Press Release

UAE Men’s Grooming Market to Grow with a CAGR of 6.75% through 2030F

The UAE Men’s Grooming Market is growing due to shifting consumer behavior, with increased awareness and interest in skincare, grooming routines, and premium products, fueled by rising disposable income and cultural acceptance.


According to TechSci Research report, “UAE Men’s Grooming Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the UAE Men’s Grooming Market was valued at USD 288.45 Million in 2024 and is expected to reach USD 426.87 Million by 2030 with a CAGR of 6.75% during the forecast period. The UAE men's grooming market has experienced significant growth in recent years, fueled by changing consumer behavior, increasing disposable incomes, and evolving cultural norms. Traditionally, grooming in the Middle East was predominantly associated with women, but over time, men in the UAE have become more aware of the importance of personal care and have embraced grooming routines. This shift is largely influenced by social media and celebrity culture, where influencers and male celebrities often promote grooming products.As men in the UAE become more conscious of their appearance, there has been a surge in the demand for specialized grooming products such as skincare, haircare, and beard care solutions. This market shift reflects a broader global trend of increasing self-care among men, highlighting the growing importance of grooming as part of overall well-being.

The influence of social media and celebrity endorsements plays a critical role in shaping the grooming habits of men in the UAE. Social media platforms such as Instagram, Snapchat, and TikTok are powerful tools that directly impact consumer behavior. Influencers, digital celebrities, and public figures in the region regularly promote grooming products, showcasing the benefits and results of using certain items. As these platforms are highly visual, they allow users to see the real-time impact of grooming products on the appearance and confidence of men. As a result, men are increasingly inclined to try out products that are recommended by their favorite influencers or celebrities. This trend has not only made grooming a mainstream activity but also normalized the idea of men actively engaging in self-care. Brands, recognizing this influence, are collaborating with influencers and creating engaging content to capture the attention of their target audience.

the UAE men’s grooming market is poised for continued growth driven by factors such as rising disposable incomes, the influence of social media, the demand for natural products, and the convenience of e-commerce. As men in the UAE increasingly prioritize personal care and grooming, there is an expanding market for high-quality, tailored solutions that meet their individual needs. The evolution of grooming from a simple hygiene practice to a key component of self-care and wellness reflects broader global trends and the changing attitudes of men toward their appearance. With a diverse consumer base and a rapidly evolving market, brands that can adapt to these shifts and offer innovative, customized, and premium grooming products will be well-positioned for success in this dynamic sector.


Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " UAE Men’s Grooming Market 


The UAE Men’s Grooming Market is segmented into product type, sales channel and regional distribution.

Based on product type, trimmers segment is the fastest-growing in the UAE men’s grooming market, driven by rising awareness of personal grooming and the demand for convenient, efficient tools. Trimmers are versatile, offering precision for beard styling and maintenance, making them a popular choice among image-conscious consumers. With advancements in technology, such as cordless options, waterproof designs, and longer battery life, trimmers cater to modern lifestyles. E-commerce platforms further accelerate growth by offering a wide range of affordable and premium options. Additionally, the growing trend of at-home grooming and the influence of social media have solidified trimmers as an essential grooming product.

Based on region, Abu Dhabi is emerging as the fastest-growing region in the UAE men’s grooming market, fueled by its economic prosperity, high disposable incomes, and evolving consumer preferences. The city’s affluent population is increasingly investing in premium grooming products and services, reflecting a shift toward modern self-care practices. Abu Dhabi’s growing expatriate community, influenced by global grooming trends, also contributes to the rising demand. Additionally, the expansion of luxury malls, grooming salons, and high-end retail outlets in the region offers greater access to international and local brands.


Major companies operating in UAE Men’s Grooming Market are:

  • Philips Electronics Middle East And Africa B.V.
  • Beiersdorf Middle East FZCO
  • Panasonic Marketing Middle East & Africa FZE
  • Sanford Middle East DWC L.L.C
  • Geepas Middle East FZCO
  • TASK FZE (Xiaomi)
  • National Store L.L.C (Moser)
  • Procter And Gamble Middle East FZE (Gillette)
  • WAHL Middle East & Africa FZCO
  • Badri Electro Supply & Trading Co.(BESTCO)L.L.C. (NOVA)


Download Free Sample Report

Customers can also request for 10% free customization in this report.

 

The UAE men’s grooming market is driven by rising disposable incomes, shifting consumer behavior towards self-care, and the influence of social media and celebrity endorsements. The trends include the growing demand for natural and organic products, personalized grooming solutions, and the integration of e-commerce for convenience. These drivers and trends collectively highlight a shift towards premium grooming products and innovative offerings tailored to modern male consumers. Social media platforms further amplify these trends, creating awareness and normalizing advanced grooming routines”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

UAE Men’s Grooming Market By Product Type (Shaving Foams & Gels, Trimmers, Shavers & Clippers, Razors & Cartridges, Gel & Wax, Others), By Sales Channel (Supermarket/Hypermarket, Departmental Stores, Baqala Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of UAE Men’s Grooming Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the UAE Men’s Grooming Market.

 

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: sales@techsciresearch.com

Website: www.techsciresearch.com

Relevant Reports

UAE Men’s Grooming Market By Product Type (Shaving Foams & Gels, Trimmers, Shavers & Clippers, Razors & Cartridges, Gel & Wax, Others), By Sales Channel (Supermarket/Hypermarket, Departmental Stores, Baqala Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Feb, 2025

The UAE Men’s Grooming Market is growing due to shifting consumer behavior, with increased awareness and interest in skincare, grooming routines, and premium products, fueled by rising disposable income and cultural acceptance.

Relevant News