Kenya Tyre Market to Grow with a CAGR of 4.27% through 2030
Rising vehicle parc, expanding road infrastructure projects, and
increasing replacement tire demand are the factors driving the market in the
forecast period 2026–2030.
According to TechSci Research report, “Kenya Tyre Market –
Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F”,
The Kenya Tyre Market was valued at USD 195.70 Million in 2024 and is expected
to reach USD 251.51 Million by 2030 with a CAGR of 4.27% during the forecast
period.
The Kenya tyre market is evolving as a result of structural shifts in
trade, industrial mobility, and government-backed infrastructure investment.
The emergence of logistics as a core enabler of domestic commerce, coupled with
the sustained expansion of e-commerce and last-mile delivery networks, is
placing greater strain on vehicle fleets, leading to consistent tyre
replacements. Tyre demand is being further supported by the import-dominated
vehicle ecosystem, where used vehicles continue to account for the vast majority
of new registrations. These imported vehicles often arrive with worn-out or
mismatched tyres, prompting immediate aftermarket replacement. In parallel,
regulatory efforts aimed at enhancing road safety are promoting stricter
vehicle inspection and tyre compliance standards, encouraging owners to upgrade
to certified, roadworthy tyres. The rise of mobility startups, ride-hailing
platforms, and fleet leasing services is transforming tyre usage patterns, with
operators opting for performance-focused products that lower total maintenance
costs. Furthermore, Kenya’s status as a key trade corridor in East Africa
brings high volumes of cross-border freight traffic, increasing tyre wear on
highways and regional routes. With growing interest from global tyre manufacturers,
local partnerships, and investments in distribution infrastructure, the market
is becoming more structured and competitive, opening avenues for quality-based
segmentation and innovation-led growth.
Browse over XX market data Figures spread through XX Pages and an
in-depth TOC on "Kenya Tyre Market"
Kenya
Tyre Market Is Segmented by Vehicle Type, Tyre Construction Type, Demand
Category, and Region.
In 2024, the replacement
segment saw the fastest growth within Kenya’s tyre market. This surge was
driven by a significant increase in vehicle miles traveled, particularly for
used imports with worn-out tyres that required immediate replacement. Extended
road trips, frequent commercial deliveries, and ride-hailing operations
accelerated tyre wear, prompting more frequent replacements across vehicle
types. Replacement demand was also supported by regulatory enforcement on tyre
safety standards, with periodic inspections leading owners to prefer newer,
certified tyres over patched or retreaded ones. A shift in consumer behavior
toward better tyre performance, fuel economy, and longevity further fueled
replacement tyre uptake. Access to more varied aftermarket options, including
radial and tubeless designs, attracted buyers seeking improved value and
durability. Retail network expansion and online tyre distribution also made it
easier for vehicle owners to find timely replacements, contributing to the
segment’s robust growth.
Among the regional markets
in 2024, the Rift Valley region recorded the fastest growth in tyre demand. A
network of intercounty roads and freight corridors enabled agriculture and
trade vehicles to operate across varied terrain, increasing tyre usage. Seasonal
haulage of crops and livestock drove bulk tyre replacements, especially for
commercial and light-duty trucks. Vehicles navigating mixed surfaces—from paved
highways to rural tracks—required rugged, all-terrain tyres with high load
capacity and durability. Regional transport cooperatives and logistics firms
often purchased tyres in volume, responding to fleet expansion. Enhanced road
connectivity projects further stimulated travel and goods movement, raising
tyre wear rates. Combined with stronger aftermarket availability in key towns,
these factors positioned Rift Valley as the country’s fastest-growing regional
tyre market in 2024.
Major Market
Players Operating in Kenya Tyre Market Are:
- Bridgestone
Corporation
- Michelin
Group
- The
Goodyear Tyres & Rubber Company
- Continental
AG
- Pirelli
& C. S.p.A.
- Yokohama
Rubber Company, Limited
- Hankook
Tyres & Technology Co., Ltd.
- Kumho
Tyres Co., Inc.
- Sumitomo
Rubber Industries, Ltd.
- Toyo
Tyres Corporation
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“Kenya’s tyre market is in the
midst of a transformation. What we’re seeing is not just growth in numbers, but
a shift in how tyres are being used, sold, and valued. With more used vehicles
entering the country and road activity picking up across freight, ride-hailing,
and last-mile delivery, the demand for reliable replacement tyres is rising
fast. At the same time, consumers are becoming more aware of safety and
performance, which is nudging the market toward higher-quality and more durable
products. What makes this market especially dynamic is how infrastructure
development and digital retail are coming together to make tyres more
accessible even in semi-urban areas. It’s not just about moving from point A to
B anymore it’s about doing it safely, efficiently, and sustainably. That’s
where the real opportunity lies.”, said Mr. Karan Chechi, Research Director of
TechSci Research, a research-based global management consulting firm.
“Kenya Tyre Market – Size,
Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger
Car, Commercial Vehicle, Two-Wheelers), By Tyre Construction Type (Radial,
Bias), By Demand Category (OEM, Replacement), By Region, By Competition, 2020-2030F”, assesses the market's future
growth potential and provides data on market size, trends, and forecasts. It
aims to offer comprehensive market insights, helping decision-makers make
informed investment choices. The report also highlights emerging trends, key
drivers, challenges, and opportunities in the Kenya Tyre Market.
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