Vegan Wine Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Rose Wine, White Wine, Sparkling Wine, Others), By Packaging Type (Bottles, Cans), By Distribution Channel (On-Premise, Off-Premise), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.23 Billion
CAGR (2026-2031)	5.18%
Fastest Growing Segment	Cans
Largest Market	North America
Market Size (2031)	USD 3.02 Billion

Market Overview

The Global Vegan Wine Market will grow from USD 2.23 Billion in 2025 to USD 3.02 Billion by 2031 at a 5.18% CAGR. Vegan wine is defined as a beverage produced without the use of animal-derived fining agents such as casein, albumin, gelatin, or isinglass, utilizing instead mineral or plant-based alternatives like bentonite or pea protein for clarification. The market is fundamentally supported by drivers including the rising prevalence of ethical consumerism, where buyers align purchases with animal welfare values, and heightened environmental awareness regarding sustainable agriculture. Furthermore, a growing segment of the population associates plant-based certifications with perceived transparency and quality assurance. According to The Vegan Society, in 2024, the total number of products registered with their Vegan Trademark surpassed 70,000 globally, a milestone reflecting the surging industrial output and consumer demand for verified plant-based commodities which includes the beverage sector.

A significant challenge impeding broader market expansion is the lack of unified labeling regulations for fining agents, which creates ambiguity for consumers and necessitates expensive third-party certifications for producers. This regulatory gap forces wineries to absorb additional costs to validate their claims, potentially limiting market entry for smaller producers who employ vegan methods but cannot afford official accreditation.

Key Market Drivers

The rising consumer adoption of plant-based and flexitarian diets is fundamentally reshaping the global wine industry, transitioning vegan wine from a niche category to a mainstream necessity. This shift is propelled by high-visibility campaigns that encourage consumers to align their beverage choices with their dietary and ethical values, compelling retailers to expand their certified inventory. The impact of this movement is evidenced by the unprecedented engagement in global plant-based initiatives. According to Veganuary, February 2025, in the organization's post-campaign analysis, participation reached a record-breaking 25.8 million people globally, a surge that directly correlates with increased retail demand for vegan-verified products across the beverage sector.

Concurrently, increasing health consciousness and the demand for "clean" products are driving market value, as consumers increasingly associate vegan certification with transparency and fewer additives. This trend often overlaps with the "low and no" alcohol sector, where health-focused buyers actively seek wines that support a moderate lifestyle without compromising on quality. This segment has become a critical growth area amidst broader supply challenges. While the International Organisation of Vine and Wine (OIV) reported in April 2025 that global wine production for 2024 fell to 226 million hectolitres, the lowest level in over 60 years, the health-oriented niche remains robust. Validating this demand, according to Waitrose, August 2025, sales of low and alcohol-free wine alternatives specifically rose by 21% over the preceding six-month period, highlighting the commercial viability of health-aligned wine categories.

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Key Market Challenges

The absence of unified global labeling regulations for fining agents creates a critical barrier to the expansion of the vegan wine market. While ingredient transparency is improving in many sectors, processing aids such as isinglass and gelatin are frequently exempt from mandatory disclosure on standard wine labels. This regulatory gap leaves consumers unable to independently verify if a product is free from animal-derived substances, forcing them to rely exclusively on wines bearing explicit, often expensive, private certifications. This dependency creates a significant financial hurdle for producers, particularly small and medium-sized wineries that may employ vegan-friendly practices but lack the capital to invest in third-party accreditation.

This cost burden restricts market entry and limits the variety of certified options available to ethical consumers. The scale of this transparency issue is immense relative to the total industry output which remains largely opaque regarding processing aids. According to the International Organisation of Vine and Wine (OIV), in 2023, global wine production volume reached 237 million hectolitres. The vast majority of this output falls under labeling frameworks that do not require the disclosure of fining agents, perpetuating the ambiguity that directly hampers the organic growth of the vegan segment.

Key Market Trends

There is a distinct shift toward prominent "Certified Vegan" trademarks and logos from recognized organizations to replace vague ingredient lists, offering instant assurance to consumers at the point of purchase. This trend addresses the critical challenge of hidden animal-derived processing aids, compelling brands to adopt recognized symbols that facilitate immediate decision-making for ethical buyers. The momentum of this verification movement is highlighted by the rapid uptake of specialized trust marks; according to Plant Based News, November 2025, The Vegetarian Society reported that their new Plant-Based Certification Mark now accounts for approximately 50% of recent certification completions, underscoring the industry's move toward explicit visual verification.

Vegan wine brands are aggressively adopting sustainable packaging solutions, such as paper bottles and bag-in-box formats, to align the product's physical footprint with the environmental values of its core demographic. This transition moves beyond the liquid itself, addressing the carbon intensity of traditional glass to appeal to eco-conscious consumers who view sustainability as an extension of their ethical choices. This market evolution is validated by significant retail investments; according to Packaging World, April 2025, Target became the first major U.S. supermarket to launch a nationwide wine brand exclusively in paper bottles, ordering 256,000 units to stock its 1,200 stores.

Segmental Insights

The cans segment is currently positioning itself as the fastest-growing category within the global vegan wine market, driven by a dual consumer focus on convenience and environmental sustainability. Aluminum packaging offers a significantly lower carbon footprint and higher recyclability rates compared to traditional glass bottles, factors that align strongly with the ethical values characteristic of vegan consumers. Furthermore, the rising demand for single-serve options supports consumption at outdoor events, prompting manufacturers to adopt this portable format to satisfy demographics prioritizing eco-friendly and practical packaging solutions.

Regional Insights

North America leads the global vegan wine market due to heightened consumer demand for ethical and sustainable beverage options. This dominance is supported by a significant shift toward plant-based lifestyles in the United States and Canada, compelling producers to eliminate animal-derived fining agents such as albumin and isinglass. Market growth is further bolstered by the presence of certification bodies like Vegan Action, which facilitate transparent labeling practices. Consequently, major regional wineries are increasingly reformulating production methods to align with these evolving dietary preferences, thereby securing North America's status as the primary revenue generator.

Recent Developments

• In October 2024, Moët Hennessy, the wine and spirits division of LVMH, announced a strategic collaboration with French Bloom, a leading producer of prestige alcohol-free sparkling wines. The partnership involved the acquisition of a minority stake in the company, which is recognized for its organic and vegan-certified cuvées crafted from French Chardonnay and Pinot Noir. This investment was described as a move to accelerate the global development of the high-end non-alcoholic category. The collaboration aimed to leverage the multinational corporation's extensive distribution network to expand the reach of French Bloom’s plant-based, health-oriented luxury wines.
• In July 2024, Château Sainte Marguerite, a Provence rosé producer owned by Pernod Ricard, reported significant market feedback indicating that vegan certification had become a primary driver for on-trade listings in the United States. During a promotional tour, the winery's representatives observed that restaurants in key markets like New York and Florida prioritized vegan credentials over organic status due to rising consumer demand. The company noted that many sommeliers were actively creating dedicated vegan sections on their wine lists, validating the commercial importance of eliminating animal products from the winemaking process to secure distribution in premium hospitality venues.
• In June 2024, Della Vite, a prosecco brand co-founded by the Delevingne sisters, expanded its presence in the ethical drinks market with the launch of Della Vite Zero. This new product, a non-alcoholic sparkling rosé, was released as a fully vegan-certified and sustainably produced option, catering to the growing consumer demand for mindful drinking alternatives. The company utilized a careful dealcoholization process on French Grenache grapes to retain the complex flavor profile and mouthfeel of traditional sparkling wine. The launch highlighted the brand's strategic focus on inclusivity and health-conscious consumers within the global vegan wine market.
• In February 2024, Grupo Agrovin launched Clarifine Proyeast, a specialized fining agent developed to address the technical needs of the sustainable and vegan winemaking sector. The company introduced this product as a 100% vegan, organic, and allergen-free alternative to traditional animal-derived clarifiers such as gelatin or egg albumin. Derived from yeast protein extracts, the new agent was designed to eliminate oxidized polyphenols and improve the brilliance of white, rosé, and red wines without compromising their aromatic structure. This innovation provided winemakers with a highly effective tool to ensure compliance with strict vegan certification standards while maintaining premium wine quality.

Key Market Players

• O'Briens Wine Off Licence Ltd
• Pure Wines Ltd
• Frey Vineyards
• The Vegan Vine
• Bonterra Organic Estates
• Banfi Vintners
• Martin Vialatte
• Organic Wine Company Limited
• Tanners Wines Ltd
• Waitrose & Partners

By Type	By Packaging Type	By Distribution Channel	By Region
Rose Wine White Wine Sparkling Wine Others	Bottles Cans	On-Premise Off-Premise	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Vegan Wine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vegan Wine Market, By Type:

• Rose Wine
• White Wine
• Sparkling Wine
• Others

• Vegan Wine Market, By Packaging Type:

• Bottles
• Cans

• Vegan Wine Market, By Distribution Channel:

• On-Premise
• Off-Premise

• Vegan Wine Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE