United States Non-Alcoholic Drinks Market to be Dominated by Carbonated Soft Drinks During the Forecast Period

Growing inclination towards the consumption of non-alcoholic Drinks and rising consumers demand towards healthy beverages are the leading factors driving the United States non-alcoholic drinks market during the forecast period.

According to TechSci Research report, “United States Non-Alcoholic Drinks Market – By Region, Competition, Forecast and Opportunities, 2028,” the United States non-alcoholic drinks market have been witnessing significant growth and diversification in recent years. This growth can be attributed to several factors, including changing consumer preferences, health consciousness, and the rise of innovative and functional beverages. The health and wellness sector has been a significant driver of demand for non-alcoholic drinks. Consumers in this sector seek beverages that align with their healthy lifestyle choices, such as natural, low-sugar, functional, and plant-based options. Additionally, athletes, fitness enthusiasts, and those leading active lifestyles often look for beverages that can help with hydration, performance, and recovery. Non-alcoholic drinks that offer electrolytes, vitamins, and other nutrients to support fitness goals have opportunities in this sector. Moreover, beyond traditional coffee and tea offerings, cafes and coffee shops are increasingly diversifying their menus to include non-alcoholic beverages like cold brews, herbal infusions, specialty iced teas, and smoothies.

Additionally, restaurants, hotels, and other hospitality establishments are expanding their non-alcoholic drink market to cater to consumers who prefer non-alcoholic drinks is major driver boosting the sales of non-alcoholic drink market in United States. The rise of e-commerce platforms and direct-to-consumer sales channels allows non-alcoholic beverage brands to reach a wide consumer, particularly those seeking unique and health-focused options. With consumers seeking on-the-go and convenient beverage options, convenience stores are a promising sector for non-alcoholic drinks that cater to busy lifestyles. Sporting events, concerts, festivals, and other entertainment venues have opportunities for offering diverse non-alcoholic drink options to cater to consumers, including those who do not consume alcohol.

Consumers' increasing awareness of environmental issues led to a demand for more sustainable packaging and production practices in the non-alcoholic drinks market. Beverage companies have to invest in eco-friendly solutions to reduce their carbon footprint and appeal to environmentally conscious consumers. With the increasing popularity of the soft drinks among the consumers of the United States, the market players are adapting to the new trends and are innovating their existing product lines, which is expected to contribute to the growth of the non-alcoholic drinks market in the United States. There is a growing demand for functional beverages including sports drinks as the large number of people engaged in physical activity is on the rise. As health awareness is on the rise and the demand for sports drinks is on the rise among millennials, the fastest growing sub-segment in the market is sports drinks.

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The United States non-alcoholic drinks market is segmented based on product type, packaging type, pack size, sales channel, and region. Based on product type, the market is fragmented into carbonated dink and non-carbonated drinks. Carbonated soft drinks segment is driven by the growing demand for clean-label, gluten-free, low-calorie, and low-carb products leading to the growth of the market in the food industry. Based on sales channel, the market is fragmented into supermarket/hypermarket, departmental store, convenience store, online, and non-retail. Among which, the online segment is fastest growing, due to the convenience offered and rising preference of consumers towards online channels.

Key market players in the United States non-alcoholic drinks market include:

• PepsiCo, Inc.
• The Coca‑Cola Company
• Keurig Dr Pepper Inc
• Nestlé USA
• Red Bull Media House North America, Inc.
• The Kraft Heinz Company
• National Beverage Corp.
• Monster Beverage Corporation
• Celsius Holdings, Inc.; Reed's Inc.

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“The United States non-alcoholic drinks market is witnessing high demand owing to the changing consumer preferences, health consciousness, and the rise of innovative and functional beverages. Non-alcoholic drinks have been gaining popularity, especially among younger consumers who seek a quick energy boost. Manufacturers have been introducing healthier and natural options to cater to changing preferences. The non-alcoholic beverage market has become more diverse, offering a wide array of choices to consumers. The abovementioned factors are boosting the market of non-alcoholic drinks in the United States during the forecasted period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“United States Non-Alcoholic Drinks Market By Product Type (Carbonated Dink, Non-Carbonated Drinks), By Packaging Type (Bottle, Can, and Other (Tetra Pack, Pouches)), By Pack Size (Below 250ml, 250ml-1L, and Above 1L), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, and Non-Retail), By Region, Competition, Forecast and Opportunities, 2028”, has evaluated the future growth potential of non-alcoholic drinks in United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in United States non-alcoholic drinks market.

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