Report Description

United States Cosmetics Market size is anticipated to grow at an impressive CAGR during the forecast period. The market is growing as a result of rising consumer spending on personal care products, rising demand from the fashion and entertainment sectors, as well as the convenience of using internet to make purchases, which also includes easy online payment options. Other factors anticipated to improve the forecast for the US beauty and personal care sector in the coming years include a wide range of products, exclusive discounts on newly released launched items, and incentives for online payments. Thus, the above-mentioned factors are expected to expand the United States cosmetics market.

The industry that manufactures and distributes cosmetic products is referred to as the cosmetic industry. These include skincare, such as moisturizers and cleansers, haircare such as shampoos, conditioners and hair colors, bath & shower products such as bubble bath and soap, and makeup & color cosmetics such as foundation and mascara.

According to our Cosmetics & Toiletries USA report, the 10% retail sales gained over the last year was fueled by a number of factors, including the return of several product categories like makeup, which had been in decline in recent years, as well as the resumption of foot traffic in brick-and-mortar stores. Furthermore, according to a CNBC (Consumer News and Business Channel) 2022 report, the sales of makeup, including lipstick, were up 20% in the first half of the year, skincare was up 12%, fragrance was up 15%, and hair care was up 28%.Thus, the demand of cosmetics is rising which will boost the cosmetics market in United States during the forecast period.

Rise in Consumer Spending on Cosmetics Products to Boost the Market Growth

There has been an increase in consumer expenditure on cosmetics and other personal care items. Customers in the United States are purchasing these cosmetics due to the increased advertising and promotional efforts. Furthermore, in order to impact and target specific demographic groups, advertising typically targets a specific age group, such as teenagers or elderly women. Due to the large product innovation in the market, consumers are getting introduced to and testing new types of products. Moreover, cosmetics can make consumers, especially women, boost their self-esteem, look better, and enhance their appearance. They can also contribute in expressing personal style, as they are a crucial tool for social expression. Thus, the above-mentioned factors are driving the cosmetics market in United States during the forecast period.

Explosion in E-Commerce Sales being a Significant Driving Factor

In terms of e-commerce innovation and creativity, the beauty industry has always been at the forefront. Beauty retailers are constantly seeking to offer innovative items to improve their customers' experiences, from clean beauty products to highly personalized skincare and artificial intelligence (AI)-driven cosmetic solutions such as product subscription options and virtual ‘try-on’ tools. In recent years, e-commerce platforms have revolutionized the cosmetics business. According to a recent survey, Amazon is preferred by seven out of ten American consumers of cosmetics (71%) over Ulta.com (54%), Sephora.com (54%), Walmart.com (47%), and Target.com (36%). Additionally, the most appealing features of buying cosmetics online are free and fast shipping. Therefore, with the expansion of E-commerce platforms, United States cosmetics market is also growing.

Growing Preference for Natural, Cruelty-Free, and Organic Cosmetics Products

As cosmetics have become an essential part of people's lives, consumers, particularly women, prefer to use cosmetics products. Usage of natural ingredients in the manufacturing of cosmetics products, which have no negative effects on skin, is an increasingly popular marketing tactic used by manufacturers to direct-in more customers. Moreover, the skin or other parts of the body can be harmed by the chemicals utilized in the manufacture of cosmetic products. Heavy hair fall issues are caused by prolonged and frequent usage of chemical-rich shampoos, serums, and conditioners. Additionally, frequent use of color cosmetics for the eyes and lips can result in a variety of skin infections and related health concerns. Therefore, due to the rising awareness against negative consequences of  chemicals such as aluminum and paraben compounds found in deodorants, skincare, and hair care products, cosmetic products market witnessed an increasing demand for natural and organic products.


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Market Segmentation

United States Cosmetics Market is segmented into type, demography, distribution channel and region. Based on type, the market is segmented into skin care, hair care, bath & shower products, makeup & color cosmetics, and fragrances & deodorants. Based on demography, the market is segmented into men and women. Based on distribution channel, the market is segmented into offline (supermarkets/hypermarkets, exclusive retail stores, beauty parlors/salon, multi branded retail stores), and online. The market also studies regional segment which includes south-region, west-region, mid-west region & northeast-region.

Market Players

L'Oreal USA, Inc., Shiseido Co., Ltd., Estée Lauder Companies Inc., e.l.f. Cosmetics, Inc., Revlon Consumer Products Corporation, HB USA Holdings, Inc. (Huda Beauty), Unilever PLC, Coty Inc. (Kylie Cosmetics), Chanel Inc., Ulta Beauty, Inc. are the major market players in United States Cosmetics Market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Demography

Distribution Channel

Region

Regional scope

South, West, Mid-West, North-East

Key companies profiled

L'Oreal USA, Inc., Shiseido Co., Ltd., Estée Lauder Companies Inc., E.l.f. Cosmetics, Inc., Revlon Consumer Products Corporation, HB USA Holdings, Inc. (Huda Beauty), Unilever PLC, Coty Inc. (Kylie Cosmetics), Chanel Inc., Ulta Beauty, Inc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, United States Cosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Cosmetics Market, By Type:
    • Skin Care
    • Hair Care
    • Bath & Shower Products
    • Makeup & Color Cosmetics
    • Fragrances & Deodorants
  • United States Cosmetics Market, By Demography:
    • Men
    • Women
  • United States Cosmetics Market, By Distribution Channel:
    • Offline
      • Supermarkets/Hypermarket
      • Exclusive Retail Stores
      • Beauty Parlors/Salon
      • Multi Branded Retail Stores
    • Online
  • United States Cosmetics Market, By Geography
    • South
    • West
    • Mid-West
    • North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States Cosmetics Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

United States Cosmetics Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Sources of Awareness

4.5.  Factors Influencing Purchase Decision

4.6.  Challenges Faced Post Purchase

5.    United States Cosmetics Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.2.  Market Share & Forecast

5.2.1.         By Type Market Share Analysis (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants

5.2.2.         By Demography (Men, Women)

5.2.3.         By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online))

5.2.4.         By Regional Market Share Analysis

5.2.4.1. South Market Share Analysis

5.2.4.2. West Market Share Analysis

5.2.4.3. Mid-West Market Share Analysis

5.2.4.4. North-East Market Share Analysis

5.2.5.         By Company Market Share Analysis

5.3.  United States Cosmetics Market Mapping & Opportunity Assessment

5.3.1.         By Type Market Mapping & Opportunity Assessment

5.3.2.         By Demography Market Mapping & Opportunity Assessment

5.3.3.         By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.         By Regional Market Mapping & Opportunity Assessment

6.    United States Skin Care Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.2.  Market Share & Forecast

6.2.1.         By Demography Market Share Analysis

6.2.2.         By Distribution Channel Market Share Analysis

6.3.  Best Selling SKU’s

7.    United States Hair Care Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.2.  Market Share & Forecast

7.2.1.         By Demography Market Share Analysis

7.2.2.         By Distribution Channel Market Share Analysis

7.3.  Best Selling SKU’s

8.    United States Bath & Shower Products Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.2.  Market Share & Forecast

8.2.1.         By Demography Market Share Analysis

8.2.2.         By Distribution Channel Market Share Analysis

8.3.  Best Selling SKU’s

9.    United States Makeup & Color Cosmetics Market Outlook

9.1.  Market Size & Forecast          

9.1.1.         By Value

9.2.  Market Share & Forecast

9.2.1.         By Demography Market Share Analysis

9.2.2.         By Distribution Channel Market Share Analysis

9.3.  Best Selling SKU’s

10.  United States Deodorants & Fragrances Market Outlook

10.1.              Market Size & Forecast

10.1.1.      By Value

10.2.              Market Share & Forecast

10.2.1.      By Demography Market Share Analysis

10.2.2.      By Distribution Channel Market Share Analysis

10.3.              Best Selling SKU’s

11.  Market Dynamics

11.1.              Drivers

11.1.1.      Rise in Consumer Spending on Cosmetics Products

11.1.2.      Increasing Number of Women Working Population

11.1.3.      Availability of Affordable Makeup Products

11.2.              Challenges

11.2.1.      Increase in Awareness of Probable Side Effects

11.2.2.      High Competition

12.  Impact of COVID-19 on United States Cosmetics Market

12.1.              Impact Assessment Model       

12.1.1.      Key Segments Impacted

12.1.2.      Key Regions Impacted

13.  Market Trends & Developments

13.1.              Explosion in E-Commerce Sales

13.2.              Raising Demand of Natural Cosmeticvs Product

13.3.              Adoption of Convenience Oriented Lifestyle

13.4.              Rise in Use of Cosmetics Among Men in their Daily Routine

13.5.              Rising Influence from Social media Influencers

14.  Porter’s Five Forces Model

14.1.              Competitive Rivalry

14.2.              Bargaining Power of Buyers

14.3.              Bargaining Power of Suppliers

14.4.              Threat of New Entrants

14.5.              Threat of Substitutes

15.  SWOT Analysis

15.1.              Strengths

15.2.              Weaknesses

15.3.              Opportunities

15.4.              Threats

16.  Competitive Landscape

16.1.              Company Profiles  

16.1.1.      L'Oreal USA, Inc.

16.1.1.1.              Company Details

16.1.1.2.              Products & Services

16.1.1.3.              Financials (As Per Availability)

16.1.1.4.              Key Market Focus & Geographical Presence

16.1.1.5.              Recent Developments

16.1.1.6.              Key Management Personnel

16.1.2.      Shiseido Co., Ltd.

16.1.2.1.              Company Details

16.1.2.2.              Products & Services

16.1.2.3.              Financials (As Per Availability)

16.1.2.4.              Key Market Focus & Geographical Presence

16.1.2.5.              Recent Developments

16.1.2.6.              Key Management Personnel

16.1.3.      Estée Lauder Companies Inc.

16.1.3.1.              Company Details

16.1.3.2.              Products & Services

16.1.3.3.              Financials (As Per Availability)

16.1.3.4.              Key Market Focus & Geographical Presence

16.1.3.5.              Recent Developments

16.1.3.6.              Key Management Personnel

16.1.4.      E.l.f. Cosmetics, Inc.

16.1.4.1.              Company Details

16.1.4.2.              Products & Services

16.1.4.3.              Financials (As Per Availability)

16.1.4.4.              Key Market Focus & Geographical Presence

16.1.4.5.              Recent Developments

16.1.4.6.              Key Management Personnel

16.1.5.      Revlon Consumer Products Corporation

16.1.5.1.              Company Details

16.1.5.2.              Products & Services

16.1.5.3.              Financials (As Per Availability)

16.1.5.4.              Key Market Focus & Geographical Presence

16.1.5.5.              Recent Developments

16.1.5.6.              Key Management Personnel

16.1.6.      HB USA Holdings, Inc. (Huda Beauty)

16.1.6.1.              Company Details

16.1.6.2.              Products & Services

16.1.6.3.              Financials (As Per Availability)

16.1.6.4.              Key Market Focus & Geographical Presence

16.1.6.5.              Recent Developments

16.1.6.6.              Key Management Personnel

16.1.7.      Unilever PLC

16.1.7.1.              Company Details

16.1.7.2.              Products & Services

16.1.7.3.              Financials (As Per Availability)

16.1.7.4.              Key Market Focus & Geographical Presence

16.1.7.5.              Recent Developments

16.1.7.6.              Key Management Personnel

16.1.8.      Coty Inc. (Kylie Cosmetics)

16.1.8.1.              Company Details

16.1.8.2.              Products & Services

16.1.8.3.              Financials (As Per Availability)

16.1.8.4.              Key Market Focus & Geographical Presence

16.1.8.5.              Recent Developments

16.1.8.6.              Key Management Personnel

16.1.9.      Chanel Inc.

16.1.9.1.              Company Details

16.1.9.2.              Products & Services

16.1.9.3.              Financials (As Per Availability)

16.1.9.4.              Key Market Focus & Geographical Presence

16.1.9.5.              Recent Developments

16.1.9.6.              Key Management Personnel

16.1.10.    Ulta Beauty, Inc.

16.1.10.1.            Business Overview

16.1.10.2.            Company Details

16.1.10.3.            Products & Services

16.1.10.4.            Financials (As Per Availability)

16.1.10.5.            Key Market Focus & Geographical Presence

16.1.10.6.            Recent Developments

16.1.10.7.            Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Regions

17.3.              Target Type

17.4.              Target Demography

17.5.              Target Distribution Channel

About & Disclaimer

Figures and Tables

Frequently asked questions

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Increasing spending on personal care by consumers, high penetration of global brands, and availability of a larger number of male and female-centric cosmetics products are driving the United States Cosmetics Market demand.

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The primary negative factors affecting the Cosmetic Market in the United States are high competition and rising awareness towards cosmetics’ side effects.

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Exploring cosmetics products is becoming more popular among teenagers and working women. Because of this, it is anticipated that the number of women in United States would increase, hence driving market expansion.

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Some key players operating in the Automotive loan include L'Oreal USA, Inc., Shiseido Co., Ltd., Estée Lauder Companies Inc., E.l.f. Cosmetics, Inc., Revlon Consumer Products Corporation, HB USA Holdings, Inc. (Huda Beauty), Unilever PLC, Coty Inc. (Kylie Cosmetics), Chanel Inc., Ulta Beauty, Inc.

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Parvati Sharma

Account Manager BD
Press Release

United States Cosmetics Market to be Dominated by Skin Care During the Forecast Period

Feb, 2023

High demand for premium cosmetics, increasing awareness about overall appearance among individuals, and the ease of using e-commerce platforms are key factors driving the United States cosmetics mark