United Arab Emirates Hair Colour Market By Type (Permanent, Semi-Permanent, Temporary, Others), By Form (Powder, Gel & Cream), By Gender (Men, Women, Unisex), By Application (Grey Coverage, Roots Touch-Up, Highlighting, Others), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

The United Arab Emirates Hair Colour market was valued at USD 231.34 Million in 2024 and is expected to grow to USD 431.45 Million by 2030 with a CAGR of 8.34% during the forecast period. The United Arab Emirates Hair Colour market is driven by factors such as changing fashion trends, increasing beauty awareness, and a growing desire for self-expression through hair color. The demand for premium and professional-grade hair color products is rising due to higher disposable incomes and a shift toward quality and innovation. Also, the increasing availability of a wide range of hair color options, including organic and vegan products, is boosting market growth. The expanding salon and beauty services sector also contributes to this trend, with consumers seeking professional coloring treatments. Also, the influence of social media and celebrity culture plays a significant role.

Key Market Drivers

Rising Aging Population Across the Region

The rising aging population in the United Arab Emirates (UAE) is a significant driver of the hair color market. As a part of this, according to a recent study, as of 2024, The United Arab Emirates is experiencing a demographic transition, as the population of individuals aged 60 and above is projected to rise more than six times from approximately 311,000 (3.1% of the total population) in 2020 to 2 million (19.7%) by 2050.As the population ages, there is an increasing demand for hair coloring products, especially for covering gray hair and maintaining a youthful appearance. Older consumers, particularly women, seek solutions to manage graying and thinning hair, which has resulted in a surge in the popularity of hair dye products tailored to mature individuals. This demographic shift has prompted manufacturers to create specialized products that address the unique needs of aging hair, such as gentle formulations and colors that blend seamlessly with natural gray shades. In addition to the aging population, the rise of beauty consciousness and self-care trends has encouraged older consumers to embrace hair color as a means of self-expression. Hair coloring has become an important part of personal grooming, with many people looking for solutions to enhance their appearance and boost confidence as they age. Salon services targeting the aging population, offering professional coloring treatments, are also gaining traction in the UAE. The combination of a growing aging demographic, increasing focus on appearance, and the availability of safe, effective hair coloring products creates a strong demand in the UAE hair color market.

Growing Brand Recognition & Influence of Social Media Platform

Growing brand recognition and the influence of social media platforms are key drivers of the UAE hair color market. Social media has revolutionized how consumers discover and engage with beauty and hair care brands. Platforms like Instagram, TikTok, and YouTube have created a space for beauty influencers, celebrities, and hairstylists to showcase hair color transformations, tutorials, and product reviews. This visibility has significantly boosted the popularity of various hair color brands, especially those that align with current beauty trends. Consumers are increasingly influenced by these online endorsements, which often drive purchasing decisions. As social media platforms continue to expand, brands in the UAE are leveraging these channels for targeted marketing campaigns, collaborations with influencers, and direct engagement with customers. This has led to heightened brand recognition, especially for new or emerging hair color brands that can utilize social media to establish themselves as trendy, accessible, and high-quality. Also, the rise of user-generated content and shared experiences on social media encourages consumers to experiment with bold and vibrant colors, pushing traditional beauty boundaries. This has resulted in a broader acceptance of hair colouring among younger demographics and a demand for more innovative, customized products. Social media’s role in shaping consumer preferences continues to fuel the growth of the UAE hair color market.

Expansion of Beauty Salon & Professional Services

The expansion of beauty salons and professional services is a key driver of the hair color market in the United Arab Emirates (UAE). As of May 2024, Naturals Salon, the top unisex hair and beauty salon brand in India, launched its first international branch in Dubai. With this important milestone, the brand enters the global market, advancing its mission to deliver high-quality beauty and wellness services across borders. As the beauty industry continues to grow, more consumers are turning to professional services for their hair care and colouring needs. Salons offer a range of high-quality products and expertise, providing clients with customized hair color solutions, which contributes to the increasing demand for hair colouring services. The UAE's growing economy, along with a rising standard of living, has led to an increase in disposable income, allowing consumers to prioritize luxury and professional beauty services. As a result, many individuals are opting for salon treatments instead of at-home color products to achieve a more precise and long-lasting result. High-end salons and beauty chains, especially in cities like Dubai and Abu Dhabi, are further elevating the demand for premium hair color services. Also, many beauty salons are integrating advanced hair color techniques, such as balayage, ombré, and color correction, which require professional expertise and more sophisticated products. This trend not only drives growth in the salon industry but also fuels the overall hair color market by pushing demand for specialized products used by professionals. The continuous expansion of beauty salons and the increasing reliance on professional services significantly influence the UAE's hair color market.

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Key Market Challenges

 Side-Effects Associated with the Excessive Usage of Hair Colour Products

The excessive use of hair color products presents several challenges in the UAE hair color market, particularly due to the side effects associated with frequent application. One of the primary concerns is the potential damage to hair health. Overuse of chemical-based dyes can lead to hair becoming brittle, dry, and prone to breakage. This is particularly problematic for individuals with already weak or fine hair, as the harsh chemicals can strip natural oils, causing long-term damage to the hair shaft. Another challenge is the risk of scalp irritation. Prolonged exposure to hair dyes, especially those containing ammonia or peroxide, can cause allergic reactions, redness, itching, and inflammation of the scalp. In more severe cases, some individuals may experience chemical burns or severe rashes, leading to discomfort and potential long-term scalp damage. There are also concerns regarding the potential health risks associated with repeated exposure to some ingredients in traditional hair dyes, such as PPD (p-phenylenediamine), which has been linked to allergic reactions and, in rare cases, even cancer with prolonged exposure. These side effects have led to a growing demand for gentler, natural, and organic hair color alternatives, posing a challenge for manufacturers to develop formulas that balance performance with safety. The UAE market has to contend with the rising awareness of these risks, which can influence consumer preferences and lead to shifts in product choices.

Strict Government Norms

Strict government regulations in the United Arab Emirates (UAE) present a significant challenge for the hair color market, particularly in terms of product formulation, safety, and labeling requirements. As a part of this, as of June 2024, Certain goods are prohibited from entering the UAE by government mandate, and there are restrictions on others. Banned or prohibited goods refer to items whose import and export are forbidden under the Common Customs Law of the GCC States (PDF, 567 KB) or any other applicable laws or regulations in the UAE. The UAE has stringent rules regarding the use of chemicals in cosmetic products, including hair dyes, to ensure consumer safety. Hair color brands must comply with local health and safety regulations set by the Emirates Authority for Standardization and Metrology (ESMA) and the Ministry of Health and Prevention (MOHAP), which require thorough testing and certification before products can be marketed. The challenge arises from the need for manufacturers to formulate products that meet these regulatory standards while maintaining efficacy and consumer appeal. Compliance with regulations often means that certain ingredients—such as ammonia, parabens, or other harmful chemicals—are restricted or banned, forcing brands to develop alternative formulas that can still deliver the desired results. Also, the government enforces rigorous labeling requirements, ensuring that all ingredients are clearly listed and that products are free from hazardous substances. These regulations can be costly and time-consuming for manufacturers, especially for new brands trying to enter the market. However, these strict norms also push for greater transparency and safety, which can influence consumer trust and shift demand towards products that meet these high standards.

Key Market Trends

Rising Demand for Natural Hair Colour Products

The rising demand for natural hair color products is one of the most notable trends in the UAE hair color market. As a part of this, according to a recent study, as of 2021, the estimated size of the retail market for organic products in the United Arab Emirates was approximately 36 million U.S. dollars. The retail market size for organic products in the country was expected to keep expanding, with projections indicating it would reach around 70 million U.S. dollars by 2025.As consumers become increasingly aware of the potential health risks associated with chemical-laden hair dyes, there is a growing preference for natural, organic, and vegan alternatives. These products, often free from harsh chemicals like ammonia, parabens, and sulfates, appeal to consumers seeking safer and more environmentally friendly options. The trend towards natural hair color products is being driven by several factors. Firstly, heightened awareness of the potential side effects of traditional dyes, such as scalp irritation, allergic reactions, and hair damage, has led to a shift in consumer preferences towards gentler formulations. Organic and plant-based dyes, often derived from henna, indigo, and other botanical ingredients, are gaining popularity as they offer a safer and more natural alternative. Also, the growing focus on sustainability and eco-conscious living is contributing to the rise of natural hair color products. Consumers in the UAE are increasingly seeking brands that align with their values, such as cruelty-free testing and eco-friendly packaging. This trend is also being fuelled by the influence of social media and beauty influencers who promote the benefits of natural hair care solutions. Overall, the demand for natural hair color products is expected to continue rising, shaping the future of the UAE hair color market.

Increased Demand for Eco-Friendly Products

The increased demand for eco-friendly products is a prominent trend in the UAE hair color market. As consumers become more environmentally conscious, they are actively seeking brands that prioritize sustainability and eco-friendly practices. This trend is driven by a growing awareness of the environmental impact of chemicals and non-biodegradable packaging used in conventional hair color products. Consumers are now looking for hair color options that not only benefit their hair but also contribute to the well-being of the planet. In response, many hair color brands in the UAE are introducing natural, organic, and plant-based ingredients in their formulations, replacing harmful chemicals like ammonia, parabens, and sulfates. These natural alternatives, often made from ingredients such as henna, indigo, and other botanical extracts, align with consumer preferences for safer, gentler products. Also, eco-conscious consumers are placing emphasis on sustainable packaging, with many opting for brands that use recyclable or biodegradable containers. Brands are also adopting cruelty-free testing practices, as ethical concerns continue to influence consumer purchasing decisions. The trend towards eco-friendly hair color products is reshaping the market, with more consumers prioritizing sustainability when choosing products. As environmental awareness continues to rise, it is expected that eco-friendly hair color products will see further growth in demand in the UAE.

Rising Popularity of Bold & Vibrant Hair Colours

The rising popularity of bold and vibrant hair colors is a key trend shaping the UAE hair color market. With the influence of social media, celebrity culture, and global beauty trends, consumers are increasingly experimenting with daring and unconventional shades, such as pastel pinks, blues, purples, neon greens, and metallic hues. This trend is particularly prevalent among younger demographics, including millennials and Gen Z, who see hair color as a form of self-expression and individuality. Social media platforms like Instagram, TikTok, and YouTube play a significant role in driving the demand for these bold hair colors, as influencers and beauty bloggers regularly showcase vibrant transformations and hair tutorials. The growing acceptance of unique and expressive styles, along with the desire to stand out, has led to an increase in the use of temporary and semi-permanent dyes, which allow consumers to change their hair color frequently without long-term commitment. Also, beauty salons in the UAE are adapting to this trend by offering specialized services for vibrant color applications, including techniques like ombré, balayage, and color blocking. As bold and vibrant colors continue to gain traction in the beauty world, the UAE hair color market is expected to see sustained demand for these innovative and eye-catching products.

Segmental Insights

Distribution Channel Insights

Offline dominated the United Arab Emirates Hair Colour market owing to the increasing preference of consumers for purchasing hair color products directly from salons, where they can receive professional advice and services. Beauty salons provide expert application, allowing customers to achieve precise and customized results, which drives demand for professional-grade products. Also, physical stores, such as cosmetics shops and supermarkets, offer convenience and allow customers to test and compare products before purchasing. While online shopping is growing, the hands-on experience and personalized consultations offered by offline channels remain a dominant factor in consumer preferences.

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Regional Insights

Dubai dominated the United Arab Emirates Hair Colour market, due to its status as a global beauty and fashion hub. The city’s high purchasing power, diverse population, and concentration of luxury salons and beauty outlets make it the primary center for hair color demand. Dubai's affluent consumers are increasingly opting for premium hair care and coloring services, including advanced techniques like balayage and ombré. Also, the city's exposure to global beauty trends and influence from social media platforms fosters the popularity of bold, vibrant hair colors. As the center of the UAE's retail and service sectors, Dubai continues to drive growth in the hair color market.

Recent Developments

• In October 2024, Fresha entered a strategic investment and collaboration with Yuv. Under this collaboration, Fresha will solidify its status as the preferred platform for salon and beauty professionals by incorporating Yuv’s hair coloring technology to improve precision, optimize inventory management, and ensure accuracy and uniformity. With Yuv’s technology, salons can save personalized hair color formulas under customer profiles, which enhances client loyalty and repeat business while also automating the restocking process.
• In May 2024, Blust-On, a renowned professional hair care brand recognized for its groundbreaking solutions and global achievements, expanded in the UAE. Blust-On presents a revolutionary full-color line that changes hair coloring experiences with a fast-acting formula that finishes the coloring process in only 10 minutes. This effective product saves time and guarantees a bright, long-lasting color for as long as six weeks—ideal for Dubai's dynamic lifestyle.
• In January 2024, Palette, Henkel's brand, celebrated the expansion of its partnership with Al Dawaa Pharmacies through a special coloring event held at one of Al Dawaa's flagship stores in Khobar, Saudi Arabia. The occasion commemorating the successful collaboration focused on Henkel’s esteemed Schwarzkopf brand, Palette, a revered hair color authority relied upon by countless women across the globe.
• In September 2023, Beardo a male grooming brand launched a line of ammonia free permanent hair colors designed specifically for professional use in salons. Beardo identified this gap and developed a formulation that considers the differences in men’s hair and scalp, providing a colouring experience. Three shades have been introduced with the launch of the range: Natural Black, Natural Brown, and Dark Brown.

Key Market Players  

• Nazih Group
• La MakeUp Sp. z o.o.
• Taqyemak
• The Color Cosmetics
• Simple Hair Color, Inc
• Noon AD Holdings One Person Company
• Lush Retail Ltd
• L’Oréal S.A
• Henkel Jebel Ali FZCO
• Kao Germany GmbH

Report Scope:

In this report, the United Arab Emirates Hair Colour Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   United Arab Emirates Hair Colour Market, By Type:

o   Permanent

o   Semi-Permanent

o   Temporary

o   Others

• United Arab Emirates Hair Colour Market, By Form:

o   Powder

o   Gel & Cream

• United Arab Emirates Hair Colour Market, By Gender:

o   Men

o   Women

o   Unisex

• United Arab Emirates Hair Colour Market, By Application:

o   Grey Coverage

o   Roots Touch-Up

o   Highlighting

o   Others

• United Arab Emirates Hair Colour Market, By Distribution Channel:

o   Online

o   Offline

• United Arab Emirates Hair Colour Market, By Region:

o   Dubai

o   Abu Dhabi

o   Sharjah

o   Rest of UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United Arab Emirates Hair Colour Market.

Available Customizations:

United Arab Emirates Hair Colour Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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