Incontinence And Ostomy Care Products Market to Grow with a CAGR of 4.90% through 2028
A concerted effort to raise awareness and reduce the
stigma is expected to drive the Global Incontinence And Ostomy Care Products Market
growth in the forecast period, 2024-2028.
According to TechSci Research report, “Incontinence
And Ostomy Care Products Market – Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2028”, the Global Incontinence
And Ostomy Care Products Market stood at USD 16.94 billion in 2022 and is
anticipated to grow with a CAGR of 4.90% in the forecast period, 2024-2028.
This can be attributed to increasing healthcare costs. The rising cost of
healthcare has driven more individuals to seek cost-effective alternatives to
traditional healthcare services. Incontinence and ostomy care products offer a
practical and affordable solution for many, especially in cases where prolonged
medical care might be financially burdensome.
Ultimately, the overarching trend in the incontinence
and ostomy care products market is a continued emphasis on enhancing comfort
and improving the quality of life for users. Whether through product
innovation, supportive services, or technological advancements, the primary
goal is to provide users with the tools they need to live with dignity and
confidence.
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According to data from Phoenix Physical Therapy, PLC,
a staggering 200 million people worldwide grapple with urinary incontinence.
Among women in the United States, stress urinary incontinence stands out as the
most prevalent type, affecting approximately 15 million women. Consequently,
the escalating number of individuals contending with related conditions is
poised to drive the demand for incontinence and ostomy care products, thereby
propelling market growth in the foreseeable future.
Moreover, the expanding elderly population in the Asia
Pacific region, particularly in countries with substantial untapped market
potential like Japan, India, and China, is expected to be a driving force
behind the incontinence and ostomy care products market during the forecasted
period. According to the World Health Organization (WHO), China is projected to
have 28% of its population aged 60 or older by 2040. Notably, urinary
incontinence is highly prevalent in individuals aged 60 and above, as reported
by the same source. Similarly, data from the American Society of Nephrology
indicates that urological conditions rank as the third most common health
concern among the aging population, accounting for approximately 47.0% of
physician visits each year. Consequently, the rising geriatric population is
accompanied by increased short- and long-term healthcare needs, expected to
boost the global market.
Furthermore, rapid technological advancements in
incontinence and ostomy care products are among the driving factors in the
market. For instance, the development of well-fitting and efficient pouching
systems and related accessories that enhance the quality of life for ostomy
patients is set to fuel market growth. Leading market players like Coloplast,
Convatec Inc., and Hollister are making significant investments in research and
development to introduce novel products. For instance, Trio Healthcare launched
Trio Siltac, a silicone-based ostomy seal, which is an exclusive offering in
this category. In addition, in February 2022, Coloplast unveiled SenSura Mio, a
pioneering technology for ostomy care that utilizes elastic adhesive
technology. These products play a crucial role in preventing leakage and
safeguarding the skin surrounding the stoma. Consequently, these developments
are expected to exert a substantial influence on the growth of the incontinence
and ostomy care products market during the forecast period.
Countries like the United States and the United
Kingdom have witnessed a high prevalence of urological disorders, combined with
an aging population. In the United States, colorectal cancer ranks as the
second leading cause of cancer-related deaths for both men and women, according
to the American Cancer Society's January 2023 report. The same source estimates
106,976 new cases of colon cancer and 46,050 new cases of rectal cancer in the
U.S. in 2023. The risk of colorectal cancer rises with age and is most commonly
diagnosed in individuals aged 65 to 74. Colostomy procedures are most prevalent
in North America, with nearly 45.0% of the geriatric population in the region
having a colostomy. Data from the American Medical Association indicates that
ostomy procedures are more frequent among the elderly population than in
younger individuals. Similarly, an article published in the British Journal of
Community Nursing in April 2022 reveals that approximately 205,000 individuals
in the UK live with a stoma, necessitating the use of a stoma bag either
temporarily or permanently. Therefore, the increasing incidence of
stoma-related diseases and bladder cancer in these countries is expected to be
a contributing factor to the market growth for incontinence and ostomy care
products.
Additionally, the COVID-19 pandemic had a detrimental
impact on the ostomy care sector, as only the most critical ostomy surgeries
were performed in the wake of the outbreak. This effect was particularly
pronounced in Europe, notably in the UK, where healthcare facilities were
overwhelmed with a high number of COVID-19 patients. Consequently, many
countries indefinitely postponed elective surgeries and other medical
procedures, resulting in patients with acute and chronic conditions requiring
treatment at home or in outpatient clinics. This led to an increased demand for
incontinence and ostomy care products for use in homecare settings.
The Global Incontinence And Ostomy Care Products Market
is segmented into type, regional distribution, and company.
Based on its type, the year 2022 saw the dominance of
this market segment, contributing the largest share of revenue. Forecasts for
the period from 2023 to 2030 predict it to be the fastest-growing segment.
Within this domain, the adsorbents category held a substantial market share in
2022. This was primarily attributed to the heightened usage rates, the surging
popularity of disposable adult diapers, the expanding elderly population, and
the increasing prevalence of bladder-related conditions, including cystitis,
urinary incontinence, and overactive bladder. Additionally, the introduction of
innovative and tailored products aimed at enhancing user-friendliness and
comfort, along with a gradual reduction in the social stigma surrounding items
like adult diapers, provide a strong rationale for the segment's growth in the
forecasted period. For example, in May 2023, Nobel Hygiene Pvt Ltd's brand,
Friends Adult Diapers, introduced UltraThinz, a slim disposable diaper designed
for individuals experiencing mild incontinence, with distinct options for both
men and women.
Conversely, the ostomy care segment encompasses a wide
array of products, such as ostomy bags, deodorants, skin barriers, and
irrigation products. In 2022, ostomy bags were the dominant category within the
ostomy care products segment. The heightened prevalence of conditions like
Crohn's disease, colorectal cancer, and Inflammatory Bowel Disease (IBD), along
with an increased number of colostomy surgeries and rising awareness levels
among patients, are anticipated to propel the growth of this segment.
Based on region, the European market asserted its
dominance in the incontinence and ostomy care products industry by securing the
largest share of revenue in 2022. This was fueled by various factors, including
the increasing number of stoma patients resulting from conditions such as
Crohn's disease, ulcerative colitis, and IBD, which are expected to continue
propelling the European market throughout the forecasted period. Europe is home
to approximately 731,000 individuals living with an ostomy, and research
published in the Journal of Crohn's and Colitis indicates a consistent rise in
the incidence of ulcerative colitis and Crohn's disease across the continent.
Furthermore, a September 2021 article from Crohn's & Colitis reported that
over 500,000 people in the UK are living with IBD. Hence, the growing
prevalence of IBD, the increasing adoption of sedentary lifestyles, and the
introduction of technologically advanced products stand as the primary drivers
of market growth in Europe.
Conversely, the Asia Pacific region is anticipated to
exhibit the swiftest CAGR in the incontinence and ostomy care products market
throughout the forecast period. This growth is attributed to a significant
portion of the population in this region grappling with incontinence, urinary
problems, and bladder issues due to unhealthy lifestyle choices. For instance,
as reported by the Continence Foundation of Australia in May 2023, one in four
adult Australians is affected by incontinence. Additionally, numerous nursing
centers in the Asia Pacific region organize various programs, including
motivational initiatives and educational seminars, aimed at raising awareness
among ostomy patients. The Asia and South Pacific Ostomy Association (ASPOA)
also celebrates World Ostomy Day annually, directing attention from both the
general public and the global community to enhance the rehabilitation and
aspirations of ostomates. Consequently, the growth in consumer awareness is
expected to fuel the demand for incontinence and ostomy care products in this
region.
Major companies operating in Global Incontinence
And Ostomy Care Products Market are:
- Coloplast A/S
- Essity AB
- Kimberly-Clark Corp
- B Braun SE
- Hollister Inc
- Unicharm Corp
- ConvaTec Group PLC
- Welland Medical Ltd
- Domtar Corp
- Salts Healthcare Ltd
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“The future of the global incontinence and ostomy care
products market is marked by innovation, sustainability, personalized
solutions, and a growing emphasis on emotional well-being. As this market
continues to evolve to meet the changing needs of users, it is clear that
individuals dealing with incontinence and ostomy conditions can look forward to
a more comfortable and supportive future,” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based management consulting firm.
“Incontinence And Ostomy Care Products Market By Type (Incontinence
Care Products (Absorbents, Incontinence Bags, Others), Ostomy Care Products
(Ostomy Bags, Deodorants, Skin Barriers, Irrigation Products)), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated
the future growth potential of Global Incontinence And Ostomy Care Products Market
and provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Incontinence And Ostomy Care Products Market.
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