United States Organic Tea & Coffee Market By Product Type (Organic Tea, Organic Coffee), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, Non-Retail), By Region, Competition Forecast & Opportunities 2018-2028F

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Summary

Report Description

The organic tea and coffee market in the United States is projected to witness significant growth in the forecast period. This can be attributed to the increasing consumer awareness regarding safer alternatives to conventional products and the growing demand for clean label products, including pesticide-free commodities. The rising demand for organically cultivated tea and coffee, driven by the desire to maintain general health and well-being, further contributes to this growth.

United States Organic Tea & Coffee Market Scope

Organic tea and coffee production involves the cultivation of tea and coffee without the use of chemicals, pesticides, herbicides, fungicides, or chemical fertilizers. The cultivation of organic tea and coffee utilizes natural minerals and nutrients to stimulate growth, as well as natural methods to eliminate pests and weeds that could hinder healthy crop development. Consumers can purchase organic tea and coffee through supermarkets, hypermarkets, department stores, convenience stores, online, and non-retail channels.

United States Organic Tea and Coffee Market Overview

The organic tea and coffee market is experiencing steady growth in the United States due to increasing consumer awareness of health and environmental concerns, and a preference for organic tea and coffee over conventional options. Additionally, organic tea saw significant benefits in 2020 due to its perceived immune support and overall health benefits. As consumer interest in health continues to grow, organic tea will be driven by concerns for quality sleep and relaxation.

According to research, the retail sales value of organic tea in the United States was USD 405.6 million. In 2021, organic tea sales in the United States were largely driven by fruit and herbal products, accounting for USD208.3 million, representing 54.7 percent of the total organic tea market. Black tea accounted for 24.2 percent of organic tea sales, followed by green tea at 21.2 percent.

United States Organic Tea and Coffee Market Drivers

The market for organic tea and coffee is expanding due to increasing consumer awareness of the health benefits associated with these products. The rising demand for organic and eco-friendly products, coupled with the willingness of the United States population to pay a premium price for such products, is driving market growth. The increasing disposable income, growing health consciousness, and the popularity of organic products among the youth population are expected to further fuel market growth. Organic tea and coffee are perceived as healthier options as they are grown without synthetic chemicals and pesticides. The health benefits associated with organic tea and coffee, such as improved digestion, immunity, and protection against colds, are driving market growth. Vendors are also selling tea products that contain different types of ingredients with health benefits, contributing to the expansion of the organic tea and coffee market in the United States.

Moreover, consumers' growing concerns about the environmental impact of conventional tea and coffee farming, such as deforestation and chemical runoff, have prompted them to choose organic alternatives. Organic coffee farming practices prioritize sustainability, biodiversity, and soil health, aligning with the values of environmentally conscious consumers. Collaborations between organic coffee roasters and cafes have helped expand the availability of organic coffee products. Partnerships with popular coffee shops and chains have introduced organic coffee to a broader consumer base. For instance, Carrboro Coffee Roasters in the United States partner with cafes, restaurants, groceries, and retailers to offer incredible coffee programs throughout the country.

United States Organic Tea & Coffee Market Trends

The organic tea and coffee market in the United States is constantly evolving, with new trends emerging continuously. Consumers are increasingly willing to spend more on healthy alternatives over conventional ones. Nowadays, consumers show interest in teas and coffees that offer specific health benefits, such as immunity-boosting blends, stress-relief teas and coffees, and teas and coffees with adaptogenic herbs. Moreover, there is growing demand for exotic and unique flavors in organic teas and coffees, with companies experimenting with innovative ingredients like turmeric, hibiscus, matcha, and various herbal infusions. For instance, hibiscus flower petals in tea help control blood sugar levels and blood pressure. Consumers are becoming more aware of the availability of these tea products and the benefits they offer.

Additionally, consumers are increasingly interested in exploring unique and high-quality coffee experiences, leading to a rise in demand for specialty coffees and organic coffees. For instance, Starbucks, the leading coffee retailer, has launched its own organic coffee line to tap into the growing demand for organic products. The company is also investing in technology to make the process of obtaining sustainably grown coffee beans easier and more efficient. Additionally, developing innovative organic tea and coffee products, such as ready-to-drink formats, functional blends, or infused varieties, can attract new customers and create a competitive advantage. Thus, these new trends in the United States organic tea and coffee market are expected to boost growth during the forecasted period.

 

United States Organic Tea & Coffee Market Challenges

 

The organic tea and coffee market faces many challenges. For instance, when compared with conventional products, organic tea and coffee are available at a higher price. Hence, balancing competitive pricing with maintaining organic standards can be difficult. Moreover, many people are still unaware of the benefits associated with organic tea and coffee. Thus, educating them about the difference between organic and conventional products, as well as the benefits of organic products, is essential but can be challenging.

Recent Developments

  •  2022, 8th Wonder Tea launched its line of organic sparkling teas in the United States. The four flavors are made of real fruit juice, superfoods, and ancient ingredients: Sparkling Green Tea, Sparking Chai, Sparking Oolong Tea, and Sparkling Rooibos Tea.
  • In 2022, Luxmi Estates launched its retail line of premium, estate-grown, organic teas in the United States, including its first-ever range of functional wellness tea blends. The US product range includes blends from estates in each of the tea-growing regions of Assam, Rwanda, and Darjeeling, and features teas sourced from one of the world's most lauded estates, Makaibari.
  • In 2022, Numi Organic Tea partnered with WeWork to become the exclusive tea partner. In

Market Opportunities

Increasing awareness among consumers about the health and environmental benefits of organic products creates opportunities for organic tea and coffee manufacturers to expand their market share in the United States. Moreover, the rising willingness of consumers to pay a premium for high-quality organic tea and coffee provides opportunities for brands to offer specialty products and unique flavors. The growth of e-commerce platforms allows organic tea and coffee brands to reach a wider audience and expand their customer base beyond traditional retail channels.

Furthermore, organic tea and coffee manufacturers can partner with cafes, restaurants, and other foodservice establishments to offer organic tea and coffee, tapping into the growing demand for such products in the out-of-home consumption market. Additionally, the rising popularity of specialty coffee shops and cafes has created a strong demand for organic and ethically sourced coffee beans and tea leaves. Companies can organize exhibitions, health fairs, and wellness events that often feature organic tea and coffee vendors, attracting health-conscious consumers, leading to the expansion of the organic tea and coffee market in the United States during the forecasted period.

Market Segmentation

The United States organic tea & coffee market is segmented based on product type, sales channel, region and competitive landscape. Based on product type, the market is fragmented into carbonated drinks and non-carbonated drinks. On the basis of sales channel, the market is divided into supermarket/hypermarket, departmental store, convenience store, online, and non-retail. The market is fragmented into South, West, Midwest, and Northeast regions.

Company Profiles

Starbucks Corporation, Hain Celestial Group Inc., Honest Tea Inc., Oregon Chai Inc., Newman’s Own, Inc., Numi, Inc., Associated British Foods Plc, The Organic Coffee Co., New World Tea, LLC (Arbor Teas), Purity Organic Inc. are some of the major players in the United States organic tea & coffee market.


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Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Value in USD Million, CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Sales Channel

Region

Regional scope

South, Midwest, West, Northeast

Key Companies Profiled

Starbucks Corporation, Hain Celestial Group Inc., Honest Tea Inc., Oregon Chai Inc., Newman’s Own, Inc., Numi, Inc., Associated British Foods Plc, The Organic Coffee Co., New World Tea, LLC (Arbor Teas), Purity Organic Inc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

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Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, United States organic tea & coffee market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Organic Tea & Coffee Market, By Product Type:
    • Organic Tea
    • Organic Coffee
  • United States Organic Tea & Coffee Market, By Sales Channel:
    • Supermarket/Hypermarket
    • Departmental Store
    • Convenience Store
    • Online
    • Non-Retail
  • United States Organic Tea & Coffee Market, By Region:
    • South
    • West
    • Mid-West
    • Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States Organic tea & coffee market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Data Triangulation & Validation

2.6.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on United States Organic Tea & Coffee Market

5.    Voice of Customer Analysis (B2C Model Analysis)

5.1.  Respondent Demographics

5.1.1.         By Gender

5.1.2.         By Age

5.1.3.         By Occupation

5.2.  Brand Awareness

5.3.  Factors Influencing Purchase Decision

5.4.  Challenges Faced After Purchase

6.    United States Organic Tea & Coffee Market Outlook

6.1.  Market Size & Forecast

6.1.1.         By Value

6.2.  Market Share & Forecast

6.2.1.         By Product Type Market Share Analysis (Organic Tea, Organic Coffee)

6.2.2.         By Sales Channel Market Share Analysis (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, Non Retail)

6.2.3.         By Regional Market Share Analysis

6.2.3.1. South Market Share Analysis

6.2.3.2. Midwest Market Share Analysis

6.2.3.3. West Market Share Analysis

6.2.3.4. Northeast Market Share Analysis

6.2.4.         By Top 5 Companies Market Share Analysis, Others (2022)

7.    United States Organic Tea Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.2.  Market Share & Forecast

7.2.1.         By Type Market Share Analysis (Bags, Powdered, Dried Leaves)

7.2.2.         By Sales Channel Market Share Analysis

8.    United States Organic Coffee Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.2.  Market Share & Forecast

8.2.1.         By Type Market Share Analysis (Bags, Powdered, Roasted)

8.2.2.         By Sales Channel Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.1.1.         Changing Consumer Preferences and Taste

9.1.2.         Impulse Buying due to Eye-catching Packaging

9.1.3.         Continuous Product Innovation

9.2.  Challenges

9.2.1. High Price and Competition

9.2.2. Regulatory and Labeling Requirements

10.  Impact of COVID-19 on India Online Event Ticketing Market

10.1.              Impact Assessment Model       

10.2.              Key Segments Impacted

10.3.              Key Regions Impacted

11.  Market Trends & Developments

11.1.              Availability of Wide Range of Flavors

11.2.                     Rising Concerns of Negative Effects of Conventional Tea & Coffee

11.3.                     Popularity of Ready-to-drink (RTD) Organic Tea & Coffee

11.4.                     Attractive Packaging and Labelling

11.5.                     Rising Popularity of Organic Products Among Millennials

12.  Porter’s Five Forces Model

12.1.              Competitive Rivalry

12.2.              Bargaining Power of Buyers

12.3.              Bargaining Power of Suppliers

12.4.              Threat of New Entrants

12.5.              Threat of Substitutes

13.  SWOT Analysis

13.1.              Strengths

13.2.              Weaknesses

13.3.              Opportunities

13.4.              Threats

14.  United States Economic Profile

15.  Competitive Landscape

15.1.1.      Starbucks Corporation

15.1.1.1.              Company Details

15.1.1.2.              Product

15.1.1.3.              Financial (As Reported)

15.1.1.4.              Key market Focus & Geographical Presence

15.1.1.5.              Recent Developments

15.1.1.6.              Key Management Personnel

15.1.2.      Hain Celestial Group Inc.

15.1.2.1.              Company Details

15.1.2.2.              Product

15.1.2.3.              Financial (As Reported)

15.1.2.4.              Key market Focus & Geographical Presence

15.1.2.5.              Recent Developments

15.1.2.6.              Key Management Personnel

15.1.3.      Honest Tea Inc.

15.1.3.1.              Company Details

15.1.3.2.              Product & Services

15.1.3.3.              Key market Focus & Geographical Presence

15.1.3.4.              Recent Developments

15.1.3.5.              Key Management Personnel

15.1.4.      Oregon Chai Inc.

15.1.4.1.              Company Details

15.1.4.2.              Product

15.1.4.3.              Key market Focus & Geographical Presence

15.1.4.4.              Recent Developments

15.1.4.5.              Key Management Personnel

15.1.5.       Newman’s Own, Inc.

15.1.5.1.              Company Details

15.1.5.2.              Products

15.1.5.3.              Key market Focus & Geographical Presence

15.1.5.4.              Recent Developments

15.1.5.5.              Key Management Personnel

15.1.6.      Numi, Inc.

15.1.6.1.              Company Details

15.1.6.2.              Products

15.1.6.3.              Key market Focus & Geographical Presence

15.1.6.4.              Recent Developments

15.1.6.5.              Key Management Personnel

15.1.7.      Associated British Foods Plc

15.1.7.1.              Company Details

15.1.7.2.              Products

15.1.7.3.              Financial (As Reported)

15.1.7.4.              Key market Focus & Geographical Presence

15.1.7.5.              Recent Developments

15.1.7.6.              Key Management Personnel

15.1.8.       The Organic Coffee Co.

15.1.8.1.              Company Details

15.1.8.2.              Products

15.1.8.3.              Key market Focus & Geographical Presence

15.1.8.4.              Recent Developments

15.1.8.5.              Key Management Personnel

15.1.9.      New World Tea, LLC (Arbor Teas)

15.1.9.1.              Company Details

15.1.9.2.              Products

15.1.9.3.              Key market Focus & Geographical Presence

15.1.9.4.              Recent Developments

15.1.9.5.              Key Management Personnel

15.1.10.    Purity Organic Inc.

15.1.10.1.            Company Details

15.1.10.2.            Product

15.1.10.3.            Key market Focus & Geographical Presence

15.1.10.4.            Recent Developments

15.1.10.5.            Key Management Personnel

16.  Strategic Recommendations

16.1.              Key Focus Areas

16.2.              Target Regions

16.3.              Target Product Type

16.4.              Target Sales Channel

17. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Introduction of infused organic tea and coffee, rising popularity of specialty coffee shops and cafes are various trends in the United States organic tea & coffee market.

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The market for organic tea & coffee in the United States is witnessing high demand owing to the various factors such as growing awareness of organic tea and coffee to preserve general health and well-being.

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Price sensitivity among consumers, evolving regulations and maintaining compliance added complexity to product development and marketing are some of the challenges faced by the United States Organic tea & coffee market.

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Starbucks Corporation, Hain Celestial Group Inc., Honest Tea Inc., Oregon Chai Inc., Newman’s Own, Inc., Numi, Inc., Associated British Foods Plc, The Organic Coffee Co., New World Tea, LLC (Arbor Teas), Purity Organic Inc. are some of the leading players in United States organic tea & coffee market.

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Press Release

United States Organic Tea & Coffee Market to be Dominated by Organic Tea During the Forecast Period

Oct, 2023

Growing demand for organic tea and coffee to preserve general health and well-being are the leading factors driving the United States organic tea & coffee market during the forecast period

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