UAE Men’s Grooming Market is Witnessing High Demand Through Online Distribution Channel
The rising awareness
among consumers regarding the importance of grooming, growing e-commerce and
the high demand among millennials will drive the UAE Men’s Grooming Market in
the forecasted years.
According to
TechSci Research report,
“UAE
Men’s Grooming Market –By Region, Competition, Forecast & Opportunities,
2018-2028F.” The UAE Men’s
Grooming Market is witnessing high demand owing to the rising online channels
in the country as people are preferring to buy more through e-commerce portals
due to the presence of variety of options. Moreover, the growing demand among
millennials is further expected to cater for the market growth in the
forecasted years.
Several reasons
have contributed to the tremendous expansion of the men's grooming sector in
United Arab Emirates in recent years. Men's grooming goods and services are in
high demand in the UAE since the country places a lot of value on personal grooming
and appearance.
The changing
perceptions of men towards personal grooming are a major driver of the men's
grooming sector in the United Arab Emirates. In the past, males in the UAE have
placed less importance on appearance than women. However, this is altering as
newer male generations showing a greater interest in grooming and style. This
has caused a move towards higher-end, superior grooming goods and services as
well as a focus on personal hygiene and care.
The demand for
grooming goods and services is rising as more individuals relocate to
metropolitan areas. This is because urban lifestyles often require more
frequent grooming and maintenance, as people are exposed to more pollution and
stress.
The influence of
Western fashion and grooming trends is another factor driving the market for
men's grooming in UAE.
In the UAE, the
market for men's grooming is significantly impacted by the expansion of
e-commerce. The country's rising popularity of online shopping has fueled the
expansion of online retailers dedicated to men's grooming products. These
marketplaces provide a variety of goods, from high-end grooming items to basic
grooming necessities, and they are drawing more and more customers.
Furthermore, the
increasing importance of social media in UAE is driving the men's grooming
market. Many companies are collaborating with social media influencers to
promote their brands and attract a larger consumer base.
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UAE Men’s
Grooming Market is segmented based on product type, distribution channel, and region.
Based on product type, the market is fragmented into shaving foams & gels,
trimmers, shavers & clippers, razors & cartridges, oil, gel & wax
and others including serums, etc. Based on distribution channel, the market is
divided into supermarket/hypermarket, departmental stores, baqala stores,
online, and others including wholesales, pharmaceuticals, etc.
In the product
type, the trimmers, shavers & clippers segment is expected to experience
high demand owing to the rising understanding among consumers to stay groomed
by trimming or shaving their beard or hair. Moreover, due to the growing
influence through social media, digital marketing, and brand endorsements done by
various brands are expected to attract a large consumer base and positively
impact the growth of men’s grooming in UAE.
Furthermore, due
to the rising popularity of online channels in the country many of the brands are
launching new products through online channels, as consumers are preferring to
purchase different grooming products through online channels.
Key market players
in the UAE Men’s Grooming Market include:
- Philips Electronics Middle East And Africa B.V.
- Beiersdorf Middle East FZCO
- Panasonic Marketing Middle East & Africa FZE
- Sanford Middle East DWC L.L.C
- Geepas Middle East FZCO
- TASK FZE (Xiaomi)
- National Store L.L.C (Moser)
- Procter And Gamble Middle East FZE (Gillette)
- WAHL Middle East & Africa FZCO
- Badri Electro Supply & Trading Co.(BESTCO)L.L.C.
(NOVA)
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“ UAE men’s
grooming is witnessing high demand and is expected to grow with a high rate in
the coming years. With the help of social media many of the brands in men’s
grooming market are endorsing their products through social media influencers
and creating a marketplace for them. Moreover, with the shift in consumers’
lifestyle and growing demand through e-commerce is expected to cater the market
growth in the forecasted years.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“UAE Men’s Grooming Market, By Product Type (Shaving
Foams & Gels, Trimmers, Shavers & Clippers, Razors & Cartridges,
Oil, Gel & Wax, Others (Serums, etc.), By Distribution Channel
(Supermarket/Hypermarket, Departmental Stores, Baqala Stores, Online &
Others (Wholesales, Pharmaceuticals, etc.)), By Region, Competition, Forecast
& Opportunities, 2018-2028F”, has evaluated the future growth potential of men’s
grooming in UAE and provides statistics and information on market structure,
size, share and future growth. The report is intended to provide cutting-edge
market intelligence and help decision makers take sound investment decision.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in UAE men’s grooming market.
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