Tissue Towel Market to Grow with a CAGR of 3.8% Globally through 2028
Rising awareness of hygiene and increasing demand from
commercial sector are driving the Global Tissue Towel Market in the forecast
period 2024-2028.
According to TechSci Research report, “Global Tissue
Towel Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Tissue Towel Market stood at USD 24.15 Billion
in 2022 and is anticipated to grow with a CAGR of 3.8% in the forecast period,
2024-2028. The global tissue towel market is a dynamic and rapidly evolving
sector within the broader hygiene and personal care industry. Tissue towels,
including paper towels, hand towels, and napkins, play a crucial role in
maintaining hygiene and cleanliness in various settings, from households and
commercial spaces to healthcare facilities and foodservice establishments.
The tissue towel market can be segmented into various
product categories, each catering to specific consumer and commercial needs.
Paper towels are commonly used for general-purpose cleaning and drying hands,
while hand towels are often found in commercial restrooms and healthcare
facilities. Napkins, on the other hand, are widely used in the foodservice
industry, including restaurants and fast-food chains. Manufacturers produce
tissue towels in various sizes, thicknesses, and qualities to address diverse customer
requirements.
The tissue towel market serves a wide range of end-use
segments, reflecting its versatility and ubiquity in daily life. The largest
end-use segment is households, where tissue towels are used for tasks such as
cleaning, wiping, and hand drying. Additionally, the commercial segment
includes businesses, offices, restaurants, and hotels that rely on tissue
towels for maintaining cleanliness and hygiene standards. The healthcare sector
demands high-quality tissue towels for patient care, and the foodservice
industry requires durable and absorbent napkins and hand towels. Institutional
and industrial settings, such as schools and manufacturing facilities, also
contribute to the market's diversity.
Several key drivers have propelled the growth of the
global tissue towel market. Heightened awareness of hygiene and sanitation,
particularly due to the COVID-19 pandemic, has driven increased demand for
tissue towels in both residential and commercial settings. The resurgence of
the hospitality sector has also played a significant role, with hotels,
restaurants, and public spaces requiring tissue towels to meet stringent
cleanliness standards. Furthermore, the growth of e-commerce has made tissue
towels more accessible to consumers, facilitating the purchase of a wide
variety of options online. Sustainability initiatives and innovations in
product design and dispensing systems are additional drivers reshaping the
market.
The global tissue towel market is not without its
challenges. Raw material costs, including pulp and energy, can be volatile,
impacting manufacturing expenses. Manufacturers must also navigate
environmental concerns and meet sustainability expectations, which often
require significant investments in eco-conscious practices and certifications.
Intense competition among numerous brands and companies often leads to price
wars, making it challenging for manufacturers to maintain profitability.
Regulatory compliance and evolving product standards pose another challenge, as
adherence to these standards can be complex and costly. Additionally, keeping
pace with shifting consumer preferences, such as the demand for eco-friendly
and antibacterial tissue towels, presents an ongoing challenge.
In conclusion, the global tissue towel market is a
vital component of the hygiene and personal care industry, serving diverse
consumer and commercial needs. It continues to experience growth driven by
factors such as increased hygiene awareness, the resurgence of the hospitality
sector, e-commerce expansion, sustainability initiatives, and innovations in
product design. However, the market also faces challenges related to raw
materials, sustainability, competition, regulatory compliance, and evolving consumer
preferences. As the market evolves, manufacturers and businesses must remain
adaptable and innovative to thrive in this dynamic and competitive industry.
Browse over xx market data Figures
spread through xx Pages and an in-depth TOC on "Tissue Towel Market”
The Global Tissue Towel Market is segmented into
product type, application, distribution channel, regional distribution, and
company.
Based on product type the market is segmented into rolled
towels, folded towels, boxed towels, and others.
Based on application the market is segmented into residential
and commercial. The commercial
sector is experiencing a substantial increase in demand within the global
tissue towel market. This growth is driven by heightened hygiene standards and
the need for effective hand-drying solutions in various establishments,
including hotels, restaurants, offices, and healthcare facilities. The
commercial sector's commitment to maintaining cleanliness and ensuring a safe
environment for employees and customers has made tissue towels a crucial
component in their hygiene protocols. The demand for high-quality, touchless
dispensing systems and sustainable tissue towels in commercial settings is on
the rise, shaping the market's dynamics.
Based on distribution channel the market is segmented
into offline and online.
Based on region the market is segmented into five
regions, North America, Europe, Asia Pacific, Middle East & Africa, and
South America.
Major companies operating in Global Tissue Towel
Market are:
- Kruger Inc.
- Wepa
- Cascades Inc.
- Georgia-Pacific
- Metsa Tissue
- Procter & Gamble
- KCWW
- Asaleo Care Limited
- HengAn
- SHP Group
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“Increasing demand of tissue made from eco-friendly
material is a significant trend that is expected to have an impact on growth
over the forecasted period. Rising disposable income, increasing demand from
commercials sector, and rising awareness of hygiene will positively impact the
Global Tissue Towel Market. Due to the wide range of products available to meet
specific needs of, as well as the growing popularity of the online distribution
channel, the market is growing at impressive rate through projected period,” said
Mr. Karan Chechi, Research Director with TechSci Research, a research-based management
consulting firm.
“Tissue
Towel Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Product Type (Rolled Towels, Folded Towels, Boxed Towels, Others),
By Application (Residential, Commercial), By Distribution Channel (Offline,
Online), By Region, By Competition, 2018-2028”, has evaluated the
future growth potential of Global Tissue Towel Market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in Global Tissue Towel Market.
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