India Feminine Hygienic Product Market By Product Type (Sanitary Napkins/Pad, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others), By Sales Channel (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online), By Region, By Region, By Competition Forecast & Opportunities 2019-2029F

Industry : Consumer Goods and Retail
Pages : NA
Published Date : NA

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Report Description

Forecast Period	2025-2029
Market Size (2023)	USD1.01 Billion
CAGR (2024-2029)	13.85%
Fastest Growing Segment	Sanitary Napkins/Pad
Largest Market	North

Market Overview

The India feminine hygienic products market has experienced significant growth and transformation over the years, fueled by changing social norms, increased awareness, and a growing emphasis on women's health and well-being. This dynamic market encompasses a wide range of products designed to address the unique hygiene needs of women, catering to different age groups and lifestyles. From sanitary napkins to tampons and menstrual cups, the market has evolved to offer diverse options that provide comfort, convenience, and improved menstrual hygiene management. The market is marked by a mix of domestic and international players, competing to capture a larger share of the growing demand for feminine hygiene products. Established global brands and emerging local manufacturers are actively investing in research and development to offer products tailored to the diverse needs and preferences of Indian women. Competition is driving product innovation, pricing strategies, and marketing campaigns. The market is segmented into various product categories, including sanitary napkins/pad, tampons, panty liners, menstrual cup, feminine hygiene wash, others. Sanitary napkins, often referred to as pads, are the most widely used product category and come in various sizes and absorbency levels. Tampons, although less common, offer an alternative for women seeking a more discreet and internal solution. Menstrual cups, a relatively newer entrant, are gaining popularity due to their eco-friendliness and cost-effectiveness.

Key Market Drivers

Rising Awareness and Education

Rising awareness and education play a pivotal role in increasing the demand for feminine hygiene products in the Indian market. The concerted efforts to educate and raise awareness about menstrual health and hygiene have led to significant shifts in societal attitudes, consumer behavior, and preferences. Moreover, increasing awareness campaigns and educational initiatives focused on menstrual hygiene have played a pivotal role in reshaping consumer perceptions and preferences. Government-led programs, NGOs, and corporate social responsibility initiatives have worked to reduce the stigma surrounding menstruation and promote healthy menstrual practices. These efforts have contributed to increased acceptance and adoption of feminine hygienic products. This factor is expected to responsible to register a high CAGR in the market of India feminine hygienic products during the forecast period. By breaking down taboos, providing information, and empowering women with knowledge, these efforts have not only led to increased adoption of feminine hygiene products but also improved the overall well-being and confidence of women across the country.

Changing Cultural Norms and Attitudes

One of the foremost drivers of the India feminine hygiene product market is the gradual shift in cultural norms and attitudes surrounding menstruation. Historically, menstruation was accompanied by stigma and taboos that hindered open conversations about the topic. However, concerted efforts by various stakeholders, including government bodies, NGOs, and media campaigns, have successfully challenged these norms. As awareness spreads, conversations about menstrual health have become more normalized, reducing the shame associated with menstruation. This shift has made women more open to seeking out and using feminine hygiene products, boosting market demand.

Government Initiatives and Policies

Government-led initiatives have played a crucial role in driving the India feminine hygiene product market. Programs like the "Beti Bachao, Beti Padhao" campaign and the inclusion of menstrual hygiene education in school curricula have aimed to empower girls and women with knowledge about their bodies and health. Additionally, efforts to provide subsidized or free sanitary products in schools and communities have made these products more accessible to underserved populations, thereby increasing their adoption. As a result, the market is anticipated to expand during the course of the projection period.

Urbanization and Changing Lifestyles

Urbanization and changing lifestyles have led to increased demand for feminine hygiene products. As more women enter the workforce and adopt urban lifestyles, they seek products that offer convenience, comfort, and reliability. These shifts have led to the popularity of products like tampons and menstrual cups, which cater to active and on-the-go lifestyles. Thus, theses above mentioned factors are driving the market of preschools India during the forecasted period.

Technological Advancements and Innovation

Advancements in technology and product innovation have played a critical role in shaping the feminine hygiene product market. Manufacturers are continuously working to improve the design, comfort, and efficacy of products such as sanitary napkins, tampons, and menstrual cups. Innovations include features like advanced absorption technology, eco-friendly materials, and improved leak protection. Such advancements attract consumers looking for better alternatives and contribute to market growth.

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Key Market Challenges

Lack of Awareness and Education

There has historically been a lack of awareness and education about feminine hygiene and menstrual health in India. Without proper education, many women may not be aware of the variety of modern menstrual hygiene products available, such as sanitary pads, tampons, and menstrual cups. They might continue to use traditional methods that are less effective and potentially unhygienic. This hampers the growth of the market as there is a lack of demand for innovative and more comfortable products. Lack of education can lead to misconceptions and myths about menstruation. This perpetuates the stigma and taboos surrounding periods. Women may feel embarrassed or ashamed to discuss their menstrual health openly, which affects their willingness to explore and use appropriate hygiene products. Brands may also hesitate to market their products openly due to these cultural sensitivities. In addition, the lack of awareness and education about feminine hygiene products primarily affects rural and less developed areas where access to information is limited. Consequently, companies in the feminine hygiene market may struggle to penetrate these segments effectively, restricting their overall market reach and growth potential.

Affordability and Accessibility

Affordability and accessibility are significant challenges that hinder the growth of the feminine hygiene product market in India. Many women, especially those from lower-income households, find it challenging to afford commercially available feminine hygiene products such as sanitary pads or tampons on a regular basis. This leads to the use of makeshift alternatives that might not be as effective or hygienic. The inability to afford these products limits the potential customer base and dampens market growth. Moreover, The availability of feminine hygiene products is often concentrated in urban and semi-urban areas, leaving rural regions with limited access to these products. Poor infrastructure and transportation challenges can make it difficult for manufacturers to distribute their products effectively to remote areas, further reducing accessibility. To address these challenges, efforts are needed to make feminine hygiene products more affordable and accessible. This could involve initiatives such as subsidizing or reducing taxes on these products, developing distribution networks in rural areas, and raising awareness about the importance of these products for women's health.

Key Market Trends

Availability of Sustainable and Eco-Friendly Products

One noticeable trend was the increasing demand for sustainable and eco-friendly feminine hygiene products. With growing environmental awareness, consumers were showing a preference for products that were biodegradable, made from organic materials, and had minimal ecological impact. This led to the rise of menstrual cups, reusable cloth pads, and organic cotton tampons, catering to consumers looking for greener options.

Menstrual Health Education Initiatives

Several organizations, both governmental and non-governmental, were focusing on improving menstrual health education and awareness. These initiatives aimed to break down taboos surrounding menstruation, provide accurate information about menstrual hygiene, and promote safe practices. Such education was crucial in expanding the consumer base and encouraging the adoption of modern hygiene products thus, driving the market of India feminine hygienic products market in the coming years.

Increased E-Commerce Penetration

The proliferation of e-commerce platforms was changing the way feminine hygiene products were being marketed and sold. Online retailers provided a convenient way for women to access a wide range of products, especially in regions where physical retail options were limited. This trend was especially significant during the COVID-19 pandemic when online shopping became the preferred mode of purchasing.

Menstrual Health Apps and Technology

The rise of smartphone apps and technology was also influencing the feminine hygiene market. Menstrual health tracking apps were gaining popularity, allowing women to monitor their cycles, predict periods, and manage their overall health better. This digital trend had implications for product marketing, with companies collaborating with app developers to offer personalized product recommendations.

Collaborations and Awareness Through Celebrities and Influencers

Celebrities and social media influencers were playing a role in raising awareness about menstrual health and hygiene. Their influence was being harnessed to break taboos, promote open discussions, and endorse products, thereby driving greater consumer acceptance. Moreover, Brands were partnering with gynecologists, dermatologists, and other health professionals to ensure their products were safe and effective. Such collaborations helped build consumer trust in the products, especially when recommended by medical experts.

Segmental Insights

Product Type Insights

With a significant market share in 2023, the sanitary napkins/pad segment by product type held the largest market share and is predicted to continue expanding over the coming years. As Sanitary pads are widely used due to their convenience, ease of use, and availability across various price ranges. However, please note that market dynamics can change over time, and it's advisable to refer to recent market research reports or industry sources for the most up-to-date information on market share and trends in the Indian feminine hygiene products market.

Sales Channel Insights

The online channel in sales channel segment is the fastest growing segment and will continue to grow during the forecast period. The rise of e-commerce is significantly impacting sales in the feminine hygiene products market. Online platforms and e-commerce websites were gaining popularity as more consumers turned to online shopping for its convenience and accessibility. Online channel provided a convenient way for consumers, especially in urban areas, to purchase products discreetly and have them delivered to their doorstep.

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Regional Insights

The north region has established itself one of the leading region with a significant revenue share in 2023. This dominance is expected as the northern region of India has many urban centers with better access to education and awareness campaigns. Urbanization often correlates with increased education levels and exposure to information about modern hygiene practices, including the use of feminine hygiene products. Urban areas in the northern region tend to have higher average disposable incomes compared to rural areas. This allows individuals to afford sanitary pads and other feminine hygiene products more easily. As economic conditions improve, people are more likely to invest in products that offer convenience and comfort.

Recent Developments

In 2021, Care Form Labs Private Limited, a design-led social innovation start-up, redesigned 'Menstrual Cups' to make them easy to use and switch through their innovative user-centered design. It was the first novel menstrual cup to be designed in India. The product had been named 'Onpery Menstrual Cup' and was launched on March 8, on International Women's Day, along with their sustainable menstrual hygiene brand called Onpery.
In 2023, Niine Sanitary Napkins, introduced the country's first PLA-based biodegradable sanitary pads. These pads are CIPET-certified, with more than 90% of the pad decomposing within 175 days and the rest within a year. The entire packaging, including the outer cover and disposable bags, is biodegradable. They offer exceptional performance in absorption, comfort, and leakage protection, comparable to regular sanitary pads. Moreover, these pads are 100% chemical-free and vegan, providing a safe and sustainable alternative.

Key Market Players

Procter & Gamble Hygiene & Health Care Limited
Essity AB
Johnson & Johnson Private Limited
Kimberly Clark Corporation
Hindustan Uniliver Ltd.
Redcliffe Hygiene Pvt. Ltd
Edgewell Personal Care
Unicharm India Private Limited
Wet and Dry Personal Care Pvt. Ltd
Tzmo SA

By Product Type	By Sales Channel	By Region
Sanitary Napkins/Pad Tampons Panty Liners Menstrual Cup Feminine Hygiene Wash Others	Supermarkets & Hypermarkets Drug Stores/Pharmacies Convenience Store Online	North South East West

Report Scope:

In this report, the India Feminine Hygienic Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Feminine Hygienic Product Market, By Product Type:

o Sanitary Napkins/Pad

o Tampons

o Panty Liners

o Menstrual Cup

o Feminine Hygiene Wash

o Others

India Feminine Hygienic Product Market, By Sales Channel:

o Supermarkets & Hypermarkets

o Drug Stores/Pharmacies

o Convenience Store

o Online

India Feminine Hygienic Product Market, By Region:

o North

o South

o East

o West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Feminine Hygienic Product Market.

Available Customizations:

India Feminine Hygienic Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

India Feminine Hygienic Product Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Brand Awareness

4.2. Sources of Awareness

4.3. Factors Influencing Purchase Decision

4.4. Challenges Faced Post Purchase

5. India Feminine Hygienic Product Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Sanitary Napkins/Pad, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others)

5.2.2. By Sales Channel Market Share Analysis (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online)

5.2.3. By Regional Market Share Analysis

5.2.3.1. North Market Share Analysis

5.2.3.2. South Market Share Analysis

5.2.3.3. East Market Share Analysis

5.2.3.4. West Market Share Analysis

5.2.4. By Top 5 Companies Market Share Analysis, Others (2023)

5.3. India Feminine Hygienic Product Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By Sales Channel Market Mapping & Opportunity Assessment

5.3.3. By Regional Market Mapping & Opportunity Assessment

6. India Sanitary Napkins/Pad Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Sales Channel

7. India Tampons Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Sales Channel

8. India Panty Liners Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Sales Channel

9. India Menstrual Cup Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Sales Channel

10. India Feminine Hygiene Wash Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Sales Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Impact of COVID-19 on India Feminine Hygienic Product Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Porter’s Five Forces Model

14.1. Competitive Rivalry

14.2. Bargaining Power of Buyers

14.3. Bargaining Power of Suppliers

14.4. Threat of New Entrants

14.5. Threat of Substitutes

15. SWOT Analysis

15.1. Strengths

15.2. Weaknesses

15.3. Opportunities

15.4. Threats

16. Policy and Regulatory Landscape

17. India Economic Profile

18. Competitive Landscape

18.1. Company Profiles

18.1.1. Procter & Gamble Hygiene & Health Care Limited

18.1.1.1. Company Details

18.1.1.2. Product & Services

18.1.1.3. Financials (As Per Availability)

18.1.1.4. Key market Focus & Geographical Presence

18.1.1.5. Recent Developments

18.1.1.6. Key Management Personnel

18.1.2. Essity AB

18.1.2.1. Company Details

18.1.2.2. Product & Services

18.1.2.3. Financials (As Per Availability)

18.1.2.4. Key market Focus & Geographical Presence

18.1.2.5. Recent Developments

18.1.2.6. Key Management Personnel

18.1.3. Essity AB

18.1.3.1. Company Details

18.1.3.2. Product & Services

18.1.3.3. Financials (As Per Availability)

18.1.3.4. Key market Focus & Geographical Presence

18.1.3.5. Recent Developments

18.1.3.6. Key Management Personnel

18.1.4. Kimberly Clark Corporation

18.1.4.1. Company Details

18.1.4.2. Product & Services

18.1.4.3. Financials (As Per Availability)

18.1.4.4. Key market Focus & Geographical Presence

18.1.4.5. Recent Developments

18.1.4.6. Key Management Personnel

18.1.5. Hindustan Uniliver Ltd.

18.1.5.1. Company Details

18.1.5.2. Product & Services

18.1.5.3. Financials (As Per Availability)

18.1.5.4. Key market Focus & Geographical Presence

18.1.5.5. Recent Developments

18.1.5.6. Key Management Personnel

18.1.6. Redcliffe Hygiene Pvt. Ltd

18.1.6.1. Company Details

18.1.6.2. Product & Services

18.1.6.3. Financials (As Per Availability)

18.1.6.4. Key market Focus & Geographical Presence

18.1.6.5. Recent Developments

18.1.6.6. Key Management Personnel

18.1.7. Edgewell Personal Care

18.1.7.1. Company Details

18.1.7.2. Product & Services

18.1.7.3. Financials (As Per Availability)

18.1.7.4. Key market Focus & Geographical Presence

18.1.7.5. Recent Developments

18.1.7.6. Key Management Personnel

18.1.8. Unicharm India Private Limited

18.1.8.1. Company Details

18.1.8.2. Product & Services

18.1.8.3. Financials (As Per Availability)

18.1.8.4. Key market Focus & Geographical Presence

18.1.8.5. Recent Developments

18.1.8.6. Key Management Personnel

18.1.9. Wet and Dry Personal Care Pvt. Ltd

18.1.9.1. Company Details

18.1.9.2. Product & Services

18.1.9.3. Financials (As Per Availability)

18.1.9.4. Key market Focus & Geographical Presence

18.1.9.5. Recent Developments

18.1.9.6. Key Management Personnel

18.1.10. Tzmo SA

18.1.10.1. Company Details

18.1.10.2. Product & Services

18.1.10.3. Financials (As Per Availability)

18.1.10.4. Key market Focus & Geographical Presence

18.1.10.5. Recent Developments

18.1.10.6. Key Management Personnel

19. Strategic Recommendations

19.1. Key Focus Areas

19.2. Target Product Type

19.3. Target Sales Channel

20. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What was the market size of the India Feminine Hygienic Product Market in 2023?

The market size of the India Feminine Hygienic Product Market was estimated to be USD1.01 Billion in 2023.

Which was the dominant segment by product type in the India Feminine Hygienic Product Market in 2023?

In FY2023, with a significant market share in 2023, the sanitary napkins/pad segment by product type held the largest market share and is predicted to continue expanding over the coming years. As Sanitary pads are widely used due to their convenience, ease of use, and availability across various price ranges.

Which is the dominant region in the India Feminine Hygienic Product Market?

What are the major drivers for the India Feminine Hygienic Product Market?

The India feminine hygienic products market has experienced significant growth due to the several factors includes changing social norms, increased awareness, and a growing emphasis on women's health and well-being.

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Parvati Sharma

Account Manager BD

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Press Release

India Feminine Hygienic Product Market to Grow with a CAGR of 13.85% through 2029F

Jul, 2024

Increasing awareness among Indians about the importance of hygiene, changing lifestyles and economic developments are factors driving the India Feminine Hygienic Product Market in the forecast period