India Feminine Hygienic Product Market to Grow with a CAGR of 13.85% through 2029F
Increasing awareness among Indians about
the importance of hygiene, changing lifestyles and economic developments are
factors driving the India Feminine Hygienic Product Market in the forecast
period
According to TechSci Research report, “India Feminine Hygienic Product Market – By Region, Forecast & Opportunities, 2029F”, the India Feminine Hygienic market stood at USD 1.01 billion in 2023 and is anticipated to grow with a CAGR 13.85% through 2029F. The
feminine hygiene market in India has witnessed significant growth and
transformation over the years, driven by changing cultural attitudes, increased
awareness, and evolving consumer preferences. With a population of over 1.3
billion, the Indian market for feminine hygiene products presents both
challenges and opportunities, reflecting the diverse landscape of the country's
regions and demographics.
India
has historically grappled with taboos and stigmas surrounding menstruation,
hindering open discussions about feminine hygiene. However, there has been a
notable cultural shift as awareness campaigns, educational initiatives, and
grassroots efforts strive to break these taboos. Women's health organizations,
NGOs, and even government programs have contributed to raising awareness about
menstrual hygiene and the importance of using proper products. The Indian
feminine hygiene market is characterized by its diversity, both in terms of
products and consumers. Products range from traditional methods like cloth pads
to modern innovations like menstrual cups and organic sanitary pads. This
diversity reflects the varied consumer preferences and socio-economic
backgrounds of Indian women. Urbanization has played a significant role in
shaping the feminine hygiene market. As more Indians move to urban areas, they
are exposed to modern trends and hygiene practices. This, coupled with higher
disposable incomes in urban regions, has led to an increased willingness to
invest in quality feminine hygiene products that offer convenience and comfort.
Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the "India Feminine Hygienic Product Market”
While
traditional methods are still prevalent in certain regions, there is a growing
demand for modern, disposable hygiene products like sanitary pads. Urban
consumers, in particular, are seeking products that provide better absorption,
leakage protection, and overall comfort. This demand has led to increased
competition among manufacturers to develop and market products that cater to
these needs. Eco-consciousness is gaining ground in India, driving interest in
sustainable feminine hygiene products. Menstrual cups and reusable cloth pads
have gained popularity among environmentally conscious consumers looking for
alternatives to disposable products. Manufacturers are responding to this trend
by offering more eco-friendly options.
In
addition, the rapid growth of e-commerce has transformed how consumers access
and purchase feminine hygiene products. Online platforms provide a convenient
way for women to discreetly order products, especially in regions where
physical retail options are limited. This trend was accelerated during the
COVID-19 pandemic when online shopping became a safer alternative. Moreover, as
health and hygiene awareness increases, consumers are placing greater
importance on using products that offer better protection and comfort during
menstruation. This has led to an increased willingness to explore and invest in
products that align with health and wellness goals.
The
Indian government has taken steps to improve menstrual hygiene through
initiatives such as the 'Swachh Bharat Abhiyan' (Clean India Campaign) and the
distribution of subsidized sanitary pads to schoolgirls. These initiatives not
only promote hygiene but also contribute to the growth of the feminine hygiene
product market. While urban areas experience growth and progress, rural regions
still face challenges in terms of accessibility to feminine hygiene products
and education. Initiatives aimed at improving rural access and education are
essential to ensure that the benefits of modern hygiene practices reach all
corners of the country. In addition, the challenges such as taboos and
accessibility persist, ongoing efforts by various stakeholders, including
governments, NGOs, and manufacturers, are contributing to the growth and
positive transformation of the market.
Key market players operating in the
India Feminine Hygienic Product Market include:
- Johnson & Johnson Private Limited
- Procter & Gamble Hygiene & Health Care Ltd
- Unicharm India Private Limited
- Glenmark Pharmaceuticals Limited
- Redcliffe Hygiene Private Limited
- Kimberly-Clark Hygiene Products Pvt. Ltd
- Hindustan Uniliver Limited
- Truefitt and Hill India
- Visage Lines Personal Care Pvt Ltd, Inc.
- Emami Limited
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“The
Indian feminine hygiene market is evolving, driven by changing attitudes,
increased awareness, and a desire for better health and comfort. Moreover, some
of the new trends that are emerging in the Indian feminine hygiene products
market including availability of sustainable and eco-friendly hygienic products,
menstrual health apps and technology are propelling the growth of the Indian
feminine hygiene market during the forecast period. These factors are driving
the market for preschool in India during the forecasted period.” said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based global
management consulting firm.
“India Hygienic Product Market By Product Type (Female Hygienic Product, Male Hygienic Product), By Distribution Channel (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online), By Region, Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of the preschool market
globally and provides statistics and information on market structure, size,
share, and future growth. The report provides cutting-edge market intelligence
and helps decision-makers to make sound investment decisions. Besides, the
report also identifies the emerging trends along with essential drivers,
challenges, and opportunities present in the market of preschool in India.
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