UAE Men’s Grooming Market to Grow with a CAGR of 6.75% through 2030F
The UAE Men’s Grooming Market is growing due to shifting
consumer behavior, with increased awareness and interest in skincare, grooming
routines, and premium products, fueled by rising disposable income and cultural
acceptance.
According
to TechSci Research report, “UAE Men’s Grooming Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the UAE Men’s Grooming Market was valued at USD 288.45 Million in 2024
and is expected to reach USD 426.87 Million by 2030 with a CAGR of 6.75% during
the forecast period. The
UAE men's grooming market has experienced significant growth in recent years,
fueled by changing consumer behavior, increasing disposable incomes, and
evolving cultural norms. Traditionally, grooming in the Middle East was
predominantly associated with women, but over time, men in the UAE have become
more aware of the importance of personal care and have embraced grooming
routines. This shift is largely influenced by social media and celebrity
culture, where influencers and male celebrities often promote grooming products.As
men in the UAE become more conscious of their appearance, there has been a
surge in the demand for specialized grooming products such as skincare,
haircare, and beard care solutions. This market shift reflects a broader global
trend of increasing self-care among men, highlighting the growing importance of
grooming as part of overall well-being.
The influence of social media and
celebrity endorsements plays a critical role in shaping the grooming habits of
men in the UAE. Social media platforms such as Instagram, Snapchat, and TikTok
are powerful tools that directly impact consumer behavior. Influencers, digital
celebrities, and public figures in the region regularly promote grooming
products, showcasing the benefits and results of using certain items. As these
platforms are highly visual, they allow users to see the real-time impact of
grooming products on the appearance and confidence of men. As a result, men are
increasingly inclined to try out products that are recommended by their
favorite influencers or celebrities. This trend has not only made grooming a
mainstream activity but also normalized the idea of men actively engaging in
self-care. Brands, recognizing this influence, are collaborating with
influencers and creating engaging content to capture the attention of their
target audience.
the UAE men’s grooming market is poised
for continued growth driven by factors such as rising disposable incomes, the
influence of social media, the demand for natural products, and the convenience
of e-commerce. As men in the UAE increasingly prioritize personal care and
grooming, there is an expanding market for high-quality, tailored solutions
that meet their individual needs. The evolution of grooming from a simple
hygiene practice to a key component of self-care and wellness reflects broader
global trends and the changing attitudes of men toward their appearance. With a
diverse consumer base and a rapidly evolving market, brands that can adapt to
these shifts and offer innovative, customized, and premium grooming products
will be well-positioned for success in this dynamic sector.
Browse
over xx market data Figures spread through xx Pages and an in-depth TOC on
" UAE Men’s Grooming Market”
The UAE Men’s
Grooming Market is segmented into product type, sales channel and regional distribution.
Based
on product type, trimmers segment is the fastest-growing in the UAE men’s
grooming market, driven by rising awareness of personal grooming and the demand
for convenient, efficient tools. Trimmers are versatile, offering precision for
beard styling and maintenance, making them a popular choice among
image-conscious consumers. With advancements in technology, such as cordless
options, waterproof designs, and longer battery life, trimmers cater to modern
lifestyles. E-commerce platforms further accelerate growth by offering a wide
range of affordable and premium options. Additionally, the growing trend of
at-home grooming and the influence of social media have solidified trimmers as
an essential grooming product.
Based on region,
Abu Dhabi is emerging as
the fastest-growing region in the UAE men’s grooming market, fueled by its
economic prosperity, high disposable incomes, and evolving consumer
preferences. The city’s affluent population is increasingly investing in
premium grooming products and services, reflecting a shift toward modern
self-care practices. Abu Dhabi’s growing expatriate community, influenced by
global grooming trends, also contributes to the rising demand. Additionally,
the expansion of luxury malls, grooming salons, and high-end retail outlets in
the region offers greater access to international and local brands.
Major companies
operating in UAE Men’s Grooming Market are:
- Philips
Electronics Middle East And Africa B.V.
- Beiersdorf
Middle East FZCO
- Panasonic
Marketing Middle East & Africa FZE
- Sanford
Middle East DWC L.L.C
- Geepas
Middle East FZCO
- TASK
FZE (Xiaomi)
- National
Store L.L.C (Moser)
- Procter
And Gamble Middle East FZE (Gillette)
- WAHL
Middle East & Africa FZCO
- Badri
Electro Supply & Trading Co.(BESTCO)L.L.C. (NOVA)
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“The UAE men’s grooming market is driven
by rising disposable incomes, shifting consumer behavior towards self-care, and
the influence of social media and celebrity endorsements. The trends include
the growing demand for natural and organic products, personalized grooming
solutions, and the integration of e-commerce for convenience. These drivers and
trends collectively highlight a shift towards premium grooming products and
innovative offerings tailored to modern male consumers. Social media platforms
further amplify these trends, creating awareness and normalizing advanced
grooming routines”, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“UAE Men’s Grooming
Market By Product Type (Shaving Foams & Gels, Trimmers, Shavers &
Clippers, Razors & Cartridges, Gel & Wax, Others), By Sales Channel
(Supermarket/Hypermarket, Departmental Stores, Baqala Stores, Online, Others),
By Region, Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of UAE Men’s Grooming Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the UAE Men’s Grooming Market.
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