United States Non-Alcoholic Drinks Market By Product Type (Carbonated Dink, Non-Carbonated Drinks), By Packaging Type (Bottle, Can, and Other (Tetra Pack, Pouches)), By Pack Size (Below 250ml, 250ml-1L, and Above 1L), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, and Non-Retail), By Region, Competition, Forecast and Opportunities, 2028F

United States non-alcoholic drinks market is expected to expand in the forecasted period, and will benefit from the continuously growing development of products with unique flavors and innovative packing by companies, and increasing adoption of non-alcoholic drinks. Moreover, with the growing acceptance of the non-alcoholic beverages by consumers, manufacturers in the market are setting the new trends and expanding product portfolios, it is likely for future growth of non-alcoholic drinks market in United States. The impact of consumers' preference for non-alcoholic drinks has led to the emergence of a new category of high-end, complex-flavored soft drinks for adults boosting the demand of non-alcoholic drinks market, during the forecast period in the United States.

United States Non-Alcoholic Drinks Market Scope

Non-alcoholic drinks refer to the beverages that comprise no alcohol content by volume. In the United States, a non-alcoholic drink is the one, which contains less than 0.5% alcohol by volume, such as low-alcohol beer and apple cider. Non-alcoholic drinks market encompasses a wide range of refreshment beverages, including energy drinks, sports drinks, juices, soda, sparkling water, soft drinks, smoothies, coffee & tea, and probiotics. Some of the drinks keep the individual hydrated, while some provide essential nutrients and vitamins, the body needs. Consumers can purchase non-alcoholic drinks from supermarket/hypermarket, departmental store, convenience store, online, and non-retail.

United States Non-Alcoholic Drinks Market Overview

Non-alcoholic beverages in the United States have been witnessing significant growth and diversification in recent years. This growth can be attributed to several factors such as changing consumer preferences, health consciousness of consumers in the United States, and the rise of innovative and functional beverages. Moreover, the non-alcoholic beverage market is highly competitive and subject to rising consumer preferences. Additionally, sustainability and eco-friendly packaging are the buying factors for consumers. In addition, the health-consciousness of the younger generation is leading to an increase in the demand for drinks with zero or less calorie content. It is further expanding by the growth of the functional drinks segment, which includes sports drinks, due to an increase in the participation of consumers in physical activity. As the health consciousness of the younger generation continues to grow, so does the demand for sports drinks and healthy drinks, which has been identified as the driving segment of non-alcoholic drinks market during the forecast period in the United States.

United States Non-Alcoholic Drinks Market Drivers

Several drivers have been influencing the growth and popularity of non-alcoholic drinks in the United States. These drivers reflect changing consumer preferences and societal trends. One of the most significant drivers for non-alcoholic beverages is the growing emphasis on health and wellness. Consumers are increasingly seeking healthier options with lower sugar content, fewer calories, and beneficial ingredients. Non-alcoholic drinks such as flavored water, herbal teas, and functional beverages appeal to health-conscious individuals. Moreover, concerns over excessive sugar consumption and its impact on health have led consumers to seek for alternatives to sugary beverages like traditional soda. As a result, sales of sugary carbonated soft drinks have faced challenges, while low-sugar or sugar-free alternatives have gained popularity in United States market of non-alcoholic drinks.

In addition, younger generations, particularly millennials and Gen Z, have been driving the demand for unique and innovative drinks options in the United States. They value experiential and trendy beverages, leading to the rise of specialty coffee, craft sodas, energy drinks, and other non-alcoholic beverages with appealing branding.

Additionally, amongst non-alcoholic drinks, ready-to-drink (RTD) drinks have gained popularity due to their convenience, especially for busy lifestyles. RTD iced teas, coffees, smoothies, and functional drinks cater to consumers looking for portable and quick refreshment options expanding the market growth. Thus, the abovementioned factors drive the growth of the non-alcoholic drinks market in the United States, during the forecast period.

United States Non-Alcoholic Drinks Market Trends

The non-alcoholic drinks market in United States is constantly evolving, and new trends are emerging continuously. Consumers are increasingly willing to spend more on high-quality beverages with premium ingredients. This trend has led to the growth of premium and artisanal non-alcoholic drinks, including craft sodas, gourmet teas, and specialty juices. Moreover, eco-consciousness has become a significant factor influencing consumer choices. Brands that prioritize sustainable sourcing, eco-friendly packaging, and environmentally responsible practices have gained favor among environmentally conscious consumers. Additionally, the United States non-alcoholic beverage market has become more diverse, offering a wide array of choices to consumers. From traditional iced tea and lemonade to newer options including kombucha, plant-based milk alternatives, and healthy drinks alternatives, the variety allows consumers to explore and find drinks that suit their tastes and preferences as the new trend driving the market of non-alcoholic drinks.

Furthermore, with consumers' exposure to international flavors and traditional drinks from different cultures has led to the adoption of beverages such as bubble tea, matcha, and coconut water. Non-alcoholic beverages enriched with vitamins, minerals, antioxidants, and other functional ingredients have gained popularity. These beverages are perceived to offer health benefits beyond hydration and refreshment. Environmental concerns have played a role in the shift toward non-alcoholic beverages. Consumers are increasingly choosing eco-friendly options, and this has influenced their beverage choices, especially when it comes to packaging and sustainability.

United States Non-Alcoholic Drinks Market Challenges

The major challenges for the United States non-alcoholic drinks market is the increasing awareness of health related concerns related to excessive sugar consumption. Consumers in the United States have become increasingly health-conscious, leading to a shift in demand towards healthier beverage options. Traditional sugary soft drinks and some commercially available non-alcoholic drinks are facing sales reduction due to their high sugar content and potential health risks, such as obesity and diabetes. As a result, beverage companies have to innovate and offer healthier alternatives to meet changing consumer preferences.

With the increasing consumer preferences in the beverage industry can be fickle and are subject to changing trends. For instance, there is a growing demand for natural, organic, and sustainable products. Beverages with natural ingredients, minimal additives, and eco-friendly packaging gained popularity, while artificial and heavily processed drinks faced declining demand.

Recent Developments

• In 2023, Abstinence Spirits USA launched alcohol-free ready-to-Drink (RTD) Sparkling Blood Orange Aperitivo Spritz and Sparkling Lemon Aperitivo Spritz in beautiful 750 ml bottles at Summer Fancy Food Show in New York City. These beverages are alcohol-free, low sugar, and made with natural color and no artificial flavors.
• In 2023, PepsiCo launched its new lime flavored soda ‘Starry’ in both regular and zero-sugar versions. This soda is caffeine-free and will be available in a variety of sizes.

Market Opportunities

With increasing health consciousness among consumers, there is a growing demand for healthier beverage options. Companies can capitalize on this trend by offering low-sugar, natural, and functional beverages. Products with added vitamins, minerals, antioxidants, and other health-promoting ingredients could gain popularity. Furthermore, Collaborations between non-alcoholic beverage companies and other businesses, such as food companies, restaurants, or wellness brands, can create synergies and expand the market reach of both partners.

In addition, with the rise of e-commerce and direct-to-consumer channels, it is offering an opportunity for non-alcoholic ready to drinks companies to reach a broader audience without the traditional limitations of physical shelf space. Online platforms enable better market access and direct engagement with consumers. Athletes, fitness enthusiasts, and those leading active lifestyles often look for beverages that can help with hydration, performance, and recovery. Non-alcoholic drinks that offer electrolytes, vitamins, and other nutrients to support fitness goals have opportunities in this sector. Plant-based and alternative ingredients, such as plant milks (almond milk, oat milk, etc.), coconut water, and herbal infusions, have gained popularity as consumers seek more sustainable and dairy-free options. Companies can explore innovative combinations of these ingredients to create unique and nutritious beverages. Thus, with the growing popularity in the non-alcoholic drinks market, companies need to analyze market trends and consumer insights to identify emerging opportunities and develop products that resonate with the target audience.

Market Segmentation

The United States non-alcoholic drinks market is segmented based on product type, packaging type, pack size, sales channel, and region. Based on product type, the market is segmented into carbonated dink and non-carbonated Drinks. Based on packaging type, the market is segmented into bottle, can, and other like tetra pack and pouches. Based on pack size, the market is fragmented into below 250ml, 250ml-1L, and above 1L. Based on sales channel, the market is segmented into supermarket/hypermarket, departmental store, convenience store, online, and non-retail. Based on region, the market is fragmented into south, west, midwest, northeast.

Company Profiles

PepsiCo, Inc., The Coca‑Cola Company, Keurig Dr Pepper Inc, Nestlé USA, Red Bull Media House North America, Inc., The Kraft Heinz Company, National Beverage Corp., Monster Beverage Corporation, Celsius Holdings, Inc., and Reed's Inc. are some of the major players in the United States non-alcoholic drinks market.

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Report Scope:

In this report, United States non-alcoholic drinks market has been segmented into the following categories, in addition to the industry trends which have been detailed below:

• United States Non-Alcoholic Drinks Market, By Product Type:
• Carbonated Dink
• Non-Carbonated Drinks
• United States Non-Alcoholic Drinks Market, By Packaging Type:
• Bottle
• Can
• Other (Tetra Pack, Pouches)
• United States Non-Alcoholic Drinks Market, By Pack Size:
• Below 250ml
• 250ml-1L
• Above 1L
• United States Non-Alcoholic Drinks Market, By Sales Channel:
• Supermarket/Hypermarket
• Departmental Store
• Convenience Store
• Online,
• Non Retail
• United States Non-Alcoholic Drinks Market, By Region:
• South
• West
• Mid-West
• North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States non-alcoholic drinks market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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