United States Beauty & Personal Care Market By Product Type (Beauty Care, Personal Care), By Type (Organic, Conventional), By End-User (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Specialty Stores, Online, and Others (Pharmacy & Drug Stores, Beauty Salons, etc.)), By Region, Competition, Forecast and Opportunities, 2028F

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Summary

Report Description

United States beauty & personal care market’s growth is increasing by a variety of factors such as rising demand for natural beauty & skincare products, surging availability of premium beauty products, and rising consumer awareness regarding the harmful effects of chemical-based beauty & skincare products across the country.

United States Beauty & Personal Care Market Scope

The beauty & personal care (BPC) market is driven by various factors which include rapidly aging demographics, which has led to a strong demand for products that are designed to protect the body from environmental damage & natural aging process, alter the appearance of the body, and improve the smell of the body. These products are generally used to cleanse, color, condition, or protect the skin and hair, as well as to enhance the appearance of lips, eyes, and teeth. The goal of these products is to keep the body in optimal condition.

The rapidly expanding e-commerce sector augurs well for the beauty and personal care product market in the United States, as FMCG products, such as beauty products, are among the most frequently purchased commodities through e-commerce platforms. As a broad selection of beauty products, such as clean beauty and hyper-personalized skincare, are readily available online at considerable savings, consumers prefer to purchase these branded products from e-commerce websites.

United States Beauty & Personal Care Market Overview

The United States beauty & personal care market is experiencing a surge in demand for beauty products, such as cosmetics, due to a heightened awareness of natural and organic products across the country. Social & environmental concerns have led to a heightened focus on skincare. Additionally, skin sensitivity & allergies have further increased consumer preference for vegan and organic products. This surge in demand is being driven by a variety of factors, including increased demand for chemical-free products, new product innovation, and increased advertising & promotion. As a result, market players are responding to consumer preferences by innovating organic personal care & beauty products. A prime example is the launch of Amour's Secrets Skincare, which made its debut in the US beauty industry in September 2022. This skincare line is made up of five new products, all of which are plant-based and refresh and enhance the appearance of the skin. The list of products is as follows: Hydrating Oil, Eye Cream, Whip Face Cream, Mild Foaming Face Wash, and a Face Scrub.

United States Beauty & Personal Care Market Drivers

A major driver in the United States beauty & personal care market is rising availability of beauty & personal care products across the country which drives the growth of the market during the forecast period. These beauty products are readily available through beauty salons, specialty stores, pharmacies & drug stores, which has contributed to the market’s growth during the forecast period. Additionally, the growing interest of male consumers in skincare & grooming products to improve their physical appearance & improve their skincare is expected to provide strong growth opportunities. Investment in research and development of innovative & effective products is expected to contribute to the United States beauty & personal care market's growth over the projected period.

Additionally, the rising younger generation across the country fuels the growth of the United States beauty & personal care market during the forecast period. The market is driven by a larger portion of the United States millennial population. The millennial generation makes up the majority of the country’s working population. For daily use, personal care products such as deodorant, perfume, and cosmetics are necessary because physical appearance is important. Market players target specific age groups and introduce new products. Americans engage in physical activities such as going to the gym or fitness centers. As a result, the demand for personal care products like deodorant has increased. Procter & Gamble’s Secret brand launched a new deodorant in February 2021. The secret derma+ antiperspirant was developed by female dermatologists for skincare properties to minimize irritation and underarm stains.

United States Beauty & Personal Care Market Trends

A major trend in the United States beauty & personal care market is the growing popularity of organic & vegan skincare products among millennial consumers in the country which is fueling the market’s expansion during the forecast period. The beauty & personal care products market has seen a surge in demand for natural & organic products as consumers become more aware of the harmful effects of compounds such as parabens and aluminum compounds used in skincare, hair care, deodorants, etc. A large percentage of consumers prefer one brand over others on the basis of its natural formulation. In recent years, consumers have been increasingly looking for safe, natural & organic products. Owing to the rise in oral health problems such as tooth decay, premature demineralization, bad breath, etc. in the United States, the market is seeing a surge in the need for natural ingredients. Most companies are releasing products with nature-inspired ingredients such as plant-inspired & premium botanical ingredients along with multi-functional properties. Consumers in the market prefer products with 'cruelty-free' labels as it indicates that animals aren't harmed in testing these products. Major players are working on preparing vegan & plant-based products.

Additionally, rising consumer spending on beauty & personal care products across the country drives the United States beauty & personal care market's growth during the forecast period. Consumers are increasingly spending money on cosmetic & personal care products, as a result of increased advertising and promotional efforts. In the US, the majority of consumers are purchasing these products through online stores & offline stores. Advertising is often aimed at a particular demographic, such as teenagers or older women, to influence and appeal to specific populations. As a result of the frequent innovation of products, consumers are exposed to new varieties and are experimenting with them. Consumers usually want to make sure that they are purchasing products that are suitable for their skin & hair type, making product trials an essential part of the cosmetics & beauty industry. Additionally, men are increasingly caring for their skin due to heightened pollution and awareness, which has led to market players producing products for men.

Furthermore, the rising popularity of online shopping among the younger generation across the country drives the expansion of the United States beauty & personal care market during the forecast period. The beauty industry saw a dramatic increase in online sales and marketing tactics, with numerous brands making significant investments in e-commerce and social media marketing platforms.

United States Beauty & Personal Care Market Challenges

A major challenge in the United States beauty & personal care market is rising competition among companies due to the presence of domestic as well as international companies in the nation which may hinder the market’s expansion during the forecast period. The market was characterized by a wide variety of brands and products competing for consumers' attention and loyalty.

Additionally, changing preferences of the younger population of the country may impede the growth of the United States beauty & personal care market during the forecast period. The beauty industry is subject to rapid changes in consumer preferences and trends, necessitating companies to adjust quickly in order to remain competitive.

Furthermore, the usage of chemicals-based beauty & personal care products may hinder the United States beauty & personal market's growth during the forecast period. The use of various chemicals in cosmetics & personal care products can result in adverse skin reactions. Similarly, the prolonged & widespread use of products containing harsh chemicals in haircare products can result in a variety of hair issues, including hair loss, premature aging, and dullness. Consumer awareness of the potential side effects associated with the use of these products is a major obstacle to the development of traditional beauty products.

Recent Developments

  • In 2023, L’Oréal has launched two new technological prototypes that will broaden the range of beauty options available to individuals. The first, HAPTA, is a handheld, ultra-accurate computer makeup applicator that is designed to meet the needs of individuals with restricted hand and arm mobility. The second, Brow Magic, is an at-home electronic brow makeup applicator that allows users to create personalized brow looks in a matter of seconds.
  • In 2023, Sky Organics, a manufacturer of self-care essential products dedicated to providing humanity with access to eco-friendly beauty care, has unveiled its full rebrand, which includes redesigned packaging with a modern and sustainable aesthetic, a refreshed website with an enhanced customer shopping experience, an innovative social media presence, and a selection of new product introductions.

United States Beauty & Personal Care Market Opportunities

The beauty & personal care industry is undergoing a transformation period due to the rising consumer interest in organic & natural beauty products which provides an opportunity for manufacturers to cater to the trend and have a competitive edge in the market. More and more people are looking for beauty products that are pure, natural, and eco-friendly. People are becoming more aware of the components used in their beauty products, making them more attractive and ethical.

Additionally, the surging popularity of online shopping among consumers provides an opportunity for the manufacturer to offer their products on their online platforms to increase their revenue & presence. To effectively reach and engage with consumers, it is essential to embrace digital marketing and e-commerce. Digital channels and social media platforms are fundamental for reaching and engaging with consumers, especially Millennials and Gen Z.

Market Segmentation

The United States beauty & personal care market is segmented based on product type, type, end-user, distribution channel, and region. Based on product type, the United States beauty & personal care market is segmented into beauty care and personal care. Based on type, the United States beauty & personal care market is segmented into organic and conventional. Based on end-user, the United States beauty & personal care market is segmented into male and female. Based on the distribution channel, the United States beauty & personal care market is segmented into supermarkets/hypermarkets, exclusive stores, multi-branded stores, specialty stores, online, and others such as pharmacy & drug stores, beauty salons, etc. Based on region, the United States beauty & personal care market is segmented into South, West, Midwest, and Northeast.

Company Profiles

L’Oréal USA, Inc., Unilever United States, Inc., The Estée Lauder Companies Inc., Bath & Body Works, Inc., The Procter & Gamble Company, Shiseido Americas Corporation, Revlon Consumer Products LLC, The Avon Company, Beiersdorf Inc., and HB USA Holdings, Inc., etc. are among the major market players in the United States beauty & personal care market.


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Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Type

End-User

Distribution Channel

Region

Regional Scope

South, Midwest, West, and Northeast

Key Companies Profiled

L’Oréal USA, Inc., Unilever United States, Inc., The Estée Lauder Companies Inc., Bath & Body Works, Inc., The Procter & Gamble Company, Shiseido Americas Corporation, Revlon Consumer Products LLC, The Avon Company, Beiersdorf Inc., and HB USA Holdings, Inc., etc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. 

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the United States beauty & personal care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Beauty & Personal Care Market, By Product Type:
    • Beauty
    • Personal Care  
  • United States Beauty & Personal Care Market, By Type:
    • Organic
    • Conventional  
  • United States Beauty & Personal Care Market, By End-User:
    • Male
    • Female
  • United States Beauty & Personal Care Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Exclusive Stores
    • Multi-Branded Stores
    • Specialty Stores
    • Online
    • Others     
  • United States Beauty & Personal Care Market, By Region:
    • South
    • Midwest
    • West
    • Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States beauty & personal care market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

United States Beauty & Personal Care Market an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]                

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Respondent Demographics

4.1.1.     By Gender

4.1.2.     By Age

4.1.3.     By Occupation

4.2.  Brand Awareness

4.3.  Frequency of Purchase

4.4.  Factors Influencing the Purchase Decision

4.5.  Sources of Awareness

4.6.  Challenges Faced Post Purchase

5.    United States Beauty & Personal Care Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Product Type Market Share Analysis (Beauty Care and Personal Care)

5.2.2.     By Type Market Share Analysis (Organic and Conventional)

5.2.3.     By End-User Market Share Analysis (Male, Female)

5.2.4.     By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Specialty Stores, Online, and Others (Pharmacy & Drug Stores, Beauty Salons, etc.))

5.2.5.     By Regional Market Share Analysis

5.2.5.1.         South Market Share Analysis

5.2.5.2.         Midwest Market Share Analysis

5.2.5.3.         West Market Share Analysis

5.2.5.4.         Northeast Market Share Analysis

5.2.6.     By Company Market Share Analysis

5.3.  United States Beauty & Personal Care Market Mapping & Opportunity Assessment

5.3.1.     By Product Type Market Mapping & Opportunity Assessment

5.3.2.     By Type Market Mapping & Opportunity Assessment

5.3.3.     By End-User Market Mapping & Opportunity Assessment

5.3.4.     By Distribution Channel Market Mapping & Opportunity Assessment

5.3.5.     By Regional Market Mapping & Opportunity Assessment

6.    United States Personal Care Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type Market Share Analysis (Hair Care, Skin Care, Oral Care, Men’s Grooming, etc.)

6.2.2.     By Type Market Share Analysis

6.2.3.     By End-User Market Share Analysis

6.2.4.     By Distribution Channel Market Share Analysis

6.2.5.     By Region Market Share Analysis

7.    United States Beauty Care Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Type Market Share Analysis (Makeup & Color Cosmetics, Nail Care, etc.)

7.2.2.     By Type Market Share Analysis

7.2.3.     By End-User Market Share Analysis

7.2.4.     By Distribution Channel Market Share Analysis

7.2.5.     By Region Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.1.1.     Growing demand among the younger generation

8.1.2.     Increasing internet penetration

8.1.3.     Rising consumer spending on beauty products

8.2.  Challenges

8.2.1.     High competition among companies

8.2.2.     Changing consumer preferences

9.    Impact of COVID-19 on United States Beauty & Personal Care Market

9.1.  Impact Assessment Model      

9.1.1.     Key Segments Impacted

9.1.2.     Key Regions Impacted

10.  Market Trends & Developments

10.1.              Growing e-commerce sector

10.2.              Increasing demand for organic products

10.3.              Growing popularity of social media platforms

10.4.              Surging consumer awareness regarding personal care

10.5.              Rising number of environmentally conscious consumers

11.  Porter’s Five Forces Model

11.1.              Competitive Rivalry

11.2.              Bargaining Power of Buyers

11.3.              Bargaining Power of Suppliers

11.4.              Threat of New Entrants

11.5.              Threat of Substitutes

12.  SWOT Analysis

12.1.              Strength

12.2.              Weakness

12.3.              Opportunities

12.4.              Threat

13.  United States Economic Profile

14.  Policy & Regulatory Landscape

15.  Competitive Landscape

15.1.              Company Profiles

15.1.1.  L’Oréal USA, Inc.

15.1.1.1.      Company Details

15.1.1.2.      Products & Services

15.1.1.3.      Financial (As per availability)

15.1.1.4.      Key Market Focus

15.1.1.5.      Recent Development

15.1.1.6.      Key Management Personnel

15.1.2.  Unilever United States, Inc.

15.1.2.1.      Company Details

15.1.2.2.      Products & Services

15.1.2.3.      Financial (As per availability)

15.1.2.4.      Key Market Focus

15.1.2.5.      Recent Development

15.1.2.6.      Key Management Personnel

15.1.3.  The Estée Lauder Companies Inc.   

15.1.3.1.      Company Details

15.1.3.2.      Products & Services

15.1.3.3.      Financial (As per availability)

15.1.3.4.      Key Market Focus

15.1.3.5.      Recent Development

15.1.3.6.      Key Management Personnel

15.1.4.  Bath & Body Works, Inc.   

15.1.4.1.      Company Details

15.1.4.2.      Products & Services

15.1.4.3.      Financial (As per availability)

15.1.4.4.      Key Market Focus

15.1.4.5.      Recent Development

15.1.4.6.      Key Management Personnel

15.1.5.  The Procter & Gamble Company   

15.1.5.1.      Company Details

15.1.5.2.      Financial (As per availability)

15.1.5.3.      Key Market Focus

15.1.5.4.      Recent Development

15.1.5.5.      Key Management Personnel

15.1.6.  Shiseido Americas Corporation    

15.1.6.1.      Company Details

15.1.6.2.      Products & Services

15.1.6.3.      Company Details

15.1.6.4.      Products & Services

15.1.6.5.      Financial (As per availability)

15.1.6.6.      Key Market Focus

15.1.6.7.      Recent Development

15.1.6.8.      Key Management Personnel

15.1.7.  Revlon Consumer Products LLC  

15.1.7.1.      Company Details

15.1.7.2.      Products & Services

15.1.7.3.      Financial (As per availability)

15.1.7.4.      Key Market Focus

15.1.7.5.      Recent Development

15.1.7.6.      Key Management Personnel

15.1.8.  The Avon Company  

15.1.8.1.      Company Details

15.1.8.2.      Products & Services

15.1.8.3.      Financial (As per availability)

15.1.8.4.      Key Market Focus

15.1.8.5.      Recent Development

15.1.8.6.      Key Management Personnel

15.1.9.  Beiersdorf Inc.

15.1.9.1.      Company Details

15.1.9.2.      Products & Services

15.1.9.3.      Financial (As per availability)

15.1.9.4.      Key Market Focus

15.1.9.5.      Recent Development

15.1.9.6.      Key Management Personnel

15.1.10.                HB USA Holdings, Inc.

15.1.10.1.    Company Details

15.1.10.2.    Products & Services

15.1.10.3.    Financial (As per availability)

15.1.10.4.    Key Market Focus

15.1.10.5.    Recent Development

15.1.10.6.    Key Management Personnel

16.  Strategic Recommendations/Action Plan

16.1.              Key Focus Areas

16.2.              Target Product Type

16.3.              Target Distribution Channel

17.   About Us & Disclaimer

Figures and Tables

Frequently asked questions

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L’Oréal USA, Inc., Unilever United States, Inc., The Estée Lauder Companies Inc., Bath & Body Works, Inc., The Procter & Gamble Company, Shiseido Americas Corporation, Revlon Consumer Products LLC, The Avon Company, Beiersdorf Inc., and HB USA Holdings, Inc. are some of the major players operating in the United States beauty & personal care market.

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Growing premium beauty & personal care products and the rising introduction of new products in the country are the factors that drive the growth of the United States beauty & personal care market during the forecast period.

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Increasing competition and changing consumer preferences are the major challenges that may hinder the expansion of the United States beauty & personal care market.

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The increasing popularity of organic beauty products and the rising e-commerce sector in the country are emerging trends in the United States beauty & personal care market.

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