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Forecast Period
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2026-2030
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Market Size (2024)
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USD 5.11 Billion
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CAGR (2025-2030)
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5.47%
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Fastest Growing Segment
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Online
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Largest Market
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South
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Market Size (2030)
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USD 7.01 Billion
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Market Overview
United States Pet Grooming Products Market
was valued at USD 5.11 billion in 2024 and is anticipated to grow USD 7.01 billion by
2030 with a CAGR of 5.47% during forecast period. The United States pet
grooming products market is experiencing significant growth, fueled by
increasing pet ownership, the humanization of pets, and a heightened focus on
pet health and wellness. Pet owners are increasingly seeking premium, natural,
and organic grooming products, such as shampoos and conditioners enriched with
aloe vera, oatmeal, and herbal extracts, to ensure the safety and well-being of
their animals. Technological advancements have introduced smart grooming tools,
including automated brushes and clippers with sensors, catering to tech-savvy
consumers seeking convenience and efficiency in pet care. The market is also
witnessing a rise in personalized grooming products tailored to specific pet
needs, such as breed-specific shampoos and conditioners, as well as
subscription-based services delivering customized product packages. These
trends reflect a broader shift towards treating pets as integral family
members, with owners investing in products that promote their pets' overall
health and happiness.
Key Market Drivers
Rise
of Natural and Organic Products
The rise of natural and organic pet grooming products
reflects a growing trend among pet owners who prioritize the health and safety
of their animals. Ingredients like aloe vera, oatmeal, neem, and herbal
extracts are becoming standard in shampoos and conditioners, catering to pets
with sensitive skin or specific health concerns. These natural ingredients are
known for their soothing and healing properties, making them ideal for pets
prone to allergies or skin irritations. Brands such as Grove Collaborative's
"Good Fur" line exemplify this trend, offering cruelty-free and
eco-friendly grooming options that align with the values of health-conscious
consumers. This shift towards natural and organic products is not only
beneficial for pets but also contributes to environmental sustainability, as
many of these products come in biodegradable packaging and are free from
harmful chemicals. As awareness continues to grow, the demand for natural and
organic pet grooming products is expected to rise, influencing the market
dynamics and encouraging more brands to adopt these practices.
Technological
Integration in Grooming Tools
The integration of technology into pet
grooming is enhancing the grooming experience for both pets and owners. Smart
grooming tools, including electric trimmers with adjustable settings and
connected devices offering real-time monitoring, are gaining popularity. These
innovations provide convenience and efficiency, aligning with the needs of
tech-savvy consumers seeking advanced solutions for pet care. For instance,
some electric trimmers come with multiple speed settings and noise-reducing
features, ensuring a comfortable grooming experience for pets. Additionally,
connected devices can track grooming sessions and provide insights into pets'
skin and coat health. These technological advancements not only simplify the
grooming process but also contribute to the overall well-being of pets. As the
demand for smart pet grooming tools grows, manufacturers continue to innovate,
offering products that cater to the evolving needs of pet owners.
Expansion
of Premium and Personalized Services
The humanization of pets has significantly influenced
the pet grooming industry, leading to a surge in demand for premium and
personalized services. Pet owners increasingly view their animals as family
members, prompting them to seek specialized treatments that go beyond basic
grooming. Services such as breed-specific cuts, organic shampoos, and luxurious
spa experiences are now commonplace in high-end grooming salons. For instance,
the massage/spa segment dominated the global market in 2024 and is anticipated
to grow at the fastest rate, reflecting the rising preference for holistic pet
care.
Additionally, the market for personalized grooming
products tailored to individual pet needs is expanding. Subscription-based
services that deliver customized product packages directly to consumers are
gaining popularity, offering convenience and ensuring pets receive products
suited to their specific requirements. This trend underscores a broader shift
towards treating pets to the same level of care and attention as human family
members.
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Key Market Challenges
Stringent
Regulatory Environment and Product Safety Concerns
One of the most significant challenges in the U.S. pet
grooming products market is navigating the complex and evolving regulatory
landscape. Although pet grooming products are not as heavily regulated as human
cosmetics, they are still subject to oversight by agencies such as the U.S.
Food and Drug Administration (FDA), the Environmental Protection Agency (EPA),
and state-level bodies. Products like flea and tick shampoos, sprays, or
medicated treatments must comply with EPA regulations, which govern pesticide
use and environmental safety.
Additionally, increasing consumer scrutiny over
product safety has pressured companies to ensure their offerings are non-toxic,
allergen-free, and free from harmful chemicals like parabens, sulfates, and
artificial fragrances. This has led to heightened costs related to research and
development, testing, and compliance. Any product recall or negative publicity
around adverse reactions in pets can significantly damage a brand’s reputation
and erode consumer trust. Companies must maintain transparency and prioritize
safety, but doing so adds complexity and cost to product formulation and
marketing.
Intense
Market Competition and Price Sensitivity
The U.S. pet grooming market is becoming increasingly
saturated, with a large number of established players, new entrants, private
labels, and direct-to-consumer startups vying for market share. Major brands
such as Hartz, Wahl, Earthbath, and Burt’s Bees for Pets compete alongside
niche natural and organic labels, as well as retailers offering their own
grooming product lines.
This intense competition has led to pricing pressures,
especially in the mass-market segment where consumers are more price-sensitive.
Many pet owners are unwilling to pay premium prices unless there is a clear
value proposition, such as organic certification, veterinarian recommendation,
or multi-functional use. This forces companies to strike a difficult balance
between maintaining profitability and offering competitive pricing. Smaller
brands may struggle to scale operations while keeping costs low, and larger
companies must continually innovate to differentiate themselves in a crowded
field.
Key Market Trends
Geographical
Expansion and Market Penetration
The Southern United States stands out as a significant
market for pet grooming products, driven by several key factors. The region's
high pet ownership rates, combined with a strong cultural emphasis on pet care,
contribute to the increased demand for grooming products. Additionally, the
prevalence of pet-friendly communities and a growing awareness of pet health
and hygiene further bolster this market segment. Retailers in the South are
responding to this demand by offering a wide range of grooming products,
including shampoos, conditioners, and grooming tools, both in-store and through
online platforms. This regional focus on pet grooming reflects a broader
national trend towards prioritizing pet well-being and investing in quality
grooming solutions.
Expansion
of Services in the Pet Grooming Industry
The U.S. pet grooming industry is witnessing a
significant expansion in the range of services offered, driven by evolving
consumer expectations and a growing emphasis on pet wellness. Traditional
grooming services have been complemented by specialized treatments such as
breed-specific cuts, medicated baths, and holistic spa experiences, including
aromatherapy and hydrotherapy. This diversification caters to pets with unique health
needs and those requiring regular maintenance.
Additionally, the rise of mobile grooming services has
transformed the convenience of pet care. Mobile units equipped with
professional grooming tools provide services at clients' doorsteps, reducing
stress for pets and offering flexibility for owners. This model is particularly
appealing to urban pet owners with busy schedules or those with pets that
experience anxiety during travel.
Segmental Insights
Pet Type
Insights
Dogs represent the dominant segment in the U.S. pet
grooming products market. This prominence is driven by the high grooming needs
of dogs, including regular bathing, haircuts, and flea treatments, which are
essential for their health and hygiene. The humanization of pets further amplifies
this trend, with owners increasingly viewing dogs as family members and
investing in premium grooming products to ensure their well-being.
Additionally, the large population of dog owners in the U.S. contributes to
sustained demand for a wide range of dog-specific grooming products.
Product
Type Insights
Shampoo & Conditioners represent the dominating
segment in the United States pet grooming products market due to their
essential role in maintaining pet hygiene and skin health. These products are used
regularly by pet owners to clean, deodorize, and condition their pets’ coats,
making them staple items in grooming routines. The increasing demand for
specialized formulations such as hypoallergenic, organic, and medicated
shampoos has further fueled growth. Additionally, rising awareness of skin
sensitivities and coat care among pet owners has led to greater emphasis on
high-quality grooming solutions, reinforcing the dominance of this segment
across both retail and online sales channels.
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Regional Insights
The Southern United States stands out as a significant
market for pet grooming products, driven by several key factors. The region's
high pet ownership rates, combined with a strong cultural emphasis on pet care,
contribute to the increased demand for grooming products. Additionally, the
prevalence of pet-friendly communities and a growing awareness of pet health
and hygiene further bolster this market segment. Retailers in the South are
responding to this demand by offering a wide range of grooming products,
including shampoos, conditioners, and grooming tools, both in-store and through
online platforms. This regional focus on pet grooming reflects a broader
national trend towards prioritizing pet well-being and investing in quality
grooming solutions.
Recent Developments
- In Nov 2024, Jennifer Aniston's haircare
brand, LolaVie, expanded into pet grooming with the launch of Puppy Love Dog
Shampoo. This product is designed to provide dogs with a soft, shiny coat,
featuring a pH-balanced formula infused with coconut, probiotic peptides, and
colloidal oats. The shampoo's scent combines herbal, citrus, and woody notes.
- In Nov 2023, Woof Gang Bakery &
Grooming has partnered with Pet Society to launch a premium line of
professional grooming products in November. This exclusive range includes
shampoo, conditioner, dematting spray, and cologne, designed to elevate the
grooming experience at Woof Gang salons.
- In April 2025, FURminator introduced a
new spill-resistant pet shampoo packaging featuring AeroFlexx's innovative
design. The flexible, self-sealing bottle uses 66% less plastic than
traditional rigid containers and maintains its shape until the last drop. This
eco-friendly packaging enhances convenience and durability, making it easier
for pet owners to manage grooming sessions.
Key Market Players
- Company of Animals Ltd
- The Hartz Mountain Corporation
- Earthwhile Endeavors Inc
- Mendota Pet
- Spectrum Brands Inc. (FURminator)
- Coastal Pet Products, Inc.
- Petco Animal Supplies, Inc.
- Wahl Clipper Corporation
- Newell Brands, Inc.
- Petkin Inc.
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By Pet Type
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By Product Type
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By Sales Channel
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By Region
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- Shampoo & Conditioners
- Clippers & Scissors
- Brushes & Combs Blades
- Others
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- Grooming Service Providers
- Supermarkets
- Online
- Pet Specialty Retailers
- Others
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- South
- West
- Midwest
- Northeast
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Report Scope:
In this report, the United States Pet Grooming
Products Market has been segmented into the following categories, in addition
to the industry trends which have also been detailed below:
- United States Pet Grooming
Products Market, By Pet Type:
o Dogs
o Cats
o Horses
o Others
- United States Pet Grooming
Products Market, By Product Type:
o Shampoo & Conditioners
o Clippers & Scissors
o Brushes & Combs Blades
o Others
- United States Pet Grooming
Products Market, By Sales Channel:
o Grooming Service Providers
o Supermarkets
o Online
o Pet Specialty Retailers
o Others
- United States Pet Grooming
Products Market, By Region:
o South
o West
o Midwest
o Northeast
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the United States Pet Grooming Products Market.
Available Customizations:
United States Pet Grooming Products Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
United States Pet Grooming Products Market is an
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report or want to confirm the date of release, please contact us at sales@techsciresearch.com