Service Type:
o
Commercial Cleaning
§
Window Cleaning
§
Vacuuming
§
Floorcare
§
Others
o
Residential Cleaning
§
Maid Services
§
Carpet & Upholstery
§
Appliances
§
Other
- ASEAN Cleaning Services Market, By
Cleaning Type:
o General Cleaning
o Weekly Cleaning
o Deep Cleaning
- ASEAN Cleaning Services Market, By
End User:
o Commercial
o Residential
o Industrial
- ASEAN
Cleaning Services Market, By Country:
o Indonesia
o Thailand
o Vietnam
o Malaysia
o Singapore
o Philippines
o Myanmar
o Cambodia
o Laos
o Brunei
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the ASEAN Cleaning
Services Market.
Available Customizations:
ASEAN Cleaning Services Market report with
the given market data, TechSci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
ASEAN Cleaning Services Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at sales@techsciresearch.com