Forecast
Period
|
2026-2030
|
Market
Size (2024)
|
USD
3930.2 Million
|
CAGR
(2025-2030)
|
7.12%
|
Fastest
Growing Segment
|
Combination Dietary Supplement
|
Largest
Market
|
London
|
Market
Size (2030)
|
USD
5872.05 Million
|
Market Overview
United
Kingdom Dietary Supplements Market was
valued at USD 3930.2 Million in 2024 and is expected
to reach USD 5872.05 Million by 2030 with a CAGR of 7.12% during the forecast period. The United Kingdom's dietary supplements
market has experienced steady growth, fueled by increasing consumer awareness
of health and wellness, a rising demand for preventive healthcare, and a shift
toward healthier lifestyles. There is a growing focus on preventative health,
with consumers prioritizing immune support, stress management, and overall
well-being, leading to heightened demand for multivitamins, probiotics, and
various health supplements. Additionally, the rise of veganism and plant-based
diets has driven greater interest in plant-based dietary supplements, while
natural and organic products continue to gain traction as consumers seek
options free from artificial additives, preservatives, and chemicals.
E-commerce
has become a dominant sales channel, particularly in the post-pandemic era, as
consumers appreciate the convenience of online shopping, allowing them to
compare prices, read reviews, and explore a broader selection of products. The
growing popularity of fitness and sports activities, especially among younger
age groups, has also increased demand for protein supplements, amino acids, and
performance enhancers, with a strong emphasis on products that support muscle
recovery, weight management, and athletic performance.
Despite
these growth drivers, companies operating in the UK market must navigate
stringent health claims regulations, which can be both resource-intensive and
costly to comply with. The market is highly competitive, with numerous brands
and products available, making differentiation a key challenge for both new and
established players. However, the UK dietary supplements market offers
significant opportunities for companies that can effectively respond to
changing consumer preferences, comply with regulatory standards, and capitalize
on the growing demand for health-focused products.
Key Market Drivers
Growing Health Consciousness
In
recent years, there has been a significant shift in public attitudes towards
health, wellness, and preventive care, directly driving the increased demand
for dietary supplements. According to The European Health Interview Survey,
nearly half of the UK population (45.7% of men and 50.1% of women) report
having a long-standing health issue, with more women (22.3%) than men (18.5%)
indicating some level of limitation in their activities due to health problems
in the past six months. As people increasingly recognize the importance of
maintaining good health rather than merely addressing illnesses, the demand for
supplements that support overall well-being, such as multivitamins, minerals,
and immune-boosting products, has grown. Consumers are more inclined to
proactively invest in supplements to enhance their health and prevent future
conditions.
Public
awareness of the vital role that proper nutrition and a balanced lifestyle play
in overall health has significantly increased. A 2023 report by Bupa Health
Clinics revealed that 19% of adults are actively seeking to improve their
health and well-being, with 28% aiming to become more physically active and 24%
intending to adopt healthier eating habits. With easy access to information
online, individuals are becoming more knowledgeable about how specific
supplements can benefit their health, including boosting energy, supporting
skin health, and enhancing mental clarity.
The
rising focus on mental health, stress management, and physical fitness is
encouraging more people to seek ways to improve their well-being. Supplements
like probiotics, magnesium, and omega-3 fatty acids are being incorporated into
broader wellness routines that include exercise, balanced diets, and
mindfulness practices. Additionally, a wider cultural trend toward healthier
lifestyles, which includes organic eating, fitness, and natural remedies, is
shaping consumer behavior. Health-conscious individuals are increasingly
turning to supplements that align with their holistic approach to health,
favoring plant-based and clean-label products. As health consciousness
continues to grow, there has been a notable surge in demand for a diverse range
of dietary supplements targeting specific health concerns, including immune
support, digestive health, energy enhancement, and skin vitality.
Aging Population
The
aging population in the United Kingdom is a major catalyst for growth in the
dietary supplements market. As the number of older adults continues to rise,
there has been a significant increase in demand for health products that
address age-related concerns. Older individuals are increasingly turning to
supplements to help sustain their quality of life, manage chronic conditions,
and support healthy aging. In 2022, there were approximately 12.7 million
people aged 65 or older in the UK, representing 19% of the population.
According to the Office for National Statistics (ONS), this number is projected
to grow to 22.1 million, or 27% of the population, by 2072. As people age,
they often face challenges such as joint pain, osteoporosis, and other
musculoskeletal issues. This has led to increased demand for supplements like
glucosamine, chondroitin, calcium, and vitamin D to help enhance joint
mobility, alleviate pain, and support bone health, particularly among older
adults.
Additionally,
cognitive decline, including conditions such as dementia and Alzheimer’s
disease, has become an increasing concern for the aging population. Supplements
that support brain health, including omega-3 fatty acids, ginkgo biloba, and B
vitamins, are gaining popularity as individuals look for ways to maintain
mental clarity and memory. Cardiovascular health remains a priority for older
adults, with many seeking supplements such as omega-3 fatty acids, Coenzyme Q10
(CoQ10), and magnesium to support heart health, manage blood pressure, and
reduce the risk of cardiovascular diseases. As immune function naturally
declines with age, there is also rising demand for immune-boosting supplements,
including vitamin C, vitamin D, zinc, and probiotics, to enhance immunity and
reduce illness frequency.
According
to The State of Musculoskeletal Health Report 2024, over 10 million people in
the UK suffer from arthritis, resulting in pain, fatigue, and reduced mobility. Many older adults are also managing
chronic conditions like diabetes, arthritis, and hypertension, and dietary
supplements play a complementary role in alleviating symptoms and enhancing the
effectiveness of traditional treatments. Supplements such as turmeric for
inflammation and magnesium for hypertension are growing in popularity. As a result,
brands are increasingly developing products tailored to the aging demographic,
with formulations focused on health maintenance, disease prevention, and
improving the quality of life for older consumers. This demographic is becoming
more proactive in managing age-related conditions and enhancing their overall
well-being, contributing to significant market growth in this sector.

Download Free Sample Report
Key Market Challenges
Regulatory Compliance and
Standards
Regulatory
compliance presents a significant challenge for the UK dietary supplements
market, as the sector is governed by stringent regulations aimed at ensuring
product safety, effectiveness, and transparency. These regulations, enforced by
bodies like the Food Standards Agency (FSA) and the European Food Safety
Authority (EFSA), address critical aspects such as ingredient safety, labeling,
marketing claims, and product formulation. As regulations evolve, particularly
those related to product composition, health claims, and labeling, it can be
challenging for companies, especially smaller ones with limited resources, to
stay compliant. Non-compliance can result in product recalls, penalties, and
reputational harm.
One
of the major hurdles is the restriction on health claims. To make any
health-related statements, companies must provide robust scientific evidence
and secure approval from relevant authorities. False or unsupported claims
about a product’s ability to treat or prevent health conditions can lead to
legal repercussions and removal from the market. Additionally, clear and
accurate labeling is a key requirement, with mandatory inclusion of detailed
ingredient lists, nutritional information, and usage instructions. However,
navigating the technical language and formats required for labels can be
difficult, particularly for brands targeting a broad consumer base.
For
new entrants or companies introducing new products, regulatory compliance can
be especially burdensome, as obtaining necessary approvals, ensuring product
safety, and meeting labeling and marketing requirements can delay product
launches and increase operational costs. Furthermore, the UK’s exit from the
European Union has added additional layers of complexity to compliance, with
new rules governing the importation of ingredients, customs processes, and the
mutual recognition of product certifications. This has created further
challenges for businesses operating in both UK and EU markets.
Price Volatility in Raw
Materials
Consumer
skepticism and the spread of misinformation are emerging as significant
challenges in the UK dietary supplements market. As health and wellness
awareness continues to grow, consumers are becoming more cautious about the
claims made by supplement brands. The proliferation of misleading or unverified
information, particularly on social media and other online platforms, amplifies
this challenge, making it harder for companies to establish trust and credibility
with their target audience.
With
an overwhelming amount of health-related information available online,
consumers often encounter conflicting messages regarding dietary supplements.
While some sources highlight the benefits of a product, others question its
effectiveness or raise concerns about potential risks. This information
overload contributes to confusion, prompting consumers to become more skeptical
of the claims made by brands. As health-conscious consumers increasingly seek
cleaner, natural alternatives, concerns about the ingredients in dietary
supplements are on the rise. If companies do not provide clear, transparent
details about ingredient sourcing and quality control processes, consumers may
doubt the safety and effectiveness of the product, further fueling skepticism.
Additionally,
the wide variety of supplements available can make it difficult for consumers
to assess the true effectiveness of a product. Doubts about the scientific
backing of supplements and whether they deliver real health benefits may lead
to hesitation in making a purchase. Some consumers may also question whether
supplements are necessary, considering they may achieve similar health benefits
through a balanced diet. This growing skepticism regarding the safety and
effectiveness of dietary supplements can reduce consumer confidence, ultimately
impacting sales. Consumers may be reluctant to try new products or may opt for
alternatives they perceive as more reliable or established in the market.
Key Market Trends
Rise in Plant-Based and Vegan
Supplements
The
demand for plant-based and vegan supplements is experiencing rapid growth in
the UK dietary supplements market, fueled by the increasing adoption of
plant-based diets, ethical concerns, and rising consumer awareness about
sustainability and health. A survey by Berlin-based Veganz revealed that the
UK leads Europe in veganism, with 3.2% of the population identifying as vegan,
followed by Italy at 2.3%, Germany and Austria at 2.2%, Spain at 2.1%, and
France at 2.0%. Together, these five countries account for more than five
million vegans. As more consumers embrace vegan and vegetarian lifestyles,
they are actively seeking supplements that align with their dietary
preferences, contributing to a notable shift towards plant-based alternatives
in the supplement market. The growing popularity of plant-based diets,
including flexitarianism, has led to an increasing demand for supplements that
cater to these lifestyles, particularly in categories such as protein, omega-3
fatty acids (from algae), and B vitamins. With plant-based supplements
appealing to a broader demographic including those with dietary restrictions
like lactose intolerance or gluten sensitivity the consumer base for these
products is expanding, making plant-based options more mainstream in the
dietary supplement industry.
Focus on Mental Health and
Stress Relief Supplements
As
awareness of mental health issues grows, consumers are increasingly seeking
natural and proactive solutions to manage stress, anxiety, and overall mental
well-being. This shift is driving strong demand for supplements aimed at
supporting cognitive function, alleviating stress, and enhancing mood. According
to the Mental Health Statistics UK 2025 report, approximately 1 in 4 adults in
England will experience a mental health problem each year, with women more
likely than men to be affected—20.7% of women compared to 13.2% of men. As
mental health becomes a more prominent subject in public discourse, more
individuals are prioritizing their mental well-being alongside their physical
health. This cultural shift is prompting consumers to seek supplements that
improve mental clarity, focus, and help reduce symptoms of anxiety and
depression. Nootropics, or cognitive enhancers, are gaining traction among
those aiming to boost mental performance, focus, and memory. Supplements
containing ingredients like omega-3 fatty acids, ginkgo biloba, and Bacopa
monnieri are increasingly used to support cognitive function and mitigate
age-related cognitive decline. With the growing emphasis on self-care and
holistic health, consumers are looking for supplements that integrate into a
broader wellness routine, encompassing stress management, mental clarity, and
emotional well-being. Mental health supplements are now appealing to a wide
range of consumers, from busy professionals seeking stress relief to older
adults aiming to enhance cognitive function, broadening the market for mental
wellness products across various demographics.
Segmental Insights
Product Type Insights
Based
on Product type, Combination Dietary Supplement emerged
as the fastest growing segment in the United Kingdom Dietary Supplements market
during the forecast period. This is due to increasing consumer demand for
convenience and comprehensive health support.
These supplements combine various vitamins, minerals, and other
nutrients into one product, catering to individuals looking for comprehensive
solutions to support immunity, energy, and overall well-being. As consumer
preferences shift toward preventive healthcare, combination supplements allow
for addressing multiple health concerns in a single formulation, saving time
and effort. Additionally, the growing awareness of the importance of a balanced
nutrient intake and the rise of health-conscious, busy lifestyles make these
products particularly attractive. This trend reflects a broader movement toward
more convenient, all-in-one wellness solutions.
Application Insights
Based
on application, Immunity emerged as the dominating segment in the United
Kingdom Dietary Supplements market in 2024. The COVID-19 pandemic significantly raised consumer
awareness around the importance of immune health, prompting many individuals to
seek supplements like vitamin C, vitamin D, zinc, and probiotics to strengthen
their immune systems. As the focus on preventive healthcare continues to grow,
consumers are increasingly turning to supplements to proactively safeguard
their health and avoid illness. Seasonal health concerns, such as flu
outbreaks, further drive demand for immunity-boosting products. Additionally,
the rising interest in overall wellness and a growing desire for natural,
effective solutions have amplified the popularity of immunity-focused
supplements. These factors combined have made the immunity segment a dominant
force in the market, with consistent demand year-round.

Download Free Sample Report
Regional Insights
Based
on Region, London emerged as the dominating region in the United Kingdom
Dietary Supplements market in 2024. As the capital and the largest city, London
has a dense and diverse population, with a high concentration of professionals,
health-conscious individuals, and affluent consumers who prioritize wellness.
The city is a hub for fitness enthusiasts, wellness advocates, and
nutrition-focused consumers, all of whom contribute to the growing demand for
dietary supplements. Additionally, London's diverse population creates a broad
consumer base, from those seeking immunity-boosting products to those looking
for fitness supplements or mental health support. The presence of numerous
health clubs, gyms, organic markets, and high-end wellness brands further
supports the growth of the dietary supplement market. The city also benefits
from the influence of social media and wellness influencers, which drive trends
in health and nutrition. Furthermore, London’s multicultural population is more
likely to embrace plant-based diets, which has fueled the rise in demand for
vegan and plant-based supplements. These factors, combined with higher levels
of disposable income and greater access to a wide range of wellness products,
position London as the dominant region in the UK's dietary supplements market.
Recent Development
- In
November 2024, Prenetics, in collaboration with David Beckham, officially
launched IM8, a new health and wellness brand. The brand introduces two premium
products: Daily Ultimate Essentials and Daily Ultimate Longevity, now available
for purchase at IM8health.com, with free shipping to 31 countries, including
the United States, United Kingdom, Canada, Singapore, and Hong Kong. IM8 Daily
Ultimate Essentials is a comprehensive all-in-one powder designed to simplify
the intake of 16 separate daily supplements. It contains 92 nutrient-rich
ingredients, including clinical doses of CoQ10 for heart health and MSM for
joint and muscle support, along with a unique blend of pre-, pro-, and
postbiotics to enhance gut health and nutrient absorption.
- In
November 2024, Tokyo Lifestyle Co., Ltd., a retailer and wholesaler of Japanese
beauty, health, luxury, and electronic products, announced the launch of a new
online sales platform for its Reiwatakiya brand in the UK. The platform,
accessible at https://reiwatakiya.co.uk, will serve as a convenient one-stop
shop for European customers to purchase Japanese health, beauty, and lifestyle
products, with local shipping options available across Europe. This launch
represents a key step in the company’s broader regional expansion strategy.
- In
October 2024, top supplement provider Complement revealed its biggest sale of
the year, offering up to 50% off its entire lineup of science-based nutrition
products. This promotion is part of the brand's Plantapalooza All-Day Energy
Summit. The sale features significant discounts on some of the brand's
best-selling products, including Complement Essential, Complement Creatine, and
Daily Greens, which are designed to deliver key vitamins, minerals, and
nutrients for optimal health and vitality.
- In
May 2024, the UK Food Standards Agency (FSA) issued its first positive safety
assessment for a cannabidiol (CBD) product intended as a novel food supplement.
This marks the first time a leading global regulatory authority has published a
food safety assessment for CBD, according to the producing company. The FSA
approved Pureis for its Ultra-Pure CBD product, confirming that the company
provided sufficient evidence to demonstrate the product’s safety as a food
supplement. Under UK regulatory law, CBD is classified as a novel food, which
requires a comprehensive approval process before being marketed.
Key Market Players
- GlaxoSmithKline plc
- Nestlé
UK Ltd
- Amway
(UK) Limited
- Abbott
UK
- Archer
Daniels Midland (UK) Limited's
- Myprotein
Group
- Herbalife
(UK) Limited
- Danone
Holdings (UK) Ltd.
- Pfizer
UK
- Vitabiotics
Ltd.
By Product Type
|
By
Form
|
By
Application
|
By
End User
|
By
Distribution Channel
|
By
Region
|
- Vitamin
- Combination
Dietary Supplement
- Herbal Supplement
- Fish Oil &
Omega Fatty Acid
- Protein
- Other
|
- Tablets
- Capsules
- Powder
- Liquids
- Soft Gels
|
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Immunity
- Others
|
- Infants
- Children
- Adults
- Pregnant Females
- Geriatric
|
- Pharmacies and Drug Stores
- Supermarkets and Hypermarkets
- Online
- Others
|
- Scotland
- South-East
- London
- South-West
- East-Anglia
- Yorkshire & Humberside
- East Midlands
|
Report Scope:
In this report, the United Kingdom Dietary
Supplements Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- United Kingdom Dietary Supplements Market, By Product Type:
o Vitamin
o Combination Dietary Supplement
o Herbal Supplement
o Fish Oil & Omega Fatty Acid
o Protein
o Other
- United Kingdom Dietary Supplements Market, By Form:
o Tablets
o Capsules
o Powder
o Liquids
o Soft Gels
·
United
Kingdom Dietary Supplements Market, By Application:
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Immunity
o Others
·
United
Kingdom Dietary Supplements Market, By End User:
o Infants
o Children
o Adults
o Pregnant Females
o Geriatric
·
United
Kingdom Dietary Supplements Market, By Distribution
Channel:
o Pharmacies and Drug Stores
o Supermarkets and Hypermarkets
o Online
o Others
- United Kingdom Dietary Supplements Market, By
Region:
o Scotland
o South-East
o London
o South-West
o East-Anglia
o Yorkshire & Humberside
o East Midlands
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the United
Kingdom Dietary Supplements Market.
Available Customizations:
United Kingdom Dietary Supplements Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
United Kingdom Dietary Supplements Market is an
upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at sales@techsciresearch.com