|
Forecast
Period
|
2024-2028
|
|
Market
Size (2022)
|
USD
16.94 billion
|
|
CAGR
(2023-2028)
|
4.90%
|
|
Fastest
Growing Segment
|
Incontinence
Care Products
|
|
Largest
Market
|
Europe
|
Market Overview
Global Incontinence And Ostomy Care Products Market
was valued at USD 16.94 billion in 2022 and is anticipated to project
impressive growth in the forecast period with a CAGR of 4.90% through 2028. The
market is experiencing notable growth in the foreseeable future due to several
key factors. These include a rising number of patients with urological ailments
and bladder dysfunction, an increasing frequency of ostomy surgeries related to
bowel issues, and a growing elderly population. A significant uptick in
urological disorders like urinary retention, urinary incontinence, benign
prostatic hyperplasia, cystitis, and kidney stones has contributed to bladder
dysfunction. A substantial portion of the population is grappling with bladder
control problems, such as leakage, urinary incontinence, or retention.
Moreover, various medical conditions and chronic diseases, such as Parkinson's,
stroke, prostate cancer, and diabetes mellitus, elevate the risk of urinary
incontinence.
Key Market Drivers
Aging Population
The global landscape is undergoing a profound
demographic transformation, with the aging population emerging as a driving
force behind several industries. One such sector experiencing substantial
growth is the market for incontinence and ostomy care products. As the elderly
demographic continues to expand, these products have become a crucial element
in preserving the dignity and quality of life of a significant portion of the
global population.
Aging is often accompanied by a higher risk of
urinary and fecal incontinence. The weakening of pelvic floor muscles, reduced
bladder and bowel control, and age-related medical conditions contribute to the
increased prevalence of incontinence among older adults. This demographic trend
is a primary driver for the demand of incontinence products, such as adult
diapers, pads, and undergarments.
The aging population is also more likely to
experience medical conditions necessitating ostomy surgeries. Such conditions
can include colorectal cancer, diverticulitis, and inflammatory bowel diseases.
Consequently, the demand for ostomy bags and related products has surged among
the elderly, providing them with the means to maintain their independence and
active lifestyles post-surgery.
Advancements in healthcare, nutrition, and medical
technology have contributed to increased life expectancy. As individuals live
longer, they are more prone to age-related health challenges, including
incontinence and ostomy needs. The longer individuals live, the longer they may
require these products, resulting in sustained market growth.
The sheer size of the aging population is a
significant factor driving the growth of this market. The United Nations
projects that by 2050, one in six people globally will be over the age of 65.
With such a substantial elderly population, the demand for incontinence and
ostomy care products is expected to continue its upward trajectory.
Today's seniors are more active and engaged than
ever before. They seek to maintain their independence, participate in social
activities, and travel, even as they age. Incontinence and ostomy care products
are essential tools that enable them to lead fulfilling lives without
constantly worrying about their conditions.
The growing demand from the aging population has
spurred innovation in the design and functionality of incontinence and ostomy
care products. Manufacturers have developed more discreet, comfortable, and
user-friendly options, allowing elderly individuals to manage their conditions
with greater ease and comfort.
The aging population has played a crucial role in
raising awareness and reducing the stigma associated with incontinence and
ostomy conditions. As more individuals openly discuss and address these
concerns, the market expands to meet the growing need.
Rising Incidence of Chronic Diseases
Chronic diseases, which include conditions such as
diabetes, colorectal cancer, and irritable bowel syndrome, have been on the
rise globally. As this health challenge becomes increasingly prevalent, it is
not only straining healthcare systems but also stimulating the growth of the
global incontinence and ostomy care products market.
Chronic diseases often bring a higher risk of
developing incontinence. For example, individuals with diabetes may experience
diabetic neuropathy, which can lead to bladder control problems. Similarly,
those with certain forms of cancer or gastrointestinal conditions may undergo
treatments that result in incontinence. The elevated risk of incontinence has
led to a heightened demand for products such as adult diapers, undergarments,
and pads.
Chronic diseases can necessitate ostomy surgeries,
a procedure in which an artificial opening is created for the elimination of
waste, typically due to a diseased or damaged bowel. Conditions like colorectal
cancer and inflammatory bowel diseases frequently lead to the need for ostomy
bags. The rising incidence of these diseases directly correlates with a growing
requirement for ostomy care products, driving market growth.
Chronic diseases often require prolonged medical
management, which may extend to years or even a lifetime. This extended care
duration results in a consistent demand for incontinence and ostomy care
products. As patients manage their conditions, they rely on these products to
maintain their quality of life and independence.
Chronic diseases can significantly impact an
individual's lifestyle. While medical interventions may help manage these
conditions, individuals often need to adapt their lives to accommodate these
diseases. Incontinence and ostomy care products play a crucial role in enabling
patients to continue leading active lives and participating in social
activities, mitigating the lifestyle impact of their illnesses.
The increase in the incidence of chronic diseases
has led to greater awareness and acceptance of these conditions within society.
Patients and healthcare professionals are more open to discussing incontinence
and ostomy care, reducing the stigma associated with these conditions. This
cultural shift has contributed to a greater willingness to seek appropriate
products and care, thereby boosting the market.
The growing demand for incontinence and ostomy care
products has driven innovation in product technology. Manufacturers are
developing products that are not only more effective but also more discreet,
comfortable, and user-friendly. These innovations cater to the evolving needs
of individuals with chronic diseases, further driving market growth.
The expansion of healthcare infrastructure and
improved access to medical services has enhanced the availability of
incontinence and ostomy care products. Patients now have more opportunities to
access these essential products, fostering market growth.
Growing Awareness and Education
Awareness and education have the power to transform
lives, particularly for individuals who face the challenges of incontinence and
ostomy-related conditions. In recent years, there has been a significant shift
towards disseminating knowledge and reducing stigma around these issues,
consequently contributing to the growth of the global incontinence and ostomy
care products market.
Historically, incontinence and ostomy-related
conditions were often surrounded by stigma, secrecy, and shame. However, with
the advent of educational initiatives and awareness campaigns, individuals who
previously suffered in silence are now more inclined to seek help. This shift
has resulted in a more open and accepting attitude towards incontinence and
ostomy, effectively expanding the market as more people access these products.
Awareness and education efforts highlight the
importance of early intervention for incontinence and ostomy care. By educating
individuals about the benefits of early diagnosis and appropriate management,
more people are taking action at the onset of symptoms. Consequently, the
demand for incontinence and ostomy care products has increased as a result of
early and proactive healthcare seeking behavior.
Education empowers individuals to manage their
conditions effectively. Patients who understand the range of available products
and how to use them are better equipped to live life with confidence and
comfort. As patients become more informed about their options, they
increasingly rely on incontinence and ostomy care products to maintain their
quality of life, thus driving market growth.
Awareness and education efforts not only reach the
individuals facing these conditions but also inform healthcare professionals.
This leads to more healthcare providers offering recommendations and
prescribing incontinence and ostomy care products as part of a holistic care
plan. The increased endorsement of these products further bolsters market
growth.
The emphasis on awareness and education has pushed
manufacturers to innovate and develop better incontinence and ostomy care
products. These innovations include products that are more discreet,
comfortable, and user-friendly, catering to the needs and preferences of a more
informed and discerning consumer base.
Advocacy groups and non-profit organizations
focused on incontinence and ostomy care have played a significant role in
expanding awareness and education. They provide resources, support, and
information to both patients and healthcare professionals. As these
organizations grow in influence and reach, more people are connected with the
information they need, which, in turn, stimulates the demand for incontinence
and ostomy care products.
Awareness and education have contributed to a shift
in cultural acceptance and understanding of incontinence and ostomy-related
conditions. As societal perceptions change, individuals are more likely to
discuss their challenges openly and seek the necessary products to improve
their quality of life.
Changing Lifestyles and Dietary Habits
The global landscape is continuously evolving, and
with it, our lifestyles and dietary habits. These changes have brought about a
significant impact on the incidence of incontinence and the necessity for
ostomy care. As modern lifestyles become increasingly fast-paced, the global
market for incontinence and ostomy care products is experiencing notable
growth.
Modern dietary habits often include high
consumption of processed foods, excess sugar, and caffeine. These dietary
choices can lead to gastrointestinal problems, such as irritable bowel syndrome
and constipation, which may result in incontinence issues. An increasing number
of individuals are seeking incontinence products to manage these challenges and
maintain their quality of life.
Modern lifestyles are often characterized by long
working hours, stressful routines, and a lack of breaks. The stress and
pressure of these lifestyles can lead to a variety of health issues, including
urinary incontinence. Many individuals who experience incontinence due to
stress or lifestyle-related factors turn to incontinence care products to
address their needs.
Modern lifestyles prioritize convenience and
portability. Incontinence and ostomy care products have adapted to meet these
requirements. Manufacturers have developed discreet and portable products,
allowing individuals to manage their conditions effectively while on the go,
catering to the demands of busy lifestyles.
Today's older generation is more active and engaged
than ever before. Many retirees embark on journeys, vacations, and activities,
even as they age. Incontinence and ostomy care products have become essential
tools that enable them to maintain their active lives and travel without being
hindered by their conditions.
Advancements in product design have led to more
discreet, comfortable, and user-friendly incontinence and ostomy care products.
These innovations appeal to individuals who are accustomed to modern lifestyles
and have specific preferences, further driving the market.
Changing lifestyles are often accompanied by
evolving cultural norms. Society is becoming more open and accepting of
discussions about incontinence and ostomy care. As the stigma surrounding these
conditions decreases, more individuals are willing to seek out products to
enhance their quality of life.
In the digital age, information is readily
accessible. Individuals can easily educate themselves about their conditions,
available products, and coping strategies. This access to information fosters
the demand for incontinence and ostomy care products, as individuals become
aware of the options available to them.
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Key Market Challenges
Stigma and Awareness
Despite the progress made in raising awareness
about incontinence and ostomy care, there remains a considerable stigma
surrounding these conditions. Many individuals are reluctant to discuss or seek
help for these issues, which can hinder market growth. Overcoming this stigma
and normalizing discussions about incontinence and ostomy is an ongoing
challenge.
Sustainable Product Disposal
The use of disposable incontinence products has
raised concerns about their environmental impact. The challenge lies in
developing more sustainable product options and educating users about proper
disposal methods. Balancing the needs of users with environmental concerns is
an ongoing challenge for the industry.
Psychological and Emotional Support
Dealing with incontinence or ostomy can take a
significant emotional toll on individuals. Providing adequate psychological and
emotional support is a challenge, as these conditions can affect a person's
mental well-being and quality of life. Integrating such support into care plans
remains an ongoing challenge.
Key Market Trends
Advanced Product Innovations
Innovation in product design and materials is a
constant driving force in this market. Expect to see even more advanced
incontinence and ostomy care products, with features such as improved
absorption, breathability, and discreetness. Manufacturers will continue to
invest in research and development to meet the diverse and evolving needs of
users.
Sustainable and Eco-friendly Solutions
Environmental consciousness is seeping into the
incontinence and ostomy care market. As consumers become more environmentally
aware, there is an increasing demand for sustainable and eco-friendly products.
Manufacturers are exploring biodegradable materials and greener disposal
options to meet this growing trend.
Expanding Market in Emerging Economies
The global market for incontinence and ostomy care
products is expanding into emerging economies. As these nations experience
economic growth and improved healthcare infrastructure, there is a growing
demand for these products. Manufacturers are keen on tapping into these new
markets.
Segmental Insights
Type Insights
In the realm of incontinence care products, the
year 2022 saw the dominance of this market segment, contributing the largest
share of revenue. Forecasts for the period from 2024 to 2028 predict it to be
the fastest-growing segment. Within this domain, the adsorbents category held a
substantial market share in 2022. This was primarily attributed to the
heightened usage rates, the surging popularity of disposable adult diapers, the
expanding elderly population, and the increasing prevalence of bladder-related
conditions, including cystitis, urinary incontinence, and overactive bladder.
Additionally, the introduction of innovative and tailored products aimed at
enhancing user-friendliness and comfort, along with a gradual reduction in the
social stigma surrounding items like adult diapers, provide a strong rationale
for the segment's growth in the forecasted period. For example, in May 2023,
Nobel Hygiene Pvt Ltd's brand, Friends Adult Diapers, introduced UltraThinz, a
slim disposable diaper designed for individuals experiencing mild incontinence,
with distinct options for both men and women.
Conversely, the ostomy care segment encompasses a
wide array of products, such as ostomy bags, deodorants, skin barriers, and
irrigation products. In 2022, ostomy bags were the dominant category within the
ostomy care products segment. The heightened prevalence of conditions like
Crohn's disease, colorectal cancer, and Inflammatory Bowel Disease (IBD), along
with an increased number of colostomy surgeries and rising awareness levels
among patients, are anticipated to propel the growth of this segment.
According to the CROHN'S & COLITIS FOUNDATION,
approximately 1 in every 100 individuals in the United States is diagnosed with
IBD. Furthermore, the introduction of user-friendly and skin-friendly ostomy
bags is projected to stimulate market growth for incontinence and ostomy care
products. For instance, in June 2021, Welland Medical Limited unveiled their
new line of ostomy pouches, known as Aurum Plus, which offer comfort, softness,
and water resistance. Ostomy bags can be further categorized into colostomy,
ileostomy, and urostomy bags. The colostomy bags sub-segment has experienced
notable growth due to the increasing elderly population and a high prevalence
of colorectal cancer.
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Regional Insights
In 2022, the European market asserted its dominance
in the incontinence and ostomy care products industry by securing the largest
share of revenue. This was fueled by various factors, including the increasing
number of stoma patients resulting from conditions such as Crohn's disease,
ulcerative colitis, and IBD, which are expected to continue propelling the
European market throughout the forecasted period. Europe is home to
approximately 731,000 individuals living with an ostomy, and research published
in the Journal of Crohn's and Colitis indicates a consistent rise in the
incidence of ulcerative colitis and Crohn's disease across the continent.
Furthermore, a September 2021 article from Crohn's & Colitis reported that
over 500,000 people in the UK are living with IBD. Hence, the growing
prevalence of IBD, the increasing adoption of sedentary lifestyles, and the
introduction of technologically advanced products stand as the primary drivers
of market growth in Europe.
Conversely, the Asia Pacific region is anticipated
to exhibit the swiftest CAGR in the incontinence and ostomy care products
market throughout the forecast period. This growth is attributed to a
significant portion of the population in this region grappling with
incontinence, urinary problems, and bladder issues due to unhealthy lifestyle
choices. For instance, as reported by the Continence Foundation of Australia in
May 2023, one in four adult Australians is affected by incontinence.
Additionally, numerous nursing centers in the Asia Pacific region organize
various programs, including motivational initiatives and educational seminars,
aimed at raising awareness among ostomy patients. The Asia and South Pacific
Ostomy Association (ASPOA) also celebrates World Ostomy Day annually, directing
attention from both the general public and the global community to enhance the
rehabilitation and aspirations of ostomates. Consequently, the growth in
consumer awareness is expected to fuel the demand for incontinence and ostomy
care products in this region.
Recent Developments
- In February 2023, Coloplast A/S introduced Luja, an
innovative intermittent catheter designed to reduce the risk of urinary tract
infections by ensuring thorough bladder emptying through its advanced
micro-hole zone technology.
- Back in June 2020, B. Braun SE launched a virtual
support service called Emerald Nursing Service to assist individuals with acute
bladder issues, especially during the COVID-19 pandemic. This service offers
at-home delivery of incontinence and ostomy care products, along with face-time
video tutorials and usage guidance.
- In April 2020, Essity completed the acquisition of
Novioscan, a Dutch-based company specializing in wearable ultrasound
technology, for approximately USD 8.0 million in cash. This technology is
instrumental in monitoring bladder function and enhancing continence control.
- Similarly, in December 2018, Triple W, a pioneer in
connected health devices, introduced DFree, a wearable device aimed at
improving the quality of life for individuals dealing with urinary incontinence
in the United States. The device employs an ultrasound sensor to provide
signals to the wearer.
Key Market Players
- Coloplast A/S
- Essity AB
- Kimberly-Clark
Corp
- B Braun
SE
- Hollister
Inc
- Unicharm
Corp
- ConvaTec
Group PLC
- Welland
Medical Ltd
- Domtar
Corp
- Salts
Healthcare Ltd
|
By Type
|
By Region
|
- Incontinence Care Products
- Ostomy Care Products
|
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
|
Report Scope:
In this report, the Global Incontinence And Ostomy
Care Products Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Incontinence And Ostomy Care Products Market, By Type:
o Incontinence Care Products
§ Absorbents
§ Incontinence Bags
§ Others
o Ostomy Care Products
§ Ostomy Bags
§ Deodorants
§ Skin Barriers
§ Irrigation Products
- Incontinence And Ostomy Care Products Market,
By Region:
o North America
§ United States
§ Canada
§ Mexico
o Europe
§ Germany
§ United Kingdom
§ France
§ Italy
§ Spain
o Asia-Pacific
§ China
§ Japan
§ India
§ Australia
§ South Korea
o South America
§ Brazil
§ Argentina
§ Colombia
o Middle East & Africa
§ South Africa
§ Saudi Arabia
§ UAE
§ Kuwait
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global
Incontinence And Ostomy Care Products Market.
Available Customizations:
Global Incontinence And Ostomy Care Products market
report with the given market data, Tech Sci Research offers customizations
according to a company's specific needs. The following customization options
are available for the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
Global Incontinence And Ostomy Care Products Market
is an upcoming report to be released soon. If you wish an early delivery of
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