Milk-based Baby Food Holds the Leading Share in the Turkey Baby Food Market During the Forecast Period
Increasing urbanization
& changing lifestyles and the rising number of new products drive the
growth of the baby food market in Turkey.
According to TechSci Research report, “Turkey Baby Food Market- By Region, Competition, Forecast and
Opportunities, 2017-2027”, the Turkey baby food market is expected to grow at
an impressive rate during the forecast period. Baby food is any soft, easily
digestible food explicitly designed for infants between the ages of four to six
months and two years that is neither breast milk nor infant formula. The first
steps in making these purees and concentrates are to chop, wash, and grind the
vegetables (which heats the puree.) After that, the fiber is removed along with
the stones, skins, and seeds. For newborns, fiber pureeing and thermal
processing are needed even though this produces a smooth consistency. Purees
are created by pulping finely ground fruit or vegetable pieces with liquid to
make a pulp. Traditionally, whole fruits and vegetables were boiled before
being pulped in a paddle finisher to create infant feeds.
Urban areas host the
most contemporary retailing formats and significant hubs for delivering
commercially prepared baby foods. Baby foods are primarily marketed to urban
consumers because most rural families still puree or mash portions of adult
meals for their infants. Even though the cost is a significant consideration,
it's also essential to remember that many Turkish women do not have other jobs
outside the home, which gives them the time to make homemade meals for their
infants. As a result, Turkey's demand for baby food remained modest.
The Turkish government
has introduced pregnancy-friendly labor laws, such as paid maternity leaves of
16 weeks and 1.5-hour daily breastfeeding breaks, which have contributed to
lowering the demand for milk formula in the nation.
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The Turkey baby food market
is segmented based on product type, age group, type of milk formula,
distribution channel, and region.
Based on product type, the
market is segmented into milk-based baby food, dried baby food, and others
(prepared baby food). Among these, milk-based baby food holds the leading share
in the market during the forecast period. The most common baby food item on the
market is milk-based food, which is regarded as the best substitute for breast
milk. According to the analysis, it will have a sizable revenue share during
the forecast period and will be the dominant segment.
Based on age group, the market is segmented
into 0-6 months, 6-12 months, and 12-24 months. Among these, 6-12 months is
expected to hold the leading share in the market during the forecast period
because the babies of 6-12 months consume milk-based and dried food, which
drives the baby food market in Turkey.
Based on the type of milk formula, the market is segmented into
standard milk-powdered formula, follow-on milk powdered formula, growing-up
milk formula, and unique baby milk formula. Among these, the standard milk-powdered
formula is expected to hold the leading share in the market during the forecast
period. The majority of baby food products sold in Turkey were standard milk
powdered formula products. Growing-up milk formula, regular milk powdered
formula, and special baby milk formula were placed in that order. Infants with
special nutritional needs or those allergic to a particular ingredient
typically need unique baby milk formula.
Based on distribution
channels, the market is segmented into supermarkets/hypermarkets, online
pharmacies, convenience stores, and others. Among these, the online segment is
the fastest growing segment in the market during the forecast period because
online stores offer attractive product discounts. The easy availability of
toilet care products in online stores is driving the growth of the baby food
market in Turkey.
The market is segmented
based on region: Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern
Anatolia, Black Sea, and Eastern Anatolia. Among these, the Marmara segment is
expected to hold the leading share in the market during the forecast period owing
to increasing urbanization and changing lifestyles in the region, which fuels
the demand for the baby food market in Turkey.
Major operating companies operating in the
Turkey baby food market are:
- Hero Gıda San ve
Tic A.Ş
- Abbott Laboratories
Imp. Ihr. and Tic. Ltd. Sti.
- Arı Gıda Sanayi
A.Ş.
- Eti Gida Sanayi Ve
Ticaret A.S.
- HiPP Dış Ticaret
Ltd. Şti.
- Kaprikorn Gıda
İthalat Dış Ticaret Limited Şirketi A.Ş.
- Nestlé Türkiye Gıda
San. A.Ş. Sütaş Süt Ürünleri A.Ş.
- Yaşar Holding A.Ş.
- Yıldız Holding
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"Unique milk formula has emerged
due to technological development and ongoing research and development in
Turkey's food and nutrition sector. Food manufacturers must ensure that the
nutritional infant food market is adequately controlled and contains a
bio-available mixture of nutrients without hazardous substances. Parents can
now buy baby food for malnourished, allergic, and lactose-intolerant infants.
They are also thought of as potential food sources. These nutrients are
included in minimum and maximum amounts that are regulated. The manufacturers
should consider all these factors to increase their revenue and market share.”
said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
Turkey Baby Food Market
By Product Type (Milk Based Baby Food, Dried Baby Food, Others (Prepared Baby
Food), By Age Group (0-6 months, 6-12 months, 12-24 months), By Type of Milk
Formula (Standard Milk-Powdered Formula, Follow-on Milk Powdered Formula,
Growing-up Milk Formula and Special Baby Milk Formula), By Distribution Channel
(Supermarkets/Hypermarkets, Online, Pharmacies, Convenience Stores, and Others),
By Region, Company, Forecast & Opportunities,
2017-2027, has evaluated the future growth potential of Turkey baby food
market and provides statistics & information on market size, structure, and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in baby food market in Turkey.
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