Press Release

UAE Men’s Grooming Market is Witnessing High Demand Through Online Distribution Channel

The rising awareness among consumers regarding the importance of grooming, growing e-commerce and the high demand among millennials will drive the UAE Men’s Grooming Market in the forecasted years.

According to TechSci Research report, “UAE Men’s Grooming Market –By Region, Competition, Forecast & Opportunities, 2018-2028F.” The UAE Men’s Grooming Market is witnessing high demand owing to the rising online channels in the country as people are preferring to buy more through e-commerce portals due to the presence of variety of options. Moreover, the growing demand among millennials is further expected to cater for the market growth in the forecasted years.

Several reasons have contributed to the tremendous expansion of the men's grooming sector in United Arab Emirates in recent years. Men's grooming goods and services are in high demand in the UAE since the country places a lot of value on personal grooming and appearance.
The changing perceptions of men towards personal grooming are a major driver of the men's grooming sector in the United Arab Emirates. In the past, males in the UAE have placed less importance on appearance than women. However, this is altering as newer male generations showing a greater interest in grooming and style. This has caused a move towards higher-end, superior grooming goods and services as well as a focus on personal hygiene and care.

The demand for grooming goods and services is rising as more individuals relocate to metropolitan areas. This is because urban lifestyles often require more frequent grooming and maintenance, as people are exposed to more pollution and stress.

 

The influence of Western fashion and grooming trends is another factor driving the market for men's grooming in UAE.

In the UAE, the market for men's grooming is significantly impacted by the expansion of e-commerce. The country's rising popularity of online shopping has fueled the expansion of online retailers dedicated to men's grooming products. These marketplaces provide a variety of goods, from high-end grooming items to basic grooming necessities, and they are drawing more and more customers.

Furthermore, the increasing importance of social media in UAE is driving the men's grooming market. Many companies are collaborating with social media influencers to promote their brands and attract a larger consumer base.

 

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "UAE Men’s Grooming Market

 

UAE Men’s Grooming Market is segmented based on product type, distribution channel, and region. Based on product type, the market is fragmented into shaving foams & gels, trimmers, shavers & clippers, razors & cartridges, oil, gel & wax and others including serums, etc. Based on distribution channel, the market is divided into supermarket/hypermarket, departmental stores, baqala stores, online, and others including wholesales, pharmaceuticals, etc.

In the product type, the trimmers, shavers & clippers segment is expected to experience high demand owing to the rising understanding among consumers to stay groomed by trimming or shaving their beard or hair. Moreover, due to the growing influence through social media, digital marketing, and brand endorsements done by various brands are expected to attract a large consumer base and positively impact the growth of men’s grooming in UAE.

Furthermore, due to the rising popularity of online channels in the country many of the brands are launching new products through online channels, as consumers are preferring to purchase different grooming products through online channels.

Key market players in the UAE Men’s Grooming Market include:

  • Philips Electronics Middle East And Africa B.V.
  • Beiersdorf Middle East FZCO
  • Panasonic Marketing Middle East & Africa FZE
  • Sanford Middle East DWC L.L.C
  • Geepas Middle East FZCO
  • TASK FZE (Xiaomi)
  • National Store L.L.C (Moser)
  • Procter And Gamble Middle East FZE (Gillette)
  • WAHL Middle East & Africa FZCO
  • Badri Electro Supply & Trading Co.(BESTCO)L.L.C. (NOVA)

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“ UAE men’s grooming is witnessing high demand and is expected to grow with a high rate in the coming years. With the help of social media many of the brands in men’s grooming market are endorsing their products through social media influencers and creating a marketplace for them. Moreover, with the shift in consumers’ lifestyle and growing demand through e-commerce is expected to cater the market growth in the forecasted years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

UAE Men’s Grooming Market, By Product Type (Shaving Foams & Gels, Trimmers, Shavers & Clippers, Razors & Cartridges, Oil, Gel & Wax, Others (Serums, etc.), By Distribution Channel (Supermarket/Hypermarket, Departmental Stores, Baqala Stores, Online & Others (Wholesales, Pharmaceuticals, etc.)), By Region, Competition, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of men’s grooming in UAE and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in UAE men’s grooming market.

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Relevant Reports

UAE Men’s Grooming Market By Product Type (Shaving Foams & Gels, Trimmers, Shavers & Clippers, Razors & Cartridges, Oil, Gel & Wax, Others (Serums, etc.), By Distribution Channel (Supermarket/Hypermarket, Departmental Stores, Baqala Stores, Online & Others (Wholesales, etc.)), By Region, Competition, Forecast & Opportunities, 2028

Consumer Goods and Retail | Sep, 2023

The rising awareness among consumers regarding the importance of grooming, growing e-commerce, and high demand of grooming products among millennials will drive the UAE Men’s Grooming Market in the forecasted years.

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