United States Beauty & Personal Care Market is Fueled by Personal Care During the Forecast Period

The United States beauty & personal care market's growth is driven by a variety of factors such as increasing consumer awareness about self-care, beauty trends, and innovations in product formulations & packaging

According to the TechSci Research report, “United States Beauty & Personal Care Market– By Region, Competition, Forecast and Opportunities, 2028F”  The United States beauty & personal care market's growth is driving by variety of factors, such as the increasingly younger population, presence of domestic as well as international companies, and the rising availability of beauty products in the market. The beauty and personal care market encompasses a broad array of products, including but not limited to, skincare and color cosmetics, deodorants, bath & shower preparations, hair care preparations, oral care preparations, male toiletries, and sun care preparations. Furthermore, these products can be classified into two categories: synthetic and natural/organic. Synthetic products, as the name implies, are composed of chemicals for the purpose of production, while those containing natural components such as flowers, fruit, and vegetables are classified as natural products. Additionally, organic products are classified as those that are either cultivated or processed using environmentally friendly farming practices, such as the use of recycled resources.

The men's grooming market is poised to become a significant player in the personal & beauty industry. Nowadays, not only women but men are also growing increasingly conscious of their physical appearance. They are more inclined to invest in a wide range of personal care & beauty items and show a preference for products specifically designed for men. Consequently, there has been a surge in the demand for men's grooming products, leading to an increased purchase of personal care items tailored to the needs of men.

Moreover, the increasing consumer consciousness regarding the significance of skincare & personal care further propels the growth of the beauty & personal care market in the United States during the forecast period. The escalating consumer interest in utilizing environmentally friendly vegan, organic, and natural beauty products has prompted manufacturers to introduce innovative offerings and extend their market presence.

The beauty & personal care market is re-emerging with a focus on clean & sustainable beauty across the country. It is achieved through the use of clean ingredients & labeling of chemicals. Additionally, a new approach to production is necessary, as the industry is heavily reliant on hazardous chemicals, including phthalates, parabens, sulfates, and artificial perfumes, etc. Nevertheless, beauty brands are actively striving to create products that have minimal negative impacts on the environment.

Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the "United States Beauty & Personal Care Market.”

The United States beauty & personal care market is segmented based on product type, type, end-user, distribution channel, and region. Based on product type, the United States beauty & personal care market is segmented into beauty care and personal care. Among these, the personal care segment has a significant share in the market during the forecast period. Proper personal hygiene is an essential component of healthy grooming practices. To fully take care of one's body, the need for personal care products becomes increasingly important. Personal care preparations are either administered directly to the skin or applied to the skin to cleanse, beautify, enhance, and change the appearance.

Based on type, the United States beauty & personal care market is segmented into organic and conventional. Among these, the organic segment is the fastest-growing segment in the market during the forecast period. Organic cosmetics are formulated with organic ingredients, are skin-safe, cruelty free, and contribute to the preservation of the natural world and biodiversity. As consumers around the world become more aware of the advantages of utilizing organic cosmetics, their acceptance is expected to increase. This, in turn, will lead to an expansion of the segment in the near future, as more players come onto the market with clean and organic cosmetics and personal care items.

Key market players operating in the United States beauty & personal care market include:

• L’Oréal USA, Inc.
• Unilever United States, Inc.
• The Estée Lauder Companies Inc.
• Bath & Body Works, Inc.
• The Procter & Gamble Company
• Shiseido Americas Corporation
• Revlon Consumer Products LLC
• The Avon Company
• Beiersdorf Inc.
• HB USA Holdings, Inc.

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“The United States beauty & personal care market is a dynamic and flourishing industry, encompassing a vast array of products and services. With a strong emphasis on self-care and grooming, the market has seen steady growth in recent years. Beauty products, ranging from skincare, haircare, makeup, to fragrances, dominate the shelves of retail stores and online platforms. Innovations in natural and organic offerings have gained popularity, reflecting consumers' growing preference for sustainable and eco-friendly options. Additionally, the rise of social media influencers and beauty bloggers has significantly impacted consumer trends, driving the demand for trendy products, and encouraging personalized approaches to beauty routines.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“United States Beauty & Personal Care Market By Product Type (Beauty Care, Personal Care), By Type (Organic, Conventional), By End-User (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Branded Stores, Specialty Stores, Online, and Others (Pharmacy & Drug Stores, Beauty Salons, etc.)), By Region, Competition, Forecast and Opportunities, 2028F,” has evaluated the future growth potential of United States beauty & personal care and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of United States beauty & personal care.

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