United States Direct-To-Consumer Genetic Testing Market- By Test Type (Ancestry & Relationship Testing, Predictive Testing, Nutrigenomic Testing, Carrier Testing, Skincare Testing, and Others), By Technology (Single Nucleotide Polymorphism (SNP) Chips, Targeted Analysis, Whole Genome Sequencing (WGS), Others), By Sample (Saliva, Urine, Blood, Others), By Distribution Channel (Online v/s Offline) By Region, Competition, Forecast and Opportunities, 2028

  • Industry : Healthcare
  • Pages : NA
  • Published Date : NA
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Summary

Report Description

United States Direct-To-Consumer Genetic Testing Market is expected to grow at a significant rate during the forecast period, 2024-2028. During the forecast period, rising public awareness of the accessibility of direct-to-consumer genetic tests in both developed and developing countries will fuel market expansion. Leading market players have concentrated on creating top-notch direct-to-consumer genetic testing solutions. These tests guarantee accurate and reliable genetic test results. The global Direct-To-Consumer (DTC) Genetic Testing Market is driven by this. Moreover, businesses such as 23andMe have made special marketing efforts to advertise their direct-to-consumer genetic tests through offline and online retail pharmacies. Moreover, businesses advertise their goods with appealing discounts and promotional offers.

Genetic testing refers to medical procedures that examine alterations in genes, chromosomes, or proteins in an effort to either confirm or disprove the existence of a genetic disorder or to estimate a person's propensity to do so. Through direct-to-consumer genetic testing, customers may be able to receive genetic tests with little or no participation from a third-party healthcare professional. Online or printed advertisements are used to offer direct-to-consumer genetic testing kits to potential customers. DTC genetic testing became available in the early 2000s, enabling consumers to collect genetic data without a doctor's assistance. The exams can be purchased offline or online through distribution outlets.

Rising Demand for Personalized Direct-To-Consumer Genetic Testing Services Fuel Market Expansion

The statistics of the direct-to-consumer genetic testing market will profit from the pharmacogenetics field's rising popularity. One well-known use of gene-based personalization is in the field of pharmacogenetics, in which genetic variations determine the selection of a drug therapy that support the growth of a company. Furthermore, the evaluation and control of individualized tests is done through consumer comprehension. The service provider gives descriptive data on the test's analytic and clinical validity, which raises industry demand. Additionally, the cost of these customized testing is lower than that of conventional genetic examinations. Moreover, findings from customized direct-to-consumer genetic tests can be promptly acquired using easy-to-use, non-invasive techniques. The aforementioned factors are anticipated to increase the direct-to-consumer genetic testing market share overall.

Rising Public Awareness Regarding Direct-To-Consumer (DTC) Genetic Testing is Driving Market Expansion

The rapid growth of direct-to-consumer genetic testing is being aided by the rise in the frequency of chronic diseases as well as the advent of customized testing kits for specialized therapeutic fields. The acceptance and modification of such services has boosted the demand for such kits. Moreover, government awareness programs in the region are expected to boost awareness among individuals which in turn drives the growth of the market throughout the forecast period. Furthermore, the availability of these kits on online platforms is expected to support the growth of the Direct-To-Consumer (DTC) Genetic Testing market during the forecast period 2024-2028.

High Cost of DTC Kits is Hampering the Growth of the US Direct-To-Consumer (DTC) Genetic Testing Market

High cost of DTC genetic testing services is limiting the growth of the US Direct-To-Consumer Genetic testing market. Various manufacturers are focusing on product advancement & innovation, and the integration of next-generation technologies to launch high-end direct-to-consumer tests, leading to high investment in manufacturing facilities along with high product prices. For instance, based on the complexity of the test and the severity of the disease, and the cost of direct-to-consumer genetic tests varies form USD 100 to USD 3,000. Hence, the demand for genetic services across middle-income and developed regions in the United States is anticipated to limit the growth of the market.


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Market Segmentation

United States Direct-To-Consumer Genetic Testing Market is segmented based on test type, technology, and sample. Based on product & services, the market is divided into ancestry & relationship testing, predictive testing, nutrigenomic testing, carrier testing, skincare testing, and others. Based on technology, the market is further divided into Single Nucleotide Polymorphism (SNP) chips, targeted analysis, Whole Genome Sequencing (WGS), and Others. On the basis of sample, the market is further split into saliva, urine, blood, and others. Based on distribution channel, the market is divided into online and offline.

Market players

Ancestry.com, LLC, Helix OpCo LLC, MyHeritage Ltd., Living DNA, and Direct Laboratory Services, LLC are the major players operating in the United States Direct-to-Consumer Genetic Testing Market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million and CAGR for 2018-2022 and 2023-2028

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered

By Test Type

By Technology

By Sample

By Distribution Channel

Regional scope

North-East, Mid-West, West, South

Key companies profiled

Ancestry.com, LLC, Helix OpCo LLC, MyHeritage Ltd., Living DNA, Direct Laboratory Services, LLC

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, the United States Direct-To-Consumer Genetic Testing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Direct-To-Consumer Genetic Testing Market, By Test Type:
    • Ancestry & Relationship Testing
    • Predictive Testing
    • Nutrigenomic Testing
    • Carrier Testing
    • Skincare Testing
    • Others
  • United States Direct-To-Consumer Genetic Testing Market, By Technology:
    • Single Nucleotide Polymorphism (SNP) Chips
    • Targeted Analysis
    • Whole Genome Sequencing (WGS)
    • Others

        ·         United States Direct-To-Consumer Genetic Testing Market, By Sample

o   Saliva

o   Urine

o   Blood

o   Others

        ·         United States Direct-To-Consumer Genetic Testing Market, By Distribution Channel

o   Online

o   Offline

        ·         United States Direct-To-Consumer Genetic Testing Market, By Region

o   North-East

o   Mid-West

o   West

o   South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States Direct-To-Consumer Genetic Testing Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
United States Direct-To-Consumer Genetic Testing Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.     Markets Covered

1.2.2.     Years Considered for Study

1.2.3.     Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    Voice of Customers

5.    United States Direct-To-Consumer Genetic Testing Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value & Volume

5.2.  Market Share & Forecast

5.2.1.     By Test Type (Ancestry & Relationship Testing, Predictive Testing, Nutrigenomic Testing, Carrier Testing, Skincare Testing, Others)

5.2.2.     By Technology (Single Nucleotide Polymorphism (SNP) chips, Targeted Analysis, Whole Genome Sequencing (WGS), Others)

5.2.3.     By Sample (Saliva, Urine, Blood, Others)

5.2.4.     By Distribution Channel (Online v/s Offline)

5.2.5.     By Region

5.2.6.     By Company (2022)

5.3.  Market Map

6.    North-East United States Direct-To-Consumer Genetic Testing Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Test Type

6.2.2.     By Technology

6.2.3.     By Sample

6.2.4.     By Distribution Channel

7.    Mid-West United States Direct-To-Consumer Genetic Testing Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Test Type

7.2.2.     By Technology

7.2.3.     By Sample

7.2.4.     By Distribution Channel

8.    West United States Direct-To-Consumer Genetic Testing Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Test Type

8.2.2.     By Technology

8.2.3.     By Sample

8.2.4.     By Distribution Channel

9.    South United States Direct-To-Consumer Genetic Testing Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Test Type

9.2.2.     By Technology

9.2.3.     By Sample

9.2.4.     By Distribution Channel

10.  Market Dynamics

10.1.  Drivers

10.2.  Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  United States Economic Profile

14.  Competitive Landscape

14.1.    Ancestry.com, LLC

14.2.    Helix OpCo LLC

14.3.    MyHeritage Ltd.

14.4.    Living DNA

14.5.    Direct Laboratory Services, LLC

15.  Strategic Recommendations

Figures and Tables

Frequently asked questions

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The strong United States Direct-To-Consumer Genetic Testing market growth is due to the increasing number of chronic diseases, demand for personalized testing services, and advancements in technologies.

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Ancestry.com, LLC, Helix OpCo LLC, MyHeritage Ltd., Living DNA, Direct Laboratory Services, LLC are the key players operating in the United States Direct-to-Consumer Genetic Testing market.

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Based on distribution channel, the market is divided into online and offline. The online segment is expected to capture a significant market share during the forecast period.

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The predictive test segment is expected to dominate the United States Direct-To-Consumer Genetic Testing market.

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