Global Whey Protein Powder Market By Type (Whey Protein Concentrate, Whey Protein Isolate and Whey Protein Hydrolysate), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2024

  • Industry : Healthcare
  • Pages : NA
  • Published Date : NA
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Report Description

Report Description

Global whey protein powder market is projected to grow at a CAGR of over 15% during the forecast period, on the back of rising health consciousness among consumers due to increasing number of diseases associated with obesity. A powdered form of proteins taken from whey, which is the liquid left over when cheese is made from cow's milk, is whey protein powder. Whey protein powder is used to increase protein in the diet and is being studied for possible health benefits. Moreover, increasing adoption of functional foods and growing population of working women is expected to drive the market.

Based on type, global whey protein powder market has been categorized into whey protein concentrate, whey protein isolate and whey protein hydrolysate. Of these types, whey protein concentrate segment dominated the market in 2018 and is expected to account for the largest share in global whey protein powder market during the forecast period. The growth of whey protein concentrate segment can be majorly attributed to increasing demand from personal care industry of milk-based proteins in skin and hair care cosmetics. North America dominated the market in 2018, backed by widespread consumption of whey protein powder by health-conscious population in the region.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast global whey protein powder market size.
  • To classify and forecast global whey protein powder market based on type, distribution channel and regional distribution.
  • To identify drivers and challenges for global whey protein powder market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global whey protein powder market.
  • To conduct the pricing analysis for global whey protein powder market.
  • To identify and analyze the profile of leading players operating in global whey protein powder market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated global whey protein powder market size by using a bottom-up approach, where data for various application across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Whey protein powder manufacturers, suppliers, distributors and stakeholders
  • Whey protein powder end users
  • Potential investors
  • Organizations, forums and alliances related to whey protein powder market
  • Research organizations and consulting companies

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global whey protein powder market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Type
    • Whey Protein Concentrate
    • Whey Protein Isolate
    • Whey Protein Hydrolysate
  •  Market, by Distribution Channel
    • Store-based Retail
    • Non-Store-based Retail
  • Market, by Region:
    • Asia-Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Russia
      • Netherlands
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East and Africa
      • South Africa
      • Saudi Arabia
      • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global whey protein powder market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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Table of content

Table of content

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer/Customer Insights

4.1.  Brand Recall (Aided & Unaided) and Brand Awareness

4.2.  Sources of Information (Media Consumption)

4.3.  Preferred Point of Purchase

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges/Issues Faced Post Purchase

5.    Global Whey Protein Powder Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value & Volume

5.2.  Market Share & Forecast

5.2.1.     By Type (Whey Protein Concentrate, Whey Protein Isolate and Whey Protein Hydrolysate)

5.2.2.     By Distribution Channel (Store-based Retail and Non-Store-based Retail)

5.2.3.     By Region

5.2.4.     By Company (2018)

5.3.  Market Attractiveness Index (By Type, By Distribution Channel and By Region)

6.    Asia-Pacific Whey Protein Powder Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Type

6.2.2.     By Distribution Channel

6.2.3.     By Country

6.3.  Asia-Pacific: Country Analysis

6.3.1.     China Whey Protein Powder Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value & Volume

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Type

6.3.1.2.2.             By Distribution Channel

6.3.1.3.         Pricing Analysis

6.3.2.     India Whey Protein Powder Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value & Volume

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Type

6.3.2.2.2.             By Distribution Channel

6.3.2.3.         Pricing Analysis

6.3.3.     Japan Whey Protein Powder Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value & Volume

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Type

6.3.3.2.2.             By Distribution Channel

6.3.3.3.         Pricing Analysis

6.3.4.     Australia Whey Protein Powder Market Outlook

6.3.4.1.         Market Size & Forecast

6.3.4.1.1.             By Value & Volume

6.3.4.2.         Market Share & Forecast

6.3.4.2.1.             By Type

6.3.4.2.2.             By Distribution Channel

6.3.4.3.         Pricing Analysis

6.3.5.     South Korea Whey Protein Powder Market Outlook

6.3.5.1.         Market Size & Forecast

6.3.5.1.1.             By Value & Volume

6.3.5.2.         Market Share & Forecast

6.3.5.2.1.             By Type

6.3.5.2.2.             By Distribution Channel

6.3.5.3.         Pricing Analysis

7.    Europe Whey Protein Powder Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Distribution Channel

7.2.3.     By Country

7.3.  Europe: Country Analysis

7.3.1.     France Whey Protein Powder Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value & Volume

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Type

7.3.1.2.2.             By Distribution Channel

7.3.1.3.         Pricing Analysis

7.3.2.     Germany Whey Protein Powder Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value & Volume

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Type

7.3.2.2.2.             By Distribution Channel

7.3.2.3.         Pricing Analysis

7.3.3.     United Kingdom Whey Protein Powder Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value & Volume

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Type

7.3.3.2.2.             By Distribution Channel

7.3.3.3.         Pricing Analysis

7.3.4.     Italy Whey Protein Powder Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value & Volume

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Type

7.3.4.2.2.             By Distribution Channel

7.3.4.3.         Pricing Analysis

7.3.5.     Russia Whey Protein Powder Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value & Volume

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Type

7.3.5.2.2.             By Distribution Channel

7.3.5.3.         Pricing Analysis

7.3.6.     Netherlands Whey Protein Powder Market Outlook

7.3.6.1.         Market Size & Forecast

7.3.6.1.1.             By Value & Volume

7.3.6.2.         Market Share & Forecast

7.3.6.2.1.             By Type

7.3.6.2.2.             By Distribution Channel

7.3.6.3.         Pricing Analysis

8.    North America Whey Protein Powder Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Type

8.2.2.     By Distribution Channel

8.2.3.     By Country

8.3.  North America: Country Analysis

8.3.1.     United States Whey Protein Powder Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value & Volume

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Type

8.3.1.2.2.             By Distribution Channel

8.3.1.3.         Pricing Analysis

8.3.2.     Mexico Whey Protein Powder Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value & Volume

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Type

8.3.2.2.2.             By Distribution Channel

8.3.2.3.         Pricing Analysis

8.3.3.     Canada Whey Protein Powder Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value & Volume

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Type

8.3.3.2.2.             By Distribution Channel

8.3.3.3.         Pricing Analysis

9.    South America Whey Protein Powder Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Type

9.2.2.     By Distribution Channel

9.2.3.     By Country

9.3.  South America: Country Analysis

9.3.1.     Brazil Whey Protein Powder Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value & Volume

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Type

9.3.1.2.2.             By Distribution Channel

9.3.1.3.         Pricing Analysis

9.3.2.     Argentina Whey Protein Powder Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value & Volume

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Type

9.3.2.2.2.             By Distribution Channel

9.3.2.3.         Pricing Analysis

9.3.3.     Colombia Whey Protein Powder Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value & Volume

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Type

9.3.3.2.2.             By Distribution Channel

9.3.3.3.         Pricing Analysis

10.  Middle East & Africa Whey Protein Powder Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value & Volume

10.2.              Market Share & Forecast

10.2.1.   By Type

10.2.2.   By Distribution Channel

10.2.3.   By Country

10.3.              MEA: Country Analysis

10.3.1.   South Africa Whey Protein Powder Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value & Volume

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Type

10.3.1.2.2.           By Distribution Channel

10.3.1.3.      Pricing Analysis

10.3.2.   Saudi Arabia Whey Protein Powder Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value & Volume

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Type

10.3.2.2.2.           By Distribution Channel

10.3.2.3.      Pricing Analysis

10.3.3.   UAE Whey Protein Powder Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value & Volume

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Type

10.3.3.2.2.           By Distribution Channel

10.3.3.3.      Pricing Analysis

11.  Market Dynamics

11.1. Drivers/Opportunities

11.2. Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles (Top 10 Companies)

14. Strategic Recommendations

Figures and Tables

Frequently asked questions

Frequently asked questions

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