Turkey Electrical Kitchen Appliances Market By Category (Large Electrical Kitchen Appliances & Small Electrical Kitchen Appliances), By Large Electrical Kitchen Appliances (Dishwasher, Oven, Refrigerator, and Kitchen Hoods), By Small Electrical Kitchen Appliances (Juicer Mixer Grinder, Toaster, Electric Kettle, Induction Cooktops, Electric Cooker, Coffee Maker, Others (Air fryer, Blender, Sandwich Maker, etc.), By Distribution Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Traditional Stores, Online, Others (Institutional Stores, Exclusive Stores), By Region By Company, Forecast & Opportunities, 2017-2027

Turkey's electrical kitchen appliances market is expected to grow at an impressive pace in the anticipated period. People can spend less time in the kitchen and require less manual work owing to these appliances. Additionally, they are more effective than conventional cooking equipment and aid in efficiently completing household tasks. There are two types of electrical kitchen appliances: small and large electrical appliances. The small electrical kitchen appliances market includes toasters, electric kettles, induction cooktops, electric cookers, coffee makers, juicers, mixers, and grinders, air fryers, blenders, sandwich makers, etc. Appliances such as ovens, dishwashers, kitchen hoods, and refrigerators are included in the large electrical appliances segment.

Earlier, cooking was done using traditional methods which were more time-consuming, and labor-intensive which required constant observation. The easiest way to clean utensils in the past was to do it yourself or hire a housemaid to do it for you. However, with the invention of dishwasher, this issue has been resolved now, as it conserves a significant amount of water.

Moreover, the stainless-steel tub in these dishwashers has increased their efficiency and sped up the drying process. Turkish companies make dishwashers specifically for utensils. Turkey exported 26 million home appliances in 2021, according to Minister of Industry and Technology Mustafa Varank.

Furthermore, Covid-19 has increased demand for electrical kitchen appliances in Turkey. Since most people have had to stay at home and take care of their homes daily, there has been a steady increase in demand for electrical kitchen appliances. However, the lack of physical stores and the delayed online home deliveries of kitchen appliances compromised the product supply. With the removal of post-pandemic restrictions, the e-commerce industry has become operational again and is providing highly effective delivery services, supporting Turkish market growth in the years to come.

Eco-Friendly Technology Propels Market Growth  

Turkish manufacturers provide environment-friendly electrical kitchen appliances to protect the environment and increase their sales & revenues, further driving the market for electrical kitchen appliances in Turkey. For instance, Bosch's "Nature-Friendly Technology" approach further takes the idea of producing goods that is beneficial for the environment. Bosch's water and energy-efficient dishwashers and washing machines protect the environment and significantly boost the home economy of users owing to their long lifespans. Bosch's strategy, which focuses on using less energy and less water, can save you up to 73% percent on your electricity and 63% on your water usage. Bosch offers energy savings of up to 50% in dishwashers and 43% in electric ovens & refrigerators.

Technological Advancement Aids Market Growth

Additionally, the market is expected to benefit significantly from technological developments in the consumer appliances sector. The adoption of large and small kitchen appliances is being boosted by innovations such as the release of innovative coffee makers, dishwashers, refrigerators, air fryers, induction cooktops, and others. In addition, it is anticipated that Turkey's consumer electronics sector will experience significant growth during the forecast period.

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Market Segmentation

Turkey's electrical kitchen appliances market is segmented by category, including large and small kitchen appliances, distribution channel, region, and company. On the basis of category, the market is segmented into large electrical kitchen appliances and small kitchen appliances. On the basis of large electrical kitchen appliances, the market is segmented into dishwashers, ovens, refrigerators, and kitchen hoods based on large electrical kitchen appliances. Based on small electrical kitchen appliances, the market is segmented into juicer mixer grinder, toaster, electric kettle, induction cooktops, electric cooker, coffee maker, and others (air fryer, blender, sandwich maker, etc.). Based on distribution channels, the market is segmented into multi-branded stores, supermarkets/hypermarkets, traditional stores, online, and others (institutional stores, exclusive stores). The region's market is segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Market Players

LG Electronics Ticaret A.Ş., Samsung Electronics Istanbul Paz ve Tic Ltd Sti, BSH Ev Aletleri San. Ve Tic. A.Ş., Arçelik Pazarlama A.Ş., Arzum Elektrikli Ev Aletleri San. ve Tic. A.Ş., Groupe SEB Istanbul Ev Aletleri Ticaret A.Ş., Vestel Ticaret A.Ş., Deha Mağazacılık Ev Tekstili Ürünleri Sanayi ve Ticaret A.Ş., Candy Hoover Euroasia Ev Gereçleri San. Ve Tic. A.S., and Korkmaz Mutfak Esyalari A.S.are the major market players in Turkey electrical kitchen appliances market.

Report Scope:

In this report, Turkey electrical kitchen appliances market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Turkey Electrical Kitchen Appliances Market, By Category:
• Large Electrical Kitchen Appliances
• Small Electrical Kitchen Appliances
• Large Electrical Kitchen Appliances:
• Dishwasher
• Oven
• Refrigerator
• Kitchen Hoods
• Small Electrical Kitchen Appliances:
• Juicer Mixer Grinder
• Toaster
• Electric Kettle
• Induction Cooktops
• Electric cooker
• Coffee Maker
• Others
• Turkey Electrical Kitchen Appliances Market, By Distribution Channel:
• Multi-Branded Stores
• Supermarkets/Hypermarkets
• Traditional Stores
• Online
• Others  
• Turkey Electrical Kitchen Appliances Market, By Region:
• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Black Sea
• Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey electrical kitchen appliances market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).