Report Description

Turkey's consumer electronics and appliances market is expected to grow at an impressive pace in the anticipated period. Consumer electronics refers to a broad range of electronic products designed for the home or a particular user. At first, the phrase was used to describe electrical equipment that could only be used or found inside a home or residence. Cell phones and laptops are examples of portable computing and mobile devices that can be used outside the home. The consumer electronics and appliances market would be significantly driven by lower penetration rates of appliances and consumer electronics products, more excellent replacement opportunities, and an expanding middle class bringing in new customers, among other factors. Additionally, the household segment's demand for electronic appliance products has been revived due to the rise in nuclear families. Even the Tier-2 markets are growing due to the increased consumption of consumer electronics and appliances, influencing their technological development.

In Turkey, over 1 million ovens, 1.12 million freezers, 1.25 million refrigerators, 2.15 million washing machines, 1.64 million dishwashers, and about 250,000 dryers were sold in 2021. Also, mobile phones showed 5% retail volume growth in 2021, reaching 11 million units.

Earlier, cooking was done using traditional methods, which were more time-consuming, labor-intensive, and required constant observation.   However, water waste and occasional domestic helplessness are also drawbacks. However, this issue is now resolved and thecredit goes to kitchen appliances such as dishwasher, which cleans the dishes and conserves a significant amount of water, further increasing the Turkish consumer electronics and appliances market.

Furthermore, the recent pandemic increased demand for Turkey's consumer electronics and appliances market. Since most people have had to stay at home and take care of their homes daily, there has been a steady demand for electrical home and kitchen appliances. With the removal of post-pandemic restrictions, the e-commerce industry is operational and meeting unmet needs while also providing highly effective delivery services, supporting Turkish market growth in the years to come.

Premium Appliances Propels the Market Growth  

One of the key drivers of the consumer electronics and home appliance market in Turkey over the next few years will be the rising demand for premium appliances. The need for distinctive and high-end consumer electronics is being fueled by the increasing importance of home appliances and consumer electronics. Premium appliances come with sophisticated features appropriate for higher social strata households. The demand for luxury consumer electronics and home appliances is rising in developing economies and driving market growth as the number of high-net-worth individuals (HNWIs) increases.

New Launches Aids the Market Growth

Turkish manufacturers are launching new and innovative products for consumers to increase their revenues and market share in Turkey. For instance, with its launch in Turkey, TCL Electronics unveiled its new Google TV models and cutting-edge consumer electronics products. TCL X925 Pro, C935, C835, C735, C635, P635, and P735 TV models were unveiled, along with the C-Fresh air conditioner series, new 6000M and 6500M Sweeva robot vacuum cleaners, winner of the CES 2022 Innovation Award, and Breeva Pro400 Premium air cleaner model. All of these TV models launched with the Google TV interface. By increasing the number of local dimming zones in the TCL C835 and C935 models, which are the first Mini LED Google TVs made in Turkey, the company raises the bar for image quality.

Also, the 2022 TV series from LG Electronics Turkey features cutting-edge performance and fashionable design. The Evo OLED series, the most sophisticated and brilliant OLED LG ever made the Evo OLED series, sits on top of the 2022 series. Due to the Brightness Enhancer function, made possible by the pixels under the control of the 5th generation 9 AI processor, the G2 model in the new series is 30% brighter, and the C2 model is 20% brighter than the Evo models without OLED. Turkish consumers can enjoy clearer, brighter, and more realistic images.

Compliance Cost Limits the Market Growth

Turkey's consumer electronics and home appliances market will face significant compliance cost challenges. Due to the evolving nature of government compliances mandated in recent years, the cost burden on the consumer electronics and home appliance markets has been rising. Consumers ultimately pay for this cost burden, which makes the products unaffordable and negatively affects consumer demand.


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Market Segmentation

Turkey's consumer electronics and appliances market is segmented into type, distribution channel, region, and company. Based on type, the market is segmented into audio & visual electronics, home appliances, kitchen appliances and personal care. Based on distribution channel, the market is segmented into multi-branded stores, supermarkets/hypermarkets, online, and others (direct sales, exclusive stores, etc.).

Market Players

Samsung Electronics Istanbul Paz ve Tic Ltd Sti, LG Electronics Ticaret A.Ş., Apple Teknoloji ve Sas Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Huawei Telekomunikasyon Dis Tic Ltd Sti, Oppo Turkey Telekomunikasyon Tic Ltd Sti, Telpa Telekomunikasyon Tic AS (General Mobile), Lenovo Turkiye, BBK Electronics Corp Ltd, Nokia Turkiye are the major market players in Turkey consumer electronics and appliances market.

Attribute

Details

Base Year

2021

Historic Data

2017 – 2020

Estimated Year

2022

Forecast Period

2023 – 2027

Quantitative Units

Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Type

·         Distribution Channel

·         Region

Regional scope

Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia

Key Companies Profiled

Samsung Electronics Istanbul Paz ve Tic Ltd Sti, LG Electronics Ticaret A.Ş., Apple Teknoloji ve Sas Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Huawei Telekomunikasyon Dis Tic Ltd Sti, Oppo Turkey Telekomunikasyon Tic Ltd Sti, Telpa Telekomunikasyon Tic AS (General Mobile), Lenovo Turkiye, BBK Electronics Corp Ltd, Nokia Turkiye, etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, Turkey consumer electronics and appliances market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Turkey Consumer Electronics and Appliances Market, By Type:
    • Audio & Visual Electronics
    • Home Appliances
    • Kitchen Appliances
    • Personal Care
  • Turkey Consumer Electronics and Appliances Market, By Distribution Channel:
    • Multi-Branded Stores
    • Supermarkets/Hypermarkets
    • Online
    • Others  
  • Turkey Consumer Electronics and Appliances Market, By Region:
    • Marmara
    • Central Anatolia
    • Mediterranean
    • Aegean
    • Southeastern Anatolia
    • Black Sea
    • Eastern Anatolia

 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey consumer electronics and appliances market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Turkey Consumer Electronics and Appliances Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.     Product Overview: Consumer Electronics and Appliances Products

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on Turkey Consumer Electronics and Appliances Market

5.    Voice of Customers

5.1.  Respondent Demographic

5.1.1.         By Age

5.1.2.         By Gender

5.1.3.         By Occupation

5.1.4.         By Income Group

5.2.  Factors Influencing Purchase Decision

5.3.  Brand Awareness

5.4.  Sources Of Information

5.5.  Challenges Faced Post Purchases

6.    Turkey Consumer Electronics and Appliances Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1. By Type (Audio & Visual Electronics, Home Appliances, Kitchen Appliances and Personal Care)

6.2.2. By Distribution Channel (Multi-Branded Stores, Hypermarkets/Supermarkets, Online and Others (Direct Sales, Exclusive Stores, etc.))

6.2.3. By Region (Eastern Anatolia, Central Anatolia, Black Sea, Mediterranean, Aegean, Marmara, Southeastern Anatolia)

6.2.4. By Company (2021)

6.3.  Market Map (By Type, By Distribution Channel, By Region)

7.    Turkey Audio & Visual Electronics Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Type (Televisions, Laptops, Smartphones, Speakers, and Others (Smartwatches and Earphones/Headphones)

7.2.2.     By Application (Residential & Commercial)

7.2.3.     By Distribution Channel

8.    Turkey Home Appliances Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Type (Air Conditioner, Washing Machine, Air Cooler and Air Purifier)

8.2.2.     By Application (Residential & Commercial)

8.2.3.     By Distribution Channel

9.    Turkey Kitchen Appliances Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product Type (Refrigerator, Juicer Mixer Grinder, Toaster, Microwave Ovens, Electric Kettle and Others (Kitchen Hoods, Induction Cooktops, Dishwasher, Airfryer, Blender, Sandwich Maker, etc.))

9.2.2.     By Application (Residential & Commercial)

9.2.3.     By Distribution Channel

10.  Turkey Personal Care Devices Market Outlook

10.1.                Market Size & Forecast

10.1.1.  By Value

10.2.                Market Share & Forecast

10.2.1.  By Product Type (Devices (Trimmers & Shavers, Hair Dryers, Hair Straighteners and Hair Curlers)

10.2.2.  By Application (Residential & Commercial)

10.2.3.  By Distribution Channel

11.  Market Dynamics

11.1.  Drivers

11.2.  Challenges

12.  SWOT Analysis

13.  Supply Chain Analysis

14.  Export & Import Analysis

15.  Market Trends & Developments

16.  Policy & Regulatory Landscape

17.  Turkey Economic Profile

18.  Competitive Landscape

18.1.    Company Profiles

18.1.1.  Samsung Electronics Istanbul Paz ve Tic Ltd Sti

18.1.2.  LG Electronics Ticaret A.Ş.

18.1.3.  Apple Teknoloji ve Sas Ltd Sti

18.1.4.  Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi)

18.1.5.  Huawei Telekomunikasyon Dis Tic Ltd Sti

18.1.6.  Oppo Turkey Telekomunikasyon Tic Ltd Sti

18.1.7.  Telpa Telekomunikasyon Tic AS (General Mobile)

18.1.8.  Lenovo Turkiye

18.1.9.  BBK Electronics Corp Ltd

18.1.10.  Nokia Turkiye

19.  Strategic Recommendations

20.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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In terms of type, the market is segmented into audio & visual electronics, home appliances, kitchen appliances, and personal care. Among these, the audio & visual electronics holds the largest share in the market. The availability of affordable, high-quality audio and visual electronic accessories and consumers' rising purchasing power are the main factors driving the segment demand.

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In terms of distribution channel, the market is segmented into multi-branded stores, supermarkets/hypermarkets, online, and others. Among these, the online segment is the fastest growing segment due to its ease of availability and accessibility.

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The integration of smart technologies and product innovations are the key factors that drive the growth of the consumer electronics and appliances market in Turkey.

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The key players in the Turkey consumer electronics and appliances market are Samsung Electronics Istanbul Paz ve Tic Ltd Sti, LG Electronics Ticaret A.Ş., Apple Teknoloji ve Sas Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Huawei Telekomunikasyon Dis Tic Ltd Sti, Oppo Turkey Telekomunikasyon Tic Ltd Sti, Telpa Telekomunikasyon Tic AS (General Mobile), Lenovo Turkiye, BBK Electronics Corp Ltd, Nokia Turkiye, etc.

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Parvati Sharma

Account Manager BD
Press Release

Audio & Visual Electronics Segment to Lead Turkey Consumer Electronics and Appliances Market

Oct, 2022

The high internet penetration rate, the proliferation of smart devices, and the integration of smart technologies will create new growth opportunities for Turkey''s consumer electronics and a