Press Release

United States Direct-to-Consumer Genetic Testing Market is Dominated by Obesity Segment through 2028

The rising demand for nourishing food is expected to drive the growth of the United States Direct-To-Consumer Genetic Testing Market during the forecast period, 2024-2028.


According to the TechSci Research report, “United States
Direct-To-Consumer Genetic Testing Market - By Region, Competition, Forecast and Opportunities, 2028”, United States Direct-To-Consumer Genetic Testing Market is projected to grow at an impressive rate during the forecast period, 2024-2028. The market expansion is anticipated to be fueled by the increasing prevalence of rare genetic diseases. Growing public awareness and rising demand for personalized genetic services are anticipated to support Direct-To-Consumer (DTC) market expansion. The Direct-To-Consumer (DTC) genetic testing market is fragmented, with a few of prominent firms and other small start-up businesses offering superior quality Direct-To-Consumer (DTC) genetic tests at lower prices, which will solve affordability difficulties and favorably affect market growth. Furthermore, high growth in the United States and Canada is responsible for increasing public awareness of direct-to-consumer genetic tests. The market is also expected to expand as people of the countries' densely populated areas utilize the internet more frequently. Similarly, the region's market will expand if regulations are made simpler. Hence, the above-mentioned factors drive the growth of the market throughout the forecast period, 2024-2028.

However, factors hampering the overall growth of the United States Direct-To-Consumer Genetic Testing Market are high investment in technologies and low-skilled workforces to handle sophisticated instruments. Furthermore, high investment in a manufacturing facility and defects in DTC testing kits, along with data privacy concerns regarding DTC genetic testing is limiting the Direct-To-Consumer Genetic Testing market growth.


Browse over XX market data Figures spread through 70 Pages and an in-depth TOC on the "United States Direct-To-Consumer Genetic Testing Market.”


The United States Direct-To-Consumer Genetic Testing Market is segmented based on test type, technology, sample, and distribution channel.

Based on the test type segment, the market is further divided into ancestry & relationship testing, predictive testing, nutrigenomic testing, carrier testing, skincare testing, and others. The predictive testing category is expected to register a high CAGR in the United States Direct-To-Consumer Genetic Testing Market. This is due to rising ongoing research and upgrades in platforms to enhance the efficiency of the genome analysis procedure.

Based on technology, the market is further categorized into Single Nucleotide Polymorphism (SNP) chips, Targeted Analysis, Whole Genome Sequencing (WGS), and Others. The Single Nucleotide Polymorphism (SNP) segment is expected to drive the growth of the market throughout the forecast period, 2024-2028. The factor contributing to the growth of the segment is their ability to measure both dosage change DNA polymorphism along with various applications such as microarray analysis in cancer research and other. Moreover, the need to minimize errors in DTC genetic testing is expected to support the growth of the market during the forecast period.

Based on sample, the market is further divided into saliva/buccal swabs, blood, and others. The blood segment is expected to hold the largest market share during the forecast period, 2024-2028. As blood test identifies a variety of components in the body as compared to other tests and provides accuracy in results.

Major companies operating in the United States Direct-To-Consumer Genetic Testing Market are:

  • Ancestry.com, LLC
  • Helix OpCo LLC
  • MyHeritage Ltd.
  • Living DNA
  • Direct Laboratory Services, LLC


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Based on the distribution channel the market is further bifurcated into online and offline. The offline segment is expected to dominate the growth of the Direct-To-Consumer Genetic Testing market in the United States. This expansion is ascribed to an optimum availability of DTC consumers genetic testing kits. Moreover, OTC products are affordable, convenient, and less complex which in turn drive the growth of the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.  

“United States Direct-To-Consumer Genetic Testing Market-  By Test Type (Ancestry & Relationship Testing, Predictive Testing, Nutrigenomic Testing, Carrier Testing, Skincare Testing, and Others), By Technology (Single Nucleotide Polymorphism (SNP) Chips, Targeted Analysis, Whole Genome Sequencing (WGS), Others), By Sample (Saliva, Urine, Blood, Others), By Distribution Channel (Online v/s Offline), By Company and By Region, has evaluated the future growth potential of the United States Direct-To-Consumer Genetic Testing Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Direct-To-Consumer Genetic Testing Market.”


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