Turkey Consumer Electronics and Appliances Market By Type (Audio & Visual Electronics, Home Appliances, Kitchen Appliances and Personal Care), By Distribution Channel (Multi-Branded Stores, Hypermarkets/Supermarkets, Online and Others (Direct Sales, Exclusive Stores, etc.)), By Region Competition Forecast & Opportunities, 2017-2027

Turkey's consumer electronics and appliances market is expected to grow at an impressive pace in the anticipated period. Consumer electronics refers to a broad range of electronic products designed for the home or a particular user. At first, the phrase was used to describe electrical equipment that could only be used or found inside a home or residence. Cell phones and laptops are examples of portable computing and mobile devices that can be used outside the home. The consumer electronics and appliances market would be significantly driven by lower penetration rates of appliances and consumer electronics products, more excellent replacement opportunities, and an expanding middle class bringing in new customers, among other factors. Additionally, the household segment's demand for electronic appliance products has been revived due to the rise in nuclear families. Even the Tier-2 markets are growing due to the increased consumption of consumer electronics and appliances, influencing their technological development.

In Turkey, over 1 million ovens, 1.12 million freezers, 1.25 million refrigerators, 2.15 million washing machines, 1.64 million dishwashers, and about 250,000 dryers were sold in 2021. Also, mobile phones showed 5% retail volume growth in 2021, reaching 11 million units.

Earlier, cooking was done using traditional methods, which were more time-consuming, labor-intensive, and required constant observation.   However, water waste and occasional domestic helplessness are also drawbacks. However, this issue is now resolved and thecredit goes to kitchen appliances such as dishwasher, which cleans the dishes and conserves a significant amount of water, further increasing the Turkish consumer electronics and appliances market.

Furthermore, the recent pandemic increased demand for Turkey's consumer electronics and appliances market. Since most people have had to stay at home and take care of their homes daily, there has been a steady demand for electrical home and kitchen appliances. With the removal of post-pandemic restrictions, the e-commerce industry is operational and meeting unmet needs while also providing highly effective delivery services, supporting Turkish market growth in the years to come.

Premium Appliances Propels the Market Growth  

One of the key drivers of the consumer electronics and home appliance market in Turkey over the next few years will be the rising demand for premium appliances. The need for distinctive and high-end consumer electronics is being fueled by the increasing importance of home appliances and consumer electronics. Premium appliances come with sophisticated features appropriate for higher social strata households. The demand for luxury consumer electronics and home appliances is rising in developing economies and driving market growth as the number of high-net-worth individuals (HNWIs) increases.

New Launches Aids the Market Growth

Turkish manufacturers are launching new and innovative products for consumers to increase their revenues and market share in Turkey. For instance, with its launch in Turkey, TCL Electronics unveiled its new Google TV models and cutting-edge consumer electronics products. TCL X925 Pro, C935, C835, C735, C635, P635, and P735 TV models were unveiled, along with the C-Fresh air conditioner series, new 6000M and 6500M Sweeva robot vacuum cleaners, winner of the CES 2022 Innovation Award, and Breeva Pro400 Premium air cleaner model. All of these TV models launched with the Google TV interface. By increasing the number of local dimming zones in the TCL C835 and C935 models, which are the first Mini LED Google TVs made in Turkey, the company raises the bar for image quality.

Also, the 2022 TV series from LG Electronics Turkey features cutting-edge performance and fashionable design. The Evo OLED series, the most sophisticated and brilliant OLED LG ever made the Evo OLED series, sits on top of the 2022 series. Due to the Brightness Enhancer function, made possible by the pixels under the control of the 5th generation 9 AI processor, the G2 model in the new series is 30% brighter, and the C2 model is 20% brighter than the Evo models without OLED. Turkish consumers can enjoy clearer, brighter, and more realistic images.

Compliance Cost Limits the Market Growth

Turkey's consumer electronics and home appliances market will face significant compliance cost challenges. Due to the evolving nature of government compliances mandated in recent years, the cost burden on the consumer electronics and home appliance markets has been rising. Consumers ultimately pay for this cost burden, which makes the products unaffordable and negatively affects consumer demand.

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Market Segmentation

Turkey's consumer electronics and appliances market is segmented into type, distribution channel, region, and company. Based on type, the market is segmented into audio & visual electronics, home appliances, kitchen appliances and personal care. Based on distribution channel, the market is segmented into multi-branded stores, supermarkets/hypermarkets, online, and others (direct sales, exclusive stores, etc.).

Market Players

Samsung Electronics Istanbul Paz ve Tic Ltd Sti, LG Electronics Ticaret A.Ş., Apple Teknoloji ve Sas Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Huawei Telekomunikasyon Dis Tic Ltd Sti, Oppo Turkey Telekomunikasyon Tic Ltd Sti, Telpa Telekomunikasyon Tic AS (General Mobile), Lenovo Turkiye, BBK Electronics Corp Ltd, Nokia Turkiye are the major market players in Turkey consumer electronics and appliances market.

Report Scope:

In this report, Turkey consumer electronics and appliances market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Turkey Consumer Electronics and Appliances Market, By Type:
• Audio & Visual Electronics
• Home Appliances
• Kitchen Appliances
• Personal Care
• Turkey Consumer Electronics and Appliances Market, By Distribution Channel:
• Multi-Branded Stores
• Supermarkets/Hypermarkets
• Online
• Others  
• Turkey Consumer Electronics and Appliances Market, By Region:
• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Black Sea
• Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey consumer electronics and appliances market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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