United States Non-Alcoholic Drinks Market By Product Type (Carbonated Dink, Non-Carbonated Drinks), By Packaging Type (Bottle, Can, and Other (Tetra Pack, Pouches)), By Pack Size (Below 250ml, 250ml-1L, and Above 1L), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, and Non-Retail), By Region, Competition, Forecast and Opportunities, 2028F

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Summary

Report Description

United States non-alcoholic drinks market is expected to expand in the forecasted period, and will benefit from the continuously growing development of products with unique flavors and innovative packing by companies, and increasing adoption of non-alcoholic drinks. Moreover, with the growing acceptance of the non-alcoholic beverages by consumers, manufacturers in the market are setting the new trends and expanding product portfolios, it is likely for future growth of non-alcoholic drinks market in United States. The impact of consumers' preference for non-alcoholic drinks has led to the emergence of a new category of high-end, complex-flavored soft drinks for adults boosting the demand of non-alcoholic drinks market, during the forecast period in the United States.

United States Non-Alcoholic Drinks Market Scope

Non-alcoholic drinks refer to the beverages that comprise no alcohol content by volume. In the United States, a non-alcoholic drink is the one, which contains less than 0.5% alcohol by volume, such as low-alcohol beer and apple cider. Non-alcoholic drinks market encompasses a wide range of refreshment beverages, including energy drinks, sports drinks, juices, soda, sparkling water, soft drinks, smoothies, coffee & tea, and probiotics. Some of the drinks keep the individual hydrated, while some provide essential nutrients and vitamins, the body needs. Consumers can purchase non-alcoholic drinks from supermarket/hypermarket, departmental store, convenience store, online, and non-retail.

United States Non-Alcoholic Drinks Market Overview

Non-alcoholic beverages in the United States have been witnessing significant growth and diversification in recent years. This growth can be attributed to several factors such as changing consumer preferences, health consciousness of consumers in the United States, and the rise of innovative and functional beverages. Moreover, the non-alcoholic beverage market is highly competitive and subject to rising consumer preferences. Additionally, sustainability and eco-friendly packaging are the buying factors for consumers. In addition, the health-consciousness of the younger generation is leading to an increase in the demand for drinks with zero or less calorie content. It is further expanding by the growth of the functional drinks segment, which includes sports drinks, due to an increase in the participation of consumers in physical activity. As the health consciousness of the younger generation continues to grow, so does the demand for sports drinks and healthy drinks, which has been identified as the driving segment of non-alcoholic drinks market during the forecast period in the United States.

United States Non-Alcoholic Drinks Market Drivers

Several drivers have been influencing the growth and popularity of non-alcoholic drinks in the United States. These drivers reflect changing consumer preferences and societal trends. One of the most significant drivers for non-alcoholic beverages is the growing emphasis on health and wellness. Consumers are increasingly seeking healthier options with lower sugar content, fewer calories, and beneficial ingredients. Non-alcoholic drinks such as flavored water, herbal teas, and functional beverages appeal to health-conscious individuals. Moreover, concerns over excessive sugar consumption and its impact on health have led consumers to seek for alternatives to sugary beverages like traditional soda. As a result, sales of sugary carbonated soft drinks have faced challenges, while low-sugar or sugar-free alternatives have gained popularity in United States market of non-alcoholic drinks.

In addition, younger generations, particularly millennials and Gen Z, have been driving the demand for unique and innovative drinks options in the United States. They value experiential and trendy beverages, leading to the rise of specialty coffee, craft sodas, energy drinks, and other non-alcoholic beverages with appealing branding.

 

Additionally, amongst non-alcoholic drinks, ready-to-drink (RTD) drinks have gained popularity due to their convenience, especially for busy lifestyles. RTD iced teas, coffees, smoothies, and functional drinks cater to consumers looking for portable and quick refreshment options expanding the market growth. Thus, the abovementioned factors drive the growth of the non-alcoholic drinks market in the United States, during the forecast period.

United States Non-Alcoholic Drinks Market Trends

The non-alcoholic drinks market in United States is constantly evolving, and new trends are emerging continuously. Consumers are increasingly willing to spend more on high-quality beverages with premium ingredients. This trend has led to the growth of premium and artisanal non-alcoholic drinks, including craft sodas, gourmet teas, and specialty juices. Moreover, eco-consciousness has become a significant factor influencing consumer choices. Brands that prioritize sustainable sourcing, eco-friendly packaging, and environmentally responsible practices have gained favor among environmentally conscious consumers. Additionally, the United States non-alcoholic beverage market has become more diverse, offering a wide array of choices to consumers. From traditional iced tea and lemonade to newer options including kombucha, plant-based milk alternatives, and healthy drinks alternatives, the variety allows consumers to explore and find drinks that suit their tastes and preferences as the new trend driving the market of non-alcoholic drinks.

Furthermore, with consumers' exposure to international flavors and traditional drinks from different cultures has led to the adoption of beverages such as bubble tea, matcha, and coconut water. Non-alcoholic beverages enriched with vitamins, minerals, antioxidants, and other functional ingredients have gained popularity. These beverages are perceived to offer health benefits beyond hydration and refreshment. Environmental concerns have played a role in the shift toward non-alcoholic beverages. Consumers are increasingly choosing eco-friendly options, and this has influenced their beverage choices, especially when it comes to packaging and sustainability.

 

United States Non-Alcoholic Drinks Market Challenges

The major challenges for the United States non-alcoholic drinks market is the increasing awareness of health related concerns related to excessive sugar consumption. Consumers in the United States have become increasingly health-conscious, leading to a shift in demand towards healthier beverage options. Traditional sugary soft drinks and some commercially available non-alcoholic drinks are facing sales reduction due to their high sugar content and potential health risks, such as obesity and diabetes. As a result, beverage companies have to innovate and offer healthier alternatives to meet changing consumer preferences.

With the increasing consumer preferences in the beverage industry can be fickle and are subject to changing trends. For instance, there is a growing demand for natural, organic, and sustainable products. Beverages with natural ingredients, minimal additives, and eco-friendly packaging gained popularity, while artificial and heavily processed drinks faced declining demand.

Recent Developments

  • In 2023, Abstinence Spirits USA launched alcohol-free ready-to-Drink (RTD) Sparkling Blood Orange Aperitivo Spritz and Sparkling Lemon Aperitivo Spritz in beautiful 750 ml bottles at Summer Fancy Food Show in New York City. These beverages are alcohol-free, low sugar, and made with natural color and no artificial flavors.
  • In 2023, PepsiCo launched its new lime flavored soda ‘Starry’ in both regular and zero-sugar versions. This soda is caffeine-free and will be available in a variety of sizes.

Market Opportunities

With increasing health consciousness among consumers, there is a growing demand for healthier beverage options. Companies can capitalize on this trend by offering low-sugar, natural, and functional beverages. Products with added vitamins, minerals, antioxidants, and other health-promoting ingredients could gain popularity. Furthermore, Collaborations between non-alcoholic beverage companies and other businesses, such as food companies, restaurants, or wellness brands, can create synergies and expand the market reach of both partners.

In addition, with the rise of e-commerce and direct-to-consumer channels, it is offering an opportunity for non-alcoholic ready to drinks companies to reach a broader audience without the traditional limitations of physical shelf space. Online platforms enable better market access and direct engagement with consumers. Athletes, fitness enthusiasts, and those leading active lifestyles often look for beverages that can help with hydration, performance, and recovery. Non-alcoholic drinks that offer electrolytes, vitamins, and other nutrients to support fitness goals have opportunities in this sector. Plant-based and alternative ingredients, such as plant milks (almond milk, oat milk, etc.), coconut water, and herbal infusions, have gained popularity as consumers seek more sustainable and dairy-free options. Companies can explore innovative combinations of these ingredients to create unique and nutritious beverages. Thus, with the growing popularity in the non-alcoholic drinks market, companies need to analyze market trends and consumer insights to identify emerging opportunities and develop products that resonate with the target audience.

 

Market Segmentation

The United States non-alcoholic drinks market is segmented based on product type, packaging type, pack size, sales channel, and region. Based on product type, the market is segmented into carbonated dink and non-carbonated Drinks. Based on packaging type, the market is segmented into bottle, can, and other like tetra pack and pouches. Based on pack size, the market is fragmented into below 250ml, 250ml-1L, and above 1L. Based on sales channel, the market is segmented into supermarket/hypermarket, departmental store, convenience store, online, and non-retail. Based on region, the market is fragmented into south, west, midwest, northeast.

Company Profiles

PepsiCo, Inc., The Coca‑Cola Company, Keurig Dr Pepper Inc, Nestlé USA, Red Bull Media House North America, Inc., The Kraft Heinz Company, National Beverage Corp., Monster Beverage Corporation, Celsius Holdings, Inc., and Reed's Inc. are some of the major players in the United States non-alcoholic drinks market.


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Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Value in USD Million, Volume in Thousands, CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Packaging Type

Pack Size

Sales Channel

Region

Regional scope

South, Midwest, West, Northeast

Key Companies Profiled

PepsiCo, Inc., The Coca‑Cola Company, Keurig Dr Pepper Inc, Nestlé USA, Red Bull Media House North America, Inc., The Kraft Heinz Company, National Beverage Corp., Monster Beverage Corporation, Celsius Holdings, Inc., Reed's Inc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, United States non-alcoholic drinks market has been segmented into the following categories, in addition to the industry trends which have been detailed below:

  • United States Non-Alcoholic Drinks Market, By Product Type:
    • Carbonated Dink
    • Non-Carbonated Drinks
  • United States Non-Alcoholic Drinks Market, By Packaging Type:
    • Bottle
    • Can
    • Other (Tetra Pack, Pouches)
  • United States Non-Alcoholic Drinks Market, By Pack Size:
    • Below 250ml
    • 250ml-1L
    • Above 1L
  • United States Non-Alcoholic Drinks Market, By Sales Channel:
    • Supermarket/Hypermarket
    • Departmental Store
    • Convenience Store
    • Online,
    • Non Retail
  • United States Non-Alcoholic Drinks Market, By Region:
    • South
    • West
    • Mid-West
    • North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States non-alcoholic drinks market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

United States Non-Alcoholic Drinks Market an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]                

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Data Triangulation & Validation

2.6.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on United States Non-Alcoholic Drinks Market

5.    Voice of Customer Analysis (B2C Model Analysis)

5.1.  Respondent Demographics

5.1.1.         By Gender

5.1.2.         By Age

5.1.3.         By Occupation

5.2.  Brand Awareness

5.3.  Factors Influencing Purchase Decision

5.4.  Challenges Faced After Purchase

6.    United States Non-Alcoholic Drinks Market Outlook

6.1.  Market Size & Forecast

6.1.1.         By Value & Volume

6.2.  Market Share & Forecast

6.2.1.         By Product Type Market Share Analysis (Carbonated Drinks, Non-Carbonated Drinks)

6.2.2.         By Packaging Type Market Share Analysis (Bottle, Can, Other (Tetra Pack, Pouches))

6.2.3.         By Pack Size Market Share Analysis (Below 250ml, 250ml-1L, Above 1L)

6.2.4.         By Sales Channel Market Share Analysis (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, Non-Retail)

6.2.5.         By Regional Market Share Analysis

6.2.5.1. South Market Share Analysis

6.2.5.2. Midwest Market Share Analysis

6.2.5.3. West Market Share Analysis

6.2.5.4. Northeast Market Share Analysis

6.2.6.         By Top 5 Companies Market Share Analysis, Others (2022)

7.    United States Carbonated Drinks Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value & Volume

7.2.  Market Share & Forecast

7.2.1.         By Type Market Share Analysis (Carbonated Soft Drinks, Functional/Energy & Sports Drinks, Others)

7.2.2.         By Sales Channel Market Share Analysis

8.    United States Non-Carbonated Drinks Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value & Volume

8.2.  Market Share & Forecast

8.2.1.         By Type Market Share Analysis (Fruit & Vegetable Juices, Flavored Drinks, Dairy-based Drinks, Others)

8.2.2.         By Sales Channel Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.1.1.         Changing Consumer Preferences and Taste

9.1.2.         Impulse Buying due to Eye-catching Packaging

9.1.3.         Continuous Product Innovation

9.2.  Challenges

9.2.1. High Price and Competition

9.2.2. Regulatory and Labeling Requirements

10.  Impact of COVID-19 on India Online Event Ticketing Market

10.1.              Impact Assessment Model       

10.2.              Key Segments Impacted

10.3.              Key Regions Impacted

11.  Market Trends & Developments

11.1.              Availability of Plant-Based and Non-Dairy Alternatives

11.2.                     Rising Concerns Over Excessive Sugar Consumption

11.3.                     Popularity of Ready-to-drink (RTD) Beverages

11.4.                     Increasing Diversity of Beverage Choices

11.5.                     Rising Popularity of Energy Drinks Among Millennials

12.  Porter’s Five Forces Model

12.1.              Competitive Rivalry

12.2.              Bargaining Power of Buyers

12.3.              Bargaining Power of Suppliers

12.4.              Threat of New Entrants

12.5.              Threat of Substitutes

13.  SWOT Analysis

13.1.              Strengths

13.2.              Weaknesses

13.3.              Opportunities

13.4.              Threats

14.  United States Economic Profile

15.  Competitive Landscape

15.1.1.      PepsiCo, Inc.

15.1.1.1.              Company Details

15.1.1.2.              Product

15.1.1.3.              Financial (As Reported)

15.1.1.4.              Key market Focus & Geographical Presence

15.1.1.5.              Recent Developments

15.1.1.6.              Key Management Personnel

15.1.2.      The Coca‑Cola Company

15.1.2.1.              Company Details

15.1.2.2.              Product

15.1.2.3.              Financial (As Reported)

15.1.2.4.              Key market Focus & Geographical Presence

15.1.2.5.              Recent Developments

15.1.2.6.              Key Management Personnel

15.1.3.      Keurig Dr Pepper Inc

15.1.3.1.              Company Details

15.1.3.2.              Product & Services

15.1.3.3.              Key market Focus & Geographical Presence

15.1.3.4.              Recent Developments

15.1.3.5.              Key Management Personnel

15.1.4.      Nestlé USA

15.1.4.1.              Company Details

15.1.4.2.              Product

15.1.4.3.              Key market Focus & Geographical Presence

15.1.4.4.              Recent Developments

15.1.4.5.              Key Management Personnel

15.1.5.       Red Bull Media House North America, Inc.

15.1.5.1.              Company Details

15.1.5.2.              Products

15.1.5.3.              Key market Focus & Geographical Presence

15.1.5.4.              Recent Developments

15.1.5.5.              Key Management Personnel

15.1.6.      The Kraft Heinz Company

15.1.6.1.              Company Details

15.1.6.2.              Products

15.1.6.3.              Key market Focus & Geographical Presence

15.1.6.4.              Recent Developments

15.1.6.5.              Key Management Personnel

15.1.7.      National Beverage Corp.

15.1.7.1.              Company Details

15.1.7.2.              Products

15.1.7.3.              Financial (As Reported)

15.1.7.4.              Key market Focus & Geographical Presence

15.1.7.5.              Recent Developments

15.1.7.6.              Key Management Personnel

15.1.8.       Monster Beverage Corporation

15.1.8.1.              Company Details

15.1.8.2.              Products

15.1.8.3.              Key market Focus & Geographical Presence

15.1.8.4.              Recent Developments

15.1.8.5.              Key Management Personnel

15.1.9.      Celsius Holdings, Inc.

15.1.9.1.              Company Details

15.1.9.2.              Products

15.1.9.3.              Key market Focus & Geographical Presence

15.1.9.4.              Recent Developments

15.1.9.5.              Key Management Personnel

15.1.10.    Reed's Inc.

15.1.10.1.            Company Details

15.1.10.2.            Product

15.1.10.3.            Key market Focus & Geographical Presence

15.1.10.4.            Recent Developments

15.1.10.5.            Key Management Personnel

16.  Strategic Recommendations

16.1.              Key Focus Areas

16.2.              Target Regions

16.3.              Target Product Type

16.4.              Target Sales Channel

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Figures and Tables

Frequently asked questions

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Introduction of plant-based and non-dairy beverages, drinks with low/no sugar and natural sweeteners, innovative flavors and combinations are various trends in the United States non-alcoholic drinks market.

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The market for non-alcoholic drinks in the United States is witnessing high demand owing to various factors such as growing awareness of health and wellness, demand of ready-to-Drinks options that can be easily consumed on-the-go, offering of single-serve packaging.

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Price sensitivity among consumers, evolving regulations and maintaining compliance added complexity to product development and marketing are some of the challenges faced by United States non-alcoholic beverages market.

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PepsiCo, Inc., The Coca‑Cola Company, Keurig Dr Pepper Inc, Nestlé USA, Red Bull Media House North America, Inc., The Kraft Heinz Company, National Beverage Corp., Monster Beverage Corporation, Celsius Holdings, Inc., and Reed's Inc. are some of the leading players in United States non-alcoholic drinks market.

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Parvati Sharma

Account Manager BD
Press Release

United States Non-Alcoholic Drinks Market to be Dominated by Carbonated Soft Drinks During the Forecast Period

Oct, 2023

Growing inclination towards the consumption of non-alcoholic Drinks and rising consumers demand towards healthy beverages are the leading factors driving the United States non-alcoholic drinks market

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