Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 288.45 Million
|
CAGR (2025-2030)
|
6.75%
|
Fastest Growing Segment
|
Online
|
Largest Market
|
Dubai
|
Market Size (2030)
|
USD 426.87 Million
|
Market Overview
UAE Men’s Grooming Market was valued at USD 288.45 Million in 2024 and is expected
to reach USD 426.87 Million by 2030 with a CAGR of 6.75% during the forecast
period. The UAE men's grooming market is experiencing significant growth,
driven by rising awareness of personal care, evolving fashion trends, and
increasing disposable incomes. Consumers are showing a growing preference for
premium grooming products, including skincare, haircare, and beard grooming
solutions. The influx of international brands and innovative product offerings
tailored to men, such as organic and natural formulations, further boost market
demand.
Key Market Drivers
Changing
Consumer Behavior and Rising Awareness
The UAE has witnessed a shift in consumer behavior
towards a more grooming-conscious male population. Historically, grooming was
seen as a women-centric activity, but now, men in the UAE are increasingly
prioritizing personal care. Growing awareness about skincare and wellness has
led to the adoption of regular grooming routines, with men becoming more
interested in products like facial cleansers, moisturizers, and anti-aging
creams. This shift is further augmented by the media, which plays a role in educating
men about the benefits of grooming. As a result, the demand for a wide range of
grooming products has surged, contributing to market growth. This trend is
fueled by both younger men in their 20s and older consumers, who are more
inclined to invest in grooming products for self-care and enhancing their
appearance. Consequently, men in the UAE are seeking out a broader array of
products, from skincare to haircare, further expanding the men's grooming
market.
Increasing
Disposable Income and Premiumization
The economic landscape of the UAE has seen steady
growth, with higher disposable incomes driving an increasing demand for premium
grooming products. As the country boasts a high standard of living and tax-free
salaries, there is greater purchasing power among consumers, particularly in
metropolitan areas like Dubai and Abu Dhabi. This affluence has led to an
increasing preference for premium and luxury grooming products, including
high-end skincare brands, designer perfumes, and specialized hair care solutions.
Many men are opting for products that promise better quality, tailored
formulations, and advanced results, leading to the emergence of new product
categories such as organic and natural grooming solutions. As a result,
established global and local brands have focused on offering premium products,
further attracting affluent customers. This shift towards premiumization has
been one of the key drivers of the men’s grooming market in the UAE, as more
men are willing to invest in products that reflect their status and
sophistication.
Social
Media Influence and Celebrity Endorsements
The role of social media in shaping consumer habits
cannot be overstated, especially in the UAE, where platforms like Instagram,
Snapchat, and TikTok have become prominent. The power of influencers, digital
celebrities, and beauty gurus has significantly affected men’s grooming
behaviors. Over the past five years,
influencer-generated content in the UAE has experienced significant growth,
expanding at a rate of 4.25%. Instagram continues to be a leading platform in
the country, boasting a user base of more than 6.21 million. Social media platforms serve as a source of inspiration and
education, driving awareness about new products and trends. Influencers and
celebrities from the region, including actors, athletes, and musicians,
frequently endorse grooming products, further encouraging their followers to
invest in similar products. The visual-centric nature of social media also
helps normalize the concept of men taking pride in their appearance,
reinforcing the importance of skincare and grooming routines. As these social
trends continue to gain traction, the exposure to grooming products increases,
influencing men to try out and purchase different products. This digital
influence plays a crucial role in shaping purchasing decisions, making social
media a driving factor in the UAE men's grooming market.
Expanding
E-Commerce and Convenience
The UAE's strong e-commerce ecosystem is another vital
driver behind the growth of the men’s grooming market. With the rise of online
shopping, consumers are increasingly opting for the convenience of purchasing
grooming products from the comfort of their homes. In the United Arab Emirates
(UAE), nearly the entire population actively engages with the internet, with
internet users comprising 99% of the total population. This indicates an
exceptionally high level of digital connectivity, with residents having widespread
access to online services, social media, e-commerce, and digital communication
platforms. E-commerce platforms like
Noon, Souq, and Amazon UAE have become primary channels for men seeking a wide
variety of grooming products. These platforms provide an expansive range of
international and local brands, often with the benefit of home delivery,
competitive prices, and easy access to customer reviews and ratings.
Additionally, many grooming brands now offer subscription services, allowing
men to receive their favorite products regularly without having to make
frequent purchases. The convenience and ease of online shopping have proven
particularly appealing for younger consumers and busy professionals, increasing
the overall market penetration of grooming products. The e-commerce growth is
further fueled by mobile shopping apps, promotional offers, and exclusive
online product launches, ensuring that men in the UAE have seamless access to
the grooming products they need. This ease of access and convenience has helped
shape the market dynamics, making e-commerce a critical factor in the men's grooming
industry in the UAE.
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Key Market Challenges
Cultural
and Societal Barriers
Despite the growing awareness around grooming, some
cultural and societal barriers still persist in the UAE, where traditional
views of masculinity can inhibit the widespread acceptance of male grooming
practices. Although there has been significant progress, there remains a
segment of the male population that views grooming as a feminine activity. This
perception can prevent some men from embracing a wide range of grooming
products, particularly those related to skincare or hair treatments. While the
younger generation is becoming more open to personal care routines, older
consumers or those from more conservative backgrounds may still perceive
grooming beyond basic hygiene as unnecessary or extravagant. Additionally, in
the more traditional parts of the country, the marketing of grooming products
may need to be more carefully tailored to ensure it aligns with local cultural
norms and sensitivities. Overcoming these cultural barriers remains a challenge
for brands trying to expand their reach across diverse demographic groups in
the UAE.
High
Competition and Market Saturation
The UAE men’s grooming market is becoming increasingly
competitive, with both international and local brands vying for consumer
attention. As the demand for grooming products grows, more companies are
entering the market, resulting in market saturation. This intensifies
competition, especially among established global brands, which often dominate
the premium segment, and local brands, which compete on price and localized
offerings. New entrants must differentiate themselves through product
innovation, pricing strategies, or unique marketing approaches to capture a
share of the market. Moreover, many consumers are now overwhelmed by the sheer
volume of choices available, making it challenging for brands to stand out. For
businesses to succeed, they must not only offer high-quality products but also
engage consumers through targeted advertising, influencer partnerships, and
personalized experiences to build brand loyalty. The fierce competition and
market saturation may lead to pricing pressure, making it harder for brands to
maintain healthy profit margins, particularly in the mid-tier segment.
Regulatory
Challenges and Product Safety Concerns
The men’s grooming industry in the UAE is also
confronted with regulatory challenges, especially regarding product safety,
ingredient transparency, and compliance with local regulations. The UAE’s
regulatory framework for cosmetic and personal care products is strict, and
brands must navigate complex approval processes to ensure that their products
meet health and safety standards before they can be marketed. Products
containing ingredients deemed harmful or not compliant with local regulations
can face bans or restrictions, causing delays in product launches or
withdrawals from the market. This is particularly relevant as global brands
expand into the UAE market, where formulations might need to be altered to
comply with local requirements. Additionally, concerns around ingredient
transparency and the potential for adverse reactions to certain chemicals in
grooming products continue to grow among consumers. Brands that do not
prioritize safe, natural, or dermatologically-tested ingredients may struggle to
gain consumer trust. As a result, companies must invest time and resources to
stay ahead of regulatory requirements and ensure their products are both safe
and compliant. This regulatory landscape can be burdensome, especially for
smaller companies that may not have the resources to navigate these
complexities effectively.
Key Market Trends
Rise
in Natural and Organic Grooming Products
One of the most significant trends in the UAE men’s
grooming market is the increasing demand for natural and organic products. As
consumers become more aware of the harmful effects of chemicals and synthetic
ingredients in personal care products, there is a growing preference for
grooming solutions made with organic, eco-friendly, and cruelty-free
ingredients. Products containing natural oils, herbal extracts, and plant-based
formulations are gaining popularity, especially among health-conscious men who
are keen on reducing their exposure to harmful chemicals. Brands are responding
to this demand by introducing natural alternatives in skincare, haircare, and
shaving products. The trend is particularly evident in younger generations, who
are more inclined to seek out sustainable, environmentally friendly grooming
solutions. This shift is also driven by global trends in sustainability and
wellness, with many consumers increasingly looking for products that align with
their values. As a result, the market has seen a rise in brands that promote
eco-conscious packaging, cruelty-free testing, and the use of organic
ingredients, further influencing the buying behavior of consumers.
Grooming
for Specific Needs and Personalization
Another important trend in the UAE men’s grooming
market is the increasing demand for products that cater to specific grooming
needs and personalized experiences. Consumers are no longer looking for
one-size-fits-all products; instead, they are seeking products tailored to
their individual skin types, hair types, and specific concerns such as
anti-aging, acne treatment, or beard care. The rise in personalized grooming is
driven by an increased awareness of the importance of using products suited to
one’s unique features and requirements. As men become more conscious of their
grooming routines, brands are stepping up their game by offering customized
skincare regimens, hair treatments, and beard grooming solutions. For example,
many brands now offer beard oils, balms, and shampoos that are specifically
designed for different types of beards, from coarse to fine hair. Additionally,
companies are using technology to provide personalized recommendations based on
a customer’s preferences, such as through online quizzes or consultation
services. The move toward personalization also extends to product packaging,
with some companies offering subscription services that deliver tailored
grooming kits on a regular basis. This trend reflects a broader shift toward
bespoke experiences in the beauty and grooming sectors, where customization is
becoming a key point of differentiation for brands.
Beard
Grooming and Male Shaving Products
The grooming of facial hair, particularly beards, has
become an integral part of the men’s grooming routine in the UAE, aligning with
global trends in facial hair popularity. Over the past few years, the demand
for specialized beard care products such as beard oils, waxes, balms, and combs
has significantly increased. As more men in the UAE embrace facial hair, there
has been a growing interest in products designed to maintain, shape, and style
beards. The trend toward well-groomed facial hair is being supported by the
availability of high-quality grooming products that cater to men’s specific
needs, such as nourishing dry skin, preventing beardruff (beard dandruff), and
promoting healthy beard growth. Many brands now offer products that cater to
the different types of facial hair, from short stubble to full beards. The male
shaving market is also evolving, with consumers opting for premium razors and
shaving systems that promise a smoother, more comfortable experience. Electric
shavers, manual razors, and multi-blade cartridges are increasingly in demand
as men look for tools that deliver professional-level grooming at home. The
popularity of beards and the growing demand for shaving solutions, combined
with the rise of beard-specific care routines, continue to drive the
development of specialized products within the UAE men’s grooming market.
Men’s
Grooming as Part of a Wellness Routine
The trend of integrating grooming into a broader
wellness routine is gaining traction in the UAE. As mental health and self-care
become increasingly important, many men are incorporating grooming into their
daily wellness rituals. Personal grooming is no longer viewed as a purely
aesthetic activity but as an essential part of self-care and maintaining
overall well-being. This shift is closely tied to the global rise in
mindfulness and self-care trends, with many men focusing on creating routines
that promote relaxation, stress relief, and mental clarity. Skincare, haircare,
and body care products are increasingly marketed not just for their cosmetic
benefits but for their therapeutic and relaxation effects. Products such as
soothing face masks, moisturizers with stress-relieving scents, and body scrubs
with calming properties are becoming popular in the UAE, as they contribute to
both physical and mental wellness. Furthermore, brands are emphasizing the
connection between looking good and feeling good, encouraging men to take time
for themselves and invest in products that support their holistic well-being.
This trend is reflected in the growth of wellness-focused grooming experiences,
such as spa treatments and self-care rituals, which are increasingly being
integrated into men’s lifestyles. The concept of grooming as part of a larger
wellness routine is expected to continue to evolve as more men recognize the
importance of self-care in managing both physical appearance and mental health.
Segmental Insights
Sales
Channel Insights
The online segment of the UAE men's
grooming market is the fastest-growing due to the increasing shift towards
e-commerce and digital convenience. With more consumers opting to shop from the
comfort of their homes, online platforms provide easy access to a wide range of
grooming products, from premium skincare to specialized beard care items.
E-commerce giants like Amazon UAE, Noon, and Souq, along with brand-specific
websites, offer competitive pricing, home delivery, and the ability to compare
products easily. Additionally, subscription models and exclusive online
offerings further enhance convenience, driving the rapid expansion of online
sales in the grooming sector.
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Regional Insights
Dubai is the dominant region in the UAE men's grooming
market, driven by its status as a global hub for luxury and fashion. The city’s
affluent population, high disposable incomes, and exposure to international
trends make it the prime location for premium grooming products. Dubai's
thriving tourism industry also contributes to the market's growth, with both
residents and visitors seeking high-quality grooming solutions. The presence of
international brands, luxury malls, and upscale beauty retailers further boosts
the demand for advanced grooming products. Additionally, Dubai's progressive
mindset and its younger, image-conscious population continue to drive
innovation and consumption in the men’s grooming sector.
Recent Developments
- In 2024, BCOS, a new men's grooming and
cosmetics brand, was launched in the UAE to address the importance of
likability for men in various aspects of life. The brand offers premium
products tailored specifically for men's needs, including beard kits and
skincare items.
- In 2023, Emirates has partnered with Dior Beauty and Davines to
launch an exclusive beauty hub for its cabin crew in Dubai. This collaboration
aims to offer premium products to enhance the well-being of the airline's
staff.
Key Market Players
- Philips Electronics Middle East And Africa B.V.
- Beiersdorf Middle East FZCO
- Panasonic Marketing Middle East &
Africa FZE
- Sanford Middle East DWC L.L.C
- Geepas Middle East FZCO
- TASK FZE (Xiaomi)
- National Store L.L.C (Moser)
- Procter And Gamble Middle East FZE
(Gillette)
- WAHL Middle East & Africa FZCO
- Badri Electro Supply & Trading
Co.(BESTCO)L.L.C. (NOVA)
By Product Type
|
By Sales Channel
|
By Region
|
- Shaving Foams & Gels
- Trimmers
- Shavers & Clippers
- Razors & Cartridges
- Gel & Wax
- Others
|
- Supermarket/Hypermarket
- Departmental Stores
- Baqala Stores
- Online
- Others
|
- Dubai
- Abu Dhabi
- Sharjah
- Ajman
- Rest of UAE
|
Report Scope:
In this report, the UAE Men’s Grooming Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- UAE Men’s Grooming Market, By
Product Type:
o Shaving Foams & Gels
o Trimmers
o Shavers & Clippers
o Razors & Cartridges
o Gel & Wax
o Others
- UAE Men’s Grooming Market, By
Sales Channel:
o Supermarket/Hypermarket
o Departmental Stores
o Baqala Stores
o Online
o Others
- UAE Men’s Grooming Market,
By Region:
o Dubai
o Abu Dhabi
o Sharjah
o Ajman
o Rest of UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the UAE Men’s Grooming Market.
Available Customizations:
UAE Men’s Grooming Market report with the given
market data, Tech Sci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
UAE Men’s Grooming Market is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com