United States Candy Market By Product Type (Sugar Candy, Chocolate Candy, and Gum Candy), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, and Non-Retail), By Region, Competition, Forecast and Opportunities, 2028

Industry : Consumer Goods and Retail
Pages : NA
Published Date : NA

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Summary

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Report Description

Forecast Period	2024-2028
Market Size (2022)	USD13.43 Billion
CAGR (2023-2028)	4.20%
Fastest Growing Segment	Online
Largest Market	South Region

United States candy market is expected to expand during the forecast period and will benefit from the continuously growing development and increase in the spending capacity of US consumers, rising consumption of candies among all age groups, and rising demand for chocolate candies for various celebrations are the various factors driving the demand of candy market in the United States during the forecasted period. Additionally, the introduction of fresh chocolate candies has also boosted the United States candy market. Moreover, companies are also launching new products, which is increasing market demand for candies.

United States Candy Market Scope

Candy is a sweet kind of confectionary that is made from sugar and water, with flavors and other ingredients added. It is made by boiling until it reaches the desired concentration or starts to caramelize. Candy is available in a wide range from soft to hard and chewy to brittle. The texture of the candy is determined by the ingredients and the temperatures at which it is processed. The types of candy available in the United States market are sugar candy, chocolate candy, and gum candy. In addition, sugar candy is available in types of hard candy, lollipops, and jelly. Moreover, there are three types of chocolate candy available, which include plain chocolate, center-filled chocolate, and panned chocolate.

United States Candy Market Overview

The United States has been one of the largest consumers of candy globally. American consumers have diverse taste preferences when it comes to candy. Chocolate, in various forms like chocolate bars, chocolate-covered nuts, and chocolate truffles, has traditionally been a favorite. Gummies and sour candies have also gained popularity among younger consumers. Moreover, the candy market in the US experiences seasonal spikes in demand during certain periods, such as Halloween, Christmas, Easter, and Valentine's Day. These holidays drive significant sales and promotions within the candy market. The candy market is highly competitive, with numerous established players and many smaller, niche brands. Major multinational companies such as Mars Wrigley, Hershey's, Nestlé, and Mondelez International dominate the industry. In recent years, there has been a growing trend toward healthier eating habits. This has led to an increased demand for products with natural ingredients, reduced sugar content, and other healthier options.

According to the national confectioner association’s annual State of Treating report, the sales of candy which can be chocolate, non-chocolate as well as gum and breath fresheners increased in 2022 to $42.6 billion from $36.9 billion in 2021. Moreover, according to the US Bureau of Labor Statistics’ Consumer Price Index, the cost of candy, chewing gum, and other sweets boosted by more than 12% from January 2022 to January 2023. Thus, the sales of candies will rise in the United States during the forecast period.

United States Candy Market Drivers

The United States candy market is anticipated to grow as a result of the rising demand for candies. The market has seen growth as a result of the widespread popularity of chocolate candies, not just among children but also adults. From Halloween to Diwali and Eid, chocolate candies are a staple dessert during many celebrations. Thus, it has been determined that the rising consumption of chocolate candies for various celebrations and events will help to grow and expansion of the candy industry in the United States. Additionally, the introduction of fresh chocolate sweets has increased the demand for candies.

Moreover, continuous product innovation, including new flavors, textures, and packaging designs, keeps consumers engaged and excited about candy products. Manufacturers strive to introduce unique and innovative offerings to stand out in the market, which will expand the market of candy in the United States during the forecast period. In addition, seasonal events such as Halloween, Christmas, Easter, Valentine's Day, and other celebrations create spikes in candy consumption. During these occasions, consumers purchase candies for gifting, sharing, or personal indulgence. Seasonal changes and weather can also influence candy consumption. For instance, warmer weather might increase the demand for ice cream and cold treats, while colder weather might boost sales of chocolates and hot cocoa-related candies. Thus, these abovementioned drivers influence consumer behavior, industry trends, and market performance and drive the United States candy market during the forecast period.

United States Candy Market Trends

The candy market in the United States is constantly evolving, and new trends are emerging continuously. As the same candy items that sold well in 2022, which include chocolates of all sorts, gummies, jellies, hard candy, and licorice will ring registers in 2023. And of course, new products will always generate consumer interest in the United States. The non-chocolate candies are gaining popularity among convenience store shoppers. For instance, according to research in the year 2022, consumers are preferring more non-chocolate candy than ever, and the demand for non-chocolate chewy candy has also risen by around 14%.

Moreover, consumers are tending to go for smaller portion sizes instead of big bars, perhaps for health-conscious reasons.

At the same time, consumers might go for chocolate that contains nuts because the nuts may displace some of the total chocolate and sugar. Sugar-free chocolate sales and better-for-you candy sales have also been on the rise. In addition, with an increasing focus on health and wellness, consumers were seeking candies with better-for-you ingredients. Candy manufacturers were responding to this demand by offering products with reduced sugar content, natural ingredients, organic options, and even functional ingredients, such as vitamins and minerals. For instance, Chocxo, the organic chocolate brand that is naturally low in real sugar, has introduced its dark milk chocolate toffee, almond, & sea salt snaps in the 2022 Sweets & Snacks Expo. Thus, with the new trends the United States candy market will expand during the forecast period.

United States Candy Market Challenges

the main challenge faced by the United States candy market is the increasing awareness of health-related risks caused by excessive sugar consumption. Health-conscious consumers are becoming more concerned about the negative effect of candies on obesity, diabetes, and other health conditions. This has led to a shift in consumer preferences toward healthier alternatives, such as low-sugar or sugar-free candies. The growing trend of healthier eating habits has given rise to a plethora of healthier snack options in the market. Nuts, seeds, dried fruits, and granola bars are some of the alternatives that have gained popularity, posing direct competition to traditional candies. Moreover, the raw materials for candies including sugar, cocoa, and other raw materials have seen fluctuations in commodity prices which can impact production costs and lead to reduced profit margins or increased prices for consumers.

Additionally, the rise of e-commerce has significantly changed consumer buying patterns. Many consumers now prefer the convenience of online shopping, which has affected traditional brick-and-mortar candy retailers. Candy manufacturers and retailers have had to adapt their distribution strategies to stay competitive in the digital landscape. furthermore, the rise of e-commerce in the United States has significantly changed consumer buying patterns. Many consumers now prefer the convenience that online shopping offers, which has affected traditional candy retailers. Candy manufacturers and retailers have had to adapt their distribution strategies to stay competitive in the digital landscape. In addition, the United States has strict regulations when it comes to food labeling, including nutritional information and ingredient disclosures. The candy market must comply with these regulations, and any changes can pose challenges for manufacturers accordingly.

Recent Developments

In 2022, Bazooka Candy Brands launched Push Pop Gummy Pop with a refillable container. It was unveiled at the Sweet & Snacks Expo in Chicago. The new Push Pop Gummy Pop comes in an assortment of consumer-favorite flavors which includes Strawberry, Blue Raspberry, Berry Blast & Watermelon.
In 2022, Mars launched a dairy-free, sustainability-focused chocolate bar in the United States called CO2COA. It produces up to 97% lesser greenhouse gasses and uses up to 99% less water.
In 2022, Mondelēz launched Hu Organic Grass-Fed Milk Chocolate, which is the premium clean-label snacking brand’s first candy offering made with dairy. The product is sweetened with organic unrefined coconut sugar.

Market Opportunities

The United States candy market has several opportunities for growth and innovation during the forecast period. The growing trend of health-consciousness presents an opportunity for candy manufacturers to develop and promote healthier alternatives. This includes sugar-free candies, candies made with natural sweeteners, and products with added nutritional value, such as fortified candies with vitamins or functional ingredients.

Moreover, candy companies can diversify their product lines to cater to a broader range of consumer preferences. This can involve introducing new flavors, textures, and packaging designs to appeal to different age groups and demographics.

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Market Segmentation

The United States Candy market is segmented based on product type, sales channel, by region. Based on type the market is fragmented into sugar candy, chocolate candy, and gum candy. Based on sales channel, the market is divided into supermarkets/hypermarkets, departmental stores, convenience stores, online, and non-retail. Based on region, the market is fragmented into South, West, Midwest, and Northeast.

Company Profiles

Mars, Incorporated; The Hershey Company; Ferrara Candy Company; Mondelez International, Inc.; General Mills, Inc.; Tootsie Roll Industries, Inc.; See's Candy Shops, Inc.; Pladis North America, Inc.; Taffy Town, Inc; Taste of Nature, inc., are some of the major players in the United States Candy market.

Attribute	Details
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Value in USD Million, CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Product Type Sales Channel Region
Regional scope	South, Midwest, West, Northeast
Key Companies Profiled	Mars, Incorporated; The Hershey Company; Ferrara Candy Company; Mondelez International, Inc.; General Mills, Inc.; Tootsie Roll Industries, Inc.; See's Candy Shops, Inc.; Pladis North America, Inc.; Taffy Town, Inc; Taste of Nature, inc.
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, United States Candy market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: Carbonated Soft Drinks, Juices, Dairy-based Beverages, Sports & Energy Drinks, Others (Tea and Coffee, Non-Alcoholic Beer, Non-Alcoholic Wine, etc.)), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, Non-Retail

United States Candy Market, By Product Type:

Sugar Candy
Chocolate Candy
Gum Candy

United States Candy Market, By Sales Channel:

Supermarket/Hypermarket
Departmental Store
Convenience Store
Online,
Non Retail

United States Candy Market, By Region:

South
West
Mid-West
North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States Candy market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

United States Candy Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Data Triangulation & Validation

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Impact of COVID-19 on United States Candy Market

5. Voice of Customer Analysis (B2C Model Analysis)

5.1. Brand Awareness

5.2. Factors Influencing Purchase Decision

6. United States Candy Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type Market Share Analysis (Sugar Candy, Chocolate Candy, Gum Candy)

6.2.2. By Sales Channel Market Share Analysis (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, Non-Retail)

6.2.3. By Regional Market Share Analysis

6.2.3.1. South Market Share Analysis

6.2.3.2. Midwest Market Share Analysis

6.2.3.3. West Market Share Analysis

6.2.3.4. Northeast Market Share Analysis

6.2.4. By Top 5 Companies Market Share Analysis, Others (2022)

6.3. United States Candy Market Mapping & Opportunity Assessment

6.3.1. By Product Type Market Mapping & Opportunity Assessment

6.3.2. By Sales Channel Market Mapping & Opportunity Assessment

6.3.3. By Regional Market Mapping & Opportunity Assessment

7. United States Sugar Candy Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis (Hard Candy, Lollipops, Jellies)

7.2.2. By Sales Channel Market Share Analysis

8. United States Chocolate Candy Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis (Plain, Center Filled, Panned)

8.2.2. By Sales Channel Market Share Analysis

9. United States Gum Candy Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Sales Channel Market Share Analysis

10. Market Dynamics

10.1. Drivers

10.1.1. Changing Consumer Preferences and Taste

10.1.2. Impulse Buying Due to Eye-catching Packaging

10.1.3. Continuous Product Innovation

10.2. Challenges

10.2.1. High Price and Competition

10.2.2. Regulatory and Labeling Requirements

11. Market Trends & Developments

11.1. Introduction of Plant-Based and Vegan Candies

11.2. Limited-Edition Collaborations

11.3. Growth of E-Commerce and Direct-To-Consumer Sales

11.4. Diversification of Product Lines

11.5. Offering Personalization and Customization

12. Porter’s Five Forces Model

12.1. Competitive Rivalry

12.2. Bargaining Power of Buyers

12.3. Bargaining Power of Suppliers

12.4. Threat of New Entrants

12.5. Threat of Substitutes

13. SWOT Analysis

13.1. Strengths

13.2. Weaknesses

13.3. Opportunities

13.4. Threats

14. United States Economic Profile

15. Competitive Landscape

15.1.1. Mars, Incorporated

15.1.1.1. Company Details

15.1.1.2. Product

15.1.1.3. Financial (As Reported)

15.1.1.4. Key Market Focus & Geographical Presence

15.1.1.5. Recent Developments

15.1.1.6. Key Management Personnel

15.1.2. The Hershey Company

15.1.2.1. Company Details

15.1.2.2. Product

15.1.2.3. Financial (As Reported)

15.1.2.4. Key Market Focus & Geographical Presence

15.1.2.5. Recent Developments

15.1.2.6. Key Management Personnel

15.1.3. Ferrara Candy Company

15.1.3.1. Company Details

15.1.3.2. Product & Services

15.1.3.3. Key Market Focus & Geographical Presence

15.1.3.4. Recent Developments

15.1.3.5. Key Management Personnel

15.1.4. Mondelez International, Inc.

15.1.4.1. Company Details

15.1.4.2. Product

15.1.4.3. Key Market Focus & Geographical Presence

15.1.4.4. Recent Developments

15.1.4.5. Key Management Personnel

15.1.5. General Mills, Inc.

15.1.5.1. Company Details

15.1.5.2. Products

15.1.5.3. Key Market Focus & Geographical Presence

15.1.5.4. Recent Developments

15.1.5.5. Key Management Personnel

15.1.6. Tootsie Roll Industries, Inc.

15.1.6.1. Company Details

15.1.6.2. Products

15.1.6.3. Key Market Focus & Geographical Presence

15.1.6.4. Recent Developments

15.1.6.5. Key Management Personnel

15.1.7. See's Candy Shops, Inc.

15.1.7.1. Company Details

15.1.7.2. Products

15.1.7.3. Financial (As Reported)

15.1.7.4. Key Market Focus & Geographical Presence

15.1.7.5. Recent Developments

15.1.7.6. Key Management Personnel

15.1.8. pladis North America, Inc.

15.1.8.1. Company Details

15.1.8.2. Products

15.1.8.3. Key Market Focus & Geographical Presence

15.1.8.4. Recent Developments

15.1.8.5. Key Management Personnel

15.1.9. Taffy Town, Inc

15.1.9.1. Company Details

15.1.9.2. Products

15.1.9.3. Key Market Focus & Geographical Presence

15.1.9.4. Recent Developments

15.1.9.5. Key Management Personnel

15.1.10. Taste of Nature, inc.

15.1.10.1. Company Details

15.1.10.2. Product

15.1.10.3. Key Market Focus & Geographical Presence

15.1.10.4. Recent Developments

15.1.10.5. Key Management Personnel

16. Strategic Recommendations

16.1. Key Focus Areas

16.2. Target Product Type

16.3. Target Sales Channel

17. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the key trends in the United States Candy market?

Continuous product innovation, including new flavors, textures, and packaging designs, growth of e-commerce and online retail platforms has expanded the reach of candy manufacturers are various trends in the United States Candy market.

What are the prominent drivers of the United States Candy market?

The market for United States candy market is witnessing high demand owing to the rising popularity of gifting and sharing among friends, and the rise of plant-based and vegan candies.

What are the key challenges faced by the United States Candy market?

Increasing awareness of health issues related to excessive sugar consumption, and rising costs of ingredients are some of the challenges faced by the United States Candy market.

Who are the leading players in the United States Candy market?

Mars, Incorporated; The Hershey Company; Ferrara Candy Company; Mondelez International, Inc.; General Mills, Inc.; Tootsie Roll Industries, Inc.; See's Candy Shops, Inc.; pladis North America, Inc.; Taffy Town, Inc; and Taste of Nature, Inc. are some of the leading players in United States Candy market.

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Press Release

United States Candy Market to be Led by Chocolate Candy Segment, through 2028

Aug, 2023

The growing popularity of different types of candies among people of all ages and the increase in purchasing power are the leading factors driving the United States candy market during the forecast p