Turkey Baby Food Market, By Product Type (Milk Based Baby Food, Dried Baby Food, Others (Prepared Baby Food), By Age Group (0-6 months, 6-12 months, 12-24 months), By Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk Formula), By Distribution Channel (Supermarkets/Hypermarkets, Online, Pharmacies, Convenience Stores, and Others), By Region, Competition, Forecast & Opportunities, 2017-2027

Turkey's Baby Food market is expected to grow at an impressive pace in the anticipated period. The market demonstrated a fiercely competitive environment, with domestic competitors attempting to increase their market penetration and significant international players trying to maintain their current market share. The Turkish baby food market is primarily import-focused. It is also very open to new ideas and innovations. Application-based baby food, or baby food created especially for infants with specific physical and health issues, has become very popular nationwide. In Turkey, the number of live births was around 1.79 million in 2021. Products made with goat milk were also seen to appear during the review period. Although, the government promotes breastfeeding among new mothers, the baby food market has consistently grown over the past years.

The government of Turkey has particular requirements to be fulfilled to import food into the country. Specific norms for manufacturing, packaging, labeling, and others must be met to import and sell food in the Turkish market. These regulations are expected to continue as a hindrance in operations for both existing and potential players in the baby food market of Turkey.

New Innovations Fuels the Market Growth

New baby food products, such as those made specifically for babies with allergies, colic, premature babies, regurgitation, and other problems, have drawn in new customers. Turkey has also seen a rise in the popularity of products made with goat milk. Parents choose goat milk formula if their children have soy and cow milk allergies. Thus, it is anticipated that the emergence of novel products will fuel growth in the market's overall size for baby food in Turkey. For instance, Serenity Kids launched three meat and Herb infant food purees in support of the early & open  initiative, emphasizing the necessity of sustainable farming and diverse veggie intake from a young age. The business intends to introduce a new line for toddlers and older kids later this year. There are three flavors: pasture-raised turkey & rosemary with organic purple carrot, zucchini, & celery; grass-fed beef & ginger with organic red bell pepper & broccoli; and free-range chicken & thyme with organic parsnip & beet.

Companies Expanding Their Presence in Turkey

The Turkish dairy producer Gönenli Süt has awarded GEA a multi-million Euro contract to upgrade the nation's first facility for producing powdered infant nutritional formula with cutting-edge machine technology for the processing stage. The factory, built at a brand-new Gönenli site in Akhisar, will produce premium infant formula for well-known international brands, reducing the nation's reliance on imports. The plant is slated to begin operations in March 2023, with a production capacity of 13,800 tonnes per year. GEA has used modern design methodologies to create spray drying technology that can be tailored to satisfy the unique specifications of each type of nutritional dairy powder. One MSD, 500 GEA spray dryer for infant milk formula with a capacity greater than 2,000 kg/h of powder and one falling film evaporator 2TVR1 (8,000 kg/h), will be included in the new Gönenli Süt plant.

Strict Government Regulations Restricts the Market Growth

The government of Turkey has particular requirements to be fulfilled to import food into the country. Explicit norms for manufacturing, packaging, labeling and others must be met to import and sell food in the Turkish market. These regulations are expected to continue as a hindrance in operations for both existing and potential players in the baby food market of Turkey.

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Market Segmentation

Turkey baby food market is segmented based on product type, age group, type of milk formula, distribution channel, region, and company. Based on product type, the market is segmented into milk-based baby food, dried baby food, and others (prepared baby food). Based on age group, the market is segmented into 0-6 months, 6-12 months, and 12-24 months. Based on the type of milk formula, the market is segmented into standard milk- powdered formula, follow-on milk powdered formula, growing-up milk formula and special baby milk formula. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, online, pharmacies, convenience stores, and others. Based on region, the market is segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.

Market Players

Hero Gıda San ve Tic A.Ş, Abbott Laboratories Imp. Ihr. and Tic. Ltd. Sti., Arı Gıda Sanayi A.Ş., Eti Gida Sanayi Ve Ticaret A.S., HiPP Dış Ticaret Ltd. Şti.Kaprikorn Gıda İthalat Dış Ticaret Limited Şirketi A.Ş., Nestlé Türkiye Gıda San. A.Ş..Sütaş Süt Ürünleri A.Ş., Yaşar Holding A.Ş., and Yıldız Holding are the major market players in Turkey baby food market.

Report Scope:

In this report, Turkey baby food market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Turkey Baby Food Market, By Product Type:
• Milk Based Baby Food
• Dried Baby Food
• Others

·         Turkey Baby Food Market, By Age Group:

• 0-6 months
• 6-12 months
• 12-24 months

·         Turkey Baby Food Market, By Type of Milk Formula:

• Standard Milk Powdered Formula
• Follow-on Milk Powdered Formula
• Growing-up Milk Formula
• Special Baby Milk Formula
• Turkey Baby Food Market, By Distribution Channel:
• Supermarkets/Hypermarkets
• Online
• Pharmacies
• Convenience Stores
• Others
• Turkey Baby Food Market, By Region:
• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Blacksea
• Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey baby food market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).