Middle East & North Africa Power Bank Market growth to Grow with a robust CAGR through to 2028

Surge in smartphone adoption, driven by factors such as increased affordability and improved connectivity infrastructure are expected to drive the Middle East & North Africa Power Bank Market growth in the forecast period, 2024-2028.

According to TechSci Research report, “Middle East & North Africa Power Bank Market - By Country, Competition, Forecast and Opportunities, 2018-2028”, the Middle East & North Africa Power Bank Market is expected to register a robust during the forecast period, 2024-2028. The MENA region is a highly sought-after tourist destination, drawing millions of visitors each year. Tourists frequently depend on their smartphones for navigation, communication, and capturing their journeys. Power banks address this need by providing a portable power source for travelers.

The MENA region is currently undergoing substantial urbanization and infrastructure development, marked by the construction of smart cities, transportation hubs, and commercial centers. This progress has resulted in an increasing need for power banks to guarantee uninterrupted connectivity in public areas and while on the go. Manufacturers can seize this opportunity by offering power banks to businesses, public facilities, and consumers seeking dependable charging solutions.

Based on capacity, 8001 – 12000 mAh segment has emerged as the predominant market leader. Power banks in this segment are highly versatile and capable of charging a wide range of devices, including smartphones, tablets, and smaller laptops. This remarkable flexibility has made them immensely popular among professionals and students who heavily rely on multiple devices for their work and studies. The MENA region's flourishing tourism industry has significantly contributed to the growth of this segment. Tourists frequently require power banks in this capacity range to ensure uninterrupted connectivity while exploring the region's captivating attractions. Manufacturers are diligently focusing on designing power banks that are compact and portable within this capacity range. Consumers who prioritize convenience greatly prefer slim and lightweight designs that allow them to carry their power banks effortlessly. By collaborating with local retailers, e-commerce platforms, and travel agencies, manufacturers can effectively expand their distribution networks in the MENA region, particularly in segments catering to travelers and tourists. Furthermore, manufacturers can strategically invest in research and development to introduce innovative features, such as multi-device charging, enhanced durability, and compatibility with emerging technologies, thereby seizing a larger market share within this capacity range.

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Based on distribution channel, Offline segment is expected to grow during the forecast period. Power banks of various capacities, brands, and price points are readily available in physical stores. Consumers have the freedom to choose from a wide range of options based on their preferences, needs, and budget. In-store, consumers can seek guidance and advice from knowledgeable sales representatives, enabling them to make informed decisions tailored to their specific requirements. Collaborations with smartphone manufacturers, mobile network operators, or travel agencies offer retailers the opportunity to sell power banks as complementary products, driving foot traffic and boosting sales. By implementing localized marketing strategies, retailers can customize their promotions and product offerings to cater to the diverse consumer base in the MENA region. In conclusion, the offline segment of the MENA Power Bank Market remains a significant channel for consumers, providing benefits such as product exploration and immediate gratification. Through leveraging in-store promotions, expert assistance, and localized marketing, retailers can capitalize on the opportunities presented by offline sales and enhance the shopping experience for consumers.

Major companies operating in Middle East & North Africa Power Bank Market are:

• Anker Innovations
• Xiaomi
• RAVPower
• Zendure
• Huawei
• Samsung
• Energizer
• Belkin
• Promate Technologies
• MyCharge

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“Saudi Arabia is expected to dominate the market during the forecast period. Saudi Arabia boasts a substantial smartphone penetration rate, with a significant portion of the population relying on these devices for diverse purposes. The requirement for dependable power sources to ensure smartphones remain charged throughout the day has resulted in a strong demand for power banks.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Middle East and North Africa Power Bank Market Segmented By Type (Lithium-ion and Lithium Polymer), By Capacity (Up to 4000 mAh, 4001 – 8000 mAh, 8001 – 12000 mAh and Above 12000 mAh), By USB Ports (One Port, Two Ports, Three Ports and Above), By Distribution Channel (Online and Offline), By Country, By Competition Forecast & Opportunities, 2018-2028,”, has evaluated the future growth potential of Middle East & North Africa Power Bank Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Middle East & North Africa Power Bank Market.

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