Smart Toys Market By Share, Size & Forecast 2028

Report Description

Forecast Period	2024-2028
Market Size (2022)	USD22.01 Billion
CAGR (2023-2028)	15.90%
Fastest Growing Segment	Online
Largest Market	Europe

Global Smart Toys Market is expected to be driven by increasing technological advancements to create innovative and interactive toys, and as well as changes in lifestyle. Additionally, the educational opportunities provided by smart toys are numerous and extremely beneficial for children, which is an aspect expected to fuel market growth during the forecast period.

Smart toys, also known as connected toys, are connected to the internet or cloud, and are beneficial for kids to play and simultaneously learn with. These modern toys with artificial intelligence and microprocessor are anticipated to attract the consumer and enhance the global smart toys marker during the anticipated period.

Other factors driving the market demand for smart toys include rising working-class parents with the issue of limited time, which has increased desire for smart toys with AI support to engage children in these interactions and for educational purposes. As a result, this trend has encouraged manufacturers to release creative products to draw in customers.

Rising Adoption of Technologies in Smart Toys Among Consumer to Drive the Industry

The increased requirement to upgrade existing software and adopt AI security is likely to propel the smart toy market during the forecast period. According to the World Bank in 2020, 91 percent of United Sates population are using internet which is also anticipated to have a significant impact on the demand for smart toys, leading to the expansion of the global market for them over the course of the projected period. Key players are taking advantage of the growing relevance of education-based learning to create educational toys outfitted with IoT and AI technology (AI). The widespread use of smart toys for educational purposes as well as the accessibility of many different types of smart toys for indoor and outdoor activities will further provide growth prospects for the industry.

One of the main causes boosting the demand for smart toys is the growing adoption of STEM (Science, Technology, Engineering, and Math) toys for children's skill development. Professional skills like computing and engineering are improved via smart interaction and behavioral learning in smart toys. In 2022, according to the Ministry of Information and Broadcasting, India has over 600 million smart phone users and this increased penetration of smart phones has resulted in increase in the market growth for smart toys.

The popularity of smart toys will increase as parents continue to prefer products that can aid in their kids' intellectual growth. In 2022, according to the United Nations Population Fund, there are approximately 1.9 billion children worldwide, which is one of the prominent factor for the rising demand for global smart toys. Companies selling these products, including LEGO and SmartGurlz Toy, assist children in learning how to code and in developing critical thinking skills. As a result, rising adoption rates of technologies and their benefits are expected to aid market expansion.

New Product Launches to Fuel the Smart Toys Market

The introduction of novel and distinctive features into new products, such as remote and app controllers, voice controllers, sensor technology, etc., are seen as key factors. Each interactive toy including connected toys, interactive toys, all contribute to the expansion of the market for smart toys. Industry players are concentrating on creating new items and expanding their current product lines in order to meet the growing demand. For instance, in 2022, LeapFrog Enterprises, Inc., an innovative educational toys company for Infant and Preschool children, launched its iconic Scout and Violet plush pals and new innovative touch-sensitive technology toys, which makes learning interesting and innovative to the kids. These technical advancements will accelerate the market's growth for smart toys.

High Price of the Product is Restraining the Market Expansion Smart toys use advanced technology to enhance the capabilities of traditional toys, including cloud computing, artificial intelligence (AI), and sensor-based technologies like the Internet of Things (IoT), which incurred high product cost. These factors hampered the market expansion throughout the projected period. As smart toys are costlier than traditional toys, price-sensitive consumers may regard them as unnecessary and overpriced luxury commodities, especially in developing countries which have a large population base such as India and China. Hence, this aspect will hinder the growth of the global smart toys market.

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Market Segmentation

The Global Smart Toys Market is segmented based on technology type, age group, distribution channel, region, and competitional landscape. Based on technology type, the market is further fragmented into app-enabled mechanical toys, voice/image recognition toys, and others (screen less toys, etc.). Based on age group, the market is segmented into up to age of 5, age of 5 to age of 10, age of 10 to age of 15. Based on distribution channel, the market is segmented into online, toy shops, hypermarkets & supermarkets, and non-retail sales. The market analysis also studies the regional segmentation divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

The LEGO Group, Mattel, Inc., Leapfrog Enterprises, Inc., Pillar Learning, LLC., Seebo Interactive LTD, Tomy Company, Ltd., fischertechnik GmbH, ROYBI, Inc., Sega Toys Co. Ltd., Moravia Consulting spol. s r.o. (Primo Toys), are among the major market players in the global platform that lead the market growth of the global smart toys market.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Million and CAGR for 2018-2021 and 2023E-2028F
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Technology Type Age Group Distribution Channel Region
Regional Scope	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Country Scope	United States, Canada, Mexico, United Kingdom, Germany, France, Spain, Italy, China, Japan, India, Australia, South Korea, Saudi Arabia, UAE, Turkey, South Africa, Brazil, Argentina, Colombia
Key Companies Profiled	The LEGO Group, Mattel, Inc., Leapfrog Enterprises, Inc., Pillar Learning, LLC., Seebo Interactive LTD, Tomy Company, Ltd., fischertechnik GmbH, ROYBI, Inc., Sega Toys Co. Ltd., Moravia Consulting spol. s r.o. (Primo Toys)
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global Smart Toys market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Toys Market, By Technology Type:

App-Enabled Mechanical Toys
Voice/Image Recognition Toys
Others

Smart Toys Market, By Age Group:

Up to Age of 5
Age of 5 to Age of 10
Age of 10 to Age of 15

Smart Toys Market, By Distribution Channel:

Online
Toy Shops
Hypermarkets & Supermarkets
Non-Retail Sales

Smart Toys Market, By Region:

North America

United States
Canada
Mexico

Europe

United Kingdom
Germany
France
Spain
Italy

Asia-Pacific

China
Japan
India
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

Saudi Arabia
UAE
Turkey
South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Smart Toys market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Sample Size Determination

4.1.1. Respondent Demographics

4.1.2. By Gender

4.1.3. By Age

4.1.4. By Occupation

4.2. Brand Awareness

4.3. Frequency of Purchase

4.4. Factors Influencing Purchase Decision

4.5. Brand Satisfaction

4.6. Customer Satisfaction

4.7. Challenges Faced Post Purchase

5. Global Smart Toys Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Technology Type Market Share Analysis (App-Enabled Toys, Voice/Image Recognition Toys, and Others (Screen Less Toys, etc.)

5.2.1.1. By App-Enabled Toys (Robots, Cars, Drones, Helicopter, and Others (Airplane, Ball)

5.2.1.2. By Voice/Image Recognition Toys (Robot Toys, Soft Toys, Dog)

5.2.2. By Age Group Share Analysis (Up to Age of 5, Age of 5 to Age of 10, Age of 10 to Age of 15)

5.2.3. By Distribution Channel Share Analysis (Online, Toy Shops, Hypermarkets & Supermarkets, and Others (Non-Retails Sales))

5.2.4. By Regional Market Share Analysis

5.2.4.1. North America Market Share Analysis

5.2.4.2. Europe Market Share Analysis

5.2.4.3. Asia -Pacific Market Share Analysis

5.2.4.4. South America Market Share Analysis

5.2.4.5. Middle East & Africa Market Share Analysis

5.2.5. By Company Market Share Analysis

5.3. Global Smart Toys Market Mapping & Opportunity Assessment

5.3.1. By Technology Type Market Mapping & Opportunity Assessment

5.3.2. By Age Group Market Mapping & Opportunity Assessment

5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Smart Toys Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Technology Type Market Share Analysis

6.2.2. By Age Group Market Share Analysis

6.2.3. By Distribution Channel Market Share Analysis

6.2.4. By Country Market Share Analysis

6.2.4.1. United States Smart Toys Market Outlook

6.2.4.1.1. Market Size & Forecast

6.2.4.1.1.1. By Value

6.2.4.1.2. Market Share & Forecast

6.2.4.1.2.1. By Technology Type Market Share Analysis

6.2.4.1.2.2. By Age Group Market Share Analysis

6.2.4.1.2.3. By Distribution Channel Market Share Analysis

6.2.4.2. Canada Smart Toys Market Outlook

6.2.4.2.1. Market Size & Forecast

6.2.4.2.1.1. By Value

6.2.4.2.2. Market Share & Forecast

6.2.4.2.2.1. By Technology Type Market Share Analysis

6.2.4.2.2.2. By Age Group Market Share Analysis

6.2.4.2.2.3. By Distribution Channel Market Share Analysis

6.2.4.3. Mexico Smart Toys Market Outlook

6.2.4.3.1. Market Size & Forecast

6.2.4.3.1.1. By Value

6.2.4.3.2. Market Share & Forecast

6.2.4.3.2.1. By Technology Type Market Share Analysis

6.2.4.3.2.2. By Age Group Market Share Analysis

6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Smart Toys Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Technology Type Market Share Analysis

7.2.2. By Age Group Market Share Analysis

7.2.3. By Distribution Channel Market Share Analysis

7.2.4. By Country Market Share Analysis

7.2.4.1. United Kingdom Smart Toys Market Outlook

7.2.4.1.1. Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2. Market Share & Forecast

7.2.4.1.2.1. By Technology Type Market Share Analysis

7.2.4.1.2.2. By Age Group Market Share Analysis

7.2.4.1.2.3. By Distribution Channel Market Share Analysis

7.2.4.2. Germany Smart Toys Market Outlook

7.2.4.2.1. Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2. Market Share & Forecast

7.2.4.2.2.1. By Technology Type Market Share Analysis

7.2.4.2.2.2. By Age Group Market Share Analysis

7.2.4.2.2.3. By Distribution Channel Market Share Analysis

7.2.4.3. France Smart Toys Market Outlook

7.2.4.3.1. Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2. Market Share & Forecast

7.2.4.3.2.1. By Technology Type Market Share Analysis

7.2.4.3.2.2. By Age Group Market Share Analysis

7.2.4.3.2.3. By Distribution Channel Market Share Analysis

7.2.4.4. Spain Smart Toys Market Outlook

7.2.4.4.1. Market Size & Forecast

7.2.4.4.1.1. By Value

7.2.4.4.2. Market Share & Forecast

7.2.4.4.2.1. By Technology Type Market Share Analysis

7.2.4.4.2.2. By Age Group Market Share Analysis

7.2.4.4.2.3. By Distribution Channel Market Share Analysis

7.2.4.5. Italy Smart Toys Market Outlook

7.2.4.5.1. Market Size & Forecast

7.2.4.5.1.1. By Value

7.2.4.5.2. Market Share & Forecast

7.2.4.5.2.1. By Technology Type Market Share Analysis

7.2.4.5.2.2. By Age Group Market Share Analysis

7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Smart Toys Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Technology Type Market Share Analysis

8.2.2. By Age Group Market Share Analysis

8.2.3. By Distribution Channel Market Share Analysis

8.2.4. By Country Market Share Analysis

8.2.4.1. China Smart Toys Market Outlook

8.2.4.1.1. Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2. Market Share & Forecast

8.2.4.1.2.1. By Technology Type Market Share Analysis

8.2.4.1.2.2. By Age Group Market Share Analysis

8.2.4.1.2.3. By Distribution Channel Market Share Analysis

8.2.4.2. Japan Smart Toys Market Outlook

8.2.4.2.1. Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2. Market Share & Forecast

8.2.4.2.2.1. By Technology Type Market Share Analysis

8.2.4.2.2.2. By Age Group Market Share Analysis

8.2.4.2.2.3. By Distribution Channel Market Share Analysis

8.2.4.3. India Smart Toys Market Outlook

8.2.4.3.1. Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2. Market Share & Forecast

8.2.4.3.2.1. By Technology Type Market Share Analysis

8.2.4.3.2.2. By Age Group Market Share Analysis

8.2.4.3.2.3. By Distribution Channel Market Share Analysis

8.2.4.4. Australia Smart Toys Market Outlook

8.2.4.4.1. Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.2. Market Share & Forecast

8.2.4.4.2.1. By Technology Type Market Share Analysis

8.2.4.4.2.2. By Age Group Market Share Analysis

8.2.4.4.2.3. By Distribution Channel Market Share Analysis

8.2.4.5. South Korea Smart Toys Market Outlook

8.2.4.5.1. Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2. Market Share & Forecast

8.2.4.5.2.1. By Technology Type Market Share Analysis

8.2.4.5.2.2. By Age Group Market Share Analysis

8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Smart Toys Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Technology Type Market Share Analysis

9.2.2. By Age Group Market Share Analysis

9.2.3. By Distribution Channel Market Share Analysis

9.2.4. By Country Market Share Analysis

9.2.4.1. Saudi Arabia Smart Toys Market Outlook

9.2.4.1.1. Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2. Market Share & Forecast

9.2.4.1.2.1. By Technology Type Market Share Analysis

9.2.4.1.2.2. By Age Group Market Share Analysis

9.2.4.1.2.3. By Distribution Channel Market Share Analysis

9.2.4.2. UAE Smart Toys Market Outlook

9.2.4.2.1. Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2. Market Share & Forecast

9.2.4.2.2.1. By Technology Type Market Share Analysis

9.2.4.2.2.2. By Age Group Market Share Analysis

9.2.4.2.2.3. By Distribution Channel Market Share Analysis

9.2.4.3. Turkey Smart Toys Market Outlook

9.2.4.3.1. Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2. Market Share & Forecast

9.2.4.3.2.1. By Technology Type Market Share Analysis

9.2.4.3.2.2. By Age Group Market Share Analysis

9.2.4.3.2.3. By Distribution Channel Market Share Analysis

9.2.4.4. South Africa Smart Toys Market Outlook

9.2.4.4.1. Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2. Market Share & Forecast

9.2.4.4.2.1. By Technology Type Market Share Analysis

9.2.4.4.2.2. By Age Group Market Share Analysis

9.2.4.4.2.3. By Distribution Channel Market Share Analysis

10. South America Smart Toys Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Technology Type Market Share Analysis

10.2.2. By Age Group Market Share Analysis

10.2.3. By Distribution Channel Market Share Analysis

10.2.4. By Country Market Share Analysis

10.2.4.1. Brazil Smart Toys Market Outlook

10.2.4.1.1. Market Size & Forecast

10.2.4.1.1.1. By Value

10.2.4.1.2. Market Share & Forecast

10.2.4.1.2.1. By Technology Type Market Share Analysis

10.2.4.1.2.2. By Age Group Market Share Analysis

10.2.4.1.2.3. By Distribution Channel Market Share Analysis

10.2.4.2. Argentina Smart Toys Market Outlook

10.2.4.2.1. Market Size & Forecast

10.2.4.2.1.1. By Value

10.2.4.2.2. Market Share & Forecast

10.2.4.2.2.1. By Technology Type Market Share Analysis

10.2.4.2.2.2. By Age Group Market Share Analysis

10.2.4.2.2.3. By Distribution Channel Market Share Analysis

10.2.4.3. Colombia Smart Toys Market Outlook

10.2.4.3.1. Market Size & Forecast

10.2.4.3.1.1. By Value

10.2.4.3.2. Market Share & Forecast

10.2.4.3.2.1. By Technology Type Market Share Analysis

10.2.4.3.2.2. By Age Group Market Share Analysis

10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.1.1. Rising adoption of technology

11.1.2. New product launches

11.1.3. Growing demand for educational toys

11.2. Challenges

11.2.1. High prices

11.2.2. Availability of substitutes

12. Impact of COVID-19 on Global Smart Toys Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

12.1.3. Key Countries Impacted

12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

13.1. Rising number of working parents

13.2. Growing awareness of benefits of smart toys

13.3. Changing consumer buying behaviours

13.4. Increasing investment in smart toys Industry

13.5. Social media influence

14. Porter’s Five Forces Model

14.1. Competitive Rivalry

14.2. Bargaining Power of Buyer

14.3. Bargaining Power of Supplier

14.4. Threat of New Entrants

14.5. Threat of Substitutes

15. SWOT Analysis

15.1. Strength

15.2. Weakness

15.3. Opportunities

15.4. Threat

16. Competitive Landscape

16.1. Company Profiles

16.1.1. The LEGO Group

16.1.1.1. Company Details

16.1.1.2. Products & Services

16.1.1.3. Financial (As per availability)

16.1.1.4. Key Market Focus & Geographical Presence

16.1.1.5. Recent Development

16.1.1.6. Key Management Personnel

16.1.2. Mattel, Inc.,

16.1.2.1. Company Details

16.1.2.2. Products & Services

16.1.2.3. Financial (As per availability)

16.1.2.4. Key Market Focus & Geographical Presence

16.1.2.5. Recent Development

16.1.2.6. Key Management Personnel

16.1.3. Leapfrog Enterprises, Inc.

16.1.3.1. Company Details

16.1.3.2. Products & Services

16.1.3.3. Financial (As per availability)

16.1.3.4. Key Market Focus & Geographical Presence

16.1.3.5. Recent Development

16.1.3.6. Key Management Personnel

16.1.4. Pillar Learning, LLC.,

16.1.4.1. Company Details

16.1.4.2. Products & Services

16.1.4.3. Financial (As per availability)

16.1.4.4. Key Market Focus & Geographical Presence

16.1.4.5. Recent Development

16.1.4.6. Key Management Personnel

16.1.5. Seebo Interactive LTD

16.1.5.1. Company Details

16.1.5.2. Products & Services

16.1.5.3. Financial (As per availability)

16.1.5.4. Key Market Focus & Geographical Presence

16.1.5.5. Recent Development

16.1.5.6. Key Management Personnel

16.1.6. Tomy Company, Ltd.

16.1.6.1. Company Details

16.1.6.2. Products & Services

16.1.6.3. Financial (As per availability)

16.1.6.4. Key Market Focus & Geographical Presence

16.1.6.5. Recent Development

16.1.6.6. Key Management Personnel

16.1.7. fischertechnik GmbH

16.1.7.1. Company Details

16.1.7.2. Products & Services

16.1.7.3. Financial (As per availability)

16.1.7.4. Key Market Focus & Geographical Presence

16.1.7.5. Recent Development

16.1.7.6. Key Management Personnel

16.1.8. ROYBI, Inc.,

16.1.8.1. Company Details

16.1.8.2. Products & Services

16.1.8.3. Financial (As per availability)

16.1.8.4. Key Market Focus & Geographical Presence

16.1.8.5. Recent Development

16.1.8.6. Key Management Personnel

16.1.9. Sega Toys Co. Ltd.,

16.1.9.1. Company Details

16.1.9.2. Products & Services

16.1.9.3. Financial (As per availability)

16.1.9.4. Key Market Focus & Geographical Presence

16.1.9.5. Recent Development

16.1.9.6. Key Management Personnel

16.1.10. Moravia Consulting spol. s r.o. (Primo Toys),

16.1.10.1. Company Details

16.1.10.2. Products & Services

16.1.10.3. Financial (As per availability)

16.1.10.4. Key Market Focus & Geographical Presence

16.1.10.5. Recent Development

16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas

17.2. Target Regions & Countries

17.3. Target Technology Type

17.4. Target Distribution Channel

18. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Who are the active players in the Smart Toys market?

The LEGO Group, Mattel, Inc., Leapfrog Enterprises, Inc., Pillar Learning, LLC., Seebo Interactive LTD, Tomy Company, Ltd., fischertechnik GmbH, ROYBI, Inc., Sega Toys Co. Ltd., Moravia Consulting spol. s r.o. (Primo Toys), are some of the major players operating in the industry.

Report Description

Table of content

Figures and Tables

Frequently asked questions

Who are the active players in the Smart Toys market?

Are smart toys in demand?

What is the target market for toys?

What is the toy trend in the Market?

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Report Description

Table of content

Figures and Tables

Frequently asked questions

Who are the active players in the Smart Toys market?

Are smart toys in demand?

What is the target market for toys?

What is the toy trend in the Market?

Related Reports